Nokia Asha Developer Opportunity

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Presentation at BarcampSaigon 2013 - RMIT 7th July
Presenter: Lotz Fabien

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Nokia Asha Developer Opportunity

  1. 1. Nokia Internal Use Only THE ASHA DEVELOPER OPPORTUNITY
  2. 2. Consumers in emerging markets are willing to pay higher premiums for application downloads Even less-affluent users in emerging markets can justify the purchase of an application if it is a key source of information or entertainment WHY EMERGING MARKETS? SOURCE: Promising Growth for Mobile Applications in Emerging Markets Published on: 23rd May 2013 http://www.cellular-news.com/story/60142.php Ovum's latest Consumer Insights Survey reveals that users in emerging markets show the greatest enthusiasm for application downloads.
  3. 3. THE OPPORTUNITY FOR NOKIA ASHA SMARTPHONES
  4. 4. ASHA HAS REACH EVERYWHERE 4 Top 25 download markets 2012 (ASHA + Series 40, Bubble size corresponds to download volume)
  5. 5. “MY MOBILE PHONE NEEDS TO BE AS FAST AS ME” OUR CONSUMERS Feb-13 Mar-13 Apr-13 Russian Federation China Nigeria Pakistan Thailand Vietnam Indonesia Brazil Mexico India Asha + Series 40 TOP 10 COUNTRIES BY DOWNLOADS“NOW I HAVE A MOBILE PHONE ON MY OWN I HAVE FINALLY HAVE MY OWN PERSONAL SPACE” “WE ALL HAVE SMARTPHONES TODAY. THIS ASHA IS MY LIFE, WITHOUT IT, I’D BE ALONE, WITH IT I HAVE MORE FRIENDS”
  6. 6. Nokia Internal Use Only GROWING ASHA MOMENTUM NOKIA ASHA + SERIES 40 = 3 BILLION cumulative downloads so far 2 BILLION downloads in the last year 260 MILLION downloads per month on average RAPID GROWTH in Asha’s proportion of total downloads ASHA MONTHLY DOWNLOADS SINCE INTRODUCTION NOV 2011
  7. 7. WHAT ARE THEY DOWNLOADING? Applications Games Action Adventure Arcade Card & casino Education Puzzle Sports Business City guides & maps Entertainment Music News & info Photo & video Reference Social networks Sports Utilities Sports S40/ASHA REVENUES40/ASHA DOWNLOADS APP DOWNLOADS BY CATEGORY GAMES REVENUE BY CATEGORY
  8. 8. Nokia Internal Use Only A GROWING OPPORTUNITY EXISTING ASHA FULL TOUCH INSTALLED BASE: Millions sold and growing THE NEW GENERATION OF ASHA SMARTPHONES: Expected to sell 100 million in the coming years * = ONE BIG OPPORTUNITY: API remains the same for both Java and Web Apps *Nokia Press Release May 9th 2013 + • 158 operators • 59 markets • 2.5x developer revenue
  9. 9. Nokia Internal Use Only THE NEW NOKIA ASHA PLATFORM WHY A NEW PLATFORM? - Faster internal development cycles via Smarterphone acquisition - Internal housekeeping & removal of dead code - Update to the faster Oracle JVM - Shift from proprietary to standard Oracle APIs (excluding UI and services) 12 July 2013 / Slide no 9
  10. 10. Nokia Internal Use Only SIMPLIFIED 3RD PARTY DEVELOPMENT SIMPLE One platform, one code, one SDK - Count on backwards compatibility for binary code on the Asha platform. - Use one upgradable Nokia Asha SDK for future Asha platform development 12 July 2013 / Slide no 10 CONSISTENT Platformised hardware and software - Depend on a defined baseline for future hardware capabilities, APIs, and codecs/media formats - Continue using the APIs you’re familiar with, use new APIs for enhanced capabilities UPDATABLE Regular firmware updates - Increase your app’s reach as the platform’s installed based grows - Don’t wait for a new Asha smartphone launch to take advantage of new APIs
  11. 11. Nokia Internal Use Only OUR PROMISE FOR THE PLATFORM: 12 July 2013 / Slide no 11 Any app written for Nokia Asha 501 will reach all smartphones based on the new Nokia Asha platform without the need to rewrite any code.
  12. 12. RE-INVENTING THE AFFORDABLE SMARTPHONE ANALYST RESPONSE ‘I’m blown away by this’ Carolina Milanesi, Gartner ‘no doubt that none of the low cost android handsets can match the quality’ Ben Wood, CCS Insights ‘It’s very fast’ Martin Garner, CCS Insights ‘Will stand out’ Francisco Jeromino, IDC
  13. 13. THE PRESS RESPONSE “The smartest featurephone” “The new $99 Asha 501 aims to make smartphones even more affordable for the developing world” “A compact phone that packs a punch at a tidy price” “It’s a highly enjoyable new OS that has a lot of potential, with details and features that are rich and well-considered” “The Asha 501 does what Nokia would argue only it can: distill the build quality and usability of a Lumia into something with the mass market reach of an Asha”
  14. 14. Nokia Internal Use Only IMPROVED MONETIZATION METHODS 12 July 2013 / Slide no 14 Freemium model: NOKIA IN-APP PAYMENT Advertising model: NOKIA AD EXCHANGE + Nokia’s leading operator billing network enabling payments across the world • Billing with over 158 operators • In 59 markets • Generating 2.5x developer revenue
  15. 15. MARKETING IN A BOX PROMOTE YOUR APPLICATIONS • Marketing Guides • Digital Marketing Toolkit • Create pro-quality videos, websites, Facebook tabs
  16. 16. Developer Success
  17. 17. The Payoff • By partnering with Nokia, Twist Mobile changed their business model from a paid download model to an ad-funded model. • Learn more about Twist Mobile’s success in this video http://www.youtube.com/watch?v=_t0zLkFMvqU • Check out the success story on Nokia Developer Success blog here. • Developer success stories: www.developer.nokia.com/Success TWIST MOBILE SEES BIG PAYOFF IN NOKIA STORE (IN-APP ADS) By the Numbers • $3.50 USD per every 1,000 impressions • Roughly $1,000 USD in daily revenue • 10+ million downloads in the Nokia Store • More than 30 free and 10 paid apps available “We have aspirations to reach one million downloads per day and we’re fully confident we can get there with our free and paid apps.” -Virat Khutal, Twist Mobile Founder & CEO
  18. 18. Start developing for Asha http://www.developer.nokia.com/Develop/asha/ Any question please contact Phong Cao: phong.cao@nokia.com
  19. 19. Thank you

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