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Guerriglia e impact marketing

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Il Guerrilla Marketing  è un’azione promozionale a basso investimento ma ad alto tasso di attenzione diretta da parte di potenziali clienti e nuovi media. E’ un marketing non convenzionale, alternativo che necessita di grande energia e immaginazione ed è proprio il palloncino personalizzato o non, lo strumento piu’ smart per sorprendere il consumatore e creare un effetto domino nei social. Il guerrilla marketing è ideale per le piccole attività che hanno la necessità di raggiungere un grande pubblico con poco budget anche se sempre più spesso sono le grandi aziende che utilizzano il guerrilla marketing  come complemento alle campagne pubblicitari tradizionali.

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Guerriglia e impact marketing

  1. 1. GUERRIGLIA E IMPACT MARKETING PIU’ POTENTE, PIU’ ATTUALE, PIU’ DINAMICO
  2. 2. Il Guerrilla Marketing è un’azione promozionale a basso investimento ma ad alto tasso di attenzione diretta da parte di potenziali clienti e nuovi media. E’ un marketing non convenzionale, alternativo che necessita di grande energia e immaginazione ed è proprio il palloncino lo strumento piu’ smart per sorprendere il consumatore e creare un effetto domino nei social. Il guerrilla marketing è ideale per le piccole attività che hanno la necessità di raggiungere un grande pubblico con poco budget anche se sempre più spesso sono le grandi aziende che utilizzano il guerrilla marketing come complemento alle campagne pubblicitari tradizionali.
  3. 3. 92 85 98 100 2.4 4.4 1.8 2.8 0 20 40 60 80 100 120 Visibilità Attenzione Impatto Originalità Balloon guerriglia marketing Series 1 Series 2 Quante volte avete guardato il cielo sentendo il rumore di un aereoplano? E’ probabile che la maggior parte delle persone alzi la testa quasi ogni volta pur riconoscendone il suono. Tutto ciò che vola attrae la nostra attenzione, i palloncini pubblicitari utilizzano proprio questo comportamento fondamentale per promuovere qualsiasi prodotto e messaggio.
  4. 4. Raffinate o colorate, sorprendenti e imponenti, le Azioni di Guerrilla Marketing, Viral Marketing e le Scenografie create con i palloncini fanno da contorno e concorrono a creare la giusta atmosfera per diffondere con efficacia il messaggio. Sempre di più le Aziende hanno bisogno di nuovi strumenti di comunicazione in grado di trasmettere differenti tipi di messaggi di Marketing e i palloncini hanno un potere nascosto…
  5. 5. Se in Italia fino a pochi anni fa il palloncino era solo sinonimo di festa, oggi viene riconosciuto come uno degli strumenti di comunicazione più versatili e funzionali per veicolare messaggi pubblicitari, soprattutto attraverso tecniche di marketing non convenzionale. Il Palloncino nelle sue infinite varianti di colore e forma, si presta a trasmettere messaggi diventando mezzo, complice o addirittura soggetto della promozione di guerrilla marketing e successivamente di viral (le azioni di guerrilla ben si prestano a diventare viral on line grazie alla diffusione nel social classici di immagini e filmati).
  6. 6. https://www.youtube.com/watch?v=LaZmfCsae_M GUARDA IL VIDEO! LA FELICITA’ E’ NELL’ARIA Le strategie di marketing CocaCola® hanno sempre qualcosa da insegnare. Le caratteristiche vincenti: la sorpresa , il non convenzionale, l’inaspettato. In questa efficace pubblicità, utilizzando il palloncino, lo strumento per eccellenza in questa tipologia di marketing, CocaCola® ha creato un’azione di guerriglia marketing che ha permesso alle persone di interagire direttamente con il loro prodotto, condividendo il messaggio d’amore e felicità che da sempre contraddistingue il brand più noto al mondo.
  7. 7. PALLONI GIGANTI: STRUMENTI DI MARKETING SPETTACOLARI Perché? •Fanno sapere che ci siete •Attirano l’attenzione immediata sul vostro marchio •Aggiungono un tocco di allegria e creano un clima gioioso •Rendono più individuabile la vostra azienda •Sorprendono e incuriosiscono •Legano il vostro marchio ad un’emozione Per chi? • Inaugurazioni di punti vendita • Presentazione prodotti • Meeting e convegni • Feste aziendali • Lanci di nuove auto • Eventi in centri commerciali https://www.youtube.com/watch?v=HqH5g92f9ZI Guarda il video!
  8. 8. LINDT : GLI STADI DIVENTANO SCENARIO DI UN’ATTIVITÀ PROMOZIONALE DAL FORTE IMPATTO VISIVO Un’iniziativa simbolica e una celebrazione all’amore, migliaia di palloncini personalizzati Lindor a forma di cuore sono stati attaccati nelle auto fuori dai principali stadi. I palloncini erano accompagnati da un flyer personalizzato. I flyer sono stati studiati per fungere da promemoria di San Valentino per tutti i tifosi e recavano sul retro l’indicazione delle principali pasticcerie della città rivenditrici Lindt e aderenti all’iniziativa.
  9. 9. Street Marketing: Inaugurazione negozio WIND Il mondo sta cambiando, oggi per comunicare è necessario trovare nuovi linguaggi: più potenti, più attuali, più dinamici. Ecco un esempio di comunicazione efficace per l’inaugurazione di un negozio. Migliaia di palloncini personalizzati pubblicitari hanno invaso la città di Cividale e attraverso un marketing non tradizionale che si è tradotta in: https://www.youtube.com/watch?v=2XZnK9dVzj0 GUARDA IL VIDEO!
  10. 10. PUMA Per promuovere il lancio della loro nuova linea dedicata al mondo del Golf, Puma ha rilasciato per le strade 2.000 palloni giganti di 90 cm brandizzati. I palloncini sono stati progettati per apparire come grandissime palline da golf in grado di sostenere prodotti della nuova linea golf di Puma. Il testo dei palloncini promozionali incoraggiava le persone a visitare il nuovo sito. L’attenzione è destata in lontananza dai palloni fluttuanti e avvicinandosi sempre più dai nuovi prodotti sospesi nell’aria.
  11. 11. Cheesecake Factory profuma i palloncini – Guerrilla Marketing La nota pasticceria, ha fatto distribuire centinaia di palloncini ad elio per le strade della città. Partendo da uno dei nostri sensi più sensibili, il naso, ogni partecipante veniva sfidato a capire qual’era il profumo che il palloncino emanava una volta All’interno di ogni palloncino c’era un messaggio che offriva un buono per una fetta di torta gratuita. https://www.youtube.com/watch?v=c0HkbK9-sUE GUARDA IL VIDEO!
  12. 12. Catturare l'attenzione del potenziale target cliente è un elemento fondamentale in un epoca dove la comunicazione above the line classica (la pubblicità standard dai cartelli stradali, ai quotidiani alla televisione) sta perdendo sempre più tasso di redemption (livello di risposta relativo al livello di impegno pubblicitario e di advertising). I palloncini sono strumenti funzionali a catturare l'attenzione con azioni di Guerrilla Marketing sempre più mirate e coinvolgenti.

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