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Personal Branding Keynote - Barbara Lutz

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Branding und Personal Branding – von der Kunst eine
Markenpersönlichkeit entstehen zu lassen.

Published in: Leadership & Management
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Personal Branding Keynote - Barbara Lutz

  1. 1. Branding und Personal Branding – von der Kunst eine Markenpersönlichkeit entstehen zu lassen. Barbara Lutz 30. Juli 2014
  2. 2. Warum Personal Branding?
  3. 3. Warum Personal Branding? Google search: Branding: 42.800.000 Ergebnisse (O,28 Sekunden) Personal Branding: 27.300.00 Ergebnisse (O,32 Sekunden)
  4. 4. Pionier des Brandings.
  5. 5. Filmstart: 1961 Markenwertanalyse Interbrand seit 2000 Brand Management Modelle ab 1990 Entstehung einer Markenpersönlichkeit.
  6. 6. Brand Stewardship – Ein Markenführungsmodell.
  7. 7. Brand Stewardship – Ein Markenführungsmodell.
  8. 8. Brand Stewardship – Ein Markenführungsmodell.
  9. 9. Brand Stewardship – Ein Markenführungsmodell.
  10. 10. Herausforderung Markenführung.
  11. 11. Grundmodell der Markenpersönlichkeit.
  12. 12. Mensch und Persönlichkeit. Sokrates 469 – 399 v Chr. Immanuel Kant 1724 - 1804 Sigmund Freund 1856 - 1939 Philosophische und Psychologische Ansätze Ich und Sein -Erkenntnistheorien in der Antike -Aufklärung -Psychoanalyse
  13. 13. Was sind deine Werte? Was ist deine Passion? Was sind deine zentralen Stärken und Fähigkeiten? Was ist deine Vision und Absicht? Wer bist Du? Nach Janice de Blog; Business Solutions Markenpersönlichkeit – im Personal Branding.
  14. 14. Personal Branding wichtig für Frauen?
  15. 15. Markenpersönlichkeit in den Medien.
  16. 16. Eigenmarke.
  17. 17. Diversity und Corporate Design?
  18. 18. Was sind deine Werte? Was sind deine zentralen Stärken und Fähigkeiten? Was ist deine Vision und Absicht? Wer bist Du? Markenpersönlichkeit im Selbstversuch. Was ist deine Leidenschaft?
  19. 19. Vielen Dank für Ihre Aufmerksamkeit!

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