corporate responsibility as affinity tool


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ammado technology for customer and employee engagement

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corporate responsibility as affinity tool

  1. 1. Corporate Responsibility (CR) as an Affinity Tool
  2. 2. It takes trust… <ul><ul><li>Consumers increasingly rely on recommendations from an extended network both on and offline. </li></ul></ul><ul><ul><li>Positive reputation of the company and its brands is crucial for differentiation. </li></ul></ul><ul><ul><li>The global financial and ecological crisis has reinforced ethical consumerism. </li></ul></ul><ul><ul><li>Corporate Responsibility is a key instrument companies can use to engage with their customers and employees to drive the business. </li></ul></ul>… to build relationships Feb 2010 4 In today’s market, it take trust, commitment and the right tools to get the job done.
  3. 3. ammado integrates … Feb 2010 Citizenship Reputation Customer Recognition Customer Retention Corporate Responsibility Cause-Related Marketing Web 2.0 Differentiation Social Awareness Promotions Loyalty Sustainability Donations Ownership Volunteering Nonprofits Communication Social Networking Employee Engagement Global Reach – Local Impact Shareable
  4. 4. <ul><ul><li>Traditional Media too wide and expensive for targeted CR message </li></ul></ul><ul><ul><li>Company-defined recipient of donations not relevant to majority of customers/employees </li></ul></ul><ul><ul><li>No sustainable engagement between Company / Customer / NGO </li></ul></ul>Traditional CR-Communication does not reach and engage employees and customers effectively Feb 2010
  5. 5. ammado integrates customer and employees into the donation process: power to you! <ul><ul><li>Donations and CR-communication embedded into business processes through giving voucher </li></ul></ul><ul><ul><li>Empowerment and engagement of customer/employees to select cause </li></ul></ul><ul><ul><li>Ongoing engagement through the internet </li></ul></ul>Feb 2010
  6. 6. <ul><li>ammado connects nonprofits, socially responsible companies and engaged individuals dedicated to positive change on a global and local level. </li></ul>Feb 2010 <ul><ul><li>Individuals </li></ul></ul><ul><ul><li>Donate and connect with companies and NGOs around the world </li></ul></ul><ul><ul><li>Show their engagement within their entire online network </li></ul></ul><ul><ul><li>Nonprofits </li></ul></ul><ul><ul><li>Reach out to a whole new donor base </li></ul></ul><ul><ul><li>Engage with their donors and report back about their engagement </li></ul></ul><ul><ul><li>Companies </li></ul></ul><ul><ul><li>Involve customer and employees in their CR activities </li></ul></ul><ul><ul><li>Integrate donations and CR-communication into the business process </li></ul></ul>
  7. 7. Social networks are the reference framework of a fast growing consumer segment Feb 2010
  8. 8. ammado is a unique Online-Donation and Engagement-Platform Feb 2010 Easy and playful donation process Lively and connected company profile Micro-payments All mayor payment methods No registration needed Connections Social media like videos, pics, docs, ... Giving Circle News feed 30+ currencies 12 languages News
  9. 9. The Giving Circle visualises the engagement of an individual and a company <ul><ul><li>On ammado … </li></ul></ul><ul><ul><li>and beyond </li></ul></ul><ul><ul><li>… and triggers new donations: „Donate now!“ </li></ul></ul>Feb 2010
  10. 10. Through widgets the entire online network can be activated <ul><li>The donation feature can be embedded into all kind of websites: Company homepages, sport clubs, blogs, facebook, … </li></ul><ul><li>With pre-set recipient of the donation </li></ul>Feb 2010
  11. 11. Payroll giving and donation matching to engage employees <ul><li>Payroll Giving becomes an additional means of Payment for employees </li></ul><ul><li>Companies import all Payroll donations into their HR-System and settle the total amount with ammado </li></ul><ul><li>Companies can decide to match their employees’ donations in a flexible way and with defined criteria </li></ul>Feb 2010
  12. 12. 1. Visibility Create a profile on ammado to highlight your corporate engagement; place giving widgets on your website, blog or intranet 2. Activation Use Giving Vouchers within the business process to involve the customer (e.g. POS) or employee in the donation process 3. Empowerment Customers / employees redeem the Giving Vouchers on ammado and donate to the causes they care about 4. Network Customers / employees become supporters of the company-profile and the connection between all parties grows 5. Sharing The Giving Circle visualises the donations companies and individuals have made; the Giving Circle can be embedded on a company website, Facebook, blogs or email-signature 6. Traffic Company participation will be promoted throughout the entire online network Step-by-Step Feb 2010
  13. 13. a new marketing channel Brand: develop positive brand perception Communication: interactive, ongoing, measurable and cost effective Sales: integrate giving with sales Customer Relationship Management: understand what motivates the customer Human Resources: drive employee loyalty programmes Social Engagement: integrated and shareable Feb 2010
  14. 14. <ul><li>Integrated CR Communication, web 2.0-syle </li></ul><ul><ul><li>Across customers and employees </li></ul></ul><ul><ul><li>Across business processes </li></ul></ul><ul><ul><li>Virally across the internet </li></ul></ul><ul><li>Customer-Acquisition and Retention </li></ul><ul><ul><ul><li>Cause Related Marketing to strengthen Brand </li></ul></ul></ul><ul><ul><ul><li>Giving Voucher </li></ul></ul></ul><ul><li>Employee-Engagement </li></ul><ul><ul><li>Employee giving </li></ul></ul><ul><ul><li>Payroll giving and donation matching </li></ul></ul><ul><ul><li>Corporate Volunteering </li></ul></ul>offers ... Feb 2010 13
  15. 15. <ul><li>Thank you </li></ul>16 Feb 2010