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Creating & Sharing Farm to School Stories of Impact

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Brunhofer, Matthew 11.03.15
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Creating & Sharing Farm to School Stories of Impact

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Barbara Ganley's Slides from the November 2, 2016 Workshop for the Vermont Farm-to-School Annual Conference

Barbara Ganley's Slides from the November 2, 2016 Workshop for the Vermont Farm-to-School Annual Conference

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Creating & Sharing Farm to School Stories of Impact

  1. 1. Creating & Sharing Farm-to- School Stories of Impact A Workshop with Ned Castle,VT Folk Life Center Barbara Ganley, Community Expressions, LLC & Vermont Story Lab Betsy Rosenbluth, Vermont FEED & National Farm to School Network, Shelburne Farms Icon by Ethan Clark Noun Project
  2. 2. Icons by To Uyen & Joel McKinney Walking Stories
  3. 3. a. An early food memory b. A favorite moment in your farm-to-school work
  4. 4. Icon by irene hoffman /noun project What makes a great gift?
  5. 5. Icon by gregor cresner /noun project What makes a great storytelling?
  6. 6. https://www.youtube.com/watch?v=cjCshHV4z70 1940s Experiment
  7. 7. 63% remember STORIES Yo Szczepanska 5% remember STATS Made to Stick Dan & Chip Heath
  8. 8. Hugh McLeod
  9. 9. More than Stories Alone http://meyerfoundation.org/impact/stories-worth-telling/resources
  10. 10. New Reality STORY ARC Hook Problem ShiftTurning Point
  11. 11. Kurt Vonnegut on Story Shapes http://bit.ly/1IjVf9k
  12. 12. Story opens… Narrative arc Surprise, resonance, shift, delight
  13. 13. Common Mistake #1
  14. 14. New Reality IMPACT STORY Challenge Action Result
  15. 15. New Reality Ritz got his green thumb many years ago while teaching at a Bronx high school. Someone sent him a box of daffodil bulbs. Not knowing what to do with them, he stashed them behind a radiator. A few weeks later, a fight broke out. Ritz says one student ran to the radiator because, he assumed, the boy had hidden a weapon there. Instead, he found "hundreds of flowers busting out of this box. And the kid, instead of coming out to beat someone's behind, came out with a box of flowers. The class burst out laughing." Ritz says he had an epiphany. He and his students went on to plant some 20,000 bulbs across New York that year. The lesson, Ritz says, is that a seed well-planted can grow into something beautiful anywhere. http://www.npr.org/2016/01/19/463084193/how-a-great-teacher-cultivates-veggies-and-kids-in-the-bronx-in-17-photos
  16. 16. New Reality Larger Story of Your F2S Work
  17. 17. https://vimeo.com/125738941 what could be the smaller stories of impact? https://www.youtube.com/wat ch?v=7_Y8yX2-BhQ If this is the LARGER story,
  18. 18. Whose Story? Policy makers? Students? Staff? Board? Donor? Farm? School? The food ? Who will tell it?
  19. 19. https://www.youtube.com/watch?v=U18ZheOSNK8 https://vimeo.com/32919297 https://vimeo.com/11706232https://vimeo.com/113326841 https://www.youtub e.com/watch?v=X QPCn_e8Jjo
  20. 20. ? Gan Khoon Lay Common Mistakes # 2 & 3
  21. 21. Strategic Story Flow Mission Project/Campaign Objectives Audience Channels(s) Media Story/Message Outcome Evaluation
  22. 22. What is your GOAL? Your objectives?
  23. 23. Whom do you want to reach? Influencers Decision Makers School Community Your Staff Farm Community
  24. 24. What Your Audience Wants What Your Org Wants Sweet Spot
  25. 25. Kirby Wu/Noun Project Common Mistake #4
  26. 26. Your Audience and You It takes two to story… Richard Kearney Andy Goodman
  27. 27. The RIGHT Story: Goals & Audience 1. What’s your primary goal in this project/outreach effort? 2. What audience you wish to reach (e.g. school staff, decision makers, youth) 3. What do you want them to do? Why should they care? Why should they act? 4. Where do they get their information? Connect? Images via the Noun Project by James Keuning, Mattis Gutsche & Miguel Balandrano Hayashi Fumihiro
  28. 28. Icons by To Uyen & Joel McKinney Walking Stories Redux
  29. 29. New Reality Challenge Action Result
  30. 30. 1.Hook (your opening line) 2.3 Details 3.Your final line
  31. 31. Anton Hakanson/Noun Project Common Mistake #5
  32. 32. Capacity MediaChannels STORY PROJECT
  33. 33. Your Capacity MediaChannels STORY PROJECT Sweet Spot
  34. 34. http://meyerfoundation.org/sites/default/files/files/SWT-Whitepaper-FINAL.pdf Choices, Choices MEDIA
  35. 35. https://youtu.be/HXfA5cXgcIc https://www.youtube.com/watch?v=wt_KMFARwLo Video Stories https://www.youtube.com/watch?v=S3m8OZKGaRw https://www.youtube.com/watch? v=on76n-8ffEQ
  36. 36. https://www.youtube.com/watch?v=qr53n-aDLYM https://www.youtube.com/watch?v=LcYHTPes_y0 Multimedia
  37. 37. Audio Slide Shows http://www.nytimes.com/packages/html/nyregion/1-in-8-million/index.html#/maggie_nesciur
  38. 38. Adobe Voice A free iPad/iPhone App for making digital stories ANIMATED STORIES
  39. 39. rohanpotdar.com
  40. 40. Capacity & Engagement http://meyerfoundation.org/impact/stories-worth-telling/resources
  41. 41. http://vtfeed.org/ staff-bios https://www.facebook.com/vtfeed https://www.instagram.com/p/BDCRlHYHqPT/?taken- by=sterlingcollegevt Online Channels http://bit.ly/2e1QkpU External Blogs InstagramFacebook Website Youtube http://bit.ly/2feRiir Twitter https://twitter.com/seedlingstories http://vtfeed.org/
  42. 42. Plus… F2F
  43. 43. Where Your Audience Is Where Your Org Is Sweet Spot
  44. 44. Goal Audience Channel(s) Media Stories for Impact Capacity
  45. 45. Pause & Reflect Gerardo Martin Martinez/Noun Project
  46. 46. Gan Khoon Lay Practice
  47. 47. Planning Your Story Project Designing a Storytelling Project Dave Sime
  48. 48. New Reality Larger Story of Your F2S Work
  49. 49. Goal Audience Channel(s) Media STORY + TELLER Capacity
  50. 50. http://youthresourceafy.tumblr.com/ Gathering Stories
  51. 51. http://bit.ly/1D3g8Va http://www.whatisaggregate.com/lgbtq-timeline/ Project Presentation & Platforms http://healthinmyhometown.org/ http://www.nyp.org/amazingthings/
  52. 52. What? So what? Now what? Planning Your Story Project
  53. 53. Project Planning
  54. 54. Project Kitchen: Sharing Project Ideas
  55. 55. SHARING YOUR STORIES OF IMPACT Stephen Plaster AND/OR
  56. 56. http://vtfeed.org/ staff-bios https://www.facebook.com/vtfeed https://www.instagram.com/p/BDCRlHYHqPT/?taken-by=sterlingcollegevt http://bit.ly/2e1QkpU Website/Blogs/Feed Instagram Facebook Youtube http://bit.ly/2feRiir OPTIONS
  57. 57. Kevin/Noun Project Tagging Stories & Sharing Meta-Stories
  58. 58. Take-aways
  59. 59. Andy Goodman of the Goodman Center
  60. 60. hatchforgood.org IDEAS EXAMPLES GUIDES meyerfoundation.org http://workingnarratives.org/ vermontstorylab.org vermontfolklifecenter.org

Editor's Notes

  • 10 minutes — a. early food story b. favorite org story (in pairs share one-minute stories, walk, new partners, share new story, walk switch partners, retell first story, walk switch partners, retell the org story that was shared with you. Debrief: what happens in the story moment? Difference between telling a personal story and an org story? Telling it a second time? Telling someone else’s story?
  • Authentic
    Relevant & Resonant
  • We are the storytelling animal (see Gottschall) — neuroscientists to evolutionary biologists concur. If this is indeed so, then we should be using stories far more than we do in our work to connect, to inform, to celebrate, to inspire, to ACT.
  • We need data, but we absolutely need stories to make sense of the data and to make it stick.
  • We need many sorts of communications, but here we will focus on stories and they have a particular shape and arc.
  • The simplest arc. Every story holds this in its heart. For more on story shapes, see Kurt Vonnegut’s fabulous 4 minutes on the subject:
  • What happens when we sense someone is going to tell a story (we have expectations that its arc will be delivered)
  • Google’s Version: Care Do Impact
    e.g. Challenge: Our kids are not eating healthy meals
    Action: We put into play the F2S program
    Result: Kids helping parents & themselves to make better food choices
  • Example. This story exemplifies the particular story only he could tell. What are your stories that make you stand out?
  • If the arc represents the bigger story of what you are trying to achieve, the smaller stories support and serve that big narrative. You need stories all along the arc.
  • Examples of different storytellers.
  • #2 There is no clear message in the story
    #3 The story is generic. Everyone tells the same story. Who cares about it? IF we think we already know this story, why should we stay and listen?
  • With so many stories, how do we zero in on the right story?
  • Be very specific!
  • Goal: You need to show impact to grow support
    Audience: School Board
    A story you told or heard.
    Debrief: What was different this time around?
  • Prep for the exercise.
  • Prpe for the redux.
  • This time you felt the importance of framing the story — it is not enough to just launch into the story with nothing around it.
  • Tone & language — do they serve the Goals? The Audience — help get at that sweet spot? Your tone/language choices might be quite different if you are trying to reach the legislature or if you’re trying to reach kids.
  • Once you have the goals & audience worked out you can tackle channels, media, capacity. Then you can plan a great project.
  • Choose wisely. Know who is where and how each work best.
  • Hours 2 & 3 with Ned
  • Hour Four
  • Remember, remember
  • How will do this? Will you create the stories yourself or ask people to send them in? What works best when?
  • Visual appeal of your presentation — you’ve got to draw your audience in and relate to the bigger narrative.
  • 1 minute project pitch
    1 minute receive feedback (praise, question, ideas)
    Switch.
    A couple of groups pitch the full group.
  • Discussion: will you share your stories through feeds and tagging or through a shared site? Pros & Cons
  • Inportance of tagging and of sharing process stories & tips.
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