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Creating & Sharing
Farm-to- School
Stories of Impact
A Workshop
with
Ned Castle,VT Folk Life Center
Barbara Ganley, Community Expressions, LLC & Vermont Story Lab
Betsy Rosenbluth, Vermont FEED & National Farm to School Network, Shelburne Farms
Icon by Ethan Clark
Noun Project
Icons by To Uyen & Joel McKinney
Walking
Stories
a. An early food memory
b. A favorite moment
in your farm-to-school
work
Icon by irene hoffman /noun project
What makes a great gift?
Icon by gregor cresner /noun project
What makes a great storytelling?
https://www.youtube.com/watch?v=cjCshHV4z70
1940s Experiment
63% remember
STORIES
Yo Szczepanska
5% remember
STATS
Made to Stick Dan & Chip Heath
Hugh McLeod
More than Stories Alone
http://meyerfoundation.org/impact/stories-worth-telling/resources
New Reality
STORY ARC
Hook Problem ShiftTurning Point
Kurt Vonnegut on Story Shapes
http://bit.ly/1IjVf9k
Story opens…
Narrative arc
Surprise,
resonance,
shift, delight
Common Mistake #1
New Reality
IMPACT STORY
Challenge Action Result
New Reality
Ritz got his green
thumb many years
ago while teaching at
a Bronx high school.
Someone sent him a
box of daffodil bulbs.
Not knowing what to
do with them, he
stashed them behind
a radiator.
A few weeks later, a fight
broke out. Ritz says one
student ran to the radiator
because, he assumed, the
boy had hidden a weapon
there. Instead, he found
"hundreds of flowers busting
out of this box. And the kid,
instead of coming out to beat
someone's behind, came out
with a box of flowers. The
class burst out laughing."
Ritz says he had an
epiphany. He and
his students went on
to plant some 20,000
bulbs across New
York that year.
The lesson, Ritz
says, is that a seed
well-planted can
grow into something
beautiful anywhere.
http://www.npr.org/2016/01/19/463084193/how-a-great-teacher-cultivates-veggies-and-kids-in-the-bronx-in-17-photos
New Reality
Larger Story of Your F2S
Work
https://vimeo.com/125738941
what could be the smaller stories of impact?
https://www.youtube.com/wat
ch?v=7_Y8yX2-BhQ
If this is the LARGER story,
Whose Story?
Policy makers?
Students?
Staff?
Board? Donor?
Farm? School?
The food ?
Who will tell it?
https://www.youtube.com/watch?v=U18ZheOSNK8 https://vimeo.com/32919297
https://vimeo.com/11706232https://vimeo.com/113326841
https://www.youtub
e.com/watch?v=X
QPCn_e8Jjo
?
Gan Khoon Lay
Common Mistakes # 2 & 3
Strategic Story Flow
Mission
Project/Campaign Objectives
Audience
Channels(s)
Media
Story/Message
Outcome
Evaluation
What is your GOAL? Your objectives?
Whom do you want to reach?
Influencers
Decision
Makers
School
Community
Your Staff
Farm
Community
What
Your
Audience
Wants
What
Your
Org
Wants
Sweet Spot
Kirby Wu/Noun Project
Common Mistake #4
Your Audience and You
It takes two to story… Richard Kearney
Andy Goodman
The RIGHT Story: Goals & Audience
1. What’s your primary goal in this project/outreach effort?
2. What audience you wish to reach (e.g. school staff, decision makers, youth)
3. What do you want them to do? Why should they care? Why should they act?
4. Where do they get their information? Connect?
Images via the Noun Project by
James Keuning,
Mattis Gutsche & Miguel Balandrano
Hayashi Fumihiro
Icons by To Uyen & Joel McKinney
Walking
Stories
Redux
New Reality
Challenge Action Result
1.Hook (your opening line)
2.3 Details
3.Your final line
Anton Hakanson/Noun Project
Common Mistake #5
Capacity
MediaChannels
STORY PROJECT
Your Capacity
MediaChannels
STORY PROJECT
Sweet Spot
http://meyerfoundation.org/sites/default/files/files/SWT-Whitepaper-FINAL.pdf
Choices, Choices
MEDIA
https://youtu.be/HXfA5cXgcIc
https://www.youtube.com/watch?v=wt_KMFARwLo
Video Stories
https://www.youtube.com/watch?v=S3m8OZKGaRw
https://www.youtube.com/watch?
v=on76n-8ffEQ
https://www.youtube.com/watch?v=qr53n-aDLYM
https://www.youtube.com/watch?v=LcYHTPes_y0
Multimedia
Audio Slide Shows
http://www.nytimes.com/packages/html/nyregion/1-in-8-million/index.html#/maggie_nesciur
Adobe Voice
A free iPad/iPhone App
for making digital stories
ANIMATED STORIES
rohanpotdar.com
Capacity & Engagement
http://meyerfoundation.org/impact/stories-worth-telling/resources
http://vtfeed.org/
staff-bios
https://www.facebook.com/vtfeed
https://www.instagram.com/p/BDCRlHYHqPT/?taken-
by=sterlingcollegevt
Online Channels
http://bit.ly/2e1QkpU
External Blogs
InstagramFacebook
Website
Youtube
http://bit.ly/2feRiir
Twitter
https://twitter.com/seedlingstories
http://vtfeed.org/
Plus…
F2F
Where
Your
Audience
Is
Where
Your
Org
Is
Sweet Spot
Goal
Audience
Channel(s)
Media
Stories
for
Impact
Capacity
Pause & Reflect
Gerardo Martin Martinez/Noun Project
Gan Khoon Lay
Practice
Planning Your Story Project
Designing a Storytelling Project
Dave Sime
New Reality
Larger Story of Your F2S
Work
Goal
Audience
Channel(s)
Media
STORY
+
TELLER
Capacity
http://youthresourceafy.tumblr.com/
Gathering Stories
http://bit.ly/1D3g8Va
http://www.whatisaggregate.com/lgbtq-timeline/
Project
Presentation
&
Platforms
http://healthinmyhometown.org/
http://www.nyp.org/amazingthings/
What? So what? Now what?
Planning Your Story Project
Project Planning
Project Kitchen: Sharing Project Ideas
SHARING YOUR STORIES OF IMPACT
Stephen Plaster
AND/OR
http://vtfeed.org/
staff-bios
https://www.facebook.com/vtfeed https://www.instagram.com/p/BDCRlHYHqPT/?taken-by=sterlingcollegevt
http://bit.ly/2e1QkpU
Website/Blogs/Feed
Instagram
Facebook
Youtube
http://bit.ly/2feRiir
OPTIONS
Kevin/Noun Project
Tagging Stories
&
Sharing
Meta-Stories
Take-aways
Andy Goodman of the Goodman Center
hatchforgood.org
IDEAS
EXAMPLES
GUIDES
meyerfoundation.org
http://workingnarratives.org/
vermontstorylab.org
vermontfolklifecenter.org

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Creating & Sharing Farm to School Stories of Impact

Editor's Notes

  1. 10 minutes — a. early food story b. favorite org story (in pairs share one-minute stories, walk, new partners, share new story, walk switch partners, retell first story, walk switch partners, retell the org story that was shared with you. Debrief: what happens in the story moment? Difference between telling a personal story and an org story? Telling it a second time? Telling someone else’s story?
  2. Authentic Relevant & Resonant
  3. We are the storytelling animal (see Gottschall) — neuroscientists to evolutionary biologists concur. If this is indeed so, then we should be using stories far more than we do in our work to connect, to inform, to celebrate, to inspire, to ACT.
  4. We need data, but we absolutely need stories to make sense of the data and to make it stick.
  5. We need many sorts of communications, but here we will focus on stories and they have a particular shape and arc.
  6. The simplest arc. Every story holds this in its heart. For more on story shapes, see Kurt Vonnegut’s fabulous 4 minutes on the subject:
  7. What happens when we sense someone is going to tell a story (we have expectations that its arc will be delivered)
  8. Google’s Version: Care Do Impact e.g. Challenge: Our kids are not eating healthy meals Action: We put into play the F2S program Result: Kids helping parents & themselves to make better food choices
  9. Example. This story exemplifies the particular story only he could tell. What are your stories that make you stand out?
  10. If the arc represents the bigger story of what you are trying to achieve, the smaller stories support and serve that big narrative. You need stories all along the arc.
  11. Examples of different storytellers.
  12. #2 There is no clear message in the story #3 The story is generic. Everyone tells the same story. Who cares about it? IF we think we already know this story, why should we stay and listen?
  13. With so many stories, how do we zero in on the right story?
  14. Be very specific!
  15. Goal: You need to show impact to grow support Audience: School Board A story you told or heard. Debrief: What was different this time around?
  16. Prep for the exercise.
  17. Prpe for the redux.
  18. This time you felt the importance of framing the story — it is not enough to just launch into the story with nothing around it.
  19. Tone & language — do they serve the Goals? The Audience — help get at that sweet spot? Your tone/language choices might be quite different if you are trying to reach the legislature or if you’re trying to reach kids.
  20. Once you have the goals & audience worked out you can tackle channels, media, capacity. Then you can plan a great project.
  21. Choose wisely. Know who is where and how each work best.
  22. Hours 2 & 3 with Ned
  23. Hour Four
  24. Remember, remember
  25. How will do this? Will you create the stories yourself or ask people to send them in? What works best when?
  26. Visual appeal of your presentation — you’ve got to draw your audience in and relate to the bigger narrative.
  27. 1 minute project pitch 1 minute receive feedback (praise, question, ideas) Switch. A couple of groups pitch the full group.
  28. Discussion: will you share your stories through feeds and tagging or through a shared site? Pros & Cons
  29. Inportance of tagging and of sharing process stories & tips.