Marketing on a shoestring!

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Marketing on a shoestring!

  1. 1. Barbara FowlerNortheast Managing PartnerChief Outsidersbfowler@chiefoutsiders.com908-956-4529 Marketing on a shoe-string!
  2. 2. It beginswiththinkinglean
  3. 3. Thinking Lean:sureyou can make anything work--with money, but...
  4. 4. What about without a big budget?Heard of the Fisher space pen?
  5. 5. We spent15 milliondollarstodevelopa pen touse inspace!
  6. 6. The Russians used a pencil!
  7. 7. Leverage core assets!Why ? is this important
  8. 8. What didCoca ColaDo toLeverageIts CoreBrand?
  9. 9. Grab extra- base hits: Not everything can be a home run! IsIsIs First Class Always the Way to Go? What can you do to get an extra hit from what you have?
  10. 10. Go from a bottle to drops!
  11. 11. Innovation and Thinking Outside the Norm is Critical And how do you reposition it? ?
  12. 12. Gorilla Glass!Fromhelicopterwindshieldto laptopscreens
  13. 13. Address allstakeholders! Fix health care!
  14. 14. Seek Greener Money! Government and student loans 90/10 ratioSomerevenue is better?
  15. 15. Solve unmetneeds! Sears average age customer is 58 !
  16. 16. Build emotional connectionsSnuggie! who would have thought of a blanket with sleeves?
  17. 17. Types:Closing Thoughts Tips • MVP: Minimum Viable Product • Market whats meaningful • Fail early, fail often, fail cheaply • Planning is not important with product/need of great uncertainty! • Experiment!
  18. 18. Barbara M FowlerManaging Partner and CMOwww.chiefoutsiders.combfowler@chiefoutsiders.com

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