1.
How to survive thrive as an
artist in the digital jungle
Donnerstag, 27. März 14

2.
* vinyl is killing?
*hometaping is killing?
* digital is killing?
* streaming is killing?
* intro
Donnerstag, 27. März 14

3.
* vinyl is killing?
*hometaping is killing?
* digital is killing?
* streaming is killing?ok, we are over
this, right?
* intro
Donnerstag, 27. März 14

4.
* intro
* numbers
* tools
* tips
* intro
Donnerstag, 27. März 14

5.
Barbara Hallama aka BarbNerdy
20+ yrs. music biz
(from indie label, digital start ups,
major label, iTunes editorial, freelance consultant)
since 6+ yrs. digital biz
* intro
- Project Manager
- Editorial f. google music
- DJ + Curator + Promoter
- Consultant
- Communications Expert
Donnerstag, 27. März 14

6.
* intro
Donnerstag, 27. März 14

7.
Barbara Hallama aka BarbNerdy
Soundcloud:
Sept. 2007
3446 Follower
38 Mixes (4 got deleted)
45.300 Plays
20.042 DL
in 50 countries
* intro
SC BarbNerdy LINK
Donnerstag, 27. März 14

8.
* intro
Donnerstag, 27. März 14

9.
* intro
SC Link to stats
Text
Donnerstag, 27. März 14

10.
* music sales:
Donnerstag, 27. März 14

11.
* music sales:
Study:
Pirates Rejoice, Illegal Downloading
Doesn’t Impact Digital Music Sales
Source: Techrunch 2013
Donnerstag, 27. März 14

12.
* music sales:
Study:
Pirates Rejoice, Illegal Downloading
Doesn’t Impact Digital Music Sales
Source: Techrunch 2013
phew...finally. This was a long run
Donnerstag, 27. März 14

13.
link
* music sales:
30 years of music sales
Donnerstag, 27. März 14

14.
* music consumption/discovery
Donnerstag, 27. März 14

15.
* what / where / why
reach etc...
get rich and famous? (you
should leave here, can‘t
help you)
Data for Music 360 were collected via 3,000 online consumer surveys using
Nielsen’s proprietary, high-quality ePanel in the United States.
* music consumption
Donnerstag, 27. März 14

16.
Radio is still the dominant way people discover music (48%)
followed by tips from friends/relatives (10%),
and YouTube (7%),
but more teens listen to music through YouTube than through
any other source (64%) --
followed by radio (56%)
iTunes (53% )
CDs (50%)
Data for Music 360 were collected via 3,000 online consumer surveys using
Nielsen’s proprietary, high-quality ePanel in the United States.
Quelle: Nielsen
* music discovery
Donnerstag, 27. März 14

17.
Radio is still the dominant way people discover music (48%)
followed by tips from friends/relatives (10%),
and YouTube (7%),
but more teens listen to music through YouTube than through
any other source (64%) --
followed by radio (56%)
iTunes (53% )
CDs (50%)
Data for Music 360 were collected via 3,000 online consumer surveys using
Nielsen’s proprietary, high-quality ePanel in the United States.
Quelle: Nielsen
* music discovery
SHAZAM
Donnerstag, 27. März 14

18.
Facebook
Twitter
Soundcloud
Blogs
MusicMags (Germany: print first)
NEW:
streaming services playlists
* music discovery
Donnerstag, 27. März 14

19.
* music discovery
democratization of music
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20.
democratization of music
* music discovery
everybody nowadays can talk/write about
music
Donnerstag, 27. März 14

21.
* Tools
Donnerstag, 27. März 14

22.
make sure people can listen to your music
reading about music......
own Blog / Website:
really? but i have a FB page...
make it as a home for all your things, like an
archive. people cannot search on FB
* Tools
Donnerstag, 27. März 14

23.
own Blog or Website with WordPress
or:
just open up a tumblr
but keep in mind:
its not yours. you do not own it. It can be
closed and with it your stuff (--> posterous)
* Tools
Donnerstag, 27. März 14

24.
*embedded + customized player
*interacting with fans + musicians
*homebase for you music with links and infos to
all other places like blog, twitter, shop etc..
! tag your music files !
* Tools
soundcloud
Donnerstag, 27. März 14

25.
hearthis.at
* Tools
hearthis.at
Donnerstag, 27. März 14

26.
bandcamp
* Tools
Donnerstag, 27. März 14

27.
bandcamp
* Tools
Donnerstag, 27. März 14

28.
bandcamp
- direct to fan
- easy to handle interface
- selling /streaming
- physical / digital products
- own pricing & timing
- sharing
- player available
- stats and fan contacts
- fair pricing: 15% up to $100
10% after $5000 sales in 12 months
- formats: mp3, AAC, FLAC, OGG
* Tools
Donnerstag, 27. März 14

29.
sharing means caring
* How to use all this tools?
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30.
* How to use all this tools?
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31.
Twitter:
????
* How to use all this tools?
Donnerstag, 27. März 14

32.
*NEVER auto-post Facebook links this
will be the
result -->
* How to use all this tools?
Donnerstag, 27. März 14

33.
Instagram
and a brandnew child:
Vine
* How to use all this tools?
Donnerstag, 27. März 14

34.
interact with people
but
do not retweet every puups you where mentioned
at
share also music you like from other artists
to extend you own network
* How to use all this tools?
Donnerstag, 27. März 14

35.
* crowdfunding
Donnerstag, 27. März 14

36.
* crowdfunding
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37.
* usefull links
Merlin Member Survey 2012
Digital Music Consumption on the Internet
IFPI Digital Music Report 2013
30Yers of music sales
Soundcloud vs Bandcamp vs Reverbnation
Shazam
hearthis.at
Donnerstag, 27. März 14

38.
* thank you
soundcloud --> BarbNerdy
Blog (selfhosted) --> sharingmeanscaring.com
Music + StreetArt Tumblr --> supportyourlocalghetto
Twitter --> @BarbNerdy
LinkedIn --> Barbara Hallama
Flickr --> BarbNerdy
Donnerstag, 27. März 14