The complete social marketing guide for mobile advertisers and publishers. Utappy reveals how to best utilize the top 5 social networks, with the rapidly expanding mobile media engagement. Covering Facebook, Twitter, Youtube, LinkedIn, Pinterest, Instagram, Tumblr and more.

2. Advertising Utopia for Mobile Apps
The Mobile-first Audience Platform
Introducing Advanced User Acquisition for Developers and Publishers

3.  Quality/Quantity Engagement
 Virality
 Word-of-mouth advertising
 Building brand loyalty & Awareness
 Humanization of the brand
5 Unique Social Media Features

5. Social Media Spend Forecast 2012-2016

6.  Social Networking Service
 1.28 billion users (March 2014)
 2nd in Alexa
 Available in 70 languages
 Instagram, What’s App?, LiveRail
 Advertising- 90% of FB rev
Facebook is a social utility that connects you with
the people around you

7. Facebook Ads
With the face to the Advertisers:
• Native advertising
• Audience targeting: Custom
Audience, LBS, interest,
Hobbies…
• Addition of Call-To-Action:
Install button case study
• Easy to use self service-Power
Editor
• Death of the

8. What's Happening?
• Microblogging network
• 200 million Active users
• Sophisticated, Unique
behavior- #hashtags, tiny
URLs
• Unique Sound ♪
-Vine

9. Best Practices

11. • 238 million users
• Multilingual
• Premium Profiles- special
features
Positioning:
one of the largest sources
of content creation and
curation for professionals.

12. Pinterest
Image, interest-based, community
Promoted Pins- Beta

13. Pinterest
Instagram
Images sharing , community, Brand Fans,
User base- young and loyal.

14. Pinterest
Instagram
What’s App?
After FB- Reality:
• Perfect LBS
• Content-based
advertising
Remember this?

15. Pinterest
Instagram
What’s App?
tumblr
Community, interest, Blogs

16. One word about
Marketers debate whether YouTube is a Social media network?
Yes!
• User profile, following, Circles,
feedback, post and sharing videos
• Connect to Google+*
• Top Social Media Innovation of
the Decade” (2009)
NO!
• YouTube is considered a “video-
sharing website on which users can
upload, share, and view videos”
• Unilateral communication between
Product/brand and end user
NOTE- BRANDS MUST USE YOUTUBE AS ON OF THEIR MARKETING CHANNELS

17. Catch 22 …
What that guy said-
Where advertisers are in,
Users are out…

20. Thirsty for more?
Visit our website
http://www.utappy.com
Or Drop us a line:
info@utappy.com