Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

La semaine sociale by armstrong - 051113

670 views

Published on

Toutes les 2 semaines, l'agence armstrong vous livre les dernières actualités du web ! Bonne lecture !

Published in: Marketing
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

La semaine sociale by armstrong - 051113

  1. 1. LA SEMAINE SOCIALE 04/11/2013 #52
  2. 2. LA SEMAINE SOCIALE les chiffres de la semaine les campagnes de la semaine 04/11/2013 #52 pendant ce temps sur les RS l ’oeil d’armstrong 2
  3. 3. LES CHIFFRES DE LA SEMAINE 1,6 milliards $ Le montant qu’espère lever Twitter pour son entrée en Bourse, programmée pour le 7 novembre 2013. Source : MetroNews
  4. 4. LES CHIFFRES DE LA SEMAINE 74% Des personnes qui font du shopping sur leur smartphone finissent par effectuer un achat. Source : DOC NEWS
  5. 5. LES CHIFFRES DE LA SEMAINE 1 milliard $ L’offre de rachat proposée par Facebook, que Snapchat a refusé ! Source :Les Numériques
  6. 6. LA SEMAINE SOCIALE les chiffres de la semaine les campagnes de la semaine 04/11/2013 #52 pendant ce temps sur les RS l ’oeil d’armstrong 6
  7. 7. LES CAMPAGNES DE LA SEMAINE : THE PEEK VISION ! «L'eye-phone  », une application révolutionnaire vient de voir le jour. Une équipe de la Faculté de Médecine tropicale de Londres teste dans la région de Nakuru, au Kenya, une technique de diagnostic oculaire simple et bon marché grâce à un smartphone. Les médecins espèrent que cette technologie bouleversera un jour l’accès au traitement de millions d’Africains à faible revenu. A suivre …
  8. 8. LES CAMPAGNES DE LA SEMAINE : SECOND HAND Ikea donne une seconde vie à nos meubles. La marque a permis à ses clients de revendre ses meubles. 50 clients ont vu alors leurs articles mis en scène sur le site Ikea, comme si il s’agissait d’un lancement de produits ! En l'espace de huit semaines, tous les articles ont été vendu. Une campagne efficace et écologique, voire même légèrement ironique sur la consommation. 8
  9. 9. LES CAMPAGNES DE LA SEMAINE : LES INCROYABLES RENCONTRES LE BONCOIN ! Afin de renforcer son image de service de proximité, Le Bon Coin vous fait faire des incroyables rencontres ! On peut y voir Lilly Allen qui prend des cours de français, le talentueux Iggy Pop, prêt à acheter une guitare à un internaute, la pilote  Margot Laffite au volant de sa voiture ou encore les Gipsy King qui louent leur roulotte pour les vacances ! On ne sait jamais sur qui on va tomber…
  10. 10. LES CAMPAGNES DE LA SEMAINE : TWEET A COFFEE Avec 60 millions d’adhérents à la communauté Starbucks, la marque est l’une des plus influentes sur les réseaux sociaux. Tweet a coffee est un nouveau service aux Etats-Unis, qui vous permet d’offrir une boisson via twitter…. en moins de 140 caractères. 10
  11. 11. LES CAMPAGNES DE LA SEMAINE : UBERKITTENS Les chats sur Internet, toute une histoire que l’on ne refera pas ! En attendant, Uber surfe sur la vague : en partenariat avec le site I Can Haz Cheezburger, le service de chauffeur privé a célébré à sa façon le National Cat Day, en proposant l'option chat à ses utilisateurs. Un chat vous attend avec votre course ! Peut-être aurez-vous envie d'en adopter un ! Une belle opération qui fait une nouvelle fois parler de la marque. Cette semaine également, nous avons entendu parler du meowfit, une tendance totalement inutile mais très drôle qui consiste à habiller vos chats avec vos propres vêtements…   11
  12. 12. LA SEMAINE SOCIALE les chiffres de la semaine les campagnes de la semaine 04/11/2013 #52 pendant ce temps sur les RS l ’oeil d’armstrong 12
  13. 13. PENDANT CE TEMPS SUR LES RESÉAUX SOCIAUX Instagram lance la publicité en test avec Michael Kors, Pinterest lève 225 millions $, YouTube prépare un service de musique payant, Netflix imagine un service pour profiter chez soi des films en salles. 13
  14. 14. LA SEMAINE SOCIALE les chiffres de la semaine les campagnes de la semaine 04/11/2013 #52 pendant ce temps sur les RS l ’oeil d’armstrong 14
  15. 15. L’ŒIL D’ARMSTRONG : DIGITALISATION ET CIBLAGE COMPORTEMENTAL EN POINT DE VENTE Cette semaine, nous avons beaucoup entendu parlé de digitalisation et de ciblage comportemental en points devente, et notamment dans la grande distribution.Tout d’abord avec Mondelez, géant de l’agroalimentaire qui propose smart shelf : une étagère connectée qui étudie vos comportements devant le rayon. Tesco lance également un système de scan aux caisses de leurs stations services, qui permet de diffuser des publicitées ciblées, en fonction de l’âge, du sexe… La marque assure qu’aucune image n’est enregistrée. Flippant ? Oui ! Mais finalement, n’est ce pas la traduction physique de ce que font les cookies sur vos navigations web ? En tout cas, ne parlons plus de vie privée ! 15
  16. 16. À LA PROCHAINE … CONTACTEZ NOUS ! contact@byarmstrong.com 16

×