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The Anatomy Of An Awesome Instagram Ad

Instagram is huge. This is not a simple theory that we made up, it’s a fact. With more than 400 million users (75% are outside of U.S.) that are sharing over 80 million photos per day, Instagram is undeniable a big community.

Since it started rolling the Sponsored Ads all over the world, brands and advertisers are looking to connect and engage with their audience through Instagram.

In order for you to understand how to create an awesome Instagram ad, you must see it through a designer’s and advertiser’s perspective. This is the reason why we, the Bannersnack team, created a Slideshare presentation that will show you almost everything you need to know about creating Instagram ads.

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The Anatomy Of An Awesome Instagram Ad

  1. The Anatomy Of An Awesome q ‘ Q b nnnnnnn cuck
  2. Instagram is a fun and quirky way to share your life with friends through a series of pictures and videos.
  3. A community buflton the power of visual storytelling.
  4. 400M+ Monthly Active Users 3.5B Likes Daily 80M+ Average Photos Per Day
  5. 70% of instagrammers are under 35 years old.
  6. Brands and Audiences
  7. follow their favorite brands on Instagram. use Instagram to research products.
  8. . [What about Advertising?
  9. <1m‘z. rm, ‘I'M “l brand_name 1} sponsored brand_name 1} sponsored ' >-,3 ' A l , . 1» I-‘ _ , , _ . , _, , . .‘ -« , " 0 7 LEARN MORE 7 LEARN MORE U 1250 likes U 1250 likes brand_name Tell me a story aboul your brand brand_name Tell rue a Story about your brarrd ‘ 1 I ‘ 1 I r r or 4. r r o .2 4. . I - . I - ‘I'M? ,5 hrand_name it Sponsored an "’ I I ~. ~ A I l w ; 'b I cu ‘. I C. , ‘ ,5 ‘/ l l7 LEARNMDRE U 1250 likes brand_name Tell me a story about your brand
  10. 4 Advertising Objectives Click to Website Send people to important sections of your website. Mobile App Installs Get people to install your mobile app. Video Views Tell a story using video. Mass Awareness Drive mass awareness to a broad audience.
  11. TIPS TO CREATE Instagram Ads That People Will Love
  12. What Is Your Visual Story? Use high quality images that show a beautiful and unexpected moment with your brand.
  13. Be Creative and Courageous C .0- Use creativity in your ads to create a sense of clarity and beauty in your visual story.
  14. Reach the Right People Create ads relevant to your audience.
  15. Call People To Take Action Add a ca| |—to—action button to tell people what you want them to do when they see your advert. BOOK NOW DOWNLOAD LEARN MORE SHOP NOW SIGN UP WATCH MORE
  16. Be Proud of Your Brand Make your ads branded and keep strong brand consistency across campaigns.
  17. 3 Things to avoid in your Instagram ads
  18. C .1 *. .r= ..l. l]“ 1‘ * (resolution, blurriness or cropping) E ll: U‘ l l; 'n-l'. =.. l.; ” I 7-‘ i: ‘r yr ljjr ]lr", Y (grammar, capitalization or excessive symbols) -I. r'_~‘* -ll ‘—‘Y"= ._l_l; l ea -—~ (mismatch between image and copy or irrelevant landing page)
  19. Tools for creating Instagram Ads
  20. Layout Boomerang Combine multiple photos Create simple and funny videos into a single image. with this mobile app. F’ , I 1 Fl )’ l ll .3l 3. , l: VSCO Cam Bannersnack Add professional Create static, animated and filters and edit photos. interactive ads smart and easy. 4 . -
  21. Ben & Jerry's reached 9.8 million users and saw a 33-point increase in ad recall when they used Instagram ads.
  22. REFERENCES Global Web Index: bit. ly/ T OVkgy3 Facebook Ad: on. fb. me/ T qvT HDO Instagram Business: bit. ly/ T l<toO8h Rick Mulready: bit. |y/ rm_igad
  23. Q bonnersnock Professional banner creation app for designers & marketers www. bannersnack. com

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Instagram is huge. This is not a simple theory that we made up, it’s a fact. With more than 400 million users (75% are outside of U.S.) that are sharing over 80 million photos per day, Instagram is undeniable a big community. Since it started rolling the Sponsored Ads all over the world, brands and advertisers are looking to connect and engage with their audience through Instagram. In order for you to understand how to create an awesome Instagram ad, you must see it through a designer’s and advertiser’s perspective. This is the reason why we, the Bannersnack team, created a Slideshare presentation that will show you almost everything you need to know about creating Instagram ads.

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