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How to Install the Tracking Code in Shopify

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How to Install the Tracking Code in Shopify

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A tracking code allow you to see what users do on your website after they click your ads, track conversions, measure campaign performance and create audience lists for retargeting campaigns.

Find out how you can install in a few steps the tracking code in Shopify platform.

A tracking code allow you to see what users do on your website after they click your ads, track conversions, measure campaign performance and create audience lists for retargeting campaigns.

Find out how you can install in a few steps the tracking code in Shopify platform.

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How to Install the Tracking Code in Shopify

  1. 1. Trackingcodesallowyouto: 01.Seewhatusersdo onyourwebsiteafter theyclickyourads 02.Track conversions(actions thatareimportantfor yourbusiness) 03.Measurecampaign performanceandreturn onyouradvertising investment 04.createaudiencelists forretargeting campaigns
  2. 2. ThetrackingcodeneedstobeaddedintwodifferentplacesinShopify. Allsegmentsandconversionsgenerallyworkwellwiththe instructionsyoufindinPart1. Part2featuresinstructionsforshoppingcart,checkoutandthankyou pageconversions.Forthose,youalsoneedtoinstallthetrackingcode onthecheckoutsubdomain.
  3. 3. Part1
  4. 4. 01GotoyourShopifywebsiteeditor
  5. 5. 02Select"Themes"fromthelefthandsidebar
  6. 6. 03Thethemespagewillloadnow
  7. 7. 04Clickthe"more"button(theonewiththe3dots)
  8. 8. 05 Select"editHTML/CSS"fromthedropdown
  9. 9. 06TheHTMLeditorwillloadnow
  10. 10. 07Intherightside,lookfor'Layouts'
  11. 11. 08Selectyourtemplate
  12. 12. 09Lookforthe<head>tag
  13. 13. 10Pastethetrackingcodeanywherebelowthat <head>tag
  14. 14. 11Hitsave,andyouhavesuccessfullyinstalledthe trackingcodeinPart1
  15. 15. Part2
  16. 16. 01GotoyourShopifywebsiteeditor
  17. 17. 02Select"Settings"fromthelefthandsidebar
  18. 18. 03OntheSettingspage,selectthe"Checkout" button,alsofoundinthelefthandsidebar
  19. 19. 04Onthe"Checkout"page,scrolldownto "Orderprocessing"
  20. 20. 05Onceyousee"Orderprocessing"lookforthe "Additionalcontent&scripts"field
  21. 21. 06Pasteyourtrackingcodeinthisfield
  22. 22. 07Hitsave,andyouhavesuccessfullyinstalledthe trackingcodeinPart2
  23. 23. www.bannersnack.com @bannersnack

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