Bang the Table - Planning to Engage Your Community Online Training Slides

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Bang the Table - Planning to Engage Your Community Online Training Slides

  1. 1. Planning to Engage your Community Online Dr Crispin Butteriss Becky Hirst
  2. 2. Introductions Community Engagement Web 2.0
  3. 3. Objectives To introduce six web 2.0 tools. To plan for their use as community engagement tools.
  4. 4. <ul><li>Introduction </li></ul><ul><li>5 +1 Key Tools </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Micro-Blogs </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><li>Scenario Planning </li></ul><ul><ul><li>Stakeholder & Tool Identification </li></ul></ul><ul><ul><li>Engagement Strategy </li></ul></ul><ul><ul><li>Evaluation Framework </li></ul></ul><ul><li>Wrap Up </li></ul>Program
  5. 14. Blogs <ul><li>Take Home’s </li></ul><ul><li>A monologue more than a dialogue </li></ul><ul><li>The best tool for getting content “out” into the public realm </li></ul><ul><li>Personalise the organisation </li></ul><ul><li>Think about style – personal, professional, corporate, etc. </li></ul><ul><li>Think about content – updates, hot issues, events etc. </li></ul><ul><li>Think about who will write – might not be who you expect </li></ul><ul><li>Think about delegations </li></ul><ul><li>Link to more engaging content – images, video, maps, documents... </li></ul><ul><li>RSS feeds for your visitors – to make it easy for them (RSS aggregators) </li></ul><ul><li>RSS feeds for you – to make it easy to spread the word (Facebook) </li></ul>
  6. 21. Forums <ul><li>Take Home’s </li></ul><ul><li>A dialogue – between you and your community or among your community </li></ul><ul><li>Opens up the conversation to a much broader audience </li></ul><ul><li>All forums aren’t equal – threaded collapsible discussions </li></ul><ul><li>Ask “good quality” questions – concrete, visceral, open </li></ul><ul><li>Add “good quality” content to inform the discussion </li></ul><ul><li>Consider moderation rules & need for independence </li></ul><ul><li>Consider “governance” strategy – “leave them to it”...or... “active facilitation” </li></ul><ul><li>Monitor the discussion </li></ul><ul><li>Don’t dismiss the votes </li></ul><ul><li>RSS </li></ul>
  7. 32. Micro- Blogs <ul><li>Take Home’s </li></ul><ul><li>Suitable for short messages only </li></ul><ul><li>Not just Twitter – “Enterprise” microblogs are available </li></ul><ul><li>Link to content </li></ul><ul><li>Direct message to other users </li></ul><ul><li>Mention other users </li></ul><ul><li>Hash tags create themes to link “tweets” </li></ul><ul><li>RSS from Twitter to a dedicated site </li></ul><ul><li>Useful for... </li></ul>
  8. 41. Social Networks <ul><li>Take Home’s </li></ul><ul><li>More than a forum...personal profiles & relationships </li></ul><ul><li>Blogs, Forums, Documents, Image Libraries...and more </li></ul><ul><li>Enterprise level social networks available – internal communities of practice? </li></ul><ul><li>Free social networking software available – community organisations, social groups etc. </li></ul><ul><li>Think about the objective & target audience carefully – social networks are HARD WORK </li></ul><ul><li>Useful for... </li></ul>
  9. 50. Wikis <ul><li>Take Home’s </li></ul><ul><li>An editable webpage </li></ul><ul><li>Open, closed or “transparent” </li></ul><ul><li>Think about moderation </li></ul><ul><li>Think about “sabotage” </li></ul><ul><li>Think about it’s legislative role </li></ul><ul><li>Useful for... </li></ul>
  10. 57. Social Media <ul><li>Take Home’s </li></ul><ul><li>Makes the issue more accessible... </li></ul><ul><li>Makes the subject matter more engaging.. </li></ul><ul><li>Opens up new ways to contribute... </li></ul><ul><li>Doesn’t need to cost a lot... </li></ul><ul><li>Can be embedded in your main consultation site... </li></ul><ul><li>Not without management cost... </li></ul><ul><li>Useful for... </li></ul>
  11. 58. <ul><li>Introductions </li></ul><ul><li>5 +1 Key Tools </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Micro-Blogs </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><li>Scenario Planning </li></ul><ul><ul><li>Stakeholder & Tools </li></ul></ul><ul><ul><li>Engagement Strategy </li></ul></ul><ul><ul><li>Evaluation Framework </li></ul></ul><ul><li>Wrap Up </li></ul>Stakeholders/ Tools <ul><li>Stakeholder </li></ul><ul><li>Relationship </li></ul><ul><li>Tool </li></ul>
  12. 59. <ul><li>Introductions </li></ul><ul><li>5 +1 Key Tools </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Micro-Blogs </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><li>Scenario Planning </li></ul><ul><ul><li>Stakeholder & Tools </li></ul></ul><ul><ul><li>Engagement Strategy </li></ul></ul><ul><ul><li>Evaluation Framework </li></ul></ul><ul><li>Wrap Up </li></ul>Engagement Strategy <ul><li>Small Group... </li></ul><ul><li>Identify Stakeholder </li></ul><ul><li>Identify Tool </li></ul><ul><li>How will the tool be used? </li></ul><ul><li>When will it be used? </li></ul><ul><li>What information will it generate? </li></ul><ul><li>Why is this the “best” tool? </li></ul><ul><li>Repeat for all three stakeholders </li></ul><ul><li>Large Group... </li></ul><ul><li>Share two stakeholder/tool strategies </li></ul>
  13. 60. <ul><li>Introductions </li></ul><ul><li>5 +1 Key Tools </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Micro-Blogs </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><li>Scenario Planning </li></ul><ul><ul><li>Stakeholder & Tools </li></ul></ul><ul><ul><li>Engagement Strategy </li></ul></ul><ul><ul><li>Evaluation Framework </li></ul></ul><ul><li>Wrap Up </li></ul>Evaluation Framework <ul><li>Alone... </li></ul><ul><li>Identify Stakeholder </li></ul><ul><li>Identify Tool </li></ul><ul><li>What is the key goal? </li></ul><ul><li>Identify a “measure” </li></ul><ul><li>Identify the population size </li></ul><ul><li>Identify you “conversion” goal </li></ul><ul><li>Identify a “qualitative” goal </li></ul><ul><li>Repeat for 2 nd stakeholder/tool </li></ul><ul><li>Large Group... </li></ul><ul><li>Share one framework until we have one for each of the 5 key tools </li></ul>
  14. 61. <ul><li>Introductions </li></ul><ul><li>5 +1 Key Tools </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Micro-Blogs </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><li>Scenario Planning </li></ul><ul><ul><li>Stakeholder & Tools </li></ul></ul><ul><ul><li>Engagement Strategy </li></ul></ul><ul><ul><li>Evaluation Framework </li></ul></ul><ul><li>Wrap Up </li></ul>Workshop Evaluation Alone... Please fill in the evaluation forms provided to help us to keep improving these sessions. Thank you

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