Public Relations Tips

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Public Relations Tips, By Gareth Marshall, Spark Public Relations.

Bangkok Entrepreneurs November 2012 Event

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Public Relations Tips

  1. 1. Public Relations 101SPARK strategic public relations
  2. 2. Local hero saves childSPARK strategic public relations
  3. 3. Visitor risks life to save childSPARK strategic public relations
  4. 4. CORPORATE FAT CATSTRANGLES FAMILY PET SPARK strategic public relations
  5. 5. $28.6 billionSPARK strategic public relations
  6. 6. The average annual public relations budget in a publicly-ownedcompany is $9.9 million. SPARK strategic public relations
  7. 7. CrisisSPARK strategic public relations
  8. 8. SPARK strategic public relations
  9. 9. “Were sorry for the massive disruptionits caused to their lives. Theres no onewho wants this thing over more than I do,Id like my life back.”Tony Hayward, ex-CEO, BPSPARK strategic public relations
  10. 10. “Those words dont represent how I feelabout this tragedy, and certainly dontrepresent the hearts of the people of BP— many of whom live and work in theGulf — who are doing everything theycan to make things right.”Tony Hayward after PR adviceSPARK strategic public relations
  11. 11. SPARK strategic public relations
  12. 12. SPARK strategic public relations
  13. 13. BP pays record$4.5 billion fineSPARK strategic public relations
  14. 14. Fine: 20% of annual profit Big business can absorb the fall-out Greater impact on your small businessSPARK strategic public relations
  15. 15. Pro-active beats Re-active You set the story agenda Creates a positive impression Builds relationships with media InfluencersEarned media, not paid – for a reason SPARK strategic public relations
  16. 16. What does public relations do? Clearly communicates key messages with your target audiences to build relationships : • Public • Existing customers • Employees • Investors • PartnersSPARK strategic public relations
  17. 17. What is public relations?• Achieving positive editorial coverage in themedia• Engaging the public with your company• Active management of your communications• Application of strategy and creativity in the management of your reputation• Networking with potential clients at seminars,exhibitions and Bangkok Entrepreneurs events• Taking important customers and clients to lunch SPARK strategic public relations
  18. 18. How is it done? Swiss Army phone -Press release -Interview -Review/Samples -Measure results/ROISPARK strategic public relations
  19. 19. How does your business benefit?Increased brand awareness, recognition andcredibilityBuilds relationship with stakeholdersCan provide third party endorsementHelps people understand products or servicesBuilds executive profile – industry leader SPARK strategic public relations
  20. 20. Who We Are Founded in 2000 Thai agency with multinational clients; internationalaffiliations, standards and practices Flexible, innovative marketing communicationsagency – focus on Proactive Strategic Public Relations Combined Asian & Western market expertiseStaff of 18 full-time professionals SPARK strategic public relations
  21. 21. Blue Chip ExperienceSPARK strategic public relations
  22. 22. Recent Works Visa - Media trip to highlight premium cardsSPARK strategic public relations
  23. 23. Recent Works Emirates First A380 Comes to BangkokOutstandingMediaResponse40 media, 28million Baht inprint and TVcoverage SPARK strategic public relations
  24. 24. Recent Works Lenovo - Product Launch EventSPARK strategic public relations
  25. 25. Recent Works Jawbone Spark helped tech company Jawbone enter the Thai market and create a buzz about itsinnovative consumer tech products.SPARK strategic public relations
  26. 26. Recent Works AirbnbAirbnb was active in the market but needed an official launch. It was known by onlinecommunities but needed to engage all Thais.SPARK strategic public relations
  27. 27. Recent Works Philips – The ‘+’ Project The + project is an award winning campaign that blends both media relations and social media to deliver community engagementSPARK strategic public relations
  28. 28. PR Health Check-listCan you identify potential PR opportunities in yourbusiness?Are you confident your workforce know the goals ofyour organisation and how their jobs contribute tothese?Do you know how to measure success?Do you know what sorts of media your customersor target customers consume? SPARK strategic public relations
  29. 29. Do Businesses Use PR? Every business has a story – What’s yours?SPARK strategic public relations
  30. 30. SPARK strategic public relations
  31. 31. Thank YouSPARK strategic public relations

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