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Bangkok Entrepreneurs MeetUp                                             Jan 2013Tuesday, 22 January 13
Hi Everyone!                         Agenda                         1. Ookbee                         2. AppStore Publishi...
+           Who’s OOKBEE?                                 B2B2C e-commerce of e-books                               Custom...
+        Ookbee by the Numbers        Thailand’s #1 e-book store       88% market share                                   ...
Ookbee Team                                                                         Developers • Founded: Mid 2010 as a de...
+            Last Round          • Sep 2012 Ookbee raised US$2 million in funding from Shin Corporation (INTOUCH)         ...
Mobile Platforms                  iPad                 iPhone/iPod         Android Tablet          Android Phone          ...
Ookbee Ad for Microsoft Windows Azure : May 2012Tuesday, 22 January 13
+           AIS	  Bookstore	  First	  TV	  Ad	  back	  in	  2011Tuesday, 22 January 13
+           AIS Bookstore / Samsung Galaxy S3 June 2012Tuesday, 22 January 13
+           Steve Jobs Book Ad on BTS: Dec 2011Tuesday, 22 January 13
+           Lifestyle	  Ad	  :	  Sep	  2012Tuesday, 22 January 13
Free	  Sample     Free	  Magazine	  Bundle	       Package	  with	  Telco                            Free Magazine and     ...
+           #1	  Digital	  Bookstores                                        50+	  of	  our	  	  150+	  apps	  on	  Top	  ...
+                  Ookbee User and Application Download Trends                 3.50#     Millions                 3.25#   ...
+           Ookbee Thai Market Shares and Contracts on-hand                         Thai Market Share                     ...
Web	  StoreTuesday, 22 January 13
+         In-App Purchase                                 Credit Card (online)   Pay with Mobile phone bill               ...
+           Back Office / Publisher Reports                         Back	  Office                                         Pub...
Digital	  Conversion             OOKBEE	  Publisher	  is	  available	  for	  free	  for	  all	  publishers                ...
App Store PublishingTuesday, 22 January 13
Number of Apps                                           iPhone                                            Play           ...
Tuesday, 22 January 13
Relevance of Stores VS CategoryTuesday, 22 January 13
Local VS Global                         •   Local / Regional ...ex. Local language (Ookbee), Local content                ...
Local..Local..Local..                             10% local apps generate                             more than 50% Revenu...
+         Thailand: Monetization Case Study                                                  Thai UI                      ...
The overlap proportion of the top applications of the                         United States with other English speaking co...
Launching App in                          South-east Asia?                         It’s now or never!Tuesday, 22 January 13
Top Countries                                                                                   Why we are                ...
Fastest Revenue Growth Countries - All Categories       (Jan-Sep 12)                                                      ...
Fastest Revenue Growth countries for Games                                                                                ...
Fastest Download Growth Countries for Games                                                                               ...
Thai App Store VS                                               The World                         •   Based on numbers giv...
Successful Publishing            Everybody remembers the success stories of applications that            gathered millions...
Launching App in the Local Market                         My Personal ExperienceTuesday, 22 January 13
Thai Market - Real Number                         Let’s see what’s like when you launch an app                            ...
Just Another App in App Store :(                                                               Max around 500 downloads/  ...
My Good App :)                                          Max around 900 downloads/                                         ...
My Very Good App :)                                                      Max around 6,000                                 ...
Let’s make some money!                            App MonetizationTuesday, 22 January 13
App Monetization                         •   Paid App Simple game ex. Angry Bird?                         •   In-App Purch...
In-App PurchaseTuesday, 22 January 13
+         Other Payment Channel Options in Thailand                                 Credit Card (online)   Pay with Mobile...
Ad Revenue                         •   Free App Ad Revenue simulation.                             •   Impression : 1,000,...
Exactly!                         How Much Money Can I Make?                               (in Thailand and the rest of the...
How big is the whole market?                    All markets combined as of Nov 2012                           15M USD a da...
US Market                         •   If you make it to the top 10 US Top Grossing Apps : around                          ...
Japanese Market                                                                   Game Publishers like DeNA               ...
Thai Market                          In terms of revenue of                            Top Grossing App:                  ...
Our Revenue:                                          Apple VS Android                                   FY11             ...
+           The Long(er) Tail of Ookbee       • Now 20% top contents         generates 80%                              Mo...
Going Regional? -                          (or better Global)                         let’s do some SWAT                  ...
Strength             •       First-mover advantage                     the first one who launch this services in Thailand  ...
Opportunities                    • Market growth                    -- the number of users should grow rapidly over the ne...
Weakness                         •   Challenges expanding regionally.                   Not in terms of technology but    ...
Competitors                         •   Global/Regional/Local Players                  ( Kindle, Kobo, Nook etc.) - remote...
+           New Business               • Ookbee Live                    (Launch Jan or Feb 2013, 100+ local partners)     ...
Regional Expansion                                                                                                        ...
Global Expansion                                           - Ookbee is partnering up                            MAGBoox   ...
Are we dreaming Big enough?                         2012                    2017                                          ...
Before we end today...                         OK, I’m not an expert but here... these are                          What I...
startups are hard                   and                 Implementing vision                 takes time                    ...
myth:                         Startups are cheap to build                                    reality:                     ...
The goal of a startup is to figure out the       right thing to build - the thing that       customers want and will pay fo...
“Hey CEO’s!                Your ONLY job is to keep                the company going until you                find product/...
Speed Wins     in hiring, development, design, releases, biz dev                                                          ...
Outsource what you can      Always Outsource ComplexityTuesday, 22 January 13
To all startups out there                         “Respect Everyone, Fear No One”Tuesday, 22 January 13
And please don’t forget to          “Enjoy the Ride”             Thank youTuesday, 22 January 13
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Ookbee at bangkok entrepreneurs jan 2013

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OKKBEE presentation by CEO Moo (Natavudh). OKKBEE is Thailand's most successfull startup with clients like AIS and B2S.
Join us: www.bangkok-entrepreneurs.com

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Ookbee at bangkok entrepreneurs jan 2013

  1. 1. Bangkok Entrepreneurs MeetUp Jan 2013Tuesday, 22 January 13
  2. 2. Hi Everyone! Agenda 1. Ookbee 2. AppStore Publishing 3. Next Step/Regional Expansion I’m Moo from OOKBEE 4. What I’ve learnedTuesday, 22 January 13
  3. 3. + Who’s OOKBEE? B2B2C e-commerce of e-books Customers (Users) Publishers/Content Owners Provider of complete e-Publication platform • Provide platforms for “Publishers” to sell products to “end-users” to purchase and read e-books/e-magazines • Convert and distribute e-books/e-magazines for publishers and content owners • Operate our own bookstores (i.e. AIS Bookstore, B2S Bookstore)Tuesday, 22 January 13
  4. 4. + Ookbee by the Numbers Thailand’s #1 e-book store 88% market share * That was in October. with new countries/iPad mini, We now add 8K+ a day and have 2.9M users everyday TOP 5 Grossing Apps for the past on Thai App Store 500 daysTuesday, 22 January 13
  5. 5. Ookbee Team Developers • Founded: Mid 2010 as a department in my another company. IT WORKS (Spin-off: Mar 2012 as a separated company) • The team has grown from 5 to over 40 staff • We are at Month 25 and have been profitable since month 7 Content TeamTuesday, 22 January 13
  6. 6. + Last Round • Sep 2012 Ookbee raised US$2 million in funding from Shin Corporation (INTOUCH) • We have been exploring opportunities outside of Thailand since then DevelopersTuesday, 22 January 13
  7. 7. Mobile Platforms iPad iPhone/iPod Android Tablet Android Phone (ex. Galaxy Tab) (ex. Galaxy S) Windows 8 Tablet and Phone (Surface) launched with MS Nov 2012 Support iOS, Android and Windows 8 (PC/Tablet/Phone) Support “In-app Purchase” and “Subscription” Link with website for purchasing via credit cards and other payment options Support both PDF (with Interactive) and e-pub format a “Buy-once Read Anywhere” experienceTuesday, 22 January 13
  8. 8. Ookbee Ad for Microsoft Windows Azure : May 2012Tuesday, 22 January 13
  9. 9. + AIS  Bookstore  First  TV  Ad  back  in  2011Tuesday, 22 January 13
  10. 10. + AIS Bookstore / Samsung Galaxy S3 June 2012Tuesday, 22 January 13
  11. 11. + Steve Jobs Book Ad on BTS: Dec 2011Tuesday, 22 January 13
  12. 12. + Lifestyle  Ad  :  Sep  2012Tuesday, 22 January 13
  13. 13. Free  Sample Free  Magazine  Bundle   Package  with  Telco Free Magazine and Newspaper Bundle Valued 800 USD (Usually Valued equals to the device itself ) We bundled over US $15M worth of publications in 2012Tuesday, 22 January 13
  14. 14. + #1  Digital  Bookstores 50+  of  our    150+  apps  on  Top  list! Out  of  200K  Apps,  We  are  No. 1-­‐5  Top  Grossing  for  the  past   500  Days!! Beats  Zinio  and  all  popular   games!  Angry  Bird?Tuesday, 22 January 13
  15. 15. + Ookbee User and Application Download Trends 3.50# Millions 3.25# 3.00# 2.75# 2.50# 2.25# 2.00# 1.75# 1.50# 1.25# 1.00# 0.75# 0.50# 0.25# 0.00# Mar,11# Dec,11# Jan,11# Feb,11# Apr,11# May,11# Jun,11# Jul,11# Aug,11# May,12# Sep,11# Oct,11# Nov,11# Jan,12# Jun,12# Aug,12# Oct,12# Mar,12# Feb,12# Sep,12# Jul,12# Apr,12# * That was in Sep 2012. We now have 2.9M users and double to AccumulaAve#users# AccumulaAve#app#download# Almost 8,000 new users per day. The 3rd Million will took us only 4 months * It took Kobo 2 years to reach 5M users (Globally) before Rakuten acquired it for $315 Million in Dec 2011 ** Ookbee 2.9M users in 2 years is only in Thailand and SEA (Locally) / Our penetration rate is way higherTuesday, 22 January 13
  16. 16. + Ookbee Thai Market Shares and Contracts on-hand Thai Market Share Contracts on-hand Number of App Downloads Thailand 200+ Active Publishers in Thailand 90% of Magazine contracts are exclusive Vietnam 30+ Active Publishers By Feb 2013, this piece will be smaller Malaysia than 10% 2 Biggest Publishers in ( each covers more than 60% market shares in their language Bahasa/ Chinese) Singapore SPH signed. 31 magazine titles will be launched in Feb 13, 45 by Mar 13 and over 100 within this yearTuesday, 22 January 13
  17. 17. Web  StoreTuesday, 22 January 13
  18. 18. + In-App Purchase Credit Card (online) Pay with Mobile phone bill Apple or Cash at 7-11 (Pre-paid and Post-Paid)Tuesday, 22 January 13
  19. 19. + Back Office / Publisher Reports Back  Office Publisher  Report  /  AnalyAcs (Uploading  new  books/se6ng  price  etc.) (for  publishers  to  check  sales/stat)Tuesday, 22 January 13
  20. 20. Digital  Conversion OOKBEE  Publisher  is  available  for  free  for  all  publishers Supporting File Formats PDF PDF + Interactive ( Video / Effects) E-Pub Proprietary DRM Books can be read only within our application / All files are encrypted locally DRM check with server every time user connects new books are added automatically books without purchasing history will be removed automaticallyTuesday, 22 January 13
  21. 21. App Store PublishingTuesday, 22 January 13
  22. 22. Number of Apps iPhone Play iPad Amazon WP BlackBerryTuesday, 22 January 13
  23. 23. Tuesday, 22 January 13
  24. 24. Relevance of Stores VS CategoryTuesday, 22 January 13
  25. 25. Local VS Global • Local / Regional ...ex. Local language (Ookbee), Local content ( TV, Music, news), Local Deals/Promotions- Smaller market/ Easier to gain local attention/In many cases you do better than global player because you know the market • EX. Russian Market: Only 4% of all apps in the Apple App Store for iPhone are available in Russian, however, 70% of the revenue from the 200 top grossing apps is generated by apps that are translated into Russian. • Global App .. Much larger market. Much more competitors...Tuesday, 22 January 13
  26. 26. Local..Local..Local.. 10% local apps generate more than 50% RevenueTuesday, 22 January 13
  27. 27. + Thailand: Monetization Case Study Thai UI Sep 2012: App AnnieTuesday, 22 January 13
  28. 28. The overlap proportion of the top applications of the United States with other English speaking countries (Canada, Australia and the UK) is significantly higher than it is with non-English speaking countries. My Guess is Thailand is somewhere here! maybe 15%Tuesday, 22 January 13
  29. 29. Launching App in South-east Asia? It’s now or never!Tuesday, 22 January 13
  30. 30. Top Countries Why we are growing so fast? The market itself is growing Thailand is among the global top 10 Mobile apps markets (the only in SEA, only after China, Japan and S. Korea in Asia) Based on App Annie Worldwide Total Category, Q3 2012Tuesday, 22 January 13
  31. 31. Fastest Revenue Growth Countries - All Categories (Jan-Sep 12) Here too! #9 Here we are at #3!! Hooray!! Growth is higher since the base is smaller..... Based on App Annie, Top 25 Grossing countries of 2012 Sep, comparing Jan-Sep Growth rateTuesday, 22 January 13
  32. 32. Fastest Revenue Growth countries for Games Fastest Revenue Growth in the world #2 on Google Play Based on App Annie, Game Category, comparing Jan-June 12 Growth rateTuesday, 22 January 13
  33. 33. Fastest Download Growth Countries for Games For Both iOS and Google Play, 4 out of 5 Fastest Revenue Growth Countries are in SEA Based on App Annie, Game Category, comparing Jan-June 12 Growth rateTuesday, 22 January 13
  34. 34. Thai App Store VS The World • Based on numbers given by Distimo, roughly 25,000 downloads in a day will get you into the US top 50 Overall Free Charts, and about 80,000 will get you into the top 10. Huge numbers. • in Japan, it’s 20,000 a day to be in Top 10 and 60,000 a day to be at #1 Top Free Charts • in Thailand, from my personal experience, it’s only take 10,000 a day to be #1 in Top Free alreadyTuesday, 22 January 13
  35. 35. Successful Publishing Everybody remembers the success stories of applications that gathered millions of users within a couple of days. Draw Something did it in nine days. However, with the right strategy it is possible to gain one million users much faster. Naver, one of the most successful Asian publishers, launched five applications at the end of November, all of which quickly became the most popular applications in many Asian countries. Line Pop, the most popular of those five, generated 1.75 million downloads within the first three days of its launch. Moreover, Line Pop also generated one million in estimated revenue within the first 12 days. (Line has over 80M users worldwide and over 10M users in Thailand) it will take Ookbee 4 Months for our next 1 MillionTuesday, 22 January 13
  36. 36. Launching App in the Local Market My Personal ExperienceTuesday, 22 January 13
  37. 37. Thai Market - Real Number Let’s see what’s like when you launch an app specifically for Thai market only Just Another App • just another app in App Store • my Good App • my Very Good AppTuesday, 22 January 13
  38. 38. Just Another App in App Store :( Max around 500 downloads/ day when launch.. then average around 50 per app per day Total just around 36K download in 24 months From almost 150 Apps, we have around 120 “Just-Another-App” *Still 36K x 120 = 4.32 M, even if same user download several apps, I expected we have generated over a million users from these just another appsTuesday, 22 January 13
  39. 39. My Good App :) Max around 900 downloads/ day when launch.. then average around 120 per app per day Total around 90K download in 24 months From almost 150 Apps, we have around 25 “Good App”Tuesday, 22 January 13
  40. 40. My Very Good App :) Max around 6,000 downloads/day when launch.. then average around 2,000 per app per day Total around 1.5M download in 24 months From almost 150 Apps, we have 2 “Very Good App” *My Number was started back in 2011. I expect that it would be 15,000 per day easily first day when launched now for a very good app.Tuesday, 22 January 13
  41. 41. Let’s make some money! App MonetizationTuesday, 22 January 13
  42. 42. App Monetization • Paid App Simple game ex. Angry Bird? • In-App Purchase (ex. Social Game/Content - ex. HayDay, Poker) * Ookbee is here • Apple/Google • Mobile • Other ( Ex. In our case Credit Card/ Cash via 7-11) • Advertisement (Simple Game/ TV-Radio Streaming/News)Tuesday, 22 January 13
  43. 43. In-App PurchaseTuesday, 22 January 13
  44. 44. + Other Payment Channel Options in Thailand Credit Card (online) Pay with Mobile phone bill Apple or Cash at 7-11 (Pre-paid and Post-Paid)Tuesday, 22 January 13
  45. 45. Ad Revenue • Free App Ad Revenue simulation. • Impression : 1,000,000 • CTR 1% • CPC 4 THB • Ad revenue: 40,000 THB • How long to get 1M impression? A very good app maybe several days. Good App maybe a month. Just another app maybe 6-12 months.Tuesday, 22 January 13
  46. 46. Exactly! How Much Money Can I Make? (in Thailand and the rest of the world)Tuesday, 22 January 13
  47. 47. How big is the whole market? All markets combined as of Nov 2012 15M USD a day for iOS 3.5M USD a day for Google Play Since October 2012, Japan Google play Revenue Top USTuesday, 22 January 13
  48. 48. US Market • If you make it to the top 10 US Top Grossing Apps : around 2M THB per day • How do we know? • Temple run has reportedly earned $7,000,000 over a span of 5 months, so that roughly brings the average to $46,000 (1.4M THB/Day) per day near the #1 grossing spot • Chair Entertainment, the subsidiary of Epic that developed Infinity Blade confirmed that the game had had 5 million downloads and generated $20 million in net revenue. Apple said Infinity Blade is ranked #9 on the US top grossing list for the whole of 2011. So we can estimate that around 1.6M THB/day revenue is made in the Top 10 US Appstore • In 2012 the average iOS revenue grow at least another 50%Tuesday, 22 January 13
  49. 49. Japanese Market Game Publishers like DeNA and GREE each have over a hundred of apps on each store (many on the top list) Game publishers are the most effective monetizers. Not only in Japan but throughout the world. It’ll be no surprise to industry insiders that 9 of the top 10 publishers by monthly revenues on iOS and Google Play are game publishers. In fact, the only exceptions to that rule are Apple on iOS and NAVER on Google Play (Maker of popular social networking Slide from Samurai International Japan app LINE).Tuesday, 22 January 13
  50. 50. Thai Market In terms of revenue of Top Grossing App: As of Jan 2013: Our two best apps at #1 and #4 iOS in-app Purchase Top 1st -5th apps “each” gets 150K-300K THB per day. (We have 2 on the list) The number are growing from 75K - 150K per day same period last year. How do we know? Been there done that..still there. From my source, the number are almost the same for both iPad/iPhoneTuesday, 22 January 13
  51. 51. Our Revenue: Apple VS Android FY11 YTD12 Android Android 15% 16% Apple Apple 85% 84%Tuesday, 22 January 13
  52. 52. + The Long(er) Tail of Ookbee • Now 20% top contents generates 80% More  Best   Sellers downloads here • Will More  Niche   Charts explaing that morecitems Products   an  be   (Tails can be added) added  here Here  are   • Add more niche “Self-­‐ Publishing” And  more products • Self-Publishing systemTuesday, 22 January 13
  53. 53. Going Regional? - (or better Global) let’s do some SWAT for OokbeeTuesday, 22 January 13
  54. 54. Strength • First-mover advantage the first one who launch this services in Thailand • Internal Developer team Quick development/release/bug fixed -- Cost saving • In-House Publishing tools and DRM Customizable, Cost saving. Pass this savings to our publishers. • Using PDF + proprietary interactive is proven to be easier to penetrate SE Asian market • The business model has the advantage of increasing revenues without incurring highly direct costs. • We are Cash flow positiveTuesday, 22 January 13
  55. 55. Opportunities • Market growth  -- the number of users should grow rapidly over the next several years , expecting 5-10 times more during the next 5 years in Thailand alone and 30-50 times more regionally • Other sources of income -- Advertising revenue / New services to same user-base (we are launching Ookbee Live News aggregator services next month), Audio Books, Movie streaming • Regional growth • We are creating (non-english speaking) e-book Library in SE Asian countries. For global player to come in the market they can choose to acquire us or start building this again one more time by themselves.Tuesday, 22 January 13
  56. 56. Weakness • Challenges expanding regionally. Not in terms of technology but more one office setting up, management, recruiting etc. I realize that we probably need to partner up with Global/Regional players to speed things up or we may lose opportunities to be a leader in many markets. • Need to buildup Global Brand: Relatively new name in the market -- people tend to know Ookbee later than the books / product brand. Thats changing but maybe not fast enough if Global brand come in these markets. • Can not recruit new talent programmers fast enough -- many opportunities have to be postpone due to this problem • Marketing and Strategic planning can be improvedTuesday, 22 January 13
  57. 57. Competitors • Global/Regional/Local Players ( Kindle, Kobo, Nook etc.) - remotely possible in 2 years. Unless they have a local offices and team in each market,  we should be able to compete with them in the local market.  • It’s an Acquisition Game Amazon acquired stanza (a year old company offering ebook in iOS) in 2009 for technology / Rakuten acquired Kobo to compete with Amazon Dec 2011 / Overdrive (they hold licenses of most of the international ebooks and resell to others) acquire a ebook company in Australia Booki.sh in March 2012 / Tesco acquired e-book provider Mobcast Sep 2012 (Other sample of Local partnering in Thailand ex. Rakuten/Tarad.com, Livingsocial/ensogo ) • 3 Years is too late for Global Players in SEA. its more economically to acquire/partner with a local player instead of gathering millions of users from the beginning, setting up a local team and office, and have to deal with all publishers and start converting all books to digital one more timeTuesday, 22 January 13
  58. 58. + New Business • Ookbee Live (Launch Jan or Feb 2013, 100+ local partners) • Audio Books (Launch April 2013, new building + 5 new recording studios constructing now) • Video StreamingTuesday, 22 January 13
  59. 59. Regional Expansion - As of Jan 2013, Ookbee is the biggest regional e-bookstore on Mobile in SEA so far 1 - Thailand, Vietnam, Malaysia are operating OOKBEE HQ 24 Months /2.8M Users - Indonesia, Singapore and more within this year Over 250 Mags + 150 Publishers 85% market Share 2 OOKBEE VN 9 Months/ 100K Users 66 Mags + 40 Publishers 3 OOKBEE Malaysia 2 Months/ 50K Users Exclusive with two biggest Publishers already 5 Singapore/ 4 SPH signed 1st Step: Start Feb 2012 Partnering with SCOOP They are like 1/5 the size of us but Indonesia market is a must-go Looking for a partnership with TelcoTuesday, 22 January 13
  60. 60. Global Expansion - Ookbee is partnering up MAGBoox Netherland Feb 2013 Launch with global book distributors in other countries. - We are launching our first app there in the Netherland with 15,000+ titlesTuesday, 22 January 13
  61. 61. Are we dreaming Big enough? 2012 2017 Make it 3X e-Book/Paper market share If the number of Thai e- US : 20% book/paper follows the for SEA UK : 5% global trend and grow to (The Size of the market is actually 8X-10X Thailand : < 0.5% just 10% for Thailand + Malaysia+Singapore+ (that’s 5 years from now and Indonesia + Vietnam + Philippines) Thai’s Book Market Size = $800 M US 2012 is already 20%) (with just 3X projection, we don’t even have to be No.1 in these markets) Ookbee 2011 Revenue = $0. M Ookbee’s Revenue will (0.05% book market share) be estimated at Ookbee 2012 Revenue = $ M $64M for Revenue of $192M (0.4% book market share) Thailand alone in 2017 is our dream we grew 8X last year I know you think I’m crazy :) Well..it just feels better when you have big dreams!Tuesday, 22 January 13
  62. 62. Before we end today... OK, I’m not an expert but here... these are What I’ve learned so farTuesday, 22 January 13
  63. 63. startups are hard and Implementing vision takes time It’s always a good idea to use every resource available to speed things upTuesday, 22 January 13
  64. 64. myth: Startups are cheap to build reality: lean or not, it costs money to build something significant.Tuesday, 22 January 13
  65. 65. The goal of a startup is to figure out the right thing to build - the thing that customers want and will pay for - as quickly as possible. !! ! ! ! ! ! ! ! ! -eric riesTuesday, 22 January 13
  66. 66. “Hey CEO’s! Your ONLY job is to keep the company going until you find product/market fit.” * Okay, that AND 10 billion other things. But this is the most important.Tuesday, 22 January 13
  67. 67. Speed Wins in hiring, development, design, releases, biz dev Be Agile and worry about scaling laterTuesday, 22 January 13
  68. 68. Outsource what you can Always Outsource ComplexityTuesday, 22 January 13
  69. 69. To all startups out there “Respect Everyone, Fear No One”Tuesday, 22 January 13
  70. 70. And please don’t forget to “Enjoy the Ride” Thank youTuesday, 22 January 13

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