1.
Proprietary & Confidential
Makers. Thinkers. Doers.

2.
Proprietary & Confidential
BIGDATA
HAVAS DRIVE

3.
Proprietary
&
Confidential
A BRIEF HISTORY

4.
C 300 BC - 400AD:
The Library of Alexandria is
the world's largest data
centre (until it's flattened by
the Romans…)

5.
Fast forward a couple of millennia or so...

6.
1663:
In an attempt to curb the
bubonic plague pandemic
John Graunt conducts the first
recorded statistical analysis.

7.
1926:
Nikola Tesla predicts that in
the future, a man will be able
to access and analyse vast
amounts of data using a
device small enough to fit in
his pocket.
Sound familiar?

8.
1991:
The birth of the internet.
Anyone can now go online
and upload their own data or
analyse data being uploaded
by other people.

9.
2003:
Eric Schmidt, executive chairman of Google, tells a
conference that as much data is now being created every
two days, as was created from the beginning of human
civilisation to the year 2003.

10.
Proprietary
&
Confidential
WHAT IS BIG DATA?

11.
Proprietary & Confidential
SOME THINGS ARE SO BIG THAT THEY
HAVE IMPLICATIONS FOR EVERYONE -
WHETHER WE WANT IT OR NOT.

12.
Proprietary & Confidential
BIG DATA IS ONE OF THOSE THINGS,
AND IS COMPLETELY TRANSFORMING
THE WAY WE DO BUSINESS.

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Proprietary & Confidential
THE IDEA BEHIND THE PHRASE
BIG DATA IS THAT EVERYTHING WE
DO IS LEAVING A DIGITAL TRACE.

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Proprietary & Confidential
HOW MANY OF YOU USE YOUR
PHONE MORE THAN YOU
WATCH TV?
>

15.
Proprietary & Confidential
HOW MANY OF YOU USE YOUR
PHONE WHILE YOU WATCH TV?
+

16.
Proprietary & Confidential
HOW MANY OF YOU READ
FACEBOOK MORE THAN
REAL BOOKS?
>

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Proprietary & Confidential
WE ARE CONSUMING MORE
CONTENT ON DIGITAL CHANNELS
THAN EVER BEFORE.

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Proprietary & Confidential
BIG DATA REFERS TO OUR ABILITY TO
MAKE USE OF THE EVER-INCREASING
VOLUMES OF THIS DATA.

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Proprietary & Confidential
ACTIVITY / CONVERSATION / PHOTO AND VIDEO IMAGE / INTERNET OF THINGS
MUSIC EBOOKS SOCIAL MEDIA
SENSORY DATA PHOTO & VIDEO DATA INTERNET OF THINGS

20.
A NEW KIND OF
AUDIENCE

21.
WE COULDN’T
TAKE SELFIES
BEFORE.

22.
A NEW KIND
OF CELEBRITY

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Proprietary & Confidential
/PAGE TITLE
THIS GUY MADE OVER
$7 MILLION U.S. DOLLARS
IN 2014.
ON YOUTUBE.
DO YOU KNOW WHO HE IS?

24.
/SERIOUSLY, LOOK AT THIS…
Proprietary & Confidential
By the way, this is the
equivalent of nearly the
entire population of the
United States.
In one month.

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Proprietary
&
Confidential
CHALLENGES

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Proprietary & Confidential
THE FOUR V’S
Volume Velocity Variety Veracity

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Proprietary
&
Confidential
WHAT IS IT TO US

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Proprietary & Confidential
/PAGE TITLE

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Proprietary & Confidential
/ INTERNET OF THINGS 2015+
iKettle TrackDot Luggase Sensor Sen-se Mother
Moto 360 SmartWatch / iWatch Withings Wi-Fi Scales Sony Smart Tennis Sensor (Japan)

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Proprietary
&
Confidential
THE THING IS…

31.
BIG DATA
IS NOT
THE DATA

32.
ANALYTICSTurning Big Data into value

33.
Proprietary
&
Confidential
MONEYBALLSabermetrics

34.
WORLD SERIES

35.
Proprietary & Confidential
Real-Time
Intelligence
Business
Reporting
Data
Discovery Volume
Veracity
Variety

36.
Proprietary
&
Confidential
CASE STUDIES

37.
Hello, My Name Is
Johnson’s Baby

38.
Citi Smart Banking

39.
The first truly digital retail
banking experience in Asia.

40.
/CREATING A NEW ECOSYSTEM

41.
/FOUNDED ON A UBIQUITOUS EXPERIENCE

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Proprietary & Confidential
/PAGE TITLE

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Proprietary
&
Confidential
HAVAS QUICKSLVR

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Proprietary
&
Confidential
GET STARTED

45.
Proprietary & Confidential

46.
Proprietary & Confidential
Harvard Data Science Certificate
100% Online (2-3 years)
• Data systems
• Data analysis & mining
• Machine learning
• Statistics
• Behavioural sciences
• and more…

47.
Proprietary & Confidential
Data Science Specialisation
100% Online - $470 USD approx.
• Intro to R Programming
• Exploratory Data Analysis
• Statistical Inference
• Regression
• Data Products

48.
QUESTIONS?

49.
THANK YOU