1.
News
Comunicación Externa.
Ciudad Grupo Santander, edificio Arrecife, pl. 2
28660 Boadilla del Monte (Madrid). Tel.: +34 91 289 5211
comunicacion@gruposantander.com
www.santander.com - Twitter: @bancosantander
The online version of the Santander
Report 2015 is now available
 New this year, it includes videos with testimonies from employees, customers,
shareholders and beneficiaries of Santander grants telling of their experience and
showing how the Bank is helping people and businesses prosper every day.
Madrid, 17 March de 2016 For the past seven years, in addition to the hard copy and pdf
formats of its annual report, Santander has been providing an online, browsable version
too, affording an interactive and pleasant way to discover the Group strategy and
financial results. On this occasion, the online report centres on initiatives started up over
the past year to support cultural and commercial transformation, to strengthen corporate
governance and capital, and highlight how the Bank is meeting all of its targets, helping
people and businesses prosper in a simple, personal and fair way. It is accessible from any
device, whether a mobile, tablet or computer.
New this year, a section has been included on Prosper stories, a space with videos where
several characters (employees, customers, shareholders and beneficiaries of Group
grants) tell their story in first person and explain how they have felt supported by the
Bank. Real experiences, such as those involving Jigar Thakkar (employee), Javier Lapeña
and Eugenio Navarrete (customers), Josep Rosàs (shareholder), and Miguel Ruiz and
Emily Brooke (beneficiaries of the Bank's grants), show how the Bank is helping people
and businesses prosper every day.
The new section Banco Santander Highlights 2015 explains —using a timeline with images,
copy and videos— the main events at the Bank during the year.
Besides the new items, this is the main content of the Online Report 2015:
 The foundations of our transformation, with a few words from the Group
executive chairman, Ana Botín, and an explanation of the initiatives performed to
support cultural and commercial transformation, and also strengthen corporate
governance and capital.

2.
2
Comunicación Externa.
Ciudad Grupo Santander Edificio Arrecife Pl. 2
28660 Boadilla del Monte (Madrid) Telf.: 34 91 289 52 11
email:comunicacion@gruposantander.com
www.santander.com - Twitter: @bancosantander
 Message from Ana Botín, executive chairman, where she spells out the 2015
results and the Bank's strategy for coming years: “In 2015, we complied with
everything we promised a year ago and we did it by doing things well. We
increased our profits and we used them to pay more cash dividends, invest in our
business and strengthen our base capital organically. All of this means we are
better off than expected in our strategic plan”.
 Message from José Antonio Álvarez, chief executive officer, giving details of
results by country and perspectives and targets for 2016: “We will continue to
focus on improving customer satisfaction in all Group units, on making progress
with the digital transformation process and on increasing customer loyalty”.
 Santander in 2015. A section that shows the main Bank data at a glance: from
attributable profit and the markets in which it operates, through the geographical
diversification map, to the number of employees, customers, shareholders and
people helped.
 Purpose and business model. It contains the Group purpose, which is common to
all countries and businesses (helping people and businesses prosper) and the six
cornerstones of the Group's business model, supported by information, graphics
and highlighted data.
 Aim and value creation. It highlights the Group aim (to be the best retail and
commercial bank, earning the lasting loyalty of our people, customers,
shareholders and communities) and includes a table showing the progress made
in the Group's strategic priorities and 2018 targets. It also includes pages of
employee, customer, shareholder and communities information.
 Economic and financial information, Corporate governance and Risk management.
They contain information on the Group's results, corporate governance and risk
profile, inter alia.
Furthermore, the site has tools for downloading the documents that make up the report
and facilitating reading with a glossary of definitions of financial terms. All with intuitive
and direct browsing, a comprehensive interactive approach connecting all parts of the
report to other parts, and guaranteeing maximum accessibility to all users.