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“Establecer un núcleo de reflexión, debate e investigación en el campo de la adaptación de la sociedad a la era digital” es, en palabras de Manuel Palomar, rector de la Universidad de Alicante, el objetivo de la nueva Cátedra Santander-UA de Transformación Digital, creada por esta universidad y Banco Santander, a través de Santander Universidades.
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