Age of Access

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Age of Access

  1. 1. Age of AccessEricSchmidt
  2. 2. Personal use of mobile phones• Entertainment (social media)• Reach (calls, sms, messenger)• Interactivity (apps & games)• Create content (photos, videos)
  3. 3. Personal use of mobile phone Importance of scale/size of market• Stay connected ( calls, sms, messenger) .• Interactivity ( Apps and games).• • Target (photos and videos). Create content• • Reach Use tools (calendar, alarm, organizer) • Frequency
  4. 4. • Stay connected ( calls, sms, messenger) .• Interactivity ( Apps and •Value for customer. games). Secret of• •Learn customer Create content (photos and videos). problems.• •Solve the problem.. Use tools (calendar, alarm, organizer) .
  5. 5. • Double Click? Double Click? Stay connected ( calls, sms, messenger) .• Interactivity ( Apps and ad Develops and provides internet games).• Create and focuses(photos and videos). services content on uploading ads and reporting their• Use tools (calendar, alarm, organizer) performance. More than 2 million publisher partners.
  6. 6. Personal use of mobile phone Advertising Change?• Stay connected ( calls, sms, messenger) .• Traditional Interactivity ( Apps and games). Media• Create content (photos and videos).• Use tools (calendar, alarm, organizer) Online Advertising
  7. 7. Personal use of mobile phone Market decides• Stay connected ( calls, sms, messenger) .• Interactivity ( Apps and games).• Create content (photos and getting, Whatever users are videos).• Use tools (calendar, alarm, want thats what you organizer)
  8. 8. Personal use of mobile phone Key insight• Stay connected ( calls, sms, messenger) .• Interactivity come up You must ( Apps and games).• Create the NUB of with content (photos and videos).• approaching Use tools (calendar, alarm, organizer) advertising.
  9. 9. Personal use of mobile phone• How Stay connected ( calls, sms, messenger) . measurability reach• Interactivity ( Apps and games). can• Create content (photos and videos). we integrate• Use tools (calendar, alarm, organizer) Approach advertising?
  10. 10. Personal use of mobile phone What is the publisher’s solution?• Stay connected ( calls, sms, messenger) .• Interactivity ( Apps and games). The publishers solution comes• Create content (photos and and error (keep from trial videos). trying) until they know what• Use tools (calendar, works best (become experts). alarm, organizer) Then they continuously measure it to see if it works and how to improve it.
  11. 11. Personal use of mobile phone Characteristics of the new online• Stay connected ( calls, sms, messenger) . advertising model?• Interactivity ( Apps and games). •Interactive.• Create content (photos and videos). •Real (calendar,• Use tools time. alarm, organizer) •Live.
  12. 12. Personal use of mobile phone Vision of the future of information• Stay one key word? sms, messenger) . in connected ( calls,• Interactivity ( Apps and games). The vision covers• Create content (photos and videos).• Use tools (calendar, alarm, organizer) EVERYONE no longer about elites.

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