Digital and Social Content Strategist, Mobile Social Marketer, Intelligence and
Data Analyst, Influencer/Digital PR and Mobile/Social Graph SEO Specialist.
CHIEF MARKETING TECHNOLOGIST, YONDER MUSIC, JULY 2013
• Leading the brand and social UX development and crowd launch of
a massively social mobile music application, that connects
musicians with their fans , to work together to make it easier for
all artists and songwriters to get paid in proportion to their plays.
VP OF MARKETING, VONAGE MOBILE, APRIL
2012 TO JULY 2013
As an equal blend of CMO, Digital Strategist and Marketing
Technologist, led the global rollout and the integration of real-time
socialization within the UX of Vonage Mobile.
Within 12 months, I increased daily downloads of the APP by
248%, user conversions by 149%, organic SEO by 38%, website
traffic by 44%, and our distribution footprint by 10x’s, and
reduced media acquisition costs by 90%.
Built a global Content Aggregator and Curator Platform, that
fueled our social graph and organic content-to-native-advertising
efforts, and drove a 300% increase in our brand-to-consumer
engagement on Facebook and Twitter.
CHIEF CONTENT DJ, AUGUST 2011
• To better understand the future of mobile social content, UX,
and youth communication habits I started a side project to
develop a mobile first software platform that works with brands
to define, build and boost their social context.
• Specifically Gravitater is a combination of a
content aggregator, curator, and real-time
analytics engine, and a content/authors
ranking engine that offers an unparalleled
view of a digital/social publishers’ audience,
reach and influence.
• The results for the brands participating in the
BETA include increasing the reach of one of
the firms Facebook pages by 3333% and
increasing another brands overall social
engagement by 7252%.
CHIEF MOBILE OFFICER, TRIBAL DDB, CHIEF
STRATEGY OFFICER, MOBILEBEHAVIOR,
OMNICOM JUNE 2009 TO APRIL 2012
Founded a cross-Omnicom mobile social and user experience
and analytics agency, during my 10-yeas with OMC, that was
organically acquired in our 2nd year .
We became one of only two companies in the history of
Omnicom to move from under OMC’s Diversified Agency
Services (DAS) to one of the firms 3 global agency brands.
At Tribal DDB, I led the transformation of my agency into a
Global Mobile Center of Excellence across 20 countries.
Built the MobileBehavior blog into a global intelligence brand:
Ranked #1 for Mobile Advertising (Twitter), #4 for Mobile
Marketing, and 1 of the Top 100 global mobile blogs
(PostRank) with traffic weekly from 130+ countries.
Executed over 500 mobile social and youth programs,
including the fastest selling Java application (MySpace for
FOX Mobile), and an integrated campaign for Pfizer’s
Robitussin brand that drove a 400% YOY increase in digital
traffic, 40% of which was mobile.
MOBILE, DIGITAL, SOCIAL, AND YOUTH MARKETING
STRATEGIST, SVP/SENIOR PARTNER, FLEISHMANHILLARD, OMNICOM, JUNE 2002 TO JUNE 2009
• Built FH’s Social Media Practice, from $0 to a $150 MM across
50 offices in 30 countries during my 10 years with Omnicom.
• Developed the first open API social UX effort on Facebook,
usage of an Avatar as a brand spokesperson in a virtual world
(MTV), in-mall LBS (Location Based Services) coupon effort,
and UGC (User Generated Content) mobile storefront.
• Created the Next Great Thing, a Global Youth, Mobile, and
Social Real-Time Experience Lab that evolved into a profitable
cross-agency resource for Intelligence and access to music,
culture, and technology influencers.
• Led the AT&T/Cingular Youth Agency of Record (AOR)
relationship for 6 years, where I managed a $160 MM annual
budget and grew Youth Flow Share by 6% and Willingness-toRecommend by 2.7% year-over-year, and decreased Youth
Churn from 3.4% to 1.8%.
• Developed Cingular’s Advertising Age Campaign of the Year
and multiple innovative and influential industry leading
CAMPAIGN DIRECTOR WHITE HOUSE NCAYV • HEAD OF
DIGITAL/SOCIAL, JANUARY 1999 TO JANUARY 2000
• Appointed during the Clinton Administration, to serve as the
National Youth Director for the NCAYV (National Campaign Against
Youth Violence), where I was required to present routine updates to
• Developed the US’s first youth digital infrastructure and
• Managed the campaign related activities of our board members
including: Mel Karmazin (CBS/Viacom), Steve Case (AOL), and
Robert Iger (Disney/ABC).
PRESIDENT ZOOT SUIT AND zoot suit KIDS AND Family
for GILLESPIE MCCANN ERICKSON, 1993 TO 1998
• Started one of the first youth experiential marketing and
• Grew the agency into a global firm, with a client list that
included: Crayola, Tommy Hilfiger, and Toys ‘R Us.
• Launched Tommy Hilfiger Kids and led the retail rollout, and
advertising for 3 years.
• My agency was acquired in its fourth year by Gillespie/
McCann Erickson (Interpublic).
EXECUTIVE DIRECTOR • FOUNDER, SHINE,
DECEMBER 1998 TO JUNE 2003
• Founded the non-profit youth anti-violence and discrimination
non-profit SHiNE, and within 3-years secured $36MM in cash
and media support from P&G, Kodak, Chrysler, Levi’s, MTV,
Nintendo, and others and an “A” list of active supporters
including Muhammad Ali, Beyoncé, Dave Matthews, Method
Man, and Presidents William Jefferson Clinton and George H.
• Developed the first, online youth pro‐social social network to
advance social change.
• When MTV went “dark” for the only time in it’s history,
together with my team, I developed the content and managed
MTV’s US TV and social networks for 16 hours to engage youth
Notable non-profit And community service
EDUCATION, PATENTS, AND THOUGHT LEADERSHIP
Dual degree in Marketing and Journalism from Temple
University in Philadelphia.
Regularly quoted in top business and technology
publications including the Beijing Times, Financial Times
Digital in the UK, and New York Times/Circuits.
Routinely speak and run workshops at top industry events
including the Business Week CEO Forum in Beijing,
Wireless Influencers Conference, CA, US, and the World
Knowledge Forum in Seoul, South Korea.
Founding member of PTTOW, a C-Level invite only Youth
Marketing Conference, and I recently curated our 3rd
Annual Forum that included special guest participants, His
Holiness the Dali Lama, will.i.am., and Tony Hawk.
Youngest Recipient of the Theodor Herzl Award from the
State of Israel for my humanitarian efforts, past
recipients include: Michael Milken, Margaret Thatcher,
and Ted Turner.
Created, and continue to manage the Muhammad Ali
Scholarship Fund for Future Civil Rights Leaders, which
awards up to $50,000 for their undergraduate/
Recognized by the Children’s Hope Foundation in NYC
for my successful efforts to help children living with
Received the KidsBridge Leader’s Award for my work to
build Children’s Cultural Center’s for at-risk youth.
Named to the President’s Initiative on Race for my
support to end cultural bias, discrimination and youth
Alan rambam: 917-446-9968
20 Moyer Road, Yardley, pa 19067
Mobile, Social, Content, and Digital Strategist, with a consistent
record of success and innovation in P & L, account and team
management, and the planning, management, and
implementation of Mobile Social Marketing, Content Curation,
Software, IP, and Mobile App Development, Intelligence, Trend,
and Data Analysis, and Mobile, Local and Social Graph SEO.