Dec 2009: Innovation Framework for Sustainable Development

1,807 views

Published on

This is a framework for (industrial) research developed by the research and design organizations of Philips. It may be a good source of inspiration in the search for new, more sustainable, approaches and solutions.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,807
On SlideShare
0
From Embeds
0
Number of Embeds
179
Actions
Shares
0
Downloads
119
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Dec 2009: Innovation Framework for Sustainable Development

  1. 1. Innovation Framework for Sustainable DevelopmentVersion 2 of December 2009 Dr. Dorothea SeebodeSenior Director SustainabilityPhilips Corporate Technologies & Research<br />
  2. 2. What is this ‘innovation framework’? <br />Philips Research is an organization with a nearly 100 years history in industrial research<br />It’s among others the cradle of the Compact Disc (and the Compact Cassette before that)<br />It’s an organization used to approaching new challenges in a structured way<br />This Innovation Framework has been developed, together with Philips Design, to enable (industrial) research for sustainable development to progress in a focused way<br />Philips Research offers this framework for everyone to use and welcomes feedback to help improve it<br />
  3. 3. What is wrong with this picture?<br />This is a standard oil rig<br />It is bright<br />On clear nights, quite a few birds confuse it for land<br />…and die<br />
  4. 4. What can be done to change that?<br />This is a standard oil rig<br />With new Philips lights<br />Birds perceive this oil rigdifferently now<br />Technology plays a role in causing and solving smaller problems (and hopefully bigger onesas well)<br />
  5. 5. That implies that we are connected<br />We share an environment with others, other species<br />Our society evolves together with that environment<br />As individuals, we relyon our society to be ableto live (healthy) withinthat environment<br />
  6. 6. 6<br />In which world do we live currently?<br />Ecological footprint<br />Human Development Index<br />Source: WWF Living Planet Report 2006 <br />
  7. 7. 7<br />How do our societies deal with our environment?<br />Human development is accompanied by increased consumption, enlarging advancing societies’ ecological footprint!<br />This paradigm is unsustainable<br />Ecological footprint<br />Human Development Index<br />Source: WWF Living Planet Report 2006 <br />
  8. 8. 8<br />Can we do something about it?<br />Human development is accompanied by increased consumption, enlarging advancing societies’ ecological footprint!<br />This paradigm is unsustainable<br />Leading innovation question:<br />How are we going to increase people’s quality of life while staying within the limits of our ecosystem capacity? <br />Ecological footprint<br />Human Development Index<br />Source: WWF Living Planet Report 2006 <br />
  9. 9. So what is the Innovation Framework?<br />We can combine our understanding of being connected<br />With the realization that the Earth cannot sustain advancing economies to continue using resourcesat the current rate<br />Along two dimension: <br />Y-axis (left to right): changing from unsustainable to sustainable paradigm<br />X-axis (up-down): the degree of (individual)influence<br />See next slide<br />
  10. 10. Innovation Framework for Sustainable Development (of Health & Well-being)<br />In the Brundtland report (1987) we find the following definition:<br />Sustainable Development is not a fixed state of harmony,<br />but rather a process of change in which the exploitation of<br />resources, the direction of investments, the orientation of<br />technological development, and institutional change are made<br />consistent with future as well as present needs.<br />Dimension: <br />quality of “stakeholder influence”<br />capturing who, where, how?<br />Direct Influence<br />Improving &<br />optimizing in the current socio-economic eco- system<br />Dimension: <br />quality of “eco-system” change<br />capturing why, what, when?<br />Developing & living in a new socio-economic eco-system<br />Indirect Influence<br />Disruption Zone<br />10<br />5 October 2009, D. Seebode , guest lecture @ Vrije Universiteit Amsterdam<br />
  11. 11. The Innovation Framework enables creating Solution Maps<br />Direct Influence<br />Improve <br />& optimize <br />current <br />socio-economic <br />eco-system<br />Developing & <br />living in a new <br />socio-<br />economic <br />eco-system <br />Indirect Influence<br />
  12. 12. Example: Lighting<br />Me in my <br />private life<br />(B2C)<br />Home<br />Me in my <br />profess. life<br />(B2B)<br />Profess.<br />Spaces<br />Me as citizen<br />(B2Soc.)<br />Public <br />spaces<br />Me as part of<br />nature & humanity<br />(B&Nat.)<br />The Innovation Framework enables creating Solution Maps<br />Direct Influence<br />Improve <br />& optimize <br />current <br />socio-economic <br />eco-system<br />Developing & <br />living in a new <br />socio-<br />economic <br />eco-system <br />Indirect Influence<br />
  13. 13. Example: Philips Lighting<br />Individual<br />Business <br />Society <br />Nature /Environment<br />The framework can lead to a solution map:<br />Light, Air, Water, Waste *<br />Improve <br />& optimize <br />current <br />socio-economic <br />eco-system<br />Developing & <br />living in a new <br />socio-<br />economic <br />eco-system <br />CO2-free<br />Lighting<br />solutions <br />in e.g.Africa<br /> * http://www.design.philips.com/probes/projects/sustainable_habitat_2020/index.page<br />13<br />
  14. 14. Some transformations in the disruption zone:<br />* From fossil-fuel based  renewable energy<br />* From products & solutions  eco-system design <br />* From “linear” value chain  closed loop value net<br />* From end-user driven  “network” innovation<br />Example: Philips Lighting<br />Beyond efficiency increase:<br />(within existing paradigm)<br />From conventional light sources to<br />energy efficient lighting<br />From component & product to<br />lighting systems & solutions <br />From technology push to<br />end user driven<br />To a new effectiveness:<br />(develop new paradigm)<br />From CO2-efficient to<br />CO2-neutral closed loop lighting solutions<br /> From lighting solutions to<br />integrated building <br />systems & solutions<br />From end user driven to<br />Multi-stakeholder co-creation<br />(enabling sustainable development)<br />Individual<br />Business <br />Society <br />Nature /Environment<br />The framework can lead to a solution map:<br />Light, Air, Water, Waste *<br />Improve <br />& optimize <br />current <br />socio-economic <br />eco-system<br />Developing & <br />living in a new <br />socio-<br />economic <br />eco-system <br />CO2-free<br />Lighting<br />solutions <br />in e.g.Africa<br /> * http://www.design.philips.com/probes/projects/sustainable_habitat_2020/index.page<br />14<br />
  15. 15. Using the Innovation Framework 4SD<br />Solution maps can help business define their roadmaps to more sustainable products and services<br />For a number of businesses, solution maps are relatively easy to make<br />For others, the context is not yet clear enough<br />To help those businesses, we need to…<br />Determine what the overall ‘transformation’ from ‘unsustainable’ to ‘sustainable’ paradigm needs to be<br />Define the practical ‘transitions’ that need to take place<br />In the spirit of Open Innovation, Philips Research hosts events<br />
  16. 16. March 11: ‘Disruption Day’<br />Philips Research organized ‘disruption day’<br />A day to exchange perspectives: <br />Sally Jeanrenaud (Internation Union for the Conservation of Nature)<br />Bettina von Stamm (Innovation Leadership Forum)<br />Luc Soete (United Nations University MERIT)<br />Businesses from Philips<br />Researchers from Philips<br />Designers from Philips<br />www.bamboostones.net was launched as follow up action<br />
  17. 17. Bamboostones<br />Bamboostones is a movementwith the ambition to furthersustainabilitythrough thinking as well as doing<br />Throughits online presence (www.bamboostones.net) it provides a focal point forindividuals as well as organisations - from the developed as well as the developingworld - who are concernedaboutsustainability.<br />The website offers thoughtleadership; case studies, insights and challenges as well as a plattformthatconectsthosewho want to move from thinking to action;<br />Bamboostones was initiated by Philips Research, and supported since its launch in March 2009 by the Innovation Leadership Forum, the International Union for the Conversation of Nature (IUCN); and the University of the United Nations, Maastricht. <br />
  18. 18. What is the status of the Innovation Framework?<br />Philips Research is sharing it with its partners<br />And is exploring it in search of new solutions and technologies<br />A new event will be held on December 7th in the Van Abbemuseum (Eindhoven, The Netherlands): Connection Day<br />Outcome of this open innovation event will be shared on bamboostones.net in Q1 of 2010<br />Meanwhile, the paradigm shift is being explored further…<br />
  19. 19. Exploring the paradigm shift<br />Transformation from ‘(post-)industrial’ paradigm to<br />‘???’ paradigm <br />With transitions from… through …towards<br />People: materialistic valueswealth = money rich<br />Status via consumption<br />People: holistic wellbeing enabling tools & services <br />Personal behavioral & attitude change<br />Individual<br />Business: Trust crisis <br />towards business &<br />(yet trust is the basis for economic growth)<br />Business: credible solution provider commercial relationships<br />Economy / Business<br />Redefine value creation beyond profit<br />Culture of creativity and innovation  Towards a new effectiveness<br />Culture of accounting & efficiency<br />Society / <br />Government<br /> Redefine social systems & createindependency from high quality infrastructures<br />Fair, effective social systems; autonomy via distributed systems<br />Social systems & infra-structures under stress<br />Nature /<br />Environment<br />Nature as resource: 60% of our supporting ecosystems are under stress ( MEA 2005)<br />Nature as school:<br />Life creates conditions conducive to life …<br />Find a solution to<br />“tragedy of commons”<br />

×