9. What are Pins?
• Pins are visual bookmarks.
Each Pin you see on Pinterest
links back to the site it
came from, so you can
like how to make it
or where to buy it.
10. • Collect your Pins on boards
• Boards are where you collect your Pins. You
can make boards for anything and everything
11. Your home feed is just for you
• When you first log in to Pinterest, you’ll see
your home feed—it’s a collection of Pins from
the people and boards you follow, and related
Pins. It updates every time there’s a new Pin.
20. • 11.5 million unique visitors per month
• 70 million users worldwide
• Over half a million in Aus
• 1.5 million unique visitors per day
• 80% female
• 15 minutes per visit
• Over 80% aged 25 to 54
• 70% earn less than $75K
• Pinterest drives over 40% of ecommerce
Who is using it
21. • Average sales order for visitors referred by
• Percentage of US online shoppers who
bought something as a result of a Pinterest
• Percentage of daily Pinterest users who
consult it while in-store 52%
Who is using it
37. How to get started
• Sign up at www.pinterest.com
• Once you have “person” account, sign up a
business account (access analytics)
• Perfect your “About”/ “Profile”
• Find boards and people to follow (check your
‘friends’ recommendations from Facebook)
• Visit the “Goodies” page on Pinterest &
install “Pin It’” button to your browser
• Create your boards
38. Find Pinners, Boards or
Pins to follow
Search on people or
businesses you know –
suppliers, industry media
39. HOW TO CREATE GREAT PINS
• Highly visual
• Colourful (Red pinned more than blue)
• Text on image
• No faces
• Vertical – 2:3 aspect ratio
• No packaging
• Break rules to standout
• Where to get images:
– Your own
40. What to pin?
• The tangible benefits of your business product
or service (Not just the product)
• Communicate the essence of your brand –
values, colours, interests, beliefs, features
• Acknowledge the lifestyle of your customers
41. Think like a publisher
• White papers
• Blog posts
50. “The trick to succeeding on
Pinterest isn't necessarily about
showing off your products or
services directly. It's about finding
creative ways to show how those
products and services fit into the
lifestyles of your target
59. • More is best – be regular
• Pick the right time of day
• Engage with other Pins
• Put links in your descriptions
• Be highly visual
• Delete old pins
• Check Analytics regularly
60. You can connect your Pinterest
account to your Facebook account.
This will give you the option to post
your pin automatically to Facebook.
You have the option to select this
for each Pin (Just tick the box).
61. • You can’t pin your Facebook posts to
Pinterest. You need to go into Pinterest and
upload your Image as a new pin.
• You can’t pin other people’s Facebook posts to
Pinterest. You have to right click their image,
save the image, and Upload as a new pin.
• There are services that can help with this: http://www.pinvolve.co/pricing
63. Sold out products???
• You Pin a product you have for sale, the product sells,
but the Pin is still out there?
• Delete the Pin so you don’t drive any more traffic OR
update the page that you have Pinned from to tell
visitors “Sorry – this product has sold out...but here
is one just like it”.
• If this is a one-off product or you have
little stock make note of that in the
original pin – perhaps even noting the date.
64. To pin or not to pin?
• Are your customers there?
• Does it suit your objectives
• Do you have the time?
A VISUAL ‘virtual’ pin board where collect and curate web content. A personalised- media platform where every one of us can ‘publish’ editorial and promotional content and share it with people interested in similar things and/or people we already know. Third largest social media network after Facebook and Twitter.
The latest Consumer Sharing Trends Report (Q4/2013) reveals that Pinterest has outpaced email for the first time to become the third most popular sharing channel overall. In a sign of how quickly social media has changed the digital landscape, consumers are now “pinning” things like articles, photos and recipes to share with their friends more often than emailing links.
Launched march 2010With 58 percent growth in 2013, Pinterest also leads as the fastest growing sharing channel, followed by Facebook and LinkedIn.The fact that Pinterest, which is still relatively young compared to the other social channels, has surpassed email, which has been a sharing tool for decades, is just one example of how quickly consumer preferences and habits are constantly changing”2012 - crosses the 10 million mark faster than any other standalone site in history.Facebook and Pinterest are King & Queen of driving traffic – clicking on links. And Pinterest is growing550,000 Pinterest users in Australia as of September 2013
Pins have a longer life than a Facebook post or Twitter tweet.
Pinterest is the top app for iPads, and household ownership is set to increase to 50%in 2014.
67% increase from traffic going from Pinterest to websites between January and June this year.
A channel to promote all aspects of your brand – deeper
Branding and sales
Sephora claims its Pinterest followers spend 15 times more than its Facebook ones....
So let’s get going
Even if you are not there, you may well be there!
Tweet – 6 hoursPost – 22 hoursPin – just keeps on giving