Are You A Twit Not To Tweet

Bambi Gordon
Bambi GordonOwner, Marketer, Entrepreneur at www.thewoo.com.au
Are you a twit not to tweet?,[object Object]
Are You A Twit Not To Tweet
Twitter Reaches 44.5 Million People Worldwide June 09,[object Object],12th most visited web-site January 2010,[object Object],1,350,000,000 search results on google,[object Object],Third behind Facebook and email as a way to share links.,[object Object]
Twitter’s audience retention rate is 40%,[object Object],30% = NO FOLLOWERS,[object Object],50% = < 10 followers,[object Object],The top 10% = 90% of tweets,[object Object]
“It’s OK to be sick &tired of Twitter. Heavenknows, it may be the world’s most overhyped technology, the latest in an ever-lengthening list ofoverhyped technologies and cultural techno-fads stretching back to CB radio”,[object Object]
Waste of time,[object Object]
Only kids do it...,[object Object]
No Return On Investment,[object Object]
It’s SocialMedia....,[object Object]
Why would anyone want to know what I am doing....,[object Object],I can’t stop eating these dorittos,[object Object],Just woke up from the worst nightmare about eating spaghetti now I feel ill.,[object Object],bank, gym, shopping, homework, olympics, bed... busy, text.,[object Object],back on twitter, first time in while, shows how bored i am,[object Object],Stuck in traffic. Aggh,[object Object]
Real world, real time, LIVE connections,[object Object]
Why do we network?,[object Object]
Why do we tweet?,[object Object],News,[object Object],Referrals,[object Object],Leads,[object Object],Advice,[object Object],Motivation,[object Object],Research/Test,[object Object]
Broadcast has never been enough....Quality communication is a two way dialogue,[object Object]
Are You A Twit Not To Tweet
................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................,[object Object]
Branding,[object Object],Promotion,[object Object],Advertising,[object Object],Monitor Competitors,[object Object],Monitor Market,[object Object],News& Reviews,[object Object],Finding Employees,[object Object],Reputation Management,[object Object],Client feedback,[object Object],Business Generation,[object Object],Referrals,[object Object],Quick Information,[object Object],Advice,[object Object],Entertainment,[object Object],Friendship,[object Object],Find,[object Object],Warnings,[object Object],Customer Service,[object Object]
Setting up your account,[object Object],Find people to followBe foundEngagePropagateMigrate,[object Object]
Are You A Twit Not To Tweet
Twitter name @Name,[object Object],Multiple names – multiple emails,[object Object],Bio,[object Object],Pic,[object Object],Background,[object Object]
Following,[object Object],Search for locations & keywords,[object Object],Search for competitors,[object Object],http://search.twitter.com/advanced ,[object Object],www.peoplebrowsr.com ,[object Object],Don’t follow or Unfollow.....,[object Object],No bio – no tweets – repetitive – hard sell – nice pic ,[object Object]
Being found....Email signatureBusiness cardWeb-site Be RetweetableUse #HashTags,[object Object]
Programming tweet content,[object Object]
When & how often?,[object Object],Prime Time on Twitter – 10.00am to 3.00pm week days,[object Object],Biggest days Tuesday & Wednesday,[object Object],Smallest days Saturday & Sunday,[object Object],Global time,[object Object]
How to engage,[object Object],Do offer advice and referrals Do listen Do follow upDo be authentic – true to voice – personal,[object Object],Do be repeatable,[object Object]
Don’t keep repeating yourselfDon’t just talk about yourselfDon’t just repeat what other people are sayingDon’t go the hard sell,[object Object]
Propagate & Migrate,[object Object],Link to your blogs,[object Object],Link to slidedecks videos,[object Object],Upload pics,[object Object],Run polls,[object Object],#FF,[object Object],Via,[object Object],DM,[object Object],UnfollowBlock,[object Object]
EnspiredHelp: need technical writer 4 IT savvy audience. Pls dm me. 1:26 PM Dec 6th, 2009 from TweetDeck,[object Object],DoTheWooHey @globalcopywrite....Sarah, Could you help? RT @enspired: Help: need technical writer 4 IT savvy audience. Pls dm me. 2:36 PM Dec 6th, 2009,[object Object],Enspired @DoTheWoo Thank you !! Love the new Avatar get up by the way :) tres chic 2:56 PM Dec 6th, 2009 ,[object Object]
GlobalCopyWrite @enspired@DoThe Woo I can help with IT savvy audiences. I spent 20 years in IT and learned a few things along the way! 4:57 PM Dec 6th, 2009,[object Object],GlobalCopyWrite @DoTheWooUnfortunately, ,[object Object],    can't seem to DM @enspired. :( 4:59 PM Dec ,[object Object],    6th, 2009,[object Object],Enspired@globalcopywritelet me follow you back... and then you can.... give me 5 5:00 PM Dec 6th, 2009,[object Object]
GlobalCopyWrite@enspiredLook for DM from @WITWA. 5:04 PM Dec 6th, 2009,[object Object],Enspired @globalcopywritegot it ! Thanks. Also have fld you now - so you should be able to DM as well. Just sending you an email. 5:06 PM Dec 6th, 2009,[object Object]
GlobalCopyWrite@enspiredI've sent Tineke an email and cc'd you. Thanks so much for the lead. Thanks, too, @DoTheWoo for looking out for me. :) 5:25 PM Dec 6th, 2009,[object Object],Enspired@globalcopywrite You r welcome - hope all works out - The Girls Love to Network @DoTheWoo :) #geekischic5:28 PM Dec 6th, 2009,[object Object],DoTheWooGlad you gals hooked up @globalcopywrite @enspired :) 9:44 AM Dec 7th, 2009,[object Object]
GlobalCopyWrite@enspired@DoTheWoo Bambi/Francis, Thanks SO much for this lead. Had chat. Putting together quote for project. #networking#geekischic12:53 PM Dec 7th, 2009,[object Object]
GlobalCopyWrite @enspiredNo kidding #geekischic! Lead you gave me came through. Significant business. THANK YOU #networking#ecstatic#dinneronme @DoTheWoo5:41 PM Dec 9th, 2009,[object Object],DoTheWoo @globalcopywriteAint that grand. We love Twitter. Stick that in your pipe you doubting peeps who aren't here yet! 5:46 PM Dec 9th, 2009,[object Object],Enspired@globalcopywrite: Yay for you !!! Thx @doothewoo for twinking us up :) #geekischic#thechicksdoIT#loveit (& making up #) :) 5:54 PM Dec 9th, 2009,[object Object]
Are You A Twit Not To Tweet
@DoTheWoo Best benefit = two way conversation/feedback + access to great information that you wont find on a google search (undermines SEO),[object Object],@DotheWoo Worst = I cant think of any.... we are a local Melb small biz that joined twitter last October & I cant recommend it enough,[object Object]
“Women speak and hear a language of connection and intimacy, and men speak and hear a language of status and independence.  Men communicate to obtain information, establish their status, and show independence.  Women communicate to create relationships, encourage interaction, and exchange feelings”.  ,[object Object],Judy Rosener, in “America’s Competitive Secret:  Women Managers”,[object Object]
Are You A Twit Not To Tweet
@DoTheWoowww.thewoo.com.au0418 47 97 351300 55 32 35,[object Object]
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Are You A Twit Not To Tweet

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Editor's Notes

  1. Remember when email was new?Twitter can be a waste of time....just like a networking function could be.....or talking on the phone could be....
  2. 16% of Twitter users are under the age of 25 The majority of Twitter’s roughly 10 million unique Web site visitors worldwide in February were 35
  3. They don’t....but telling people what you are doing would be ‘broadcasting’....Twitter is a conversation...A networking function....
  4. 4 new clients. 10 local Perth presenters. 6 speakers for Woo Day through Twitter
  5. 14% peeps believe what they are told in advertising.78% of peeps believe recommendations of other consumers....even strangers
  6. Is it for you?