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1
Thema
Julie Morris, BISG | Julie@bisg.org
The NISO/BISG Changing Standards Landscape at ALA 2014 | June 27
© 2013, the B...
Agenda
2
© 2012, the Book Industry Study Group, Inc.
•What is Thema, and why does it matter?
•Thema as a subject categorie...
3
© 2013, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
What is Thema,
and why do I ca...
4
© 2013, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
What is Thema,
and why do I ca...
5
© 2013, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
Subject Categories for Books i...
6
To facilitate innovation and shared
solutions for the benefit of all companies
and practitioners that create, produce,
a...
Standards and
Best Practices
Research
Education and
Events
© 2013, the Book Industry Study Group, Inc.
7Copyright 2014, Th...
BISAC
8
© 2012, the Book Industry Study Group, Inc.
• subject classification system for books
•developed in 1990’s to stan...
Who uses BISAC?
9
© 2012, the Book Industry Study Group, Inc.
• Amazon
• Baker & Taylor
• Barnes & Noble
• Bookscan
• Bowk...
Why BISAC?
10
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
• Discovery
• Cata...
Discovery: an example
11Copyright 2014, The Book Industry Study Group
Five Billion Years of Solitude:
The Search for Life ...
Discovery: an example
12
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
* Taken...
BISAC: an example
13
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
SCI 004000
...
14
© 2013, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
What is Thema,
and why do I c...
The problem
15
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
The problem: Globalization!
16
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
•...
Enter Thema
17
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
•
Enter Thema
18
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
•
Thema Governance
19
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
Internationa...
Thema National Groups
20
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
•Canada...
How can Thema help?
21
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
• Interna...
22
© 2012, the Book Industry Study Group, Inc.
22
Thema countries: June 2014
Maps from www.presentationmagazine.com
Participating Organizations
• AIE
• Amazon.co.uk
• Australian PA
• Baker & Taylor
• Barnes & Noble
• BIC
• BISG
• Bokronde...
Global Thema Adoption Growing
24
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group...
Thema is live!
25
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
• Version 1.0 ...
What now?
26
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
What now?
27
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
• Will Thema replac...
What now?
28
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
•Will Thema replace...
What now?
29
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
•BISG BISAC to Them...
Implementation
30
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
Implementation
31
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
Five Billion Years…
32
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
BISAC
SCI...
BISAC vs. Thema: Structural Elements
33
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Stud...
BISAC vs. Thema: Structural Elements
34
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Stud...
Thema: Structural Elements cont’d
35
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study G...
War and Peace
36
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
BISAC
FIC004000...
Thema: The rules
37
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
1. First cat...
Find out more about Thema!
38
© 2012, the Book Industry Study Group, Inc.
Copyright 2014, The Book Industry Study Group
• ...
39
© 2012, the Book Industry Study Group, Inc.
Thank you!
Julie Morris
Project Manager, Standards and Best Practices
Book ...
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Thema: The new, global subject classification scheme

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Thema: The new, global subject classification scheme
Julie Morris, Project Manager, BISG
June 27, 2014
8th Annual NISO/BISG Forum:
The Changing Standards Landscape:
Managing an Increasingly Complex and Interconnected World of Content

Published in: Education, Technology, Business
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Thema: The new, global subject classification scheme

  1. 1. 1 Thema Julie Morris, BISG | Julie@bisg.org The NISO/BISG Changing Standards Landscape at ALA 2014 | June 27 © 2013, the Book Industry Study Group, Inc. The new, global subject classification scheme Copyright 2014, | The Book Industry Study Group
  2. 2. Agenda 2 © 2012, the Book Industry Study Group, Inc. •What is Thema, and why does it matter? •Thema as a subject categories list •The global book trade •Thema vs. BISAC: Structural Analysis •What next? Copyright 2014, The Book Industry Study Group
  3. 3. 3 © 2013, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group What is Thema, and why do I care?
  4. 4. 4 © 2013, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group What is Thema, and why do I care? Thema is a new, unified subject classification scheme for print and digital books in the global trade.
  5. 5. 5 © 2013, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group Subject Categories for Books in North America
  6. 6. 6 To facilitate innovation and shared solutions for the benefit of all companies and practitioners that create, produce, and distribute published content, and the organizations that support them… © 2013, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group
  7. 7. Standards and Best Practices Research Education and Events © 2013, the Book Industry Study Group, Inc. 7Copyright 2014, The Book Industry Study Group
  8. 8. BISAC 8 © 2012, the Book Industry Study Group, Inc. • subject classification system for books •developed in 1990’s to standardize the electronic transfer of subject information among all trading partners •used throughout North America •for both print and digital books Copyright 2014, The Book Industry Study Group
  9. 9. Who uses BISAC? 9 © 2012, the Book Industry Study Group, Inc. • Amazon • Baker & Taylor • Barnes & Noble • Bookscan • Bowker • Indiebound • Indigo • Ingram • Most major publishers • Some libraries • Independent authors Copyright 2014, The Book Industry Study Group
  10. 10. Why BISAC? 10 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group • Discovery • Cataloging • Tracking (and predicting) sales • Making informed purchasing decisions
  11. 11. Discovery: an example 11Copyright 2014, The Book Industry Study Group Five Billion Years of Solitude: The Search for Life Among the Stars by Lee Billings (Current, 2013) Cosmos by Carl Sagan (Random House, 1980)
  12. 12. Discovery: an example 12 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group * Taken from the title detail page for Five Billion Years of Solitude from booksandbooks.com (Cara Cara, FL)
  13. 13. BISAC: an example 13 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group SCI 004000 Main Subject Category (SCIENCE) Specific subject within category
  14. 14. 14 © 2013, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group What is Thema, and why do I care? Thema is a new, unified classification scheme for print and digital books in the global trade.
  15. 15. The problem 15 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group
  16. 16. The problem: Globalization! 16 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group • Digital trade increases the need for communication among international trading partners • Many international standards exist to support global book trade •ONIX •ISBN •ISNI •EPUB •BISAC (and other national subject schemes) do not
  17. 17. Enter Thema 17 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group •
  18. 18. Enter Thema 18 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group •
  19. 19. Thema Governance 19 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group International Steering Committee (governed by EDItEUR) Technical CommitteeReview Committee National Group National Group National Group National Group
  20. 20. Thema National Groups 20 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group •Canada – Booknet Canada and BTLF •Egypt - El Kotob •France – CLIL •Germany, Austria and Switzerland – MVB •Italy – Informazione Editoriali •Norway – Bokbasen •Spain – DILVE •Sweden – Bokrondellen •United Kingdom – BIC •United States – BISG And the list is growing…
  21. 21. How can Thema help? 21 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group • International standard for the global book trade •Reduce confusion •Increase discoverability across borders • Reduce the need to map to among multiple national subject heading schemes •BIC •BISAC •CLIL…
  22. 22. 22 © 2012, the Book Industry Study Group, Inc. 22 Thema countries: June 2014 Maps from www.presentationmagazine.com
  23. 23. Participating Organizations • AIE • Amazon.co.uk • Australian PA • Baker & Taylor • Barnes & Noble • BIC • BISG • Bokrondellen • Booknet Canada • Bowker • BTLF • CB • Danish PA • Dilve • Editis • Electre • Elkotob.com • Elsevier • Giant Chair • Guild of Book Dealers (Russia) • Hachette • HarperCollins • Informazioni Editoriali • Ingram • IPA • Japan Publishers Organisation • Kobo • Kogan Page • Libri • MVB • NTCPDSAC (China) • Nielsen Book • Norske Bokdatabasen • NTCPDS China • Random House • Springer • Waterstones Copyright 2014, The Book Industry Study Group 23
  24. 24. Global Thema Adoption Growing 24 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group • China, Japan, Poland, Australia joined ISC since fall 2013. • Denmark and Korea currently evaluating Thema. • In the United Kingdom: – Nielsen receiving Thema codes from at least one publisher – several major IT vendors building Thema into their systems (Klopotek, Virtusales, Giant Chair) • German Books in Print system (VLB) now including Thema codes in live data
  25. 25. Thema is live! 25 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group • Version 1.0 released November 2013 • Sunrise date December 2013 •2014 is the year for implementation!
  26. 26. What now? 26 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group
  27. 27. What now? 27 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group • Will Thema replace BISAC?
  28. 28. What now? 28 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group •Will Thema replace BISAC? Eventually, yes (possibly) But not yet…
  29. 29. What now? 29 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group •BISG BISAC to Thema mapping released January 2014 •BookNet Canada and BISG BISAC to Thema Translator •BIC to Thema mapping available •Other mappings being developed
  30. 30. Implementation 30 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group
  31. 31. Implementation 31 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group
  32. 32. Five Billion Years… 32 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group BISAC SCI004000 Astronomy SCI005000 Physics/Astrophysics Thema PG Astronomy, Space & Time PHVB Astrophysics Five Billion Years of Solitude: The Search for Life Among the Stars, by Lee Billings
  33. 33. BISAC vs. Thema: Structural Elements 33 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group BISAC Thema •Subject Category (required in ONIX) PHO021000 PHOTOGRAPHY / Commercial •Regional code (optional) 1.1.2.2.0.0.0 LEVEL_4England •Merchandising code (optional) EV080EVENT / Graduation •Subject Category (required in ONIX) AJ Photography & Photographs •Geographic Qualifiers 1HFGU Uganda •Language Qualifiers 2ACSC Iceland •Time Period Qualifiers 3MD 16th Century •Educational Purpose Qualifiers 4GH For International GCSE •Interest Qualifiers 5AG Interest Age: from c 6 years •Artistic Style Qualifiers 6BA Baroque
  34. 34. BISAC vs. Thema: Structural Elements 34 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group BISAC Thema • 51 Top-level subject categories • About 3950 total subject codes + Regional and Merchandising Themes • 20 Top-level subject categories • About 2,500 total subject codes • 6 Types of Qualifiers • Over 4,500 total codes
  35. 35. Thema: Structural Elements cont’d 35 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group 1. Subject Category codes Code English heading A The Arts AJ Photography & Photographs AJC Photographs: Collections AJCD Individual photographers 2. Qualifiers Code English heading 1 Geographic Qualifiers (do not use “1” alone) 1D Europe 1DD Western Europe 1DDB Belgium 1DD-BE-B Brussels 1DD-BE-F Flanders
  36. 36. War and Peace 36 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group BISAC FIC004000 Fiction/ Classics FIC032000 Fiction/ War & Military 1.6.16.0.0.0.0 LEVEL_3Russia Thema FBC Classic fiction 1DTA Russia 3MNB Early 19th century c 1800 to c 1850 FYT Fiction in translation [If in any language other than Russian] War and Peace, by Leo Tolstoy
  37. 37. Thema: The rules 37 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group 1. First category used should be the primary subject 2. Classify as precisely as applicable, but as broadly as required 3. Assign as many categories as are required 4. Pay attention to scope notes and “see also” references 5. Add qualifiers whenever appropriate 6. Consider context, and audience 7. General codes need not be used in addition to more specific codes within the same hierarchy 8. Not a rule but a guideline: no more than 5 each codes/qualifiers should be necessary.
  38. 38. Find out more about Thema! 38 © 2012, the Book Industry Study Group, Inc. Copyright 2014, The Book Industry Study Group • Download the official documentation from the EDItEUR site: http://www.editeur.org/151/Thema/ •Browse the Thema subject categories hierarchy: http://editeur.dyndns.org/thema/en •Lookup Thema codes with the BISAC to Thema translator: http://bisactothema.biblioshare.org/ or purchase the complete mapping: https://www.bisg.org/publications/bisac-subject-headings-2013- edition •Contact your national group with questions! http://www.editeur.org/153/maintenance-and- support#thema_ng_and_isc
  39. 39. 39 © 2012, the Book Industry Study Group, Inc. Thank you! Julie Morris Project Manager, Standards and Best Practices Book Industry Study Group julie@bisg.org @JN_Morris Copyright 2014, The Book Industry Study Group

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