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The Future of eReaders


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Jenn Vail, Senior Marketing Manager, E Ink

E Ink is the world’s largest supplier of electronic paper displays (EPD) into the eReader market. Our low power, paper-like displays can be found in the Amazon Kindle, Barnes & Noble Nook, Kobo eReader and Sony eReader. As the eReader market has matured, we have worked with our customers to add new functionalities to the devices to make the user experience more robust. We continue to develop improvements in our core technology and in the ecosystem supporting eReaders to bring new features to users. In this session we will discuss future technologies that company is developing, and where we see the future of eReaders.

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The Future of eReaders

  1. 1. The Future of eReadersJenn VailSenior Marketing Manager
  2. 2. Safe Harbor StatementStatements in this presentation that are not strictly historical, including the statements regarding themarket, economy, the Company’s ePaper, LCD and other business, the Company’s future product launches, theCompany’s positioning and expectations for 2012 and future periods, and any other statements regarding eventsor developments that we believe or anticipate will or may occur in the future, may be "forward-looking"statements within the meaning of the securities laws in Taiwan. There are a number of important factors thatcould cause actual events to differ materially from those suggested or indicated by such forward-lookingstatements and you should not place undue reliance on any such forward-looking statements. These factorsinclude, among other things, the uncertainty in the economy, contractions or growth rates and cyclicality ofmarkets we serve, competition, our ability to develop and successfully market new products and technologies andexpand into new markets, our ability to successfully identify, consummate and integrate appropriateacquisitions, contingent liabilities relating to acquisitions, risks relating to potential impairment of goodwill andother long-lived assets, currency exchange rates, our compliance with applicable laws and regulations andchanges in applicable laws and regulations, tax audits and changes in our tax rate and income taxliabilities, litigation and other contingent liabilities including intellectual property and environmentalmatters, risks relating to product defects and recalls, the impact of our debt obligations on our operations, rawmaterial costs, our ability to adjust purchases and manufacturing capacity to reflect market conditions, legislativereforms and other changes in industry, labor matters, our relationships with and the performance of ourcustomers and partners, risks relating to man-made and natural disasters, our ability to achieve projected costreductions and growth, and international economic, political, legal and business factors. These forward-lookingstatements speak only as of the date of this presentation and the Company does not assume any obligation toupdate or revise any forward-looking statement, whether as a result of new information, future events anddevelopments or otherwise.
  3. 3. Electronic Paper Displays
  4. 4. Founded 1998, MIT Media Lab Acquired by largest customer, PVI, in 2009 Company renamed to E Ink Holdings
  5. 5. The Vision
  6. 6. Roll to Roll Manufacturing
  7. 7. 2 Product Lines
  8. 8. Paper Like– Made from bits of ink and paper
  9. 9. Sunlight Readable– No shade required
  10. 10. Wide Viewing Angle– See it fast from every angle
  11. 11. Low Power12” LCD for 20 hrs = 36 E Ink = 1 2.5 pounds 1 ounce! – Leave the power cord behind
  12. 12. E Ink & eReaders1935 Everyday Science & Mechanics 2012 – My Deck
  13. 13. Birth of the eReader 1948“Electronic book” Space Cadet A. Heinlein 1971 Project Gutenberg Michael Hart Kindle Spotlight Proposed Dynabook Jeff Bezos and Oprah notebook computer October 29, 2008 1980 1990 1998 2004 2007 2008 2012 TRS80 III (1980) $2495 12” B/W CRT 48k max RAM Dual 5.25” 178k floppies DOS 2012 Nook GlowLight 2004 1951 > 7 oz Sony LibriéFirst computers 1998 Laptop 30 day battery life 10 MB memorysold commercially 4 hr battery life 60 days w/out light Japan 1000 book memory SD card slot 2007 Amazon Kindle Compaq Portable PC (1985) 7 days battery life >$3000 1999 10.3 oz 12” monochrome CRT (green/black) Franklin Rocket eBook 200 book memory 20mb hard drive (card) 5.5 in LCD106 dpi Free connectivity Dual 5.25” 360k floppies 20 hr battery life Access to 800k books DOS
  14. 14. First eReader Launched 2004 Sony Librie • Japan launch • Publishing consortium • Low volumes • Content availability issues
  15. 15. Next Generation - 2007 Amazon Kindle • 1st device launched by Amazon • Content model worked • 3G service
  16. 16. 2012 - World’s Leader in EPD for eReaders
  17. 17. New Releases
  18. 18. Total ePaper Display Market Forecast• EPD displays are continuing to grow at a significant rate• E Ink is shipping >97% of all production ePaper displays 2000 12000 10000 1500 8000 Revenue Units 1000 6000 4000 500 2000 0 0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Total Units(M) 19 22 59 115 211 366 583 782 1039 1378 1833 Total Revenue($M) 129 431 1095 1710 2395 3623 4854 5945 7082 8251 9616 Source: DisplaySearch 2009 E-Paper Displays Report
  19. 19. Rise of eReading Devices – Pew Research
  20. 20. 2012 Pew Research
  21. 21. 2012 Pew Research
  22. 22. 2012 Pew Research eReaders = 61% Tablet = 44% Cell phone = 13% Desktop/laptop = 18%
  23. 23. 2012 Pew Research
  24. 24. What’s Next?
  25. 25. WW Secondary & Post Secondary Student Population 54.7M 241M 43.6M 43.9M 70.6M 4M Source: UNESCO ISCED 2009 Estimates
  26. 26. eTextbooks: The Future of EducationCarry a library’s worth of textbooks in your hand.Teachers / students can customize learning experience.Distraction elements can be controlled.
  27. 27. Revolutionizing EducationSources: Room to Read,, David Risher
  28. 28. Students and eReaders
  29. 29. In School eReader Pilot• 1/4 of students stated their interest in reading increased.• 1/3 of parents believe their child’s interest in reading increased.• ½ of the students rated the E Ink screen better than standard LCD screens in terms of overall performance for all usage occasions, outdoors, indoors and on-the-go• More than ¾ of the parents felt that it was advantages that the eReader had no access to email, texting and browsing.• Close to ½ of the students felt that the E Ink experience was like reading a paper book.• Students, teachers & parents like the portability of the devices – made reading on the go easier
  30. 30. Issues• Device not optimized for school setting• Inability to register many devices on one account• Lack of hardware support for a school program• Teachers inexperienced with the technology• Complex download process *• Limited licenses for content• Few textbooks, mostly literatureLeisure reading devices have challenges in class setting
  31. 31. Purchasing an eBook from Online BookstoreSearch Download viaStore Purchase title WiFi Customer owns the title.
  32. 32. Accessing an eBook from a Public Library Checked out – place hold KindleSearch Download UnlesseBook via WiFi Penguin, via USBCatalog Available – checkout in EPUB,PDF eReader Open in Adobe Kindle, PDF, EPU download to Digital Editions Transfer to B computer device via USB Download to Tablet Open app tablet Library leases the title & allows users to read through Digital Rights Management.
  33. 33. Additional Studies• Clearwater Schools• Brooklyn Tech• Miami Dade County• Southern Onondaga & Madison County, NY• Worldreader
  34. 34. Consider the Use-Case Casual Tablet User Education: Student Use• Web browsing and email • Content “always on”• Video entertainment • Rough handled like a book or notepad• Gaming • Month between charging• Edu-tainment • Readable in high ambient • Moderate interactivity• Light reading – i.e. note taking, navigation, typing• Heavy interactivity • Focused activity: Single-tasking• Multi-tasking
  35. 35. E Ink Triton Color ePaper
  36. 36. Flexible Displays
  37. 37. Higher Resolution • High resolution (300dpi) for in depth charts & drawings • Touch / Pen input • Fast response
  38. 38. Animation Now !E Ink Pearl Display; Thank you Freescale!
  39. 39. eTextbooks – a Reference Library in Your Hand • Ectaco JetBook • Dedicated eTextbook device • Pilot study at Brooklyn Tech • Color EPD • Ability to “lock” access to email, web, social
  40. 40. Non-eReader Products
  41. 41. Thank Source: NYT