Object-Oriented UX Sophia Voychehovski, Founder and Lead UXer, ReWired UX Studio

1. OBJECT-ORIENTED
UX
Designing with objects first.

2. SOPHIA VOYCHEHOVSKI
@sophiaVUX
sophia@rewiredUX.com

4. WEB EXPERIENCES
ARE THE SAME.

5. NOUN VERB

10. AND THEN RESPONSIVE DESIGN
HIT.

11. AND THEN RESPONSIVE DESIGN
HIT.
HARD.

15. Object Oriented Programming
A programming language model organized around objects
rather than "actions" and data rather than logic.

16. Object Oriented UX
A design methodology organized around objects rather
than "actions" and data rather than logic.

17. UX that puts object design before action design. Thinking
about a system through the lens of real-world objects
(products, tutorials, locations), not digital-world actions
(search, filter, compare, checkout), is “doing” OOUX.
We determine the actions by defining the objects, as
opposed to the traditional action-oriented process of
starting with flows, interactions, and features.
Object Oriented UX

18. An OOUX (the thing)
A digital system that is intentionally organized around real-
world objects and their relationships that users can clearly
identify.
An OOUX strives to resonate with a user’s mental model of
the real world.

19. WHY?

20. WHY?
We can’t count on persistent nav

21. WHY?
We can’t count on persistent nav
Prioritization is the new master skill

22. WHY?
We can’t count on persistent nav
Prioritization is the new master skill
Know your objects to know your actions

23. WHY?
We can’t count on persistent nav
Prioritization is the new master skill
Know your objects to know your actions
You’ll bring the team together

24. WHY?
We can’t count on persistent nav
Prioritization is the new master skill
Know your objects to know your actions
It’s a great estimation tool
You’ll bring the team together

25. WHY?
We can’t count on persistent nav
Prioritization is the new master skill
Know your objects to know your actions
It’s a great estimation tool
You’ll bring the team together
EFFICIENCY

26. Meet the
Unintentional Objects
(aka INEFFICIENT Objects)

30. Intentional Object Design

33. Object Mapping
1.Identify objects: extract the main player nouns of your goals
2.Element audit: identify core content and metadata
3.Nest Objects: experiment with cross-linking objects
4.Forced ranking: prioritize element composition of each object
5.Audit CTAs: what actions will spawn from each object?
6.MDL Manifestation: what objects will become modules, details, lists?
7.MDL Sketch Sprints: bring the stickies to life!
8.Prototype and test!

34. LEARN MORE!
http://alistapart.com/article/object-oriented-ux
Or Google “Object Oriented UX”

35. SOPHIA VOYCHEHOVSKI
@sophiaVUX
sophia@rewiredUX.com