http://www.niso.org/news/events/2013/webinars/article_access         NISO Webinar:        Evolving Trends   in Collection ...
Articles Just-in-TimeLibraries & Get It Now                        Cyril Oberlander                         Library Direct...
Articles Just-in-TimeLibraries & Get It Now                        Cyril Oberlander                         Library Direct...
Articles Just-in-TimeWhen researchers are looking for articles, itcan be an adventure…• Open web and search pages of links...
Articles Just-in-TimeWhen researchers are looking for articles, itcan be an adventure…• Open web and search pages of links...
Articles Just-in-Time: Get It NowILL Staff View of Article Request in ILLiad
Open URL ILLiad Addon: Get It Now
Open URL ILLiad Addon: Get It Now                 ILLiad Addon OpenURL Search                 Finds both available full-te...
Open URL ILLiad Addon: Get It Now
CCC Get It Now ILLiad Addon     Automatic This appears whenthere is a match, just      Click tab  & Accept to get it
Articles Just-in-Time Filled in29 minutes
Articles Just-in-TimeWhen researchers and librarians arelooking for articles, keep in mind ourworkflow adventure prefers a...
Introduction and    Overview   Bill Park   CEO
Agenda              Introduction              Challenges              DeepDyve Solution              DeepDyve Progress...
Introduction to DeepDyve         Our Mission:               “Empower unaffiliated information professionals by making    ...
Challenges: Today’s Unaffiliated User 1 Billion visits per year Academic publishers receive 2 billion visits per year, hal...
DeepDyve - Simple, Affordable Access                               Research at your fingertips.                           ...
Growing Network of Publishers                                7,000,000                                rentable articles,  ...
Plans, Features & Benefits                                     DeepDyve Plans                                     Freelanc...
Brief History of DeepDyve        Launched service 2+ yrs ago…         Initial focus areas…                  Content acqu...
Dec-06                                                                       Dec-06               Jan-07                  ...
DeepDyve User Profile         Where do they come from?               – Google               – Direct visits              ...
Small / Mid Corporations – Untapped Industries                                                                            ...
User Proliferation Faster Than Product       Proliferation      Few Product Options                                User Se...
Industry opportunities         Unaffiliated market               – Small-mid sized businesses               – Emerging ma...
Questions?                      William (“Bill”) Park                     wpark@deepdyve.com                     408-773-0...
Evolving Trends in Collection DevelopmentIntegrating Content, Licensing & AnalyticsRoy S. Kaufman  Managing Director, New ...
Re-imagine Information Acquisition          THEN                       NOW28
Integrated Licensing and Content Solutions     Integrated workflows                Publishers’ websites        Get It Now ...
Get It Now – The Beginning• California State University System• Interlibrary Loan (ILL) delivery times  not meeting user e...
Get It Now• Provides just-in-time fulfillment of journal content• Augments an ILL operation• Developed in cooperation with...
Sample of Participating Institutions•    American University                                         •   Southwestern Univ...
Rights, Rental, Acquisition from the Point of Content• Full suite of content options at  the publisher‟s site:  – Rent and...
34
Content Viewer35
PaperStats™Analysis and Maintenance• Data on content usage     – Subscriptions     – Local library     – Document deliveri...
Questions?For more information:Roy S. Kaufman     Managing Director, New Ventures     Copyright Clearance Center     rkauf...
NISO WebinarEvolving Trends in Collection Development Part 1:New Models for Journal Article AccessQuestions?All questions ...
THANK YOU           Thank you for joining us today.Please take a moment to fill out the brief online survey.         We lo...
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NISO Webinar: Evolving Trends in Collection Development Part 1: New Models for Journal Article Access

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  • Pay for the glass, not the gallon – The trend toward micro-content and micropayments was clear ten years ago, increasingly, articles are bought, rented, subscribed to in many ways, and through many sources.
  • Pay for the glass, not the gallon – The trend toward micro-content and micropayments was clear ten years ago, increasingly, articles are bought, rented, subscribed to in many ways, and through many sources.
  • Email and/or Odyssey Delivery
  • Discover, access data on their ownDecentralized approachHome grown repositories emergingSharing information made difficultTracking information is challengingCost of specialized journals is up
  • In response, CCC has integrated content delivery options into its copyright compliant workflows, which users at corporations, academic institutions and publishers’ websites leverage every day. New Document Delivery and Rental Channels Deliver content in copyright compliant workflowsBroaden access to customers at corporations and academic institutionsBoost revenue from your own websiteRetain Control and Grow Your Business In each CCC copyright compliant channel:Integrate content delivery with reuse licensingSet pricing for purchase and/or rentalAccess real-time content usage reportingRetain control over how content is used through CCC’s content viewer
  • Here’s how works: An end-user comes to your website End user searches for content and lands on a journal article abstract. The option to rent the content is placed at the point of content Rental options presented to user, based on publisher’s business rules User completes purchase and has access to content through a viewer – but not directly to the PDF.Viewer includes many features, including full text search, zooming, page rotation, bookmarking, annotations, citation export. Also includes rental history, including access to prior rentals, notes and bookmarks (all exportable) Rental expiration includes options to re-rent, purchase permissions, and purchase the full article
  • NISO Webinar: Evolving Trends in Collection Development Part 1: New Models for Journal Article Access

    1. 1. http://www.niso.org/news/events/2013/webinars/article_access NISO Webinar: Evolving Trends in Collection Development Part 1: New Models for Journal Article Access Wednesday, March 6, 2013 Speakers: Cyril Oberlander,Roy S. Kaufman, William (Bill) Park
    2. 2. Articles Just-in-TimeLibraries & Get It Now Cyril Oberlander Library Director State University of New York Geneseo College cyril@geneseo.edu 585-245-5528
    3. 3. Articles Just-in-TimeLibraries & Get It Now Cyril Oberlander Library Director State University of New York Geneseo College cyril@geneseo.edu 585-245-5528
    4. 4. Articles Just-in-TimeWhen researchers are looking for articles, itcan be an adventure…• Open web and search pages of links and find many pay sites.• Find full-text subscribed by Library – thank you – but with 6-8% price increases each year, libraries can’t buy subscriptions to everything and are cutting. Subscribe to it• Request from library and wait 24-48 hours for interlibrary loan. Free but many hands. ILL or• What about a hybrid? Just-in-Time Articles Buy It Borrow it Find It Somewhere
    5. 5. Articles Just-in-TimeWhen researchers are looking for articles, itcan be an adventure…• Open web and search pages of links and find many pay sites. What happens when• Find full-text subscribed by Library – thank for researchers stop looking you – but with 6-8% price increases each articles that are too costly? year, libraries can’t buy subscriptions to everything and are cutting. Subscribe to it• Request from library and wait 24-48 hours for interlibrary loan. Free but many hands. ILL or• What about a hybrid? Just-in-Time Articles Buy It Borrow it Find It Somewhere
    6. 6. Articles Just-in-Time: Get It NowILL Staff View of Article Request in ILLiad
    7. 7. Open URL ILLiad Addon: Get It Now
    8. 8. Open URL ILLiad Addon: Get It Now ILLiad Addon OpenURL Search Finds both available full-text & Get It Now from CCC
    9. 9. Open URL ILLiad Addon: Get It Now
    10. 10. CCC Get It Now ILLiad Addon Automatic This appears whenthere is a match, just Click tab & Accept to get it
    11. 11. Articles Just-in-Time Filled in29 minutes
    12. 12. Articles Just-in-TimeWhen researchers and librarians arelooking for articles, keep in mind ourworkflow adventure prefers abalance of affordability, simplicity,find-ability, and a timely process.Make Workflows Subscribe to itMake Sense ILL or Buy It Borrow it Find It Somewhere
    13. 13. Introduction and Overview Bill Park CEO
    14. 14. Agenda  Introduction  Challenges  DeepDyve Solution  DeepDyve Progress  OpportunitiesConfidential 14
    15. 15. Introduction to DeepDyve  Our Mission: “Empower unaffiliated information professionals by making authoritative research more affordable and simple to access.”  We are… –…a technology company based in Silicon Valley backed by high profile venture and angel investors –…an aggregator of over 7 million articles from over 3000 journals sourced from over 100 leading publishers –…an innovator that has developed a „Netflix for research‟ to rent and view full-text articles from the cloudConfidential 15
    16. 16. Challenges: Today’s Unaffiliated User 1 Billion visits per year Academic publishers receive 2 billion visits per year, half of whom are “unaffiliated” Google visitors.1 999 million turn-aways per year A conversion rate of 0.1%. 1 JOURNAL Among the many high expectations and promises witnessed at the etc 1 DeepDyve researchConfidential 16
    17. 17. DeepDyve - Simple, Affordable Access Research at your fingertips. 7 million articles 3000 journals All in one place Time is money. Cloud access anytime, anywhere Personal home page of journals …For as little as $1 per articleConfidential 17
    18. 18. Growing Network of Publishers 7,000,000 rentable articles, plus millions more free articles from PMC, PLoS, ArXiv and more 3,000 peer- reviewed journals 100 leading academic and scholarly publishers 0 evidence of cannibalization 18
    19. 19. Plans, Features & Benefits DeepDyve Plans Freelancer • $20 one-time payment • 5 rental tokens • 30 day expiration date Professional • $40/month • 40 rentals per month • 1 year expiration date Features & Benefits  Single login  7 million articles (no embargo)  Rent and read for 1 mo.  Personal home page  Weekly journal updates  Email & RSS search alerts  Google / PubMed plug-inConfidential 19
    20. 20. Brief History of DeepDyve Launched service 2+ yrs ago…  Initial focus areas…  Content acquisition  User experience, usage data  Free trials and LOTS of testing  Last year…  Achieve critical mass of content  New features, continued improvement  Price testing, monetizationConfidential 20
    21. 21. Dec-06 Dec-06 Jan-07 Jan-07 Feb-07Confidential Feb-07 Mar-07 Mar-07 Apr-07 Apr-07 May-07 May-07 Jun-07 Jun-07 Jul-07 Jul-07 Aug-07 Aug-07 Sep-07 Sep-07 Oct-07 Oct-07 Nov-07 Nov-07 Dec-07 Dec-07 Jan-08 Jan-08 Feb-08 # Articles Feb-08 Mar-08 Mar-08 Apr-08 Apr-08 May-08 May-08 # Monthly Subscribers Jun-08 Jun-08 Jul-08 Jul-08 Aug-08 Aug-08 Sep-08 Sep-08 Oct-08 Oct-08 Nov-0821 Nov-08 • • • • Viral Mobile Momentum From 2012 into 2013 Goals for 2013 Scale and profitability # Reg Users 10MM+ rentable articles
    22. 22. DeepDyve User Profile  Where do they come from? – Google – Direct visits – Rental links on publisher sites  Who are they? – 95% of email addresses are .com / .co – 75% of visitors are from outside the US – 5% mobile, but fastest growing – Top 20 countries: US, UK, India, Germany, China, Canada, France, Italy, Japan, Philippines, Spain, Iran, S. Korea, Australia, Brazil, Turkey, Taiwan, Netherlands, Malaysia and Poland  Where do they work? – Biopharma, IT, Law, Finance, and Professional services (agency)Confidential 22
    23. 23. Small / Mid Corporations – Untapped Industries ESTIMATED NUMBER RECEIPTS NAICS DESCRIPTION OF FIRMS EMPLOYMENT ($1,000) Total 6,049,655 120,604,265 29,746,741,904 Forestry, Fishing, Hunting, and Agriculture Support 22,949 172,105 28,494,852 Mining 20,682 700,887 395,569,430 Utilities 6,123 622,757 573,769,194 Construction 799,811 7,267,883 1,711,273,328 Manufacturing 286,701 13,320,172 5,292,235,575 Wholesale Trade 334,676 5,964,850 5,986,216,929 Retail Trade 712,947 15,759,928 3,966,104,127 Transportation and Warehousing 174,265 4,395,432 694,227,721 Information 75,686 3,399,313 1,060,676,927 Finance and Insurance 264,193 6,548,868 3,703,772,810 Real Estate and Rental and Leasing 301,068 2,224,175 461,625,480 Professional, Scientific, and Technical Services 787,157 8,179,941 1,369,803,351 Management of Companies and Enterprises 28,139 3,121,402 508,012,222 Administrative and Support and Waste Management and Remediation Services 328,742 9,983,661 645,923,582 Educational Services 77,102 3,039,385 284,266,566 Health Care and Social Assistance 615,067 16,797,647 1,679,316,938 Arts, Entertainment, and Recreation 116,658 2,008,567 196,051,945 In U.S. alone, over 6MM companies with fewer than 500 Accommodation and Food Services 476,957 11,564,864 610,475,522 employees. Key industries: Finance, Health, Sci/Tech, Mfg - U.S. Census Bureau Statistics of U.S. Businesses, 2007Confidential 23
    24. 24. User Proliferation Faster Than Product Proliferation Few Product Options User Segments  Product  Institutions – Hard copy (print) – Large Academic – Electronic copy (PDF) – Large Corporate  Pricing – Government – Site License (highly customized)  Regions – Individual subscription / PPV – U.S. – EU, Japan  Mid-Sized Institutions Journal of – Regional, “niche” colleges Shrubbery – Mid-sized businesses  Small Biz, End users – Startups; departments – Individual researchers  Emerging Mkts – BRICConfidential 24 – AP, Etc
    25. 25. Industry opportunities  Unaffiliated market – Small-mid sized businesses – Emerging markets – Continued innovation on UX and new access models  Publisher market – Have moved beyond “pilot” stage – Sales/marketing collaboration to reach those segments? – Technology solutions?  Academic market – Needs and requirements less clear to us – ILL or PDA? Other?Confidential 25
    26. 26. Questions? William (“Bill”) Park wpark@deepdyve.com 408-773-0110, ext 777Confidential 26
    27. 27. Evolving Trends in Collection DevelopmentIntegrating Content, Licensing & AnalyticsRoy S. Kaufman Managing Director, New Ventures Copyright Clearance CenterMarch 6, 2013
    28. 28. Re-imagine Information Acquisition THEN NOW28
    29. 29. Integrated Licensing and Content Solutions Integrated workflows Publishers’ websites Get It Now RightsLink Analytics PaperStats29
    30. 30. Get It Now – The Beginning• California State University System• Interlibrary Loan (ILL) delivery times not meeting user expectations• Current ILL borrowing process for journals outdated• Spent over $1M for ILL and borrowed 143,830 articles in 2008-09• Over 50% of ILL borrowed content not used30
    31. 31. Get It Now• Provides just-in-time fulfillment of journal content• Augments an ILL operation• Developed in cooperation with CSU and SUNY IDS• Successful pilot program• Easy to implement and use• No up-front fees31
    32. 32. Sample of Participating Institutions• American University • Southwestern University• Brooklyn Law School • SUNY System (Albany, Buffalo, College of• Bucknell University Optometry, Fredonia Geneseo, New• California State University System (Channel Islands, Paltz, Oneonta, Oswego, Tompkins Cortland, Upstate Chico, Fresno, Fullerton, Maritime, San Jose, Stanislaus) Medical)• The College of Saint Rose • Tarleton State University• CUNY Graduate Center • Texas State University• Drake University • Transylvania University• Eastern Kentucky University • University of Central Florida• Florida Institute of Technology • University of Cincinnati• Fort Valley State University • University of Connecticut• Indiana Wesleyan University • University of Maryland• Ithaca College • University of Nebraska• IUPUI • University of Notre Dame• James Madison University • University of St. Thomas• Lynchburg College • University of South Dakota• Mount Sinai School of Medicine • University of Tulsa• Nazareth College of Rochester • University of Vermont• Northeastern Illinois University • University of West Virginia• Norwich University • University of Wisconsin Madison• Oregon State University • Utica College• Saint Anselm College • Western Washington University• Shippensburg University • Worcester Polytechnic Institute • Yale Law School32
    33. 33. Rights, Rental, Acquisition from the Point of Content• Full suite of content options at the publisher‟s site: – Rent and/or Purchase • Bookmark and add notes • Search within the article – Reprints – Get Permissions 33
    34. 34. 34
    35. 35. Content Viewer35
    36. 36. PaperStats™Analysis and Maintenance• Data on content usage – Subscriptions – Local library – Document deliveries• Assess spending across subscriptions and document delivery• Quantify the value of your content purchases36
    37. 37. Questions?For more information:Roy S. Kaufman Managing Director, New Ventures Copyright Clearance Center rkaufman@copyright.com37
    38. 38. NISO WebinarEvolving Trends in Collection Development Part 1:New Models for Journal Article AccessQuestions?All questions will be posted with presenter answers onthe NISO website following the webinar:http://www.niso.org/news/events/2013/webinars/article_access NISO Webinar • March 6, 2013
    39. 39. THANK YOU Thank you for joining us today.Please take a moment to fill out the brief online survey. We look forward to hearing from you!

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