2011 will likely be seen as the tipping point year for e-books. With more and more publications being issued in electronic format, how do users find what is available? How are identifiers such as the International Standard Book Number (ISBN) and the new International Standard Text Code (ISTC) being applied to e-books and used in the supply chain? What metadata is crucial for making e-books discoverable? Without quality metadata, e-books will be invisible online. This webinar will discuss the key standards in the metadata supply chain and describe what can be done to ensure the discovery and delivery of the titles users will want to buy and read.