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Digital Books and the New Subscription Economy: Results of BISG Research

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NISO/BISG 9th Annual Forum:
The Changing Standards Landscape

Access or Ownership: Evolving Business Models and Your Institution
Digital Books and the New Subscription Economy: Results of BISG Research
Nadine Vassallo, Project Manager, Research & Information, BISG

Published in: Education
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Digital Books and the New Subscription Economy: Results of BISG Research

  1. 1. Digital Books and the New Subscription Economy: Results of BISG Research BISG/NISO Changing Standards Landscape Forum ALA Annual Conference 2015
  2. 2. Thanks to our sponsors! SALLY DEDECKER ENTERPRISES
  3. 3. DOMINANT SUBSCRIPTION MODELS The subscription economy
  4. 4. What is a subscription?  Defined collection of content  Access (as opposed to ownership)  Limitations on use  Potential for recurring payments Thanks to our lead sponsor:
  5. 5. Subscription Models  Purchase for Perpetual Access  Rental, Short-Term Loan  Patron-Driven Acquisition  All-You-Can-Eat  Token  Freemium Thanks to our lead sponsor:
  6. 6. DOMINANT SUBSCRIPTION MODELS
  7. 7. Breadth vs. Depth Thanks to our lead sponsor:
  8. 8. Access vs. Ownership Thanks to our lead sponsor:
  9. 9. What Do Publishers Think? Thanks to our lead sponsor:
  10. 10. Subscription is inevitable… Thanks to our lead sponsor:
  11. 11. Subscription is inevitable… and mostly positive! Thanks to our lead sponsor:
  12. 12. Top 5 Benefits 1. Reach customers in a new way 2. Increased usage of existing content 3. Source of meaningful revenue 4. New consumer insights 5. Improved student outcomes Thanks to our lead sponsor:
  13. 13. Top 5 Concerns 1. Customer preference for ownership 2. Difficulty marketing directly 3. Difficulty processing royalties 4. Cannibalization of one-time sales 5. Devaluation of books sold individually Thanks to our lead sponsor:
  14. 14. Impact Across the Industry Thanks to our lead sponsor:
  15. 15. It’s our duty to explore as many avenues as possible to make the maximum amount of money for our authors. Chantal Restivo-Alessi HarperCollins Publishers Thanks to our lead sponsor:
  16. 16. Impact Across the Industry  Compensation for authors and publishers:  Net sale model: portion of list price paid after threshold is reached  Shared pool model: payment based on share of titles accessed Thanks to our lead sponsor:
  17. 17. We’ve seen a steady increase in total reading activity as we add more and more titles. Subscription services encourage [all] readers to read more. Andrew Weinstein Scribd Thanks to our lead sponsor:
  18. 18. Thank you! Nadine Vassallo Project Manager, Research & Information Book Industry Study Group nadine@bisg.org @BISG

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