13 0206 psp - carpenter being social draft

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13 0206 psp - carpenter being social draft

  1. 1. Being Social You can’t be social if all you quote are your own press releases Todd Carpenter, Executive Director, NISO AAP/PSP Conference, Washington, DC February 6, 2013Wednesday, January 30, 13
  2. 2. Being Social NB - (all thoughts are my own) Todd Carpenter, Me, information professional AAP/PSP Conference, Washington, DC February 6, 2013Wednesday, January 30, 13
  3. 3. @TAC_NISO Twitter Highlights • So excited to present on #socialmedia for publishers today during @PSP_at_AAP preconference bit.ly/VR1NTB #psp2013 • Again, I’m pre-tweeting my presentation. Slides are here:  #psp2013 • #NISO = 1/3 Publishers, 1/3 Libraries, 1/3 automation suppliers. Communities converge to develop standards #psp2013 • “Markets are conversations” key takeaway from Cluetrain Manifesto by @DSearls http://amzn.to/XSutf3 #psp2013 • . @aaronsw life ended in tragedy, but he had a tremendous impact something we can learn from #psp2013 • Just one example is the #PDFTribute movement.  Publishers need to consider the impact and power of social engagement online. #psp2013 • Conversations are taking place all the time?  Are you listening? Are you engaging? Or is your head in the sand? #psp2013 • As you may have noticed, I do a lot online, on twitter, on linkedin, on wordpress #psp2013 • Something we should have all learned in English Comp 101: Change your writing style based on forum, Who may be listening #psp2013 • Writing for the Congressional Record is different from @WSJ, from a book, or peer-reviews jrl, or a blog post, or a comment, tweet #psp2013 • There is a spectrum of formality, exposure and risk for these different publications forms Dont consider them equally #PSP2013 • Being more formal or more widely distributed, doesnt imply more risk because of social media - Someone might tweet or RT this! #psp2013 • Don’t be ridiculous about trying to control the message on social media:You cant. #psp2013 #advice • “If you can’t trust your employees to speak for your company on social media, you can’t trust your employees to talk.” #psp2013 • If you cant trust your employees, youve either hired the wrong people, or YOU have trust issues & should seek prof help. #psp2013 • Caveat opera (Employee Beware): USE COMMON SENSE, not just online, everywhere #psp2013 • Some social media advice: Engaging in the conversation is not easy, use your own voice, be forgiving, just relax. #psp2013 • More social media advice: Its a big world, you dont need to hear or respond to everything #psp2013 • The time to engage in the conversation is not after everything has blown up #psp2013 • Riffing on some good advice from @MichaelHyatt about how to use social media: http://bit.ly/UpqVDw #psp2013 • There is nothing more frightening for an author than that first blank page.  Dont be afraid, just jump in!  #psp2013 • Thank you everyone for a great day at #psp2013Wednesday, January 30, 13
  4. 4. About • Non-profit industry trade association accredited by ANSI with ~150 members • Mission of developing and maintaining technical standards related to information, documentation, discovery and distribution of published materials and media • Volunteer driven organization: 400+ spread out across the world • Responsible for standards like ISSN, DOI, Dublin Core metadata, DAISY digial talking books, OpenURL, MARC records, and ISBN (indirectly)Wednesday, January 30, 13
  5. 5. “Markets are conversations” Rick Levine, Christopher Locke, Doc Searls, and David Weinberger The Cluetrain ManifestoWednesday, January 30, 13
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  7. 7. @aaronsw It’s a tragedyWednesday, January 30, 13
  8. 8. #PDFTribute 45,000 Tweets one week 50,000 We the People Petition Signatures Coverage on NPR, front page of Washington Post, NY TimesWednesday, January 30, 13
  9. 9. What has your communications department accomplished this month?Wednesday, January 30, 13
  10. 10. Conversations are taking place all the timeWednesday, January 30, 13
  11. 11. Are you listening?Wednesday, January 30, 13
  12. 12. Are you engaging?Wednesday, January 30, 13
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  14. 14. Me... @TAC_NISOWednesday, January 30, 13
  15. 15. More of meWednesday, January 30, 13
  16. 16. OK, enough of me alreadyWednesday, January 30, 13
  17. 17. Writing for different audiences (Remember this from COMP 101?)Wednesday, January 30, 13
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  25. 25. More Risk/Exposure Corporate Corporate Corporate Corporate Corporate Corporate Corporate Corporate Corporate Personal Corporate More formal Personal Less formal Corporate Corporate Personal Personal Personal Personal Less Risk/Exposure Personal PersonalWednesday, January 30, 13
  26. 26. Don’t be ridiculous about controlling the message on social mediaWednesday, January 30, 13
  27. 27. You can’tWednesday, January 30, 13
  28. 28. (I don’t work for a large corporation, so I can say this)Wednesday, January 30, 13
  29. 29. “If you can’t trust your employees to speak for your company on social media, you can’t trust your employees to talk.”Wednesday, January 30, 13
  30. 30. This means you either hired the wrong people...Wednesday, January 30, 13
  31. 31. or YOU have trust issues.Wednesday, January 30, 13
  32. 32. Caveat opera: (Employee Beware) USE COMMON SENSEWednesday, January 30, 13
  33. 33. Some free advice from a non-expertWednesday, January 30, 13
  34. 34. Engaging in the conversation is not easyWednesday, January 30, 13
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  36. 36. Be forgiving: of yourself of your staff of your customers of your communityWednesday, January 30, 13
  37. 37. JUST RELAX Not every tweet blog post comment facebook message is going to be poetry or a corporate report (the bar isn’t that high)Wednesday, January 30, 13
  38. 38. It’s a big world You don’t need to read or respond to every tweetWednesday, January 30, 13
  39. 39. People won’t listen to you if you’re not saying things that THEY think are interestingWednesday, January 30, 13
  40. 40. The time to engage in the conversation is not after things begin to blow upWednesday, January 30, 13
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  43. 43. Things you can do with Social Media (HT to Michael Hyatt @MichaelHyatt) Get ideas (like this slide) Repost/Retweet Offer congratulations Provide feedback (preferably positive/constructive) Share resources Solve problems for customers Reply to questions Report on what your doing Share something personal Provide discounts (be human) Ask questions Follow/comment Make Announcements on current affairs Back channel conversationsWednesday, January 30, 13
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  45. 45. Thank you! Todd Carpenter, Executive Director tcarpenter@niso.org National Information Standards Organization (NISO) 3600 Clipper Mill Road, Suite 302 Baltimore, MD 21211 USA +1 (301) 654-2512 www.niso.orgWednesday, January 30, 13

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