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Building a Digital Marketplace 
with Balluun 
Tuesday November 11, 2014 
11am Pacific
balluun introduction 
• B2B SaaS startup founded in 2009 
– Offices in Silicon Valley, New York City, and Zurich 
• Partne...
agenda 
• What is a digital marketplace 
• Working with Balluun 
• On-boarding a trade show 
• On-boarding exhibitors/sell...
agenda 
• What is a digital marketplace 
• Working with Balluun 
• On-boarding a trade show 
• On-boarding exhibitors/sell...
what is a digital marketplace? 
• an online environment, such as a website, 
that allows individual firms to conduct 
busi...
why do trade shows want a digital marketplace? 
• Enhance and extend physical event 
digitally 
– Keep physical events rel...
build or buy 
• Custom deployment 
– Have to be product 
manager and engineer 
• SEO, interfaces, 
features and functions ...
ShopToyFair365 powered by balluun 
Toy Industry Association’s ShopToyFair365.com 
http://youtu.be/uOVNpDQx-yg 
11/12/14 ww...
ShtroapdeT hsheoFwlo roerf eproenwceerse d by balluun 
Advanstar Global’s ShopTheFloor.com 
http://youtu.be/n9A974QeTzU 
1...
LicenseConnect powered by balluun 
Advanstar Global’s LicenseConnect.com 
11/12/14 www.balluun.com 10
agenda 
• What is a digital marketplace 
• Working with Balluun 
• On-boarding a trade show 
• On-boarding exhibitors/sell...
bablalulluuunn 3e6n5a bSlianagS platform 
• Digital delivery of software-as-a-service that will 
run smoothly, guaranteed ...
balluun b2b digital marketplaces 
• Balluun 365 enhances and extends their trade 
show experience with 24/7/365 b2b digita...
balluun 365 tiers 
COMMUNITY 
Social networking features 
PREMIUM 
Product and showroom features 
COMMERCE 
Commerce and a...
trial for trade show operators 
• Visit https://www.balluun.com/getting-started 
and create or claim a domain for your 
tr...
agenda 
• What is a digital marketplace 
• Working with Balluun 
• On-boarding a trade show 
• On-boarding exhibitors/sell...
trade show operators 
11/12/14 www.balluun.com 17
building a digital marketplace in 5 steps 
Trade show operators can work with 
Balluun to launch a digital marketplace in ...
on-boarding timeline 
• Be up and running in as little as one day 
– Almost instant: 90% complete within 1 day 
– Need to ...
1. claim and setup domain 
• Contact Balluun 
– Web: http://www.balluun.com/getting-started 
– E-mail: sales@balluun.com 
...
2. configure marketplace domain 
• Easily configure balluun 365 SaaS to fit your 
trade show 
– Doesn’t require custom eng...
3. connect domain to show 
• Connect to trade show infrastructure 
– Can import or integrate 
• Connect to registration da...
4. activate exhibitors 
• Exhibitor activation to populate marketplace with 
companies, brands, and products 
• Sales and ...
5. launch to attendees 
• After exhibitors are prepared, promote 
domain to attendees to get them to 
register 
– Preferre...
additional services for trade shows 
• Professional services 
• Training services 
• Technical support services 
• Custome...
promote trade shows 
• Free listing at Balluun 
Directory 
– http://directory.balluun.com 
• Advertising options 
– Featur...
agenda 
• What is a digital marketplace 
• Working with Balluun 
• On-boarding a trade show 
• On-boarding exhibitors/sell...
trade show exhibitor 
11/12/14 www.balluun.com 28
exhibit in a digital marketplace in 5 steps 
Trade show exhibitors can exhibit on a 
digital marketplace in 5 easy steps: ...
self-serve digital marketplace 
• Balluun 365 self-service marketplace 
– Thousands of exhibitors have used Balluun 
and c...
1. join a domain 
11/12/14 www.balluun.com 31
2. subscribe to a package 
COMMUNITY 
Social networking features 
PREMIUM 
Product and showroom features 
COMMERCE 
Commer...
3. create profiles 
11/12/14 www.balluun.com 33
4. invite your team 
• Add your sales, marketing, and IT/back 
office team 
– Marketing leads in profile messaging and 
pr...
5. add brands and products 
http://youtu.be/To7c1NRSL2g 
11/12/14 www.balluun.com 35
promote brands and products 
• Advertising options 
– Featured listings 
– Social engagement 
• Include in your social 
me...
agenda 
• What is a digital marketplace 
• Working with Balluun 
• On-boarding a trade show 
• On-boarding exhibitors/sell...
trade show attendee 
11/12/14 www.balluun.com 38
create attendee account 
http://youtu.be/UNFvKQ_WF3U 
11/12/14 www.balluun.com 39
attendee login 
• Log in from show website 
• Access through mobile 
application 
– Access any time, any where 
– Your tra...
shop 
http://youtu.be/f1mxHRE_cjM 
11/12/14 www.balluun.com 41
browse showrooms 
11/12/14 www.balluun.com 42
make connections 
http://youtu.be/1T4eKpoiMe4 
11/12/14 www.balluun.com 43
message privately 
11/12/14 www.balluun.com 44
agenda 
• What is a digital marketplace 
• Working with Balluun 
• On-boarding a trade show 
• On-boarding exhibitors/sell...
visit us at Expo! Expo! 
• Balluun will be at Expo! Expo! 
IAEE’s Annual Meeting & Exhibition 
– myexpoexpo.com 
– Decembe...
future webinars 
• January 14, 2015 on BrightTALK 
– http://www.balluun.com/webinar 
• February 26, 2015 with IAEE 
– http...
contact us 
• For more information, please contact us: 
– Web: https://www.balluun.com/ 
– E-mail: sales@balluun.com 
– Ph...
Digital Marketplaces for Trade Shows 
www.balluun.com
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Building A Digital Marketplace With Balluun

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Digital marketplaces can drive communities and commerce before, during, and after trade show events. Balluun 365 is a powerful B2B social commerce platform for shows to create digital marketplaces faster and at lower costs for an all year round service provided to their constituencies. With Balluun, trade show organizers can increase their revenues by becoming digital service providers and trade show exhibitors can expand their audience and operate their business 24/7/365. Find out more by visiting www.balluun.com/getting-started

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Building A Digital Marketplace With Balluun

  1. 1. Building a Digital Marketplace with Balluun Tuesday November 11, 2014 11am Pacific
  2. 2. balluun introduction • B2B SaaS startup founded in 2009 – Offices in Silicon Valley, New York City, and Zurich • Partner and technology provider of social commerce with digital marketplaces – Portfolio includes Balluun 365 and Balluun Directory – Visit http://www.balluun.com for more info • Currently powering the largest B2B networks in industries like fashion, toys, and licensing 11/12/14 www.balluun.com 2
  3. 3. agenda • What is a digital marketplace • Working with Balluun • On-boarding a trade show • On-boarding exhibitors/sellers • Attendee user experience • Future events 45 minutes total 11/12/14 www.balluun.com 3
  4. 4. agenda • What is a digital marketplace • Working with Balluun • On-boarding a trade show • On-boarding exhibitors/sellers • Attendee user experience • Future events 11/12/14 www.balluun.com 4
  5. 5. what is a digital marketplace? • an online environment, such as a website, that allows individual firms to conduct business electronically 11/12/14 www.balluun.com 5
  6. 6. why do trade shows want a digital marketplace? • Enhance and extend physical event digitally – Keep physical events relevant – Continue face-to-face conversation offline – Reach new audiences • Current digital marketplace solutions are focused on certain industry segments – Ebay/Amazon: consumer – Alibaba: sourcing – Balluun: trade shows 11/12/14 www.balluun.com 6
  7. 7. build or buy • Custom deployment – Have to be product manager and engineer • SEO, interfaces, features and functions – “Building an exhibition hall” • SaaS – Don’t need to worry about hosting, deploying, managing – “Renting a exhibition space” 11/12/14 www.balluun.com 7
  8. 8. ShopToyFair365 powered by balluun Toy Industry Association’s ShopToyFair365.com http://youtu.be/uOVNpDQx-yg 11/12/14 www.balluun.com 8
  9. 9. ShtroapdeT hsheoFwlo roerf eproenwceerse d by balluun Advanstar Global’s ShopTheFloor.com http://youtu.be/n9A974QeTzU 11/12/14 www.balluun.com 9
  10. 10. LicenseConnect powered by balluun Advanstar Global’s LicenseConnect.com 11/12/14 www.balluun.com 10
  11. 11. agenda • What is a digital marketplace • Working with Balluun • On-boarding a trade show • On-boarding exhibitors/sellers • Attendee user experience • Future events 11/12/14 www.balluun.com 11
  12. 12. bablalulluuunn 3e6n5a bSlianagS platform • Digital delivery of software-as-a-service that will run smoothly, guaranteed – Secure, data hosting and management of domain – Platform includes web and mobile clients – Continuous updates to your digital marketplace – E-mail notifications for transactions and engagement • Staffed by Balluun to support your digital marketplace – Single point of contact thru dedicated account manager – Project management for deployment and launch – Comprehensive customer service – Technology and social marketing consulting 11/12/14 www.balluun.com 12
  13. 13. balluun b2b digital marketplaces • Balluun 365 enhances and extends their trade show experience with 24/7/365 b2b digital marketplace features – digital showroom: product display venues – social networking: personal trade show network – discovery: browse/search products and businesses – communication: real time and pre/post show – commerce: ability to buy and sell, source and trade 11/12/14 www.balluun.com 13
  14. 14. balluun 365 tiers COMMUNITY Social networking features PREMIUM Product and showroom features COMMERCE Commerce and advanced services Get the following digital marketplace features: • Company profiles • User profiles • Import trade show user database • Social networking • Ability to connect and message Get all Community features PLUS • Digital storefront and product showcases • Display, browse, and search products • Ability to protect/restrict exhibitor proprietary information (like pricing and product display) to different audiences • Ability to offer and share in advertisement revenues Get all Premium features PLUS • Digital purchase orders • e-Commerce transactions • Ability to add ERP and other integration • Ability to offer and share in premium revenue-generating services like analytics, lead generation, and e- Commerce commissions 11/12/14 www.balluun.com 14 !
  15. 15. trial for trade show operators • Visit https://www.balluun.com/getting-started and create or claim a domain for your trade show by filling out the getting started form – Trade show organization – Show size – Industry • Try out the free features on your claimed domain – Upgrade at any time for premium and commerce features 11/12/14 www.balluun.com 15
  16. 16. agenda • What is a digital marketplace • Working with Balluun • On-boarding a trade show • On-boarding exhibitors/sellers • Exhibitor and attendee experience • Future events 11/12/14 www.balluun.com 16
  17. 17. trade show operators 11/12/14 www.balluun.com 17
  18. 18. building a digital marketplace in 5 steps Trade show operators can work with Balluun to launch a digital marketplace in 5 easy steps: 1. Claim and set-up domain 2. Configure domain 3. Connect to trade show infrastructure 4. Activate exhibitors 5. Launch to attendees 11/12/14 www.balluun.com 18
  19. 19. on-boarding timeline • Be up and running in as little as one day – Almost instant: 90% complete within 1 day – Need to get data together to reach 100% • Doesn’t require a 3 month engagement to get set up Balluun set-­‐up domain Trade show adds members, categories Trade show defines custom fields 1 hour Hours to Days 11/12/14 www.balluun.com 19
  20. 20. 1. claim and setup domain • Contact Balluun – Web: http://www.balluun.com/getting-started – E-mail: sales@balluun.com – Phone: +1-877-280-7222 • Claim an existing domain or set-up a new domain – Done in less than an hour 11/12/14 www.balluun.com 20
  21. 21. 2. configure marketplace domain • Easily configure balluun 365 SaaS to fit your trade show – Doesn’t require custom engineering work – Be done in days and not months 1. Choose show customizations to define the experience – Upload show logo – Choose corporate color for buttons and links 2. Set up categories 3. Set up product buying options and custom fields http://youtu.be/CCWd-HNQSPA 11/12/14 www.balluun.com 21
  22. 22. 3. connect domain to show • Connect to trade show infrastructure – Can import or integrate • Connect to registration database • Set up synchronization – Apply log-in on show website 11/12/14 www.balluun.com 22
  23. 23. 4. activate exhibitors • Exhibitor activation to populate marketplace with companies, brands, and products • Sales and marketing efforts required from the trade show – Digital marketing and advertising – Sales – Customer support – Success management • Typically done 1-2 months before launching to attendees 11/12/14 www.balluun.com 23
  24. 24. 5. launch to attendees • After exhibitors are prepared, promote domain to attendees to get them to register – Preferred method is to make it part of the physical trade show registration process – Other possibilities include e-mail campaigns • Engagement is key 11/12/14 www.balluun.com 24
  25. 25. additional services for trade shows • Professional services • Training services • Technical support services • Customer success services • Trade show promotion services • Exhibitor activation services 11/12/14 www.balluun.com 25
  26. 26. promote trade shows • Free listing at Balluun Directory – http://directory.balluun.com • Advertising options – Featured listings – Social engagement • Include in your social media campaign – Banner ads • Contact sales@balluun.com for more detail 11/12/14 www.balluun.com 26
  27. 27. agenda • What is a digital marketplace • Working with Balluun • On-boarding a trade show • On-boarding exhibitors/sellers • Attendee user experience • Future events 11/12/14 www.balluun.com 27
  28. 28. trade show exhibitor 11/12/14 www.balluun.com 28
  29. 29. exhibit in a digital marketplace in 5 steps Trade show exhibitors can exhibit on a digital marketplace in 5 easy steps: 1. Join a domain 2. Subscribe to a package 3. Create a company profile 4. Invite your team 5. Add brands and products 11/12/14 www.balluun.com 29
  30. 30. self-serve digital marketplace • Balluun 365 self-service marketplace – Thousands of exhibitors have used Balluun and created their showrooms without any help – Companies have easily created profiles and uploaded hundreds to thousands of products 11/12/14 www.balluun.com 30
  31. 31. 1. join a domain 11/12/14 www.balluun.com 31
  32. 32. 2. subscribe to a package COMMUNITY Social networking features PREMIUM Product and showroom features COMMERCE Commerce and advanced services Get the following digital marketplace features: • Company profiles • User profiles • Import trade show user database • Social networking • Ability to connect and message Get all Community features PLUS • Digital storefront and product showcases • Display, browse, and search products • Ability to protect/restrict exhibitor proprietary information (like pricing and product display) to different audiences • Ability to offer and share in advertisement revenues Get all Premium features PLUS • Digital purchase orders • e-Commerce transactions • Ability to add ERP and other integration • Ability to offer and share in premium revenue-generating services like analytics, lead generation, and e- Commerce commissions 11/12/14 www.balluun.com 32 !
  33. 33. 3. create profiles 11/12/14 www.balluun.com 33
  34. 34. 4. invite your team • Add your sales, marketing, and IT/back office team – Marketing leads in profile messaging and product showrooming – Sales engages customer and promotes marketplace – IT/back office lead integration efforts, like linking to the exhibitor web page • Easy to invite co-workers to the company social network on Balluun 365 11/12/14 www.balluun.com 34
  35. 35. 5. add brands and products http://youtu.be/To7c1NRSL2g 11/12/14 www.balluun.com 35
  36. 36. promote brands and products • Advertising options – Featured listings – Social engagement • Include in your social media campaign – More curated by industry, like a physical show – Same user base as a physical show – Curate all year around 11/12/14 www.balluun.com 36
  37. 37. agenda • What is a digital marketplace • Working with Balluun • On-boarding a trade show • On-boarding exhibitors/sellers • Attendee user experience • Future events 11/12/14 www.balluun.com 37
  38. 38. trade show attendee 11/12/14 www.balluun.com 38
  39. 39. create attendee account http://youtu.be/UNFvKQ_WF3U 11/12/14 www.balluun.com 39
  40. 40. attendee login • Log in from show website • Access through mobile application – Access any time, any where – Your trade shows in your pocket • Not just during show • All year round https://itunes.apple.com/us/app/ balluun-365-digital-trade/id909814122?mt=8 11/12/14 www.balluun.com 40
  41. 41. shop http://youtu.be/f1mxHRE_cjM 11/12/14 www.balluun.com 41
  42. 42. browse showrooms 11/12/14 www.balluun.com 42
  43. 43. make connections http://youtu.be/1T4eKpoiMe4 11/12/14 www.balluun.com 43
  44. 44. message privately 11/12/14 www.balluun.com 44
  45. 45. agenda • What is a digital marketplace • Working with Balluun • On-boarding a trade show • On-boarding exhibitors/sellers • Attendee user experience • Future events 11/12/14 www.balluun.com 45
  46. 46. visit us at Expo! Expo! • Balluun will be at Expo! Expo! IAEE’s Annual Meeting & Exhibition – myexpoexpo.com – December 9-11, 2014 – Los Angeles Convention Center • Visit our booth at West Halls A&B, Booth 128 • Book a 1:1 meeting with our management or sales team at www.balluun.com/expo-expo • Join the Expo! Expo! Community on Balluun 365 at expo-expo.balluun.com 11/12/14 www.balluun.com 46
  47. 47. future webinars • January 14, 2015 on BrightTALK – http://www.balluun.com/webinar • February 26, 2015 with IAEE – http://www.iaee.com/events-- education/webinars/iaee-webinars • Other webinars and resources – http://www.balluun.com/resources 11/12/14 www.balluun.com 47
  48. 48. contact us • For more information, please contact us: – Web: https://www.balluun.com/ – E-mail: sales@balluun.com – Phone: +1-877-280-7222 – Social: • Twitter: @Balluun • Facebook: balluunmarketplace • LinkedIn: balluun-inc • Google Plus: +Balluun • YouTube: balluuninc 11/12/14 www.balluun.com 48
  49. 49. Digital Marketplaces for Trade Shows www.balluun.com

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