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Balluun - How To Increase B2B Revenues With A Digital Marketplace

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Digital marketplaces can drive communities and commerce before, during, and after trade show events. Balluun 365 is a powerful B2B social commerce platform for shows to create digital marketplaces faster and at lower costs for an all year round service provided to their constituencies. With Balluun, trade show organizers can increase their revenues by becoming digital service providers and trade show exhibitors can expand their audience and operate their business 24/7/365. Find out more by visiting www.balluun.com/getting-started

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Balluun - How To Increase B2B Revenues With A Digital Marketplace

  1. 1. How to Increase B2B Revenues with a Digital Marketplace Larry Chao October 8, 2014 www.balluun.com 10/8/14 1
  2. 2. balluun introduction • B2B SaaS startup founded in 2009 – Offices in Silicon Valley, New York City, and Zurich • Partner and technology provider of social commerce with digital marketplaces – Portfolio includes Balluun 365 and Balluun Directory – http://www.balluun.com • Currently powering the largest B2B networks in industries like fashion, toys, and licensing 10/8/14 www.balluun.com 2
  3. 3. agenda • What is a digital marketplace? • How show operators increase revenue • How B2B sellers/exhibitors increase revenue • B2B digital marketplace example • Creating a digital marketplace with Balluun • Questions and Answers 60 minutes total 10/8/14 www.balluun.com 3
  4. 4. agenda • What is a digital marketplace? • How show operators increase revenue • How B2B sellers/exhibitors increase revenue • B2B digital marketplace example • Creating a digital marketplace with Balluun • Questions and Answers 10/8/14 www.balluun.com 4
  5. 5. what is a digital marketplace? • a virtual, online environment, such as a website, that allows individual firms to conduct business electronically 10/8/14 www.balluun.com 5
  6. 6. what is driving digital marketplaces? tech trends = b2b opportunities 6 Social Networking Social connections, communities and communication In consumer driving enterprise adoption Social Commerce Analytics of networks driving product merchandising, recommendations, and transactions Mobile Mobile devices with location-based services driving commerce in physical and digital worlds Enterprise Cloud Enterprise security and manageability concerns driving software-as-a-service adoption 10/8/14 www.balluun.com 6
  7. 7. b2b the eCommerce sleeping giant B2B Sales Is Being Massively Disrupted (Hint: It's Looking More Like B2C) October 15, 2013 “As the eCommerce option becomes a more viable alternative to a traditional direct sales model, companies are increasingly migrating their offline customers to more cost-effective, self-serve, online-only environments. In addition, they’re now focusing their sales reps exclusively on acquiring and retaining higher-margin and higher-volume key account customers.” $559 BILLION B2B eCommerce $252 BILLION B2C eCommerce 10/8/14 In B2B e-commerce, Alibaba has solved one problem Amazon can’t September 8, 2014 A Soaring Debut for Alibaba September 19, 2014 www.balluun.com 7
  8. 8. benefits of digital marketplaces • Aggregate supply and demand • Expand the market • Reduce transaction costs • Create new profit opportunities • Provide abundance information or create targeted communication 10/8/14 www.balluun.com 8
  9. 9. agenda • What is a digital marketplace? • How show operators increase revenue • How B2B sellers/exhibitors increase revenue • B2B digital marketplace example • Creating a digital marketplace with Balluun • Questions and Answers 10/8/14 www.balluun.com 9
  10. 10. benefits for trade show operators 10/8/14 New digital revenue streams Global opportunity More transactions Expanded audience Year round relevance www.balluun.com 10
  11. 11. digital service provider • With a digital marketplace, trade show operators become digital service providers – participate in new digital revenue streams and grow their business • Trade show operators can increase their revenues by providing new digital marketplace services to their exhibitors and attendees – advertisements, lead generation, and e-commerce 10/8/14 www.balluun.com 11
  12. 12. digital revenue streams for operators Marketplace Subscription Online Advertising Premium Services e-Commerce Transactions Increase your bottom line with new digital services 10/8/14 www.balluun.com 12
  13. 13. marketplace user subscriptions • Digital marketplace subscriptions – analogous to booth or ticket fees for physical trade shows, organizers can charge exhibitors or attendees a registration or subscription fee for access to the digital marketplace and its associated community and services • Potential revenue: – Monthly subscription • Sample Pricing: – e.g., $100 per month for an exhibitor to join a digital marketplace 10/8/14 www.balluun.com 13
  14. 14. online advertising • Digital advertising fees – exhibitors can pay for banner advertisements or featured placements for their brands and products throughout the digital marketplace • Potential revenue: – Monthly charge per ad – Pay per click • Sample Pricing: – e.g., $500 per month for premium placement 10/8/14 www.balluun.com 14
  15. 15. premium services • Premium services – the trade show can become a true digital service provider and provide valuable services such as lead generation, order management, or analytics • Potential revenue: – One-time charge per service – Monthly recurring charges • Sample Pricing: – e.g., lead generation list every month for $25 per month 10/8/14 www.balluun.com 15
  16. 16. e-commerce transactions • e-commerce commissions – the trade show organizer can provide e-commerce functionality and charge a fee or share in commissions for transactions made on the digital marketplace • Potential revenue: – Percentage of e-commerce transaction revenues – Flat fee • Sample Pricing: – e.g., $3000 for 3% charge on $100K transaction 10/8/14 www.balluun.com 16
  17. 17. agenda • What is a digital marketplace? • How show operators increase revenue • How B2B sellers/exhibitors increase revenue • B2B digital marketplace example • Creating a digital marketplace with Balluun • Questions and Answers 10/8/14 www.balluun.com 17
  18. 18. benefits for b2b sellers/exhibitors 10/8/14 Build a new business channel Open new customer touch points Find new customers Increase market exposure Transact digitally and gain insight on business www.balluun.com 18
  19. 19. increasing revenue for b2b sellers Sell Efficiently Operate Year- Round Expand Market Reach Exhibit and sell more efficiently any time, any where 10/8/14 www.balluun.com 19
  20. 20. expand market reach • Build more meaningful relationships – Find, target and interact with buyers through messaging and social feeds – Open new customer touch points with existing buyers • Non-attending employees from attending companies • Increase market exposure – Discover audiences in new geographies – Lead generation through trade show attendee list – Analytics on similar profiles 10/8/14 www.balluun.com 20
  21. 21. operate year-round 10/8/14 • Digital marketplace always open – Company and product information available 24/7/365 – Accessible from anywhere through web and mobile application • Track business in real-time – Back-end integration with ERP/CRM www.balluun.com 21
  22. 22. sell efficiently 10/8/14 • Product catalog can be made available any time, anywhere – Promote product with lower costs through social feeds • Easily receive feedback – Digital minimizes errors • Sell and transact before, during, and after the show – Orders can come at any time from anywhere www.balluun.com 22
  23. 23. agenda • What is a digital marketplace? • How show operators increase revenue • How exhibitors increase revenue • Digital marketplace example • Creating a digital marketplace with Balluun • Questions and Answers 10/8/14 www.balluun.com 23
  24. 24. balluun b2b digital marketplaces • Balluun 365 enhances and extends their trade show experience with 24/7/365 b2b digital marketplace features – digital showroom: product display venues – social networking: personal trade show network – discovery: browse/search products and businesses – communication: real time and pre/post show – commerce: ability to buy and sell, source and trade 10/8/14 www.balluun.com 24
  25. 25. discover shows 10/8/14 www.balluun.com 25
  26. 26. join the community 10/8/14 www.balluun.com 26
  27. 27. shop 10/8/14 www.balluun.com 27
  28. 28. showroom 10/8/14 www.balluun.com 28
  29. 29. add brands 10/8/14 www.balluun.com 29
  30. 30. company and user profiles 10/8/14 www.balluun.com 30
  31. 31. connections 10/8/14 www.balluun.com 31
  32. 32. private messaging 10/8/14 www.balluun.com 32
  33. 33. tratrdadee s shhooww orerfgearennizceesr example • Advanstar Global – www.advanstar.com – All MAGIC Fashion Shows, including WWD Magic, Project (NYC & Las Vegas), FN Platform, Fashion Coterie, Intermezzo Collections, Accessorie Circuit, Children’s Club, ENK Vegas, Magic Men’s, PoolTradeShow, Sole Commerce, WSA@Magic 10/8/14 www.balluun.com 33
  34. 34. ShtraodpeT shheoFwlo roefrepreonwceesred by balluun Advanstar Global’s ShopTheFloor.com https://www.youtube.com/watch?v=n9A974QeTzU 10/8/14 www.balluun.com 34
  35. 35. partner testimonial "Balluun's cutting edge technology will help us raise the profile of our exhibitors, expand exposure in their respective markets, and provide more discovery and buying opportunities to our attendees." – Joe Loggia Chief Executive Officer, Advanstar 10/8/14 www.balluun.com 35
  36. 36. LicenseConnect powered by balluun Advanstar Global’s LicenseConnect.com 10/8/14 www.balluun.com 36
  37. 37. ShopToyFair365 powered by balluun Toy Industry Association’s ShopToyFair365.com 10/8/14 www.balluun.com 37
  38. 38. agenda • What is a digital marketplace? • How show operators increase revenue • How B2B sellers/exhibitors increase revenue • B2B digital marketplace example • Creating a digital marketplace with Balluun • Questions and Answers 10/8/14 www.balluun.com 38
  39. 39. bablalulluuunn 3e6n5a:b leinngabling social commerce • Digital delivery of software-as-a-service that will run smoothly, guaranteed – Secure, data hosting and management of domain – Platform includes web and mobile clients – Continuous updates to your digital marketplace – E-mail notifications for transactions and engagement • Staffed by Balluun to support your digital marketplace – Single point of contact thru dedicated account manager – Project management for deployment and launch – Comprehensive customer service – Technology and social marketing consulting 10/8/14 www.balluun.com 39
  40. 40. trial for trade show operators • Visit balluun.com and claim your domain by filling out the getting started form – Try out the free features on your claimed domain – Upgrade at any time for community and commerce features 10/8/14 https://www.balluun.com/getting-started www.balluun.com 40
  41. 41. balluun directory: find shows 10/8/14 http://directory.balluun.com www.balluun.com 41
  42. 42. buyers/sellers: join the digital community 10/8/14 http://my.balluun.com/registration www.balluun.com 42
  43. 43. agenda • What is a digital marketplace? • B2B digital marketplace example • How show operators increase revenue • How exhibitors increase revenue • Creating a digital marketplace with Balluun • Questions and Answers 10/8/14 www.balluun.com 43
  44. 44. future webinar Tuesday November 11, 2014 at 11am Pacific “Building a Digital Marketplace with Balluun” 10/8/14 http://www.balluun.com/webinar www.balluun.com 44
  45. 45. contact us • For more information, please contact us: – E-mail: sales@balluun.com – Web: https://www.balluun.com/ – Phone: +1-877-280-7222 – Social: • Twitter: @Balluun • Facebook: balluunmarketplace • LinkedIn: balluun-inc • Google Plus: +Balluun 10/8/14 www.balluun.com 45
  46. 46. Digitize your Trade Show www.balluun.com

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