Waze case study

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Waze launched the UK version of their free social traffic and navigation app in July 2011. After great success in the US, it sought to introduce Waze to the UK market. The aim was to increase their UK user base by driving downloads and users to the Waze app.

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  • PR is more than traditional and non-traditional media relations: it means reaching influencers, your customers, prospects, and even your competitors to get good word-of-mouth that drives sales and increases valuation It’s not about your news pipeline – it’s about you and your relationship with media and influencers. For a PR agency, it’s not just about getting you pieces of coverage, it’s about the quality and relevance of the coverage. It’s about ensuring you are represented accurately (and hopefully positively) in media and on social networks. It’s about ensuring you have consistent messaging. It’s about ensuring you are considered an industry leader (eventually) by peers in the industry through comment opps in the media and speaking opportunities.
  • Waze case study

    1. 1. WAZE CASE STUDY
    2. 2. » Waze engaged Ballou PR to launch its free social traffic and navigation app in the UK, in June 2011. The aim of the campaign was to increase brand awareness and drive downloads. » Ballou PR used surveys, company announcements and Waze goody boxes to construct relationships with key technology and motoring blogs and build momentum and coverage. » Between June 2011 and March 2012 113 pieces of coverage were achieved, including hits in The Sun, The Guardian, TechCrunch Europe, The Next Web, Mobile Entertainment, Wired, TechDigest, MSN, iVillage and DMDigital. » In addition a consumer-focused traffic survey was also carried out, with a press release created and distributed to key lifestyle and motoring press. Coverage achieved includes, Yahoo! Cars, Daily Star, RAC and easyCar.com. OBJECTIVE, STRATEGY AND RESULTS
    3. 3. London – Paris – Berlin @BallouPR @BallouPR_DE @BallouPR_FR http://www.slideshare.net/BallouPRUK/bpr-creds

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