Twilio case study

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Twilio launched in the UK in October 2011. Twilio wanted to gain visibility and increase its client base.

Ballou PR built relationships with key technology, mobile and app publications to secure event attendance and briefings with key journalists.

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  • PR is more than traditional and non-traditional media relations: it means reaching influencers, your customers, prospects, and even your competitors to get good word-of-mouth that drives sales and increases valuation It’s not about your news pipeline – it’s about you and your relationship with media and influencers. For a PR agency, it’s not just about getting you pieces of coverage, it’s about the quality and relevance of the coverage. It’s about ensuring you are represented accurately (and hopefully positively) in media and on social networks. It’s about ensuring you have consistent messaging. It’s about ensuring you are considered an industry leader (eventually) by peers in the industry through comment opps in the media and speaking opportunities.
  • Twilio case study

    1. 1. TWILIO CASE STUDY
    2. 2. » Twilio engaged Ballou PR in October 2011 to launch it in the UK. Twilio wanted to gain visibility and increase its client base. » Ballou PR built relationships with key technology, mobile and app publications to secure event attendance and briefings with key journalists. A press briefing was held on 26th October at the St Pancras Hotel, with talks from Jeff Lawson and Matt Price from Zendesk, Twilio’s first UK client. Some of the media spoke with Jeff after the briefing. » Subsequently, a press release announcing Twilio’s launch in the UK was distributed to key media contacts. » In October 2011 a total of 13 pieces of coverage were achieved, including hits in TechCrunch, The Next Web, The Register and Wired UK. In addition, coverage was posted on a number of Twitter feeds. OBJECTIVE, STRATEGY AND RESULTS
    3. 3. London – Paris – Berlin @BallouPR @BallouPR_DE @BallouPR_FR http://www.slideshare.net/BallouPRUK/bpr-creds

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