HotelTonight case study

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Ballou PR was hired to build the profile of HotelTonight and its spokespeople in the UK. The ultimate goals were to kick-start usage of the HotelTonight app and build the company’s reputation for innovation in travel and technology.

Within three months, HotelTonight was covered in major national, trade, technology and consumer titles including The Sun, The Daily Telegraph, BBC Click, National Geographic, Stuff, Pocket-lint, Easy Living and Female First.

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  • PR is more than traditional and non-traditional media relations: it means reaching influencers, your customers, prospects, and even your competitors to get good word-of-mouth that drives sales and increases valuation It’s not about your news pipeline – it’s about you and your relationship with media and influencers. For a PR agency, it’s not just about getting you pieces of coverage, it’s about the quality and relevance of the coverage. It’s about ensuring you are represented accurately (and hopefully positively) in media and on social networks. It’s about ensuring you have consistent messaging. It’s about ensuring you are considered an industry leader (eventually) by peers in the industry through comment opps in the media and speaking opportunities.
  • HotelTonight case study

    1. 1. HOTELTONIGHT CASE STUDY
    2. 2. » Ballou PR was hired to build the profile of HotelTonight and its spokespeople in the UK. The ultimate goals were to kick-start usage of the HotelTonight app and build the company’s reputation for innovation in travel and technology. » Ballou PR used reviews, briefings and speaking opportunities to maximise awareness of the company. » Within three months, HotelTonight was covered in major national, trade, technology and consumer titles including The Sun, The Daily Telegraph, BBC Click, National Geographic, Stuff, Pocket-lint, Easy Living and Female First. » Top-tier briefings took place with national and trade titles such as The Financial Times, The Next Web, Tech Crunch, Eye for Travel, Tnooz and Travolution. » Speaking positions and invitation-only attendance slots were secured at conferences such as TOTEC and DLD. OBJECTIVE, STRATEGY AND RESULTS
    3. 3. London – Paris – Berlin @BallouPR @BallouPR_DE @BallouPR_FR http://www.slideshare.net/BallouPRUK/bpr-creds

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