Grishin Robotics case study

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Ballou PR was engaged to launch Grishin Robotics in the UK in June 2012.

The objective was to announce the official launch of the fund, and to take the first steps towards establishing Grishin Robotics as the first fund dedicated to investing in the personal robotics sector in the UK.

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  • PR is more than traditional and non-traditional media relations: it means reaching influencers, your customers, prospects, and even your competitors to get good word-of-mouth that drives sales and increases valuation It’s not about your news pipeline – it’s about you and your relationship with media and influencers. For a PR agency, it’s not just about getting you pieces of coverage, it’s about the quality and relevance of the coverage. It’s about ensuring you are represented accurately (and hopefully positively) in media and on social networks. It’s about ensuring you have consistent messaging. It’s about ensuring you are considered an industry leader (eventually) by peers in the industry through comment opps in the media and speaking opportunities.
  • Grishin Robotics case study

    1. 1. GRISHIN ROBOTICS CASE STUDY
    2. 2. » Ballou PR was engaged to launch Grishin Robotics in the UK in June 2012. » The objective was to announce the official launch of the fund, and to take the first steps towards establishing Grishin Robotics as the first fund dedicated to investing in the personal robotics sector in the UK. » Ballou PR targeted the technology, start-up, business and finance sectors of the media and secured briefings for Dmitry Grishin, founder and CEO of Grishin Robotics, with journalists at The Economist, GigaOM, Dow Jones, Global Corporate Venturing and Venture Village. » A total of 16 pieces of original coverage was achieved, with hits on leading European technology, business and finance sites including Market Watch, TechCrunch, Private Equity News, Business Weekly, and Libération. » Opportunities were also sourced with BBC Radio 4 and WIRED UK who published a six-page feature on robotics centered around Grishin Robotics. OBJECTIVE, STRATEGY AND RESULTS
    3. 3. London – Paris – Berlin @BallouPR @BallouPR_DE @BallouPR_FR http://www.slideshare.net/BallouPRUK/bpr-creds

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