Connect Ventures case study

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Ballou PR was engaged to launch Connect Ventures in the UK in May 2012.

The objective was to announce the official launch of the fund and its first close and to take the first steps towards establishing Connect Ventures as the new, innovative fund with which the best early-stage start-ups in Europe want to work.

11 pieces of original coverage were achieved, with hits on leading European technology sites including ArcticStartup, FrenchWeb and Venture Village.

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  • PR is more than traditional and non-traditional media relations: it means reaching influencers, your customers, prospects, and even your competitors to get good word-of-mouth that drives sales and increases valuation It’s not about your news pipeline – it’s about you and your relationship with media and influencers. For a PR agency, it’s not just about getting you pieces of coverage, it’s about the quality and relevance of the coverage. It’s about ensuring you are represented accurately (and hopefully positively) in media and on social networks. It’s about ensuring you have consistent messaging. It’s about ensuring you are considered an industry leader (eventually) by peers in the industry through comment opps in the media and speaking opportunities.
  • Connect Ventures case study

    1. 1. CONNECT VENTURES CASE STUDY
    2. 2. » Ballou PR was engaged to launch Connect Ventures in the UK in May 2012. » The objective was to announce the official launch of the fund and its first close and to take the first steps towards establishing Connect Ventures as the new, innovative fund with which the best early-stage start-ups in Europe want to work. » Ballou PR targeted the technology, start-up, business and finance sectors of the media and secured briefings for Connect Ventures’ managing partners with journalists at Bloomberg TV, Econsultancy, The Next Web, TechCrunch, Unquote, The Wall Street Journal and Wired. Ballou PR also prepared and distributed a press release for the wider media. » 11 pieces of original coverage were achieved, with hits on leading European technology sites including ArcticStartup, FrenchWeb and Venture Village. » The volume of conversations on social media following the launch was substantial and very positive in tone. OBJECTIVE, STRATEGY AND RESULTS
    3. 3. London – Paris – Berlin @BallouPR @BallouPR_DE @BallouPR_FR http://www.slideshare.net/BallouPRUK/bpr-creds

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