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Technology is a must have for overcoming local marketing roadblocks. Top brands such as Dunkin' Donuts, Snap Fitness, and Subway are effectively harnessing online tools and technologies to deliver simple-to-execute campaigns to their franchisees/affiliates.
To see how they're doing it, download the slides from the CMO Council webinar, Brand Automation for Local Activation: Turning Local Trends into Transactions.
You will also read about:
-Key findings from the CMO Council's recently released Brand Automation for Local Activation report
-Top trends in local customer engagement and the tools that are reshaping the local marketing landscape
-Best practices for driving channel and field sales effectiveness in social, mobile, and local marketing
-Real world case studies