A presentation about the opportunities and dilemmas of 21. century advertising methods. It deals with crowdsourcing, guerilla and viral marketing. It was my final presentation at my university, and was also demonstrated at a Youth in Action seminar for volunteer organisations. I hope you find it interesting.

1. A demonstration through Obama’s campaign

2.  One source, multiple recievers
 Less opportunity of feedback
 Word of Mouth is hardly measurable
 Non customizable messages

6. PBS Newshour (2012)

7.  55% of all voters got in touch with the online
campaign
 1/3 of all internet users forwarded campaign
content
 230.000 event organized by volunteers
 639 million $ donated
 8 million more votes
Pew Research Center

8.  Outsourcing – hiring a company to solve a
problem (e.g. customer care)
 Crowdsourcing – involvement of a large
amount of people to solve a problem
◦ Informational network is required
◦ Creativity, different perspective
◦ Security issues (publication of private data)
Tapscott D. – Williams A. D. (2007)
Wikinomics

10.  Encouraging grass-root activity, donation and
action
 One of the most powerful influental tool:
Involvement
 Groups/segments: Likeminded people
encourage each other
 Influence on family members, friends +
internal phone network

11.  Reducing costs, excluding mass media
 80’s bars, good-looking women
 Asking someone if he would buy them a drink
 Talking about the brand
 When the beverage came,
the lady disappeared
 Web Urbanist

12.  Customer to customer communication
 Guerilla marketing + Word of Mouth
 Interesting: entertaining, erotic, surprising

14. Wallsten, K. (2010)

15. Wallsten, K. (2010)

16.  21. century advertising is becoming a
dialogue between companies and customers
 New questions, dilemmas rise
◦ Security issues
◦ Hard to see the real purpose of a campaign
◦ Strong influence on people
 It makes co-operation
efficient
(e.g. Grass-root activities)