MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
Meet the Semi-Finalists
1 entrepreneur, 2 entrepreneurs….150 Arab entrepreneurs converging to Doha, Qatar to
learn, share, connect, be empowered, grow and realize their potential. 4 days of SiliconValley-type energy brought from all parts of the world to consolidate a year of had work
on 50 start-up projects presented in this booklet.
The MIT Enterprise Forum of the Arab region is an open platform meant to link
entrepreneurs and all the players in the entrepreneurship ecosystem in the Arab region.
This year, we are happy to collaborate with Tarik Youssef from Silatech and Noura AlMannai from Enterprise Qatar in order to promote together Qatari entrepreneurs and
widen up the scope of our mission.
For the rst time in 7 years of MIT Enterprise Forum of the pan-Arab region, I feel the
region is close to materializing some achievements in entrepreneurship: the buzz around
it has been created, more and more young people are inspired, there is a lot of energy
and goodwill from all the players in every country. It is still early days but the conscious of
the importance of entrepreneurhip and the urge to create jobs in the region is there. Hard
work is now the only way to deliver on the promise of entrepreneurship.
In this mission, Abdul LatifJameel Community initiatives has been key to our success and
rarely can someone nd a partner whose goals are as aligned to our mission to inspire
the youth and create jobs for the Arab region without any other agenda.
2013 will be full of new initiatives and collaborations, stay tuned…
MIT Enterprise Forum of the Pan Arab Region
In partnership with
This year’s Competition would not have been possible without the continuous support of our partner, Abdul
Latif Jameel Community Initiatives, who has been backing this project for ve consecutive years. We seize this
opportunity to thank ALJ Community Initiatives for its ongoing visionary support.
In 2003 Abdul Latif Jameel Community Initiatives (ALJCI) was founded as the Community Services arm of
the ALJ Group. Today ALJCI run a considerable set of initiatives. From individual, community and Arab life
as a whole in Saudi Arabia and beyond, ALJCI has the welfare of its people at heart. By promoting Arab arts
and culture in the Middle East and around the world, working against the unemployment epidemic, enabling
research for poverty alleviation, and providing education and training opportunities, ALJCI has successfully
promoted positive social change.
ALJCI supports and partners with global institutions, which employ hundreds of people, all aiming to provide
people with op¬portunities and training in the following areas:
• Job Creation
• Global Poverty Alleviation
• Arts and Culture
• Health and Social well being
At Enterprise Qatar (EQ), we are working to support the business environment
for small and medium enterprises (SMEs) in Qatar to enhance a culture of
entrepreneurship. We believe that today’s entrepreneurs will shape the nation’s
future, and our mission is to turn their intentions into a business reality.
At EQ, we aim to contribute to the goals of the Qatar Vision 2030 with
a ourishing SME sector as the backbone of a dynamic, diversi ed and
EQ works as a major partner in transforming intentions into business reality.
institutions and recognized experts to provide guidance and resources
pertaining to business administration and nancial facilities, consultation on
regulatory policy, learning and development opportunities, research, and
strategy for innovative business.
Silatech is a Qatar-based social initiative that works to create jobs and expand
economic opportunities for young people throughout the Arab world. The
organization promotes large-scale job creation, entrepreneurship, access to
capital and markets, and the participation and engagement of young people
in economic and social development. Founded in 2008 by Her Highness
Sheikha Moza bint Nasser, Silatech nds innovative solutions to challenging
problems, working with a wide spectrum of development organizations,
governments and the private sector to foster sustainable, positive change for
Arab youth. For more information on Silatech, see www.silatech.com
Abed Shaheen - InfoFort
Ahmad Binsha out - Saudi Aramco
Ahmad Takatkah - Sinbad Ventures
Andreas Frandevi - ETISALAT Group
Antje Klatte - Medici Investments Limited
Desmond Ryan - Silatech
Fares Akkad - MBC Group
Abraham Kamark - Maendeleoventures
Adel Belcaid - Booz & Co.
Adib Choueiri - Ericsson
Adriaan Bloem - MBC Group
Alper Celen - Commit Network
Amy Farago - KAUST
Antoine Assaf - American University of Beirut
Chady Zein - Inventis
Christos Mastoras - Yahoo! Middle East
Dominique Russo - M2 Strategy
Eric Zoetmulder - Occidental Oriental Consult
Eswar Mani - Masdar Capital
Evangelos Lianos - ETISALAT Group
Ibrahim Majali - Ruwwad Micro-Venture Fund
Ihab Khalil - Booz & Co.
Imad Khairallah - Bader - Lebanese Business
Jad El Boustani - Middle East Venture Partners
- Riyad Capital
Kamal Mouzawak - Souk El Tayeb
Marc Dfouni - Eastline Marketing
Michel Nehme - Cedrus Ventures
Mohamed Tantawi - IBM
Naji Chakhtoura - Jusur Ventures
Nicolas Rouhana - Berytech
Novel Tjahyadi - GolfWare
Omar Al Madhi - Volkswagen Group
of Saudi Arabia
Omar Sati - DASH Ventures
Ramez Mohamed - Flat6Labs
Reem Bou Abdallah - Middle East
Roland Daher - Wamda
Salam Yamout - Lebanese Prime Minister Ofce
Samer Abdin - Istikana
Samia Bahsoun - S2 Associates International
Samer Geissah - Core and Vas Technology
Sami Tueni - Naharnet
Saud Al Faisal - SAGIA
Slim Othmani - NC-Rouiba
Tarek Sadi - Endeavor
Tony Feghali - American University of Beirut
Walid Faza - MITEF Arab and Aramex
Walid Mansour - Middle East Venture Partners
- Masdar Institute
Thanks to Round I & II and Elevator Pitch Judges
Abdul Malik Al Jaber
Abdul Salam Abu Issa
American University of Beirut
Google Middle East and North Africa
Jad El Boustani
Middle East Ventures Partners
Maendeleo Ventures LLC
Occidental Oriental Consult
Booz & Co.
Virtual University of Tunis
Masdar Institute of Science and Technology
Ahmad Binsha out
Polaris Venture Partners
Emirates Competitiveness Council
Yahoo! Middle East
American University of Sharjah
McKinsey & Co
HRH Saud Al-Faisal
The Saudi Arabian General Investment Authority
Dominique Liana Russo
Metin Mitchell & Company
Cambridge Innovation Center
Medici Investments Limited
Dr. Charles M. Kingdon
Ruwwad Micro-Venture Fund
Booz & Co.
Lebanese Business Angels
Meirc Training & Consulting
Crowdfund Capital Advisors
CERT Technologies Middle East, LLC
Souk El Tayeb
Karen Van Bismarck
Technology Exchange Lab The
Kaswara Al Khatib
MIT Technology Review
MIT Entrepreneurship Center
National Real Estate Company
Abu Dhabi Systems & Information Centre (ADSIC)
Khalifa Al Haroon
Khalifa Al Misnad
Al-Misnad & Rifaat
Global Investment House
American University of Beirut
American University of Beirut
ANIMA Investment Network
Maryah Al Dafa
Dwight Cavendish Systems
MIT Club Germany
Net National Ventures
Volkswagen Group of Saudi Arabia
Samer El Sahn
Telenhar (Naharnet) PowerME Mobile/Digime FZ
S2 Associates International
ANIMA Investment Network
The Wharton School, University of Pennsylvania
Reem Bou Abdallah
Middle East Ventures Partners
ANIMA Investment Network
Rissman Hendricks & Oliverio LLP
Thanaa Al Khasawneh
Middle East Ventures Partners
IAV Hassan II
2013 Launch Events
Qatar – In collaboration with Enterprise Qatar - Al Fikra Competition
Corporate Entrepreneurship Responsibility
By Fadi Ghandour, January 21, 2013
It is a matter of fact that chronic poverty and unemployment have long been the twin hallmarks of most Arab economies. While poverty aficts between 30 to 40%
of the populations of non-oil producing countries, unemployment is denying legions of Arab youth a dignied and productive life.
It seems evident, then, that unless innovative and bold solutions are deployed in the ght against these two problems—indeed in the struggle for our societies’
socio-economic progress--they will haunt future generations, much like they have harassed and demoralized past ones.
Now that the Arab world is contemplating a transformative leap, we, in the private sector, must seize the moment, recognize our vital role in the development of
our region, tap into our huge reservoir of knowledge and experience and put vision and resources in action.
The private sector is up to the challenge. Long before 2011 turned into a crossroads, we had begun to embrace our civic responsibilities towards the wider
community and understand the interests that link our bottom-line to that of society at large. Barely a decade ago, Corporate Social Responsibility was an alien
concept to most in our universe. Today, an increasing number of businesses are adopting CSR as a xture of corporate policy. CSR is clearly trending.
But in addressing the myriad quandaries that continue to confound us—citizens, businesses and governments alike—none more visibly than youth unemployment
and poverty, we need to build upon, even transcend, the hard work done in the name of CSR. We need concerted, collective action. We need a movement that
positions the private sector at the center of efforts to deliver a decent living for our people.
I put it to you that Corporate Entrepreneurship Responsibility is the movement: the method through which to lobby, mobilize and organize the private sector
towards building region-wide entrepreneurship ecosystems. And these ecosystems would be the bedrock of the sector’s developmental strategies and the nexus
around which new public-private partnerships would pivot.
At rst glance, my proposition seems extraordinarily audacious. But consider this: The latest study of note that canvased Arab youth aspirations concluded that
their highest priority is a decent wage and their greatest concern is the cost of living. And every single serious prognosis of the anemic Arab jobs market links the
problem to weak educational systems, overburdened public sectors and ill-studied investments that waste rather than nurture our human capabilities.
And yet, precisely because of this discouraging tableau of realities, the groundwork is all set for CER. Small and medium sized companies (SMEs) already
dominate private economies, formal and otherwise, providing the most viable route for our entrepreneurial youth and representing the surest breadwinner for them.
Formal SMEs in MENA boast an average 30% of all private sector employment. Add informal ones and watch the gure turn palpably more impressive.
Moreover, startups in emerging countries, no less than in the United States, create the most jobs, generating wealth and unleashing talent. Jabbar and Souq
Groups are a showcase of such ripple effects. When Yahoo acquired Maktoob in 2009, the creators of the Arab world’s largest on-line community went on to
establish Jabbar and Souq Groups, which promptly raised $100 million and formed eight new companies. According to Samih Toukan, one of the founders of
Maktoob, the Groups today employ 600, more than double that of the on-line platform.
The Arab world is teeming with aspiring entrepreneurs who need nurturing, guidance, mentoring, nancing… That organizations, like MIT Enterprise Forum Pan
Arab, Endeavor, Wamda, Meydan, Oasis500, Flat6Labs, Nahdet el Mahroosa, Sherkitna and Injaz, have risen in response to such needs reects the private
sector’s growing awareness of the contribution it is uniquely equipped to make in facilitating a thriving entrepreneurial environment.
We have everything it takes to make a real difference. My blueprint on CER highlights ten areas that require our attention:
Access to Capital
Access to Knowledge - Mentorship
Access to Networks
Building National Databases: mapping and Indexing Entrepreneurship Ecosystem per city
Doing business with entrepreneurs
Building startup communities and spaces
The options I cite under each in the soon-to-be published blueprint are designed to trigger discussions, concentrate efforts and invite country-specic solutions.
Through CER, I am calling upon the private sector to proclaim an active stake in building an inclusive future.
Any individual and/or company could set up a local chapter in order to champion CER. The local chapter’s responsibilities will be to mobilize private sector actors
to focus their energies on the ten areas I have outlined above.
To join, interested parties can register on Wamda, which will disseminate instructions for joining local chapters.
Sign up here: http://www.wamda.com/page/cer
Avatar Information Technology
Signën Clinical Discoveries Limited
The Home Page
Omar Al Madhi
Reem Bou Abdallah
Avatar Information Technology - Palestine
We provide innovative Arabic Based products and services that create impact and
re ect another perspective of creativity to overcome the lack in the digital Arabic
There are more than 86.1 million Arabic users using the
internet over the world, and 39.7 of them using social
networks, But the Arabic content still less than 3% !.
We remember about 10% of what we hear, 30% of what
we read, and about 80% of what we see.
All Arabic people looking for entertainment, teaching,
learning and inspiring without limitations.
Enrich Arabic content.
Entertainments without limitation.
Highly targeted advertising.
• Revenues from Google ads.
• Revenues from purchasing our multimedia products.
• Revenues from members’ subscription to our online
mobile games and apps.
• Revenues from design visual ads and presentations for
• Revenues from advertising on Littlie entrepreneur
• Revenues from consultancy.
The multimedia and games business is a scalable business
where the market size of animation and games reached 1
billion USD at the end of 2011 in the Arabic region, also the
number of Arabic internet user’s increase rapidly every year
• Regional market.
Arabic Speakers who use the internet (86.1 million).
SMEs in Arabic region.
Arabic TV channels.
Arabic Education institutions.
Arabic YouTube users.
NGO institutions (UNESCO, SWCFTA).
Arabic TV channels (Al Kettab Channel, Palestine
Arabic Education institutions (Beer Zait University).
Our previous year total sales was 59300.85$ with 3.2%
We provide High Quality innovative digital products and
services that meet the Arabic customers’ needs with a much
cheaper overhead. Also we consider the customer’s needs
in our future services and products. In addition we use the
power of social distribution based on audience engagement
and evaluation of the content. Also we have a good
relationship with NGO institutions and long term contract
Salah M. Ahmed
Amani A. Ahmed
Vice Chairman, Communications
We currently need about $252,000 initial capital investment
to build a high-end and fully-equipped production unit and
web-based platform with the needed equipment and human
Dakwak - Jordan
Dakwak is a website translation technology allowing website owners to launch fully
dakwak is a website translation and localization technology
that helps businesses in going global by having up and
running translated versions of their website with no technical
involvement and no integration.
opens an opportunity for communicating with a foreign
Translated versions of the website run initially under a
temporary subdomain provided by dakwak till the user
con gures his DNS and makes those versions run under his
own domain name.
Our target market isn’t based on a geographical location, we
might be now focused on MENA region, US, and Europe.
But we’re de nitely keen on taking the world, one bite at a
Once the translated website is running under your own
domain name, translated pages will start being indexed
in search engines making your website visible to people
searching in their native language.
Our target market is businesses with global products, and
local businesses where their location consists of a bilingual/
We provide businesses with the solution to launch their
multilingual websites with no technical involvement, no
Allowing companies of all sizes, startups or enterprises, to
launch their translated websites with no headache.
CEO & Founder
Business Development Specialist
Subscription based model: websites subscribe to a monthly
plan in return for serving their translated websites and for
access on dakwak’s platform.
Clients: Aramex.com, Shopandship.com, Busytrade.com
The translation market is huge and estimated in USD 33
billions as of 2012, whereas website translation is estimated
at USD 3 billion. We have acquired approximately USD
20,000 of that market.
At this stage, our competition is segmented into two
Plans: Startup 9$/Month, Business 50$/Month, Premium
150$/Month in addition to customized enterprise plans.
Plan choice is determined by a number of factors, mainly
the number of pageviews expected to be served on the
Direct competition; competitors providing a similar
technology. And those are limited to Smartling of the US
and a new startup in Hungary called Easyling. Smartling
is of similar technology with focus on Enterprise
accounts and not open for public sign ups. As were
Easyling are still in early development stages of their
Indirect competition; such will be translation houses and
Professional Translation Service: We have partnered with
professional translation providers of which they translate our
clients’ content and we get commission on those jobs.
We are currently looking at closing a $400,000 round,
$100,000 have been raised and $100,000 committed.
In a world running towards a globalized economy, every
business is looking towards the cloud, getting to the cloud
Revenue: $900 of monthly recurring revenue from 15 clients,
and $12,000 from professional services since the launch in
Darebni TV - Jordan
Darebni TV is an online vocational training portal delivering technical training content
and life skills in Arabic for the Arab countries.
Darebni TV is an online vocational training portal delivering
technical training content and life skills in Arabic for the Arab
market. DTV content is composed of online videos, exercise
les, and projects, organized and delivered through its web
site www.darebnitv.com. Our target is to deliver quality
content & reach the vast majority of Arab countries.
unemployment in the world, recorded at over 25 percent,
around 80 million people. A Major contributor to this
problem is the lack of proper non-university based education
& vocational training to bridge the gap between academia &
We aim to address this problem by empowering our
customers with both employability and work readiness skills
in a span of few weeks. Our unique value proposition is: in
probability of employability.
Our source of revenue is from individuals & groups
subscriptions to Darebni TV. We developed the following
sales channels to reach our target customers:
• Ambassadors: They are students branded as Darebni
TV sales to sell their colleagues.
• Retail shops: We created scratch cards to be displayed
in retail shops.
• Online Payment gateways & cash on delivery.
We target the Arab countries and we subdivided it into three
• Individual users
• Organizations and Groups (e.g., Zarka, PUST & ISRA
• Third party such as special video training development
for a speci c company.
In less than 8 months we increased our sales from US$
27,000 to US$ 900,000,which is an excellent indicator of
what can be achieved.
Currently we don’t have a direct competition addressing our
positioning, our strength comes from the fact that we are
the roller areas, Arabic language, tested and used training
content, and our customers can get accredited certi cate
training centers & English language online training providers.
Founder & CEO
We are raising US$ 3 million fund to accelerate our growth,
reach full potential and to expand marketing, operations,
markets, content & platform for a period of two years.
Omar al Azzeh
Business Development Manager
Waleed Al Baddad
Currently Youth unemployment in the Arab world around 80
million people, This large number will continue to grow over
the coming years to reach 100 Million people in 2020.
Ebshir.com - Jordan
Virtual auto dealer with the biggest cars directory in the region, to nd your dream
car in less than 10 minutes with a complete set of added services.
Ebshir created a one-stop-shop where you can nd your
dream car packed with great added values through building
huge vehicles directory where customer can nd the dream
car of his own in less than 10 minutes. instead of spending
days and days trying to nd a car that may suits his needs,
and this is not the end of the story, Ebshir will help you in
nding the fastest loan with the lowest interest rate, bring
you the best deal with the lowest price available, and all
services you can think about through the process of buying
money) it takes, on the other hand Ebshir solved the pain of
selling cars too, the low exposure to customers, high cost
of sales and uncertainty of market trends, turned it to tough
Ebshir business model is commission based mainly. We get
our commission for each car sold through us from dealer,
bank, insurance company, customer, and any other party
Ebshir deals with. In average Ebshir gets 4-6 % of vehicles’
price, which we didn’t buy in the rst place.
Ebshir model is scalable beyond the rules; all people
with all deferential factors (age, sex, nationality, income,
etc.) buy cars. So there will be no cultural, economical or
environmental factors prevents Ebshir to expand to other
MENA region countries.
We are focusing on the free zones of MENA region (i.e.
Zarqa free zone - Jordan, AL Aweer –Dubai, Port Said Egypt). MENA free zones are considered as a bridge all
manufacturers cross. Ebshir launched year ago in the 3rd
most important vehicles hub in the region, The Zarqa free
zone, agreements with Hyundai & KIA in the free zone were
signed, and 750 agreements with auto dealers were signed
Ebshir is the rst mover in the market, share is 100% till
others start using this business model, and its an advantage
Ebshir aware about d .
Existing competitors currently address only one or two
aspects of Ebshir’s value proposition. Unlike online
directories, we operate on the ground, providing customer
service, human interaction, the widest selection, the
accurate listing and the added value services.
We have already invested $65K and raising $220K; the
funds will be used to nance marketing and branding,
product development and the auction system of the Free
zone. In worst case scenario projections funds will last for
FatoooshTV - Jordan
Fatooosh is video on demand platform where you can watch your favorite shows
and movies anytime, anywhere.
FatoooshTV is social video platform that localize video
video content speci cally tailored for Arabic audiences in
It is online business and Internet does not have boundaries,
we are planning to make a global version from Fatooosh
where the application change UI, content, shows and
categories based on user location.
It allows users to seamlessly follow their favorite videos via
desktop computers, tablets, mobile phones or Smart TVs;
it is personalizing the web content in a way that makes it
In the other hand we give the opportunity for content
producers to bene t from FatoooshTV by sharing premium
ads and subscription revenue with them.
We notice that Arab users consume a lot of time watching
videos on Internet but you don’t see Arabic initiative that
Collect the best Arabic shows and video in one place
and make it available to watch on mobiles, tablets,
computers and smart TVs.
Videos in FatoooshTV go through ltering process to
ensure quality of content that is suitable with all family
Solve a stressful problem for parents who are concerned
about the quality of the content that their children may
be exposed using the kids version from FatoooshTV and
parent control feature.
Help publishers to make more revenue using our
platform and accomplish more exposure.
• Freemium content that being served with ads
In this technique we make money from companies that want
to advertise in Fatooosh to target the local users with
• Paid exclusive content.
to them premium services and content giving the ability for
content producers to sell their videos over Fatooosh with
revenue share model.
Currently we are targeting the MENA region; most of our
users are youth 60% of them from KSA.
The size of market in dollar is almost 130M, by 2014 we
expect to reach 2% from the market size, with operator
cooperation that have big share we expect to reach 5% to
10% of market share exactly after applying operator billing
FatoooshTV is using multiple screen technology; it is
available to watch on your mobile, tablet, computer and
smart TV, the user can make a pro le with all his data is
synced between all platforms e.g. if you are watching a
video on your mobile and came to home you can continue
watching it from your large screen TV or your computer Also
it keeps you updated with latest videos from your favorite
show using push noti cation feature on your mobile.
Content in FatoooshTV is overseen to ensure quality of
videos that appropriate all the family; also there is a special
version of FatoooshTV for kids, where the parent can control
what their children can see.
The business model in FatoooshTV is an advantage; we
share revenue with content providers and give them the
bigger cut from the pro t on their show.
Amount of fund required for FatoooshTV in the year 2013
is 400,000 dollar 50% of it for marketing and content. we
expect to start making revenue after 6 months from now.
Masoud Al Helou
Rashid Al Shoubaki
Yousef Abu Samak
Business Development Manager
Gallery AlSharq - Jordan
Gallery AlSharq is a provider of exclusive oriental and Middle Eastern stock
photography, images and digital content segmented into multiple, unique
categories sourced from across the region.
Gallery AlSharq l.l.c. is a provider of exclusive high quality
oriental and middle eastern stock photography and digital
content, and editorials. This includes thousands of images
(segmented into multiple, unique categories) that have been
sourced from reputable photographers from across the
Finding images with identity relevant to our region is a time
consuming and painful process for the creative people in the
advertising eld. We are here to lessen this pain and save
needs and well presented identity at reasonable prices by
collaborating with experienced photographers and content
developers across the region, supervised by trained eyes
of creative directors who have worked in the advertising
business for over two decades.
Founder & CEO
Marketing & Business Development
Software Development Manager
We will be making money through clear de ned revenue
Pay as you go/ Sales per download
Mobile Push Messages
Gallery AlSharq strives to build our reputation through a 5
year development model:
Year 1: Conceptual Images, illustrations, audio content.
Year 2+3: Providers of Digital Media Content through:
Year 4+5: GO GLOBAL CONTENT... Going global gradually
covering the needs of non-Arab oriental countries starting
Turkey, Pakistan, Iran, Indonesia... etc.
We de ne our market segment as the oriental media
services in the stock photography industry. This oriental
segment hasn’t been fully covered nor supported for several
A typical client will be an ad agency who will utilize our
products (photographs) to generate and develop creative
collaterals for it’s respective clients. Other targets include
production houses, print houses, tv stations, print media,
regional websites, and telecom operators in the MENA
Gallery AlSharq is competing in the oriental niche of the
stock photography and digital content industry. In 2010, on
a global level, this market was estimated to be worth $20
billion according to “rising.blackstar.com”. Our content is
directly related to the growth of the advertising sector in the
Middle East, which witnessed a growth of 4% in 2011 and
revenues totaling $14.3 billion according to the Pan Arab
Gallery AlSharq competes directly with regional image
banks. Our content is unique because it is developed
speci cally for the Arab World (keeping in mind the usage
needs of customers). All available content goes through
a thorough quality ltering process in order to assure a
high standard of quality. The purchasing process through
the website is simple and swift (compared to our direct
competitors). The content is priced reasonably, both in
terms of quality of content and the expensive content of our
We seek $250,000 of additional equity, which will enable us
to develop a comprehensive image database, illustrations,
audio, video, and editorial library. Based on our projections,
we plan to start repaying our investors with dividends in
Instabug - Egypt
applications, starting with a revolutionary in-app feedback mechanism.
Due to the huge rise in the mobile apps market, the bar of
the app quality has been set too high, so developers needed
to invest more money in beta testing their apps to make
sure it’s high quality, and to get the users feedback before
releasing their app to avoid bad reviews in the app stores.
We help by providing a platform that allows tester to report
their bugs instantly for developer to create better apps.
Mobile application developers globally whom are 400,000
developers that developed more than 2 million mobile
applications all four major Smartphone platforms, increasing
with a rate of 360,000 applications each year. Budget spent
on building these applications is 4.3 Billion dollar each year
including a dedicated budget of 350 million dollars only for
For users, we make it super easy to send their feedback,
by just shaking the device, to get our feedback form with a
screenshot of the app at the moment of shaking the device
to annotate it to clearly explain their point.
Also users won’t need to write any of the device details or
the steps to reproduce the error, as we automatically extract
these details and send them on their behalf with each
For developers, we provide a detailed report for each
feedback sent including; the device model, OS version,
memory and storage usage, as well as the Wi-Fi and carrier
and the user’s location.
number of apps, and feedbacks, and additional special
features such as integration with bug tracking tools and
customizable feedback form design.
We target all mobile app developers, which is a rapidly
growing market. We also support all mobile platforms, which
in total have more than 2 million apps hosted right now.
We released our beta version on the 15th of September with
25 developers signed up on our platform, now we are over
120 developer using our platform with over 350 feedback
sent. Most of these developers are located in Egypt, but
some are from other countries such as: Dubai, Jordan, USA,
Our main advantage is our Feedback form, which is
integrated in any application with adding only one line
of code and enables a seamless user experience for
testers while submitting feedback from the app itself,
also developers will be noti ed instantly with the testers’
feedback including all the information needed about this
feedback; device OS, network status, and even crash
$150,000 to maintain the business during the rst year (until
the breakeven point) divided into salaries, PR, advertising,
promotions, conferences expenses, hosting, furniture, and
No current revenue but expecting $111,772 in the rst year.
Also our backend is based on HMVC architecture using
CodeIgniter framework, which is known to be a very
scalable PHP framework.
Loomni - Lebanon
Loomni is the easiest online self-serve advertising product on the web, allowing
anyone, to start advertising anything within minutes.
Loomni is the easiest online self-serve advertising product
on the web, allowing anyone, particularly the long tail
of small & medium businesses (those with basic or no
experience in online advertising) to start advertising online
within minutes. Loomni ads consist of a simple picture+text
format , eliminating the need for web designers, or
marketing experts and are automatically adjusted to t any
device (desktop, mobile and tablets), reaching users online
and on the go.
Loomni addresses a ubiquitous problem. Advertisers
(SMBs) not able to advertise through agencies because
of budget constraints, or intimidated by the complexities
of online advertising (mainly google adwords) or limited by
performance of Facebook ads. Loomni’s simple solution is
Our go-to-market strategy involves launching in the Arab
world rst given our deep expertise of this region, and
quickly expanding it to the USA and major emerging
counties around the world with fast growing online ad spend
share data in this region. There isn”t a market share report
for online spend in Arabia. Sadly.
self-service online ad products, dominated essentially by
any screen, eliminating need to create banners customized
for each device and screen. Among many unique and
innovative features implemented, Loomni allows to advertise
website, targeting hence all the classi eds market.
Founder & CEO
Monther Abu Shaikh
Co-founder & CTO
simplicity Loomni delivers on, crucial to attract the SMBs
into online advertising, none employ the commission model
that rewards agencies and other partners, none allows to
the same ad to be served automatically on any device or
Loomni makes money by charging advertisers a cost per
click (CPC) when users click on each Loomni ad. We share
the revenue with publishers to encourage them to display
Loomni ads on their webpages.
Digital content/community manager
We’re partnering with ad networks to scable Loomni
globally, incentivizing agencies via commissions, distributing
Loomni Vouchers through partnerships to encourage trial,
and getting free publicity with our loomni logo signature in
Total of $300K for 12 months to hire additional team
other misc fees (travel..)
Madfoo3atCom - Jordan
Madfoo3atCom is a complete online, real-time bill presentation and payment
system (EBPP); which enables customers to inquire about and pay their bills
Madfoo3atcom “eWay2Pay” is a Jordanian L.L.C. company
established in 2011 with partnership and support from
Oasis500 (Funded by King Abdullah II Fund for development)
and with strategic shareholders from Jordan and GCC.
Madfoo3atCom provides a centralized electronic bill
presentation and payment (EBPP) services to the local
market in Jordan and the MENA region; it connects banks
with billers to facilitate on-line real-time secure bill inquiry
and payment services through electronic banking channels
anytime and anywhere.
In the rst phase, we are targeting the Jordanian market;
then we will target the MENA region. We are targeting
large-to-medium billers; example: utility (Water, Electricity),
telecom (Zain, Orange…), e-government, education
(universities and schools), airlines (royal Jordanian), etc...
Year 1: estimation is %1 of Jordanian market (about 140K
USD); year 5 estimation is 35% of Jordanian market (9
million USD of revenue)
We have a problem of cash payments domination in
to the customers and billers/merchants. So we provide
and e-payment services to banks and billers to enable
customers to inquire and pay their payments on-line, realtime, anytime, and anywhere.
In many MENA countries, current competitors are the
traditional cash collection branches, along with the low
penetration of credit cards (less than 5%).
With such great potential, Madfoo3atcom will lead to
reduction of the cost of services to all parties: billers, banks
and consumers, and contributing to a greener environment
Our main advantages are that we are providing on-line
real-time 24 x 7 bills inquiry and payments services through
banks’ e-Channels that eliminate the need for cash handling,
so no need to wait in long queues, and no need to waste
traditional cash payments.
The customer will have this service free, and the banks
will not pay any charges for using the system. Therefore,
for each transaction that passes through our gateway,
we will charge the biller a certain xed fee based on the
arrangement made with the biller; and this fee is shared with
Madfoo3atCom is anticipating a nancial support of
$1M over 2 years:
Marketing & Business development - MENA
Founder & CEO
Omar al Azzeh
Business Development Manager
Waleed Al Baddad
Madfoo3atCom built its electronic payment gateway
scalable for the MENA region, as most countries lacks this
kind of service, so the ability to expand is one of our main
POVASYS - United Arab Emirates
Introducing POVASYS– the revolutionarydigital customer loyalty programinfusedwith
smart features -Servicing the SMEs of the region.
POVASYS enables SMEs to run their own customer loyalty
program to reward and retain existing customers, and
attract new ones, in a SIMPLE and AFFORDABLE manner,
through the leverage of social media and other powerful
features of the digital platform. Businesses can easily, by
subscribing to the platform, customize their loyalty program
the best way they see t to better serve their customers.
A business can be up and running with their own loyalty
program in a matter of hours.
support services like customer loyalty programs and data
analytics. POVASYS enables SMEs to launch and maintain
their own digital loyalty program (no cards, but through
smartphones and online), reward existing customers, and
attract new ones through features including social media
integration, referrals, gifting and more. It also enables SMEs
to collaborate together and exchange customers, as well as
allowtheir customers to make donations. Last but not least,
it provides management with a powerful live dashboard with
important statistics about their customers.
Founder & Chief Philosopher
POVASYS provides the platform as a service (SaaS). SMEs
are charged a monthly subscription fee, based on how
many locations they have. Other revenue streams include
additional charges for targeted email campaigns and
highlighting a business on the platform.
Being an online service with no special equipment to install
any business anywhere can sign up to POVASYS through
sales and marketing teams and partners (re-sellers) within
the region and beyond.
We are targeting SMEs in MENA, with initial focus on
UAEand e-commerce companies. There are 550,000 SMEs
in KSA, 175,000 SMEs in UAE (95,000 SMEs in Dubai
alone). Some of our clients include Zen Yoga, Boom &
Mellow, Kitch Cupcakes, Big on Children.
Conservatively, we assumedthat we willsign in 1000 SMEs
by year 5, 1.67% of total number of trade and service SMEs
in Dubai Alone
POVASYS provides its business partners with a low
cost loyalty platform, giving them full control over their
program, customizable to their needs in real time. It
enablesbusinesses to track the loyalty of their customers
across geographies through the use of a powerful
dashboard (providing real-time data analytics). The platform
integrates with social media, enhancing the customer
engagement experience, in a card-less digital format.Our
closest competitors are card-based programs, lacking
customer engagement and customization.
We are looking to raise $500K in the rst stage that will
go mainly towards aggressively hiring sales people on the
ground, development and marketing
Raw ME - Qatar
Eat healthy, feel better, live longer.
Launched in 2012 by Layla Al-Dorani, RawME is the
rst 100% raw, vegan, ‘fast health food’ company in the
Combining fresh natural ingredients, each order is
including juices, wraps, salads, desserts and more. RawME
helps customers get the most out of life, whether in-store
or on-the-go. RawME is also committed to preserving the
environment and practices eco-friendly measures from
utilizing recyclable packaging to composting waste.
In response to the growing need for healthier lifestyle,
RawME was born out of a vision to make healthy
consumption accessible and desirable. While most of us
are aware that eating fruits & vegetables are important
for a healthy diet, current trends are alarming. Fruits and
vegetable consumption is declining, obesity is on the
rise, over 30% increase in the last 10 years, and many
consumers are replacing fresh whole foods with highcalorie processed food. At the moment, 75% of the Qatari
population is obese and 1 out of 5 are diabetic.
RawME sources from local and when available organic farms
to wash, cut, blend, squeeze, juice, dehydrate, package
and bottle without adding any additives, preservatives, and
selling super healthy all natural cold pressed bottled juices,
personalized salad bowls & wraps with over 30 options
of fresh vegetables, fruits, nuts & dressings, packaged
dehydrated snacks (etc: vegetable chips, granola bars),
sugar/ gluten/ dairy free unbaked desserts. This will be
available through online, retail, and other outlet sales.
RawME targets the growing health-conscious consumers
community between the ages of 23-50 in the MENA region.
RawME supplied juices to the Qatar Development Bank
on National Sports Day. We also have over 100 individual
clients on the waiting list between Dec’12-Jan’13.
RawME is part of a $5.3 billion Wellness & Health industry.
Since is a startup, it’s too early to identify it’s market share.
RawME is the only company in Qatar supplying wholesale
locally produced fresh pressed juices
RawME is the rst company in the Middle East focusing on
RawME has already created a network of potential clients
including entities from the corporate, governmental and the
service sector across Qatar
RawME will be the rst fresh cold juice supplier applying
High Pressure Processing (HPP) that maintains the highest
nutrition values in the juice
RawME is looking for an investment size of QAR 8 million
riyal total. Most of the money will be invested in factory &
heavy equipment costs, QR5 million riyal for 2013, QR3
million over the 2014-2016.
RawME is in the process of supplying juices to companies,
schools, hotels and open retail outlets in military bases,
universities, hospitals, and the airport.RawME is aiming at
Reachbox - Egypt
The First Email Marketing Website Globally Adopting Pay-Only-For-What-You-Use
Concept, No subscription fees.
when trying to reach all their customer base over digital
communication channels (Email, SMS and Social Media)
with a uni ed message.
Reachbox is an all-in-one web-based solution for
business people that is provided on a “Pay only for what
organizations to help them manage their marketing/sales
online communications at low cost. It fully utilizes the above
channels in once place.
Founder / Commercial Manager
Business People normally :
Hire a web design agency to design their email shots
Send email shots through third-parties
Send SMS through third parties
Manually update social media pages
All the above are :
Untracked, no or primitive report
Non managed : scheduling and campaign activities
Services are not uni ed in one application
Involves multiple contact lists
Technical Manager / Product Owner
Senior Web Developer
Dina El Khatib
Senior Web Designer / UI Developer
“Paying only for what you use” model, no subscription
Full Arabic Support, templates.
SMS and Email sending features in one portal
Unlike all other email marketing tools, our client will pay only
for the number of emails sent and SMS credit charged. This
way, it is very easy to convince a client to try our application
for free, and then turn him into to a paying customer.
Simply : Sending more emails, and more SMS
Further potential streams :
Customized email templates
E-Marketing Packages : Google AdWords campaign
management, Facebook professional page design and
Arabic countries, EGYPT through GULF moving to the rest
of MENA countries. Our client is anyone who needs to
communicate with > 100 contacts regularly.
Current Customers : Delta Press, Eshtereely, Mena
Investment, IGI, AMP, AquaPark, So tel Cecil Alexandria.
We are an early stage startup, our actual customers
generating revenues are about 20 customers generating
2000 USD / month
“Paying only for what you use” selling model, no
subscription fees. This is our main competitive
Arabic HTML email templates, no one does this
Customer Support for Arabic speaking users
SMS sending along with email sending in one portal
(only one competitor worldwide); Single contact list for
all communication activities ( SMS & Email )
A 6-month plan
Google AdWords advertising
Creative artwork for marketing material
Expansion of production team
Sales and customer support team
Expansion of servers infrastructure
As an early startup, actual revenue is 10,000EGP / month
Signën Clinical Discoveries LTD - Egypt
The project is simply natural pharmacy with advanced
natural health preparations: 1. Based on feedback from
Egyptian Universities 2. Extract these herbs 3. Formulate
them into nal products (Raw for other manufacturers and
nal product for consumer) 4. We promote our products
to physicians and direct consumers according to product
technicality and country regulations 5. Examples for our
products A. Hyzalu Cream: This cream is composed of
1.To have 5 sales outlets covering Egypt
2. MENA region representative/agents
3.Opening 2000 m2 industrial facility
4.Agricultural elds upto 40 acres
smoothing and whitening heels, knees and black joints
5.Solving logistics to open Europe & North America
In Middle East and North Africa we import several herbal
products. We do intend to cover this need from our national
medical or cosmetic applications.
In Egypt we have a lot of research institutes with detailed
experience in extracting and developing natural products.
We intend to utilize this research output.
During 2012, MENA total market size of herbal and
traditional products is 365.1 Million USD. Egypt is
representing 6% of this market. MENA marketing is
expected to reach 404.3 Million USD during 2014.
Currently we are marketing in Egypt. During 2013 we
intend to start sales channels in Libya, Oman and
Yemen. In the being we have 1000 clients
During 2014 we plan to solve logistical issues in KSA
and other Gulf countries.
We are in launching phase, however our current share is 60
000 US Dollars
We sell our products directly to clients through one
sales outlet which is Dr Ameen pharmacy or through our
partnership with Aramex.
Mohamed Ameen ABDEL-MAJID
dedicated with science based products.
We do online advertisement and some TV ads.
Current Capital is 250 000 USD by end of 2013. The
intended capital is 1 Million USD by 2017.
Dina Ameen ABDEL-MAJID
Head of Lab and QC
Money is collected by direct cash collection from the
pharmacy, Aramex or Bank transfer for International orders.
Lameen Ameen ABDEL-MAJID
Head of Finance
Stagiaires.ma - Morocco
The rst specialized website linking interns (students) to managers in Morocco.
Students: To make them nd a good internship easily while
comparing all the propositions published on the website.
Managers:-to publish ads, to select and sort out
applications, organize interviews and choose the best
Schools: To follow their students and help them nd
internships, and give information about their programs
Advertisers: Get students targeted by the announcer’s
It is a hybrid business model can be duplicated in any other
Managers can subscribe to premium version in two ways:
online payment, by cheque.
Students have an easier way to pay the premium pack: SMS
payment or online payment.
Morocco is our pilot market, we launch other local versions
for MENA , Nigeria, Senegal, Ivory coast and EU: France
To be independent: Managers can have access to interns
without getting in touch with HR departments .
To save time: The website sets tools which help managers
to handle all the search process (Ads, select, interview…)
Youssef El HAMMAL
To save money: The basic version is free and opened to the
-The technology used in our website: Innovative functions to
make a bridge between interns and managers.
We are the only website specialized in that domain in
Morocco , we got over 18000 subscribed students in only
ve months. (2300 managers)
Partnerships signed with schools and Governmental
organizations to promote the young employability.
Subscribing forms (Freemium):
Communication and Human skills : The experience of the
team in the Marketing and business development.
1)Basic version (free)
All users can subscribe freely in our website (students,
managers and schools)
2)Premium version (subscription package)
Having access to more functions in the website; the users
have to subscribe to get the package (managers and also
students and schools)
What is the size of investment you are looking for and over
what period of time?
The rst part of the project has been realized with business
angel, we are looking for funds to get the right expansion
easily in other countries.
Tadreesna - Jordan
Tadreesna is an online collaborative virtual school to enhance student’s educational
performance with the help of quali ed trained online tutors on demand.
Tadreesna is an educational initiative to help students
anywhere any time through online tutoring sessions either
one –one or one to group using online conference room,
increasing the collaboration between students and quali ed
tutors beyond online session with supported discussion
forum, private chat rooms and online exams to assess the
progress of the students as the time pass with these online
tutoring session. We are not limited to this vision we start to
establish our educational online channel free.
Parents need a safe online space place for their children, as
this new generation is addicted on using the internet, Online
tutoring is convenient way to shift the use of the internet in
more useful and educated way , and allows families with
busy schedules or with low scienti c degrees to nd honest
reliable trained quali ed online tutors to help their children
any time anywhere with reasonable prices, during this
hard economic situation without paying extra money and
transportation headache especially in the exam time.
1-selling hours of online tutoring sessions for students of 12,
6 hours also with private and group packages
Internet connectivity has become pervasive amongst many
of our key target students it’s simply part of their daily lives
we have 9 million students in the MENA region using the
KSA – k-12 students is our target customer, in face book
alone which has 3.2 M users 75% of them are students of
the age 15-29 years alone. We plan to start in KSA then
expand our services to other GCC.
KSA families spend 70 M riyal /year on tutoring and these
prices increase 15% /year we intend to reach 60% of market
share in KSA.
Tadreesna team is 100% female online trained quali ed
tutors focusing mainly on female students as this unique
feature is big advantage for all over KSA families, our prices
Two people at $15 each/hour
student educational life, our students are also trained to use
the educational platform which is used in many universities
so we are training them on using new technology at an early
Three people at $12 each/hour
Revenue: 4,900 KSA Riyal
Tadreesna is looking for 240,000 $ over around 2 years.
Individual tutoring, $20/hour
Five people at $9 each/hour
Four people at $10 each/hour
2-selling packages of online courses of 30 hours one time
Private course 214$
Group members course 200$
TAQETNA - Jordan
Taqetna, the developers of the next generation of wind power, we aim to provide
TAQETNA, Inc. is a Jordanian-based start-up company,
providing smart renewable energy products and services;
including manufacturing vertical wind turbines which
(patent pending), solar systems (PV), charge controllers,
and implementing small-scale projects. Also, we provide
maintenance services for the installed projects.
TAQETNA was established to help solving the huge energypain everywhere through the innovation of renewable energy
systems and green solutions. In addition to eliminating
the huge impact of conventional fuel sources on the
environment, one of the main issues facing countries
Our main product “Reyah” is a new Vertical Axis Wind
Turbine, patent registered, that generates electricity from
wind power, it has some unique features for it works
TAQETNA operates in Amman, Jordan. We develop the
technology and assemble our products in Amman in our
R&D workshop, but we target larger geographic markets
locally & regionally. We target three main segments of
customers as follow:
• Corporate Customers
(Telecom operators, farms, water pumps, remote hotels,
green organizations, Nature reserves)
(Inhabitants of remote areas, environmentalists)
• Organization with high dependency on uninterrupted
(Security organizations, army, hospitals)
Our target is to be the dominant in the market of wind
energy (regionally and globally), but so far we have only
acquired & implemented two projects.
The company ‘s main revenue generation streams are:
1. Direct Selling of products with competitive prices.
2. Consulting & Engineering services provided with each
3. Installation & Maintenance fees of the renewable energy
4. Training courses and workshops registration fees.
Taqetna is a green energy company that provides the best
solutions and technologies in renewable energy, specially
wind & solar energy.
Business Development Engineer
commercial wind turbines manufactured globally.
We have a strategic plan to expand on three levels during
the next 5 years as following:
1. Locally; within the 1st year
2. Regionally; within the next 2 years
3. Globally; After the 3rd year
Randa Al Baker
Design & installation Engineer
Reyah, our core product is a vertical axis wind turbine that
generates power from wind energy. Reyah has the privilege
of being able to generate power at low wind speed, 3
The Home Page - Egypt
The Home Page is Egypt’s online furniture fair, connecting customers with furniture
The Home Page is Egypt’s online furniture fair, connecting
customers with furniture showrooms. The portal attracts
users who want to furnish their homes giving them the
chance to search/compare all products available in the
market from the comfort of their homes, thus saving a huge
are able to showcase unlimited number of products with a
detailed description. Serving as a targeted communication
channel, furniture showrooms will reach their target segment
throughout the year, thus increasing brand exposure and
Existing clients: http://www.thehomepage.com.eg/
b) Advertisers: Home appliances, Female consumer
goods, etc. Existing clients: Samsung, Veet,
The Home Page is currently the market leader with more
than 100 business clients:
Market Penetration : 15%
Revenue Share: NA
The Home Page is a complete home furnishing and design
hub; users are able to browse a wide range of products
and design ideas from Egypt’s best showrooms and design
Phase 1: Egypt Phase 2: MENA region
discounts and get tips &Ideas from interior designers and
a) Users perspective:
Complete design and furnishing hub, Product Diversity,
Preference search capability , Accessible 24/7 , Tips
b) Business clients perspective:
1) Showrooms & Designers Subscriptions: Annual
subscriptions from furniture showrooms and Design
Co-Founder & Managing Director
Capacity, Updating Content, Customer Insights &
Advertising Campaigns: Banner ads and Sponsorships
Online sales and discount vouchers commissions
The business model is built to be suitable for replication in
other markets in the region.
Phase 1: Egyptian market
Furniture showrooms advertising spend:+10 million USD
Market penetration: 15%
Phase 2: MENA region
Generic & Personalized Tips & Advice
User Friendly experience
Professional section for designers & architects
2) Competitive advantages vs. online competition:
• Diverse product categories (Furniture showrooms and
Abdelrahim Abu Sedira
An investment of 200K USD over a period of 2 years is
needed to maintain our leadership position in the market
through increased communication budget for new launches
Camel Auto Rider
Jad El Boustani
Sinai Clinical Discoveries Limited
Dominique Liana Russo
Saud K. Al-Faisal
Ahmad Binsha out
AlarMe - Egypt
Alarme is the leading edge of seizure detection and alert technology .AlarMe helps
the epileptics to break all barriers between him and the society.
High usability Sensor that detect any unfamiliar changes in
the brain signals and send it via Bluetooth to the patient’s
phone to analyze these changes ”using a new Algorithms”.
To predict the following seizure and tell the patient throw
alert message to take a safety action
“Resting or stop driving” .Also send a messages to the
patient’s doctor, family and the nearest hospital to provide
an aid to him.
Epilepsy is commonly known as a seizure disorder. Seizures
are involuntary changes in behavior, muscle control,
consciousness and sensation due to abnormal electrical
activity in the brain. Because epileptic seizures can occur
at any time and have the potential for causing such
tremendous harm. This is why it is so important to develop
a reliable, easy to use device that provides a fast alert when
a seizure occurs. The faster the alert is triggered, the faster
action can be taken to treat the seizure and prevent serious
injury or, in the most severe instances, brain damage or even
Abdel Latif Mamdouh
Stage of Development
Prototype in process
Our primary source of revenue is selling our product to the
1st year we prepare a prototype and test it into hospitals to
get the approval from ministry of health.
2nd year we will produce 100 units as a test sample to get
3rd year we will produce 1,000 units.
4th and 5th we will expand into global markets producing
Our target customers are the Epileptics “ they spend $326
billion yearly”, doctors, hospitals and we share at medical
sensors market ($8.3 billion yearly) and Epilepsy sensors
AlarMe team expecting that they will publish their rst
product by Jan , 2014
Accomplished Activities :
Marketing analysis + SWOT analysis + Competitors
analysis + Survey + Questionnaires - 70% done .
System Design + Functionalities de ning and design +
subsystems design - 40% done.
Implementation and software development - 30 %.
We are seeking to get $50,000 fund that will enable us to
implement fully functional product, and testing it.
Appy’s - Lebanon
Appy’s is a healthy and tasty snack made of naturally dehydrated crispy Lebanese
apple chips, promoting for a new agro food concept in the region.
The idea is to make naturally dehydrated crispy Lebanese
The main economic output of the project will then generate
from the selling cost of the product.
The raw apples will be provided from Lebanese farmers.
Then they will be sliced and dehydrated in the factory,
highest quality standards, and distributed in the local market
as a beginning and in the Gulf and MENA countries at a later
The idea responds both to a local problematic and to a
The apple trade sector has faced a severe recession lately
resulting in the damage of a big portion of apples and
therefore in a great nancial loss for the farmers.
On the other hand lots of people are drifting towards
healthier eating habits.
Apple chips is a healthy tasty snack introducing a new
market for apples trade and therefore it is an important
support for the Lebanese farmers and a great booster for
the agro food industry.
Stage of Development
The target is Lebanon, the Gulf and MENA countries
especially those with no apples.
The customers are people looking for tasty and healthy
We rst carried a consumer’s survey; we asked people
whether they have tasted similar products and if not whether
the idea was appealing to them. The replies were very
We then made apple chips prototypes with a home
dehydrator and tested the product with kids,teenagers and
adults and they all found it very tasty. These tests are very
motivating to us although we know that we need further
professional testing and market studies.
We will need 250 000$ for the rst year (implementation,
equipment, apples, employees salaries, packaging,
distribution) and 150 000$ for the second year when we will
export to other countries.
Appy’s dehydrated apple chips will be produced locally
(Lebanon) using local materials (apples), therefore reducing
the total processing cost. It will be distributed locally and
abroad and will be displayed everywhere (Supermarkets,
(original, salt, cinnamon, caramel...).
Bracelet Alerter - Jordan
Bracelet Alerter is an electronic alerting bracelet used to help users get aware of
emergencies by vibration, with the aid of a smartphone application.
Bracelet Alerter is an electronic bracelet used to help
people get alerted of their surroundings with the use of
a smartphone application. It alerts using vibration and
is especially useful in case of emergencies such as the
re alarm, door bell, and alerts also when your baby is
crying. The device is activated when the alarms ringing are
recognized by the smartphone application.
1.5 % of the population has a severe hearing loss, which
is around 93 million people. The number is rising as the
number of people over 60 increases. These people do
not get alerted to alarms.
This number is expected to increase at 31% in the next
5 years due to people listening to loud music.
The deaf community is a neglected one, and we wanted
be more aware of their surroundings.
Target Market: Mena Region, UK, Europe, and the USA.
Target Customers include:
Our product is controlled via Smartphone Application. The
application is responsible for collecting the sounds from the
surrounding environment, processing it, and then sending a
signal to the device to vibrate and alert.
Our solution can be used without changing the
infrastructure of the building, which is a costly
Our unique feature is the ability to record the sound that
you want to be noti ed to.
Stage of Development
prototype in process
wireless solutions. Our sales channels include Safety Alarm
Manufacturers, Insurance Companies, Deaf Centers, Senior
Communities, and Hearing Aid Device Manufacturers. Our
distribution channels include Couriers, Online Marketplaces,
and our website.
Our Revenue Streams include Revenue Shares, Key
Partners include Safety Device Manufacturers and Deaf
Safety Device Manufacturers
We require an investment of around $50,000 for the period
of 3 months, used to nalize the outer design of the product,
the full app, and the website.
Calories - Saudi Arabia
Calories is web application that calculate and track your daily nutritional intake
using Middle Eastern food database in both Arabic and English languages.
Calories is a web and mobile application that can, based on
learning algorithms, calculate and track your daily nutritional
intake and make customized suggestions. The system
furthermore combines the Arabic and English languages and
allows the user to share and interact with other users and
3-We met the Diet centers managers and discussed their
products and services that they provided, and what they
Saudi Arabia is one of the most caloric consuming countries
in the world (Food and Agriculture Organization of the United
Nations 2011), and around 60% of Middle East population
is overweight (WHO report on 2009). Currently, there is no
easy-to-use weight-tracking system designed for Arabicspeaking individuals consisting of a database for Middle
Stage of Development
Prototype in process
1- Online Survey for 1000 random sampled people.
about what they need to monitor and track their nutritional
4-We developed a prototype that is a web application
(K-Cal.com) with 200 items as a database of middle east
We believe we need $50,000 to cover our expenses,
including building the database, the web and mobile
application over 6 months.
Firstly, the end-user can bene t from a freemium and a
premium version. The premium version will cost $30 per
year and include additional features such as a weight
tracking and reminder system, connecting with other apps
(e.g. Nike+), tness tracking devices, email reports, and a
steps calculator. Secondly, the food industry will bene t from
in-app advertising to promote their products.
The overweight, health concerns and Arabic speaking
populating who are using the Internet and smartphones.
Wail Nabeel Yar
Camel Auto Rider - Kingdom of Saudi Arabia
Camel-Auto-Rider is the rst attempt at advancing the Arabic tradition of camel
racing into the 21st century, making it a mainstream sporting event.
The camel racing industry is a green eld for technological
disturbance, as it is one of the few sports in the world which
combine animal and technology the purpose of sports
Camel-Auto-Rider is a new means to make ends meet, by
being the rst device to merge several modern technology
solutions into devices that facilitate the full spectrum of
camel racing , across the Middle Eastern region, and aims at
popularizing the sport worldwide.
Currently used Robot Camel Jockeys are of a primitive
high cost. This does not serve the long standing tradition of
camel racing in the Arab region well.
Camel-Auto-Rider mainly serves camel racing professionals
in the Middle-Eastern Region, as well as camel race fans
worldwide through the mediums such as the internet
Camel-Auto-Rider was found to be attractive among
currently active camel racing professionals through a short
This was demonstrated through interest in new functionality
added to Robot Camel Jockeys, as basic as steering, or
more advanced functionality such as a live video streaming
from racing camels. All of which are easily achievable by
modern technology as found through research.
There is ample opportunity for the improvement of
technology being used in camel racing events, by applying
the most modern solutions, with more functionality and at
the same cost.
Camel-Auto-Rider Project Manager
Such new features, pose new business opportunities by
utilizing them as a platform for race events.
This technology not only aims at providing robot camel
jockeys, it also aims at better coverage of the sport through
Investment of $ 50,000 would cater to %10 of race camels
for 1 year at the main racing venue in Saudi Arabia, as well
as establishment of a platform for additional services.
Stage of Development
Prototype in process
Camel-Auto-Rider will generate revenue through selling
Robot Camel Jockeys, superior to the current camel
jockeys at the same price or at price relatively lower to that
of the current jockeys in terms of functionality. In addition,
a smartphone app is involved to control the Robot Jockey,
which will be sold through the relevant smartphone app
Cool Screen - Egypt
Cool Screen is developing architectural screens-of innovative porous blocks-as a
Air Conditioning (AC).
ow, through geometric articulation and natural evaporative
cooling. A contemporary reinterpretation of traditional
proposed product is a step towards achieving thermal
comfort in hot regions, while reducing energy consumption
and pollution of mechanical air conditioning (AC).
The excessive use of AC, represents one of the most
pressing global environmental challenges, because of
its high contribution to greenhouse gas emissions, and
energy peak loads, leading to electricity supply problems
in developed countries, like the United Sates and parts of
Southern Europe, and recurrent electricity supply disruptions
in developing countries like China, India, and Egypt. Project
Cool Screen aims at tackling this problem by: 1-integrating
blocks). 2-Utilizing natural elements (air &water) to innovate
passive cooling techniques.
Stage of Development
Brazil and Egypt are our rst geographical target markets,
due to expected demand and cultural acceptability of our
technology; other markets in hot regions to follow.
While typical screens of perforated blocks are traditionally
used in hot countries (like Brazil and India), currently, there is
no perforated blocks speci cally designed-with the geometry
and material composition-to achieve speci c environmental
functions, with tested performance. Our industrial product
will provide: 1-an environment friendly alternative to energy
cooling techniques to achieve thermal comfort in hot zones.
3-contemporary interpretations of traditional architectural
The initial investment size is about $50K per annum for two
years of operations, to mainly cover: 1- constructing, and
testing screens prototypes. 2- patenting the product.
The project is supported by few international consultants,
yet they are not a part of the project management team. I
did not know, if I am supposed to include them in 9.
Prototype in process
After patenting the product, we will partner with ceramic
manufacture(s) to produce and sell the product to building
constructors. Our pro ts will be a percentage of the sales.
On a later stage, we will move from mass production to
mass customization, using 3D printed ceramic blocks; direct
• Klaus Bode (Director of BDSP Partnership Limited,
Environmental Design Consultant)
• Joana Carla Soares Gonçalves (AALondon& University
Sao Paolo Professor)
• Rosa Schiano-Phan (AALondon Professor& Passive
Downdraught Evaporative Cooling Consultant)
CoolCash - Lebanon
CoolCash is a web-based platform that aims to bridge the gap between e-waste
producers (i.e. individuals or groups) and recyclers in the e-waste value chain
through a simple, targeted process.
CoolCash facilitates the collection of electronic waste by
allowing users to earn money for their recyclables. It targets
both individuals and groups such as schools, business
rms and nonpro t organizations who can earn money by
collecting and sending their used printers, mobile phones,
laptops, and small electronics. CoolCash will also develop
educational and community-related programmes to raise
awareness on the environmental, health and social concerns
related to the disposal of e-waste.
The global e-waste recycling and reuse services market
was estimated at USD 10 billion in 2012 and is expected
to continue growing at an average of 13% in the coming
5 years. The MENA region has approximately 10% share
of the e-waste market; i.e. USD 1 billion market in 2012.
Surprisingly, e-waste management systems (including policy
and regulatory frameworks), collection zones and recycling
facilities are almost non-existent in the region. Social and
environmental awareness among the public is still very
Quality and Process Manager
Stage of Development
Prototype in process
The revenue stream consists of re-selling the collected
e-waste to recyclers. Main costs include that of purchased
e-waste in addition to development and marketing costs.
The business will remain pro table by keeping the value
of sold recyclables (to e-waste recyclers) at higher levels
compared to total costs. Additionally, school programs and
fundraising activities could possibly support the business
Initially, CoolCash will start its activities in Lebanon but would
soon expand to the main e-waste producers in the MENA
region (i.e. Egypt, Saudi Arabia, Algeria and UAE).
Competitors range from private companies to municipalities,
NGOs and local communities working in the eld of waste
management. However, none has a comprehensive,
continuous and incentivized process for e-waste collection
and recycle. CoolCash, through its simple and targeted
business model (register -> collect -> ship -> cash) would
process (IT infrastructure, collection points, warehouse
facilities, relations with recyclers and shippers) for e-waste
Initially, we are seeking USD 100K by June 2013 to set-up
the business and commence operation in Lebanon. Initial
investment would cover logistics and operation costs till end
DiaLife - Algeria
DiaLife is an award winning diabetes management platform that combines the
needs of diabetic patients and their caregivers into a simple and intuitive solution.
from it, including 27 million people in the MENA alone and it
is increasing at an alarming rate. It is a chronic disease that
is very hard to manage.
DiaLife is an award-winning diabetes management solution
that combines all the needs of diabetic patients and their
caregivers into one simple and intuitive solution. It is a
mobile and web application that really simpli es the process
of managing diabetes and allows patients to lead a better
and simpler life.
Diabetes management is a very hard and tedious tasks. It
involves keeping track of glucometer readings, managing
reminders, taking medications, remembering all the dos
and don’ts… A lot of things that are complicated to t in a
busy lifestyle like ours. DiaLife innovatively combines all the
We are targeting the MENA region, most speci cally Gulf
countries that have a high smartphone/3G penetration and a
high diabetes rate.
In the future, we are planning to expand our services to
address other chronic diseases like hypertension and
chronic heart conditions. We believe eHealth and mHealth
solutions have a great potential in this speci c direction.
We are looking for an initial investment of 70K $ that should
cover the expenses of the rst year and which will be mostly
development, market research and marketing costs.
a new easier and more intuitive approach to manage his
condition. It also allows caregivers to connect to patients
and know exactly their medical status at all time.
Stage of Development
Prototype in process
We will generate money through a freemium model where
some features of the app will be provided in exchange of
a monthly subscription fee. Another possible source of
revenue is the data collected by the platform, which could
be very useful and insightful to healthcare manufacturers
eduudle.com - Egypt
Eduudle.com is a ‘TripAdvisor-like’ for online courses, helping self-learners search
for online learning options and compare them based on their preferences and other
Our startup, eduudle.com, is developing an aggregator
and search tool for online courses to allow self-learners to
discover options that help them advance their technical
skills and careers. Learners can lter search results based
read reviews. They can also keep track of the courses they
signed-up for through their ‘CourseWall.’ Revenue sources
‘pay per click.’ We’re piloting in Egypt and plan to scale
The inspiration behind eduudle.com was a result of a
personal pain when Bassem couldn’t decide on which app
courses provided by world-class institutions including
Co-founder & CEO
for free. Due to the boom in online education over the past
two years, the problem is getting worse, not only for learners
but also for content providers. If there were a ‘TripAdvisorlike’ for online courses, it would’ve solved the problem
Stage of Development
Prototype in process
Co-founder & Web Guru
partner content providers (e.g. udemy.com provides
50% revenue split)
Medium Term: ‘Pay per Click’ for sponsored results from
online education programs as more institutions try to
catch the online education wave
in a region, we can create and sell our own localized
Egyptians, pro cient in English with access to high speed
Internet, age ranging from 15 to 30, self-learners, technology
focused, i.e. early adopters – then expand internationally.
Direct competition includes CourseTalk, which has a list of
370 online courses categorized by subject with 70% of the
courses without a single review. We’ll have a smarter search
engine with better ltration capabilities to allow learners to
nd courses quicker. We’ll also focus rst on technology
that every single course has at least a couple of reviews
before expanding to other subjects
USD 200,000 as seed capital + the prize + personal
nances should keep us alive for a year before we go for a
Series A round.
eTobb - Lebanon
eTobb is the rst dedicated online medical Q&A platform in the MENA region
connecting users to doctors for free.
eTobb is an online medical Q&A platform allowing users
to ask health related questions to top doctors, for free. It
enables users to get reliable and up to date information from
top medical experts. Users can post questions anonymously
and request second opinions on existing answers.
Doctors can increase their online presence, as well as
connect and interact with each other once they join
eTobb’s medical expert network. Each doctor has a pro le
showcasing his/her accomplishments, expertise and
eTobb allows Arab users who search the internet for health
issues and topics to get reliable and up to date information
from the best source out there: the region’s medical experts.
People who seek out this type of information most often
do not nd what they want and if they do, the source is not
always trustworthy. In addition, using eTobb will save our
users time and money as they will be getting feedback on
their concerns in a short period of time, all for free.
Stage of Development
Prototype in process
What is your geographical target market? Who are your
Focusing on the MENA region, our target customers are:
• Individuals and caregivers who browse the internet for
• Young and/or tech savvy doctors
We are building the largest medical experts network in the
MENA region and making it accessible to the general public
for their questions. We believe that reliable health information
comes from specialized doctors and medical experts as
opposed to potentially misleading self-diagnosis “symptom
checkers”. To cater for the entire region, eTobb will be
available in English, Arabic and French.
Above all, we are ensuring that our platform is positioned as
a premium product.
We are looking for an investment of $300,000 over a period
of one year.
We have several options to make money. These include
targeted ads, booking appointments online (for a fee),
premium subscription plans for doctors and/or users. To be
able to implement these, we are currently focusing on user
and doctor acquisition.
Ezzay - Egypt
Ezzay is an online, trustworthy, one-stop, gratuitous window to knowledge in the
form of rich, usable, up-to-date how-to articles, audios and videos in Arabic.
Simply, Ezzay aims to provide Arabic-speaking internet
users with information on daily life challenges in an easy to
We wish to build a community that wants both personal and
societal growth. Besides the how-to articles and videos, our
services will also include web-based seminars [webinars],
sponsored competitions, downloadable motivational audio
Besides the website, we’ll sell Ezzay magazines; and
starting our third year, we’ll have professional workshops for
both youths and adults.
There’s both a quantity [Arabic is the 7th most spoken
language online, yet Arabic digital content is 3% of the
global online content] and quality [slow loading websites,
having a forum-design which is messy and hard to navigate,
and information which is shared by unknown users so its
accuracy is questionable!] problem.
Ezzay is a fast loading trustworthy website with a modern
Karim Abd El-Aal
Designer [music composer]
such as downloadable audio les, how-to videos, webinars
that will introduce the Arab nation to its own successful
Ahmed El Noshokaty
Stage of Development
Prototype in process
Sponsors to our webinars
Selling of Ezzay magazines that are focused on a
speci c how-to topic
Workshop subscription; including summer and winter
camps in the workshop for youngsters
User trade fairs, where users have to pay a small
Advertisements on our website
Four main customer groups: digital media advertisers,
experts, publishing houses, web users. Geographically our
early adopters are Egyptians and Saudi Arabians, till we
expand to cover the MENA region.
We realized the demand when we extensively surfed
hundreds of Arabic websites and looked at the statistics of
digital Arabic content. Face to face surveys were conducted
in Cairo in colleges and sport clubs; rst to understand our
future users’ online habits, later surveys introduced our idea
to nd out users’ expectations. We discussed with potential
digital media advertisers the possibility of sponsoring our
competitions for the free marketing they will get out of it.
The seed investment that Ezzay requires is around 40,000
USD for user acquisition marketing and purchasing of the
necessary equipment for making our Ezzay videos.
Famissima - Tunisia
Famissima is an online plateform, all-in-one solution, specially designed to simplify
family life and to meet the needs of busy parents.
Famissima is a free online platform built around a social
network of 2.0 parents specially designed to simplify
family life. It’s all in one solution where parents meet, share
experiences, exchange advices, organize family life, save
and share favorite memories, discover places to go, buy
goods thanks to a social shopping marketplace, nd home
service professionals—all in one place.
We aim the Tunisian market then expand to the MENA
region. Our main target is parents connected to Internet.
Famissima is accessible from any computer or mobile to
meet the needs of today’s busy parents.
Family life has become increasingly unmanageable and
parents are incredibly busy juggling work, school, afterschool activities, errands, household chores... Until now,
there hasn’t been a comprehensive solution that is tailored
to speci cally meet all the needs of today’s families.
Famissima was created speci cally for busy parents who
need an easy-to-use and all in one solution that helps
simplify hectic family life. With Famissima at its ngertips, all
family needs get done in a simple way so families are more
productive and have more time to enjoy themselves.
Stage of Development
The unique combination of parents community, social,
and professional aspects provide ability to run web/
mobile marketing campaigns according to speci c
The social shopping marketplace combines product
sales with customer recommendations and advices to
in uence purchase decisions and product choices.
a comprehensive service package and a key tool for
We are looking for 121 000 USD to start up the business
over the rst year to cover one year of operations. This
includes establishment, human resources and marketing
Co-founder and CEO
Prototype in process
Income sources are:
• Annual Subscription fees (service providers and
• Targeted advertising and banners to get access to the
large number of parents on Famissima,
• Custom design and development fees,
• Commission fees which will be calculated as a
percentage from the total transaction amount.
• Signing up and using Famissima will be free for
individuals to encourage more parents to join.
Ahlem Bouchahda-Ben Tekaya
Co-founder and Marketing Manager