Meet the Semi-Finalists

2013
Welcome

1 entrepreneur, 2 entrepreneurs….150 Arab entrepreneurs converging to Doha, Qatar to
learn, share, connect, be em...
In partnership with

This year’s Competition would not have been possible without the continuous support of our partner, A...
3
4
At Enterprise Qatar (EQ), we are working to support the business environment
for small and medium enterprises (SMEs) in Qa...
Strategic Partners
Final Jury Members

HH Al Shaya Co
Coaches

Abed Shaheen - InfoFort

Ahmad Binsha out - Saudi Aramco

Ahmad Takatkah - Sinbad Ventures

Andreas Frandevi - ET...
Kamal Mouzawak - Souk El Tayeb

Marc Dfouni - Eastline Marketing

Michel Nehme - Cedrus Ventures

Mohamed Tantawi - IBM

N...
Thanks to Round I & II and Elevator Pitch Judges
Abdul Malik Al Jaber
MENA Apps

Elaine Gold
Silatech

Inas Khayal
Masdar ...
Khalifa Al Misnad
Al-Misnad & Rifaat

Mohamed Tantawi
CISCO

Reem Khouri
Aramex

Masdar Institute

Khalil Attieh
Kafalat S...
2013 Launch Events
Qatar – In collaboration with Enterprise Qatar - Al Fikra Competition

12
Jordan - In collaboration with Oasis 500

13
Photos 2012: Abu Dhabi – Dubai

14
15
Corporate Entrepreneurship Responsibility
By Fadi Ghandour, January 21, 2013
It is a matter of fact that chronic poverty a...
The options I cite under each in the soon-to-be published blueprint are designed to trigger discussions, concentrate effor...
Meet the 50 Semi-Finalists

18
19
Startup Track
Project

21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
20

Coached by

Avatar Information Technology
Da...
Avatar Information Technology - Palestine
@AvatarIT

We provide innovative Arabic Based products and services that create ...
Dakwak - Jordan
@dakwak

Dakwak is a website translation technology allowing website owners to launch fully
involvement.
M...
Darebni TV - Jordan
@darebnitv

Darebni TV is an online vocational training portal delivering technical training content
a...
Ebshir.com - Jordan
@Ebshircars

Virtual auto dealer with the biggest cars directory in the region, to nd your dream
car i...
FatoooshTV - Jordan
@FatoooshTV

Fatooosh is video on demand platform where you can watch your favorite shows
and movies a...
Gallery AlSharq - Jordan
@sharqimages

Gallery AlSharq is a provider of exclusive oriental and Middle Eastern stock
photog...
Instabug - Egypt
@instabug

applications, starting with a revolutionary in-app feedback mechanism.
Due to the huge rise in...
Loomni - Lebanon
@loomni

Loomni is the easiest online self-serve advertising product on the web, allowing
anyone, to star...
Madfoo3atCom - Jordan
@Madfoo3atCom

Madfoo3atCom is a complete online, real-time bill presentation and payment
system (EB...
POVASYS - United Arab Emirates
Introducing POVASYS– the revolutionarydigital customer loyalty programinfusedwith
smart fea...
Raw ME - Qatar
@Raw_ME_Qatar

Eat healthy, feel better, live longer.

Launched in 2012 by Layla Al-Dorani, RawME is the
rs...
Reachbox - Egypt
@reachbox

The First Email Marketing Website Globally Adopting Pay-Only-For-What-You-Use
Concept, No subs...
Signën Clinical Discoveries LTD - Egypt
@ signen_news

The project is simply natural pharmacy with advanced
natural health...
Stagiaires.ma - Morocco
@stagiaresma

The rst specialized website linking interns (students) to managers in Morocco.

Mana...
Tadreesna - Jordan
@tadreesnacom

Tadreesna is an online collaborative virtual school to enhance student’s educational
per...
TAQETNA - Jordan
@Taqetna

Taqetna, the developers of the next generation of wind power, we aim to provide

Management Tea...
The Home Page - Egypt
@The_Home_Page

The Home Page is Egypt’s online furniture fair, connecting customers with furniture
...
Ideas Track

Project

40
41
42
43
44
45

AlarMe
Appy’s
Bracelet Alerter
Calories
Camel Auto Rider
Cool Screen

Antje Klatt...
56
57
58
59
60

Integreight
Kactus
Markoub
MasterLinxx
Nobel Chemist

Fares Akkad
Roland Daher
Walid Mansour
Walid Faza
No...
AlarMe - Egypt
@AlarMe_Team

Alarme is the leading edge of seizure detection and alert technology .AlarMe helps
the epilep...
Appy’s - Lebanon
@Appyschips

Appy’s is a healthy and tasty snack made of naturally dehydrated crispy Lebanese
apple chips...
Bracelet Alerter - Jordan
@ BraceletAlerter

Bracelet Alerter is an electronic alerting bracelet used to help users get aw...
Calories - Saudi Arabia
@K_Cal_

Calories is web application that calculate and track your daily nutritional intake
using ...
Camel Auto Rider - Kingdom of Saudi Arabia
@CamelAutoRider

Camel-Auto-Rider is the rst attempt at advancing the Arabic tr...
Cool Screen - Egypt
@Cool_Screen

Cool Screen is developing architectural screens-of innovative porous blocks-as a
Air Con...
CoolCash - Lebanon
@CoolCash_Mena

CoolCash is a web-based platform that aims to bridge the gap between e-waste
producers ...
DiaLife - Algeria
@_Dialife

DiaLife is an award winning diabetes management platform that combines the
needs of diabetic ...
eduudle.com - Egypt
@eduudle

Eduudle.com is a ‘TripAdvisor-like’ for online courses, helping self-learners search
for onl...
eTobb - Lebanon
@eTobbTweets

eTobb is the rst dedicated online medical Q&A platform in the MENA region
connecting users t...
Ezzay - Egypt
@Ezzay_Tweeting

Ezzay is an online, trustworthy, one-stop, gratuitous window to knowledge in the
form of ri...
Famissima - Tunisia
@famissima

Famissima is an online plateform, all-in-one solution, specially designed to simplify
fami...
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
MIT Enterprise Forum PAN Arab Region Semi-finalists 2013
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MIT Enterprise Forum PAN Arab Region Semi-finalists 2013

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MIT Enterprise Forum PAN Arab Region Semi-finalists 2013

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MIT Enterprise Forum PAN Arab Region Semi-finalists 2013

  1. 1. Meet the Semi-Finalists 2013
  2. 2. Welcome 1 entrepreneur, 2 entrepreneurs….150 Arab entrepreneurs converging to Doha, Qatar to learn, share, connect, be empowered, grow and realize their potential. 4 days of SiliconValley-type energy brought from all parts of the world to consolidate a year of had work on 50 start-up projects presented in this booklet. The MIT Enterprise Forum of the Arab region is an open platform meant to link entrepreneurs and all the players in the entrepreneurship ecosystem in the Arab region. This year, we are happy to collaborate with Tarik Youssef from Silatech and Noura AlMannai from Enterprise Qatar in order to promote together Qatari entrepreneurs and widen up the scope of our mission. For the rst time in 7 years of MIT Enterprise Forum of the pan-Arab region, I feel the region is close to materializing some achievements in entrepreneurship: the buzz around it has been created, more and more young people are inspired, there is a lot of energy and goodwill from all the players in every country. It is still early days but the conscious of the importance of entrepreneurhip and the urge to create jobs in the region is there. Hard work is now the only way to deliver on the promise of entrepreneurship. In this mission, Abdul LatifJameel Community initiatives has been key to our success and rarely can someone nd a partner whose goals are as aligned to our mission to inspire the youth and create jobs for the Arab region without any other agenda. 2013 will be full of new initiatives and collaborations, stay tuned… Hala Fadel Chair MIT Enterprise Forum of the Pan Arab Region 1
  3. 3. In partnership with This year’s Competition would not have been possible without the continuous support of our partner, Abdul Latif Jameel Community Initiatives, who has been backing this project for ve consecutive years. We seize this opportunity to thank ALJ Community Initiatives for its ongoing visionary support. In 2003 Abdul Latif Jameel Community Initiatives (ALJCI) was founded as the Community Services arm of the ALJ Group. Today ALJCI run a considerable set of initiatives. From individual, community and Arab life as a whole in Saudi Arabia and beyond, ALJCI has the welfare of its people at heart. By promoting Arab arts and culture in the Middle East and around the world, working against the unemployment epidemic, enabling research for poverty alleviation, and providing education and training opportunities, ALJCI has successfully promoted positive social change. ALJCI supports and partners with global institutions, which employ hundreds of people, all aiming to provide people with op¬portunities and training in the following areas: • Job Creation • Global Poverty Alleviation • Arts and Culture • Education • Health and Social well being 2
  4. 4. 3
  5. 5. 4
  6. 6. At Enterprise Qatar (EQ), we are working to support the business environment for small and medium enterprises (SMEs) in Qatar to enhance a culture of entrepreneurship. We believe that today’s entrepreneurs will shape the nation’s future, and our mission is to turn their intentions into a business reality. At EQ, we aim to contribute to the goals of the Qatar Vision 2030 with a ourishing SME sector as the backbone of a dynamic, diversi ed and expanding economy. EQ works as a major partner in transforming intentions into business reality. institutions and recognized experts to provide guidance and resources pertaining to business administration and nancial facilities, consultation on regulatory policy, learning and development opportunities, research, and strategy for innovative business. Silatech is a Qatar-based social initiative that works to create jobs and expand economic opportunities for young people throughout the Arab world. The organization promotes large-scale job creation, entrepreneurship, access to capital and markets, and the participation and engagement of young people in economic and social development. Founded in 2008 by Her Highness Sheikha Moza bint Nasser, Silatech nds innovative solutions to challenging problems, working with a wide spectrum of development organizations, governments and the private sector to foster sustainable, positive change for Arab youth. For more information on Silatech, see www.silatech.com 5
  7. 7. Strategic Partners
  8. 8. Final Jury Members HH Al Shaya Co
  9. 9. Coaches Abed Shaheen - InfoFort Ahmad Binsha out - Saudi Aramco Ahmad Takatkah - Sinbad Ventures Andreas Frandevi - ETISALAT Group Antje Klatte - Medici Investments Limited Desmond Ryan - Silatech Fares Akkad - MBC Group 8 Abraham Kamark - Maendeleoventures Adel Belcaid - Booz & Co. Adib Choueiri - Ericsson Adriaan Bloem - MBC Group Alper Celen - Commit Network Amy Farago - KAUST Antoine Assaf - American University of Beirut Chady Zein - Inventis Christos Mastoras - Yahoo! Middle East Dominique Russo - M2 Strategy Eric Zoetmulder - Occidental Oriental Consult Eswar Mani - Masdar Capital Evangelos Lianos - ETISALAT Group Ibrahim Majali - Ruwwad Micro-Venture Fund Ihab Khalil - Booz & Co. Imad Khairallah - Bader - Lebanese Business Angels Jad El Boustani - Middle East Venture Partners - Riyad Capital
  10. 10. Kamal Mouzawak - Souk El Tayeb Marc Dfouni - Eastline Marketing Michel Nehme - Cedrus Ventures Mohamed Tantawi - IBM Naji Chakhtoura - Jusur Ventures Nicolas Rouhana - Berytech Novel Tjahyadi - GolfWare Omar Al Madhi - Volkswagen Group of Saudi Arabia Omar Sati - DASH Ventures Ramez Mohamed - Flat6Labs Reem Bou Abdallah - Middle East Venture Parters Roland Daher - Wamda Salam Yamout - Lebanese Prime Minister Ofce Samer Abdin - Istikana Samia Bahsoun - S2 Associates International Samer Geissah - Core and Vas Technology Sami Tueni - Naharnet Saud Al Faisal - SAGIA Slim Othmani - NC-Rouiba Tarek Sadi - Endeavor Tony Feghali - American University of Beirut Walid Faza - MITEF Arab and Aramex Support Unit Walid Mansour - Middle East Venture Partners - Masdar Institute 9
  11. 11. Thanks to Round I & II and Elevator Pitch Judges Abdul Malik Al Jaber MENA Apps Elaine Gold Silatech Inas Khayal Masdar Institute Abdul Salam Abu Issa Firey Communications Antoine Assaf American University of Beirut Elie Akhrass Kafalat S.A.L Abed Shaheen InfoFort Ari Kesisoglu Google Middle East and North Africa Elie Habib Aureos Issa Aghabi N2V Jad El Boustani Middle East Ventures Partners Abraham Kamarck Maendeleo Ventures LLC Armen Vartanian Ecoventures Eric Zoetmulder Occidental Oriental Consult Adel Belcaid Booz & Co. Bassem Bitar Solidere Eswar Mani Masdar Capital Adey Salamin iMENA Bechir Allouch Virtual University of Tunis Evangelos Lianos ETISALAT Group Adib Choueiri Ericsson Bruce Ferguson Masdar Institute of Science and Technology Fadi Moubarak CISCO Adnan Sultan ALQOUDRA Consultancy Chady Zein Inventis Fadi Sabbagha Born Interactive Adriaan Bloem MBC Group Charles Kingdon KAUST Fahad AlShirawi 2ConnectBahrain Ahmad Binsha out Saudi Aramco Christina Chehade Endeavor Farhan Kalaldeh QRCE Ahmed Abdulwahab KAUST Christopher Schroeder Polaris Venture Partners Faysal Mokadem Emirates Competitiveness Council Ahmed A Sawari Ventures Christos Mastoras Yahoo! Middle East Habib Lahlouh TechWadi Riyad Capital Constantin Salameh CSTouch Hani Rashwan Ribbon Ali Khawaja American University of Sharjah Dana Shaddad Silatech Helen AlUzaizi Mowgli Foundation Al-Karim Khimji McKinsey & Co Dania Ismail MBC Group HRH Saud Al-Faisal The Saudi Arabian General Investment Authority (SAGIA) Alper Celen Commit Network Desmond Ryan SILA Network Amy-Kyleen Lute Oasis 500 Dominique Liana Russo Metin Mitchell & Company Amy-Renee Farago KAUST Dougan Sherwood Cambridge Innovation Center Anne Habiby AllWorldNetwork 10 Antje Klatte Medici Investments Limited Dr. Charles M. Kingdon KAUST Ibrahim Faza KAUST Ibrahim Majali Ruwwad Micro-Venture Fund Ihab Khalil Booz & Co. Imad Khairallah Lebanese Business Angels Jamal Said Meirc Training & Consulting Jason Best Crowdfund Capital Advisors Jennifer Adams Libertas Capital Judhi Prasetyo CERT Technologies Middle East, LLC Kamal Mouzawak Souk El Tayeb Karen Van Bismarck Technology Exchange Lab The Karim Farra Manara Capital Kaswara Al Khatib UTURN Kathleen Bury Mowgli Foundation Kathleen Kennedy MIT Technology Review Ken Morse MIT Entrepreneurship Center Khadija Oubala National Real Estate Company Khaled Mansour Abu Dhabi Systems & Information Centre (ADSIC) Khalid Saiduddin Commit Network Khalid Suleimani BASEtech Khalifa Al Haroon Vodafone Qatar
  12. 12. Khalifa Al Misnad Al-Misnad & Rifaat Mohamed Tantawi CISCO Reem Khouri Aramex Masdar Institute Khalil Attieh Kafalat S.A.L Mohammed AlZubi Global Investment House Riad Bsaibes Amana Group Tahira Dosani LeapFrog Investments Lama Naseer Cella Mohammed Alyouti Vodafone Riyadh Derouiche Etisalat Tarek Dajani Cleartag Roland Daher Wamda Tarek Sadi Endeavor Lebanon Teo Uysal KAUST Leila Hanna American University of Beirut Lina Tannir American University of Beirut Loulou Khazen Nabbesh Manal Tabet ANIMA Investment Network Marc Dfouni Eastline Marketing Marc Haddad Orolix Technology Maria Douglass KAUST Martin Roeske Silatech Maryah Al Dafa Maryah Trading Maya ElChebeir Cardinal Health Maya Karanouh TagBrands Mazen Abdin Dwight Cavendish Systems Michel Nehme Cedrus Ventures Mohamad Chikhaoui MIT Club Germany Mohammed Jaidah Jaidah Motors Mohamad Khawaja Net National Ventures Mohammed ElKuwaiz Derayah Financial Mona Ataya Mumzworld.com Naji Chakhtoura Jusur Ventures Novel Tjahyadi Gulfware Ola Doudin AllWorldNetwork Omar Al-Madhi Volkswagen Group of Saudi Arabia Rony El-Nashar SeedStartup Saeed Arida NuVu Studios Samer Abdin Istikana Samer El Sahn Tahrir2 Sami Shalabi Google Omar Christidis ArabNet Sami Tueni Telenhar (Naharnet) PowerME Mobile/Digime FZ LLC (ihjoz) Omar Sati DASH Ventures Samia Bahsoun S2 Associates International Omar Tahboub Bayt.com Samir Abdelkarim ANIMA Investment Network Ossama Hassanein TechWadi Samy Boukaila BKL Industries Pankaj Paul The Wharton School, University of Pennsylvania Slim Othmani NC-Rouiba Reem Bou Abdallah Middle East Ventures Partners Walid Faza Wamda Shant Oknayan Google Rand Hindi Snips Walid Bakr Abraaj Capital Shareef Batata Silatech Ramez Mohamed Flat6Labs Wael Fakharany Google Sebastien Dagault ANIMA Investment Network Philippe Dagher CashUnited Thomas Saunders Rissman Hendricks & Oliverio LLP Sara Daniel Endeavor Lebanon Patrick Forbes Forbes Associate Thanaa Al Khasawneh Mowgli Foundation Sonny Vu Mist Wearables Walid Hanna Middle East Ventures Partners Walid Zayed Financial Labs Yahia Bouabdellaoui IAV Hassan II Yasmin Hasan Bedaya Qatar 11
  13. 13. 2013 Launch Events Qatar – In collaboration with Enterprise Qatar - Al Fikra Competition 12
  14. 14. Jordan - In collaboration with Oasis 500 13
  15. 15. Photos 2012: Abu Dhabi – Dubai 14
  16. 16. 15
  17. 17. Corporate Entrepreneurship Responsibility By Fadi Ghandour, January 21, 2013 It is a matter of fact that chronic poverty and unemployment have long been the twin hallmarks of most Arab economies. While poverty aficts between 30 to 40% of the populations of non-oil producing countries, unemployment is denying legions of Arab youth a dignied and productive life. It seems evident, then, that unless innovative and bold solutions are deployed in the ght against these two problems—indeed in the struggle for our societies’ socio-economic progress--they will haunt future generations, much like they have harassed and demoralized past ones. Now that the Arab world is contemplating a transformative leap, we, in the private sector, must seize the moment, recognize our vital role in the development of our region, tap into our huge reservoir of knowledge and experience and put vision and resources in action. The private sector is up to the challenge. Long before 2011 turned into a crossroads, we had begun to embrace our civic responsibilities towards the wider community and understand the interests that link our bottom-line to that of society at large. Barely a decade ago, Corporate Social Responsibility was an alien concept to most in our universe. Today, an increasing number of businesses are adopting CSR as a xture of corporate policy. CSR is clearly trending. But in addressing the myriad quandaries that continue to confound us—citizens, businesses and governments alike—none more visibly than youth unemployment and poverty, we need to build upon, even transcend, the hard work done in the name of CSR. We need concerted, collective action. We need a movement that positions the private sector at the center of efforts to deliver a decent living for our people. I put it to you that Corporate Entrepreneurship Responsibility is the movement: the method through which to lobby, mobilize and organize the private sector towards building region-wide entrepreneurship ecosystems. And these ecosystems would be the bedrock of the sector’s developmental strategies and the nexus around which new public-private partnerships would pivot. At rst glance, my proposition seems extraordinarily audacious. But consider this: The latest study of note that canvased Arab youth aspirations concluded that their highest priority is a decent wage and their greatest concern is the cost of living. And every single serious prognosis of the anemic Arab jobs market links the problem to weak educational systems, overburdened public sectors and ill-studied investments that waste rather than nurture our human capabilities. And yet, precisely because of this discouraging tableau of realities, the groundwork is all set for CER. Small and medium sized companies (SMEs) already dominate private economies, formal and otherwise, providing the most viable route for our entrepreneurial youth and representing the surest breadwinner for them. Formal SMEs in MENA boast an average 30% of all private sector employment. Add informal ones and watch the gure turn palpably more impressive. Moreover, startups in emerging countries, no less than in the United States, create the most jobs, generating wealth and unleashing talent. Jabbar and Souq Groups are a showcase of such ripple effects. When Yahoo acquired Maktoob in 2009, the creators of the Arab world’s largest on-line community went on to establish Jabbar and Souq Groups, which promptly raised $100 million and formed eight new companies. According to Samih Toukan, one of the founders of Maktoob, the Groups today employ 600, more than double that of the on-line platform. The Arab world is teeming with aspiring entrepreneurs who need nurturing, guidance, mentoring, nancing… That organizations, like MIT Enterprise Forum Pan Arab, Endeavor, Wamda, Meydan, Oasis500, Flat6Labs, Nahdet el Mahroosa, Sherkitna and Injaz, have risen in response to such needs reects the private sector’s growing awareness of the contribution it is uniquely equipped to make in facilitating a thriving entrepreneurial environment. We have everything it takes to make a real difference. My blueprint on CER highlights ten areas that require our attention: • Education • Access to Capital • Access to Knowledge - Mentorship • Access to Networks • Advocacy • Building National Databases: mapping and Indexing Entrepreneurship Ecosystem per city • Media • Intrapreneurship • Doing business with entrepreneurs • Building startup communities and spaces 16
  18. 18. The options I cite under each in the soon-to-be published blueprint are designed to trigger discussions, concentrate efforts and invite country-specic solutions. Through CER, I am calling upon the private sector to proclaim an active stake in building an inclusive future. Any individual and/or company could set up a local chapter in order to champion CER. The local chapter’s responsibilities will be to mobilize private sector actors to focus their energies on the ten areas I have outlined above. To join, interested parties can register on Wamda, which will disseminate instructions for joining local chapters. Sign up here: http://www.wamda.com/page/cer 17
  19. 19. Meet the 50 Semi-Finalists 18
  20. 20. 19
  21. 21. Startup Track Project 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 20 Coached by Avatar Information Technology Dakwak Darebni TV Ebshir Fatoosh TV Gallery AlSahrq Instabug Loomni Madfoo3atCom Povasys Raw Me ReachBox Signën Clinical Discoveries Limited Stagiaires.ma Tadreesna Taqetna The Home Page Christos Mastoras Eric Zoetmulder Lama Naseer Ihab Khalil Andreas Frändevi Naji Shakhtoura Samer Geissah Omar Al Madhi Alper Celen Tony Feghali Abraham Kamark Mohamed Tantawi Salam Yamout Reem Bou Abdallah Ibrahim Majali Eswar Mani Adriaan Bloem
  22. 22. Avatar Information Technology - Palestine @AvatarIT We provide innovative Arabic Based products and services that create impact and re ect another perspective of creativity to overcome the lack in the digital Arabic content. • • • There are more than 86.1 million Arabic users using the internet over the world, and 39.7 of them using social networks, But the Arabic content still less than 3% !. We remember about 10% of what we hear, 30% of what we read, and about 80% of what we see. All Arabic people looking for entertainment, teaching, learning and inspiring without limitations. Value Proposition • • • • • Enrich Arabic content. Entertainments without limitation. Highly targeted advertising. High Accessibility. Inspiring. Business Model Revenue stream: • Revenues from Google ads. • Revenues from purchasing our multimedia products. • Revenues from members’ subscription to our online mobile games and apps. • Revenues from design visual ads and presentations for SMEs. • Revenues from advertising on Littlie entrepreneur comics’ magazine. • Revenues from consultancy. Scalability The multimedia and games business is a scalable business where the market size of animation and games reached 1 billion USD at the end of 2011 in the Arabic region, also the number of Arabic internet user’s increase rapidly every year by 70%. Management Team Target Market Target market: • Regional market. Target customers: • • • • • Arabic Speakers who use the internet (86.1 million). SMEs in Arabic region. Arabic TV channels. Arabic Education institutions. NGO institutions. Existing clients: • • • • Arabic YouTube users. NGO institutions (UNESCO, SWCFTA). Arabic TV channels (Al Kettab Channel, Palestine Channel). Arabic Education institutions (Beer Zait University). Market Share Our previous year total sales was 59300.85$ with 3.2% market share 1 Competitive Advantage We provide High Quality innovative digital products and services that meet the Arabic customers’ needs with a much cheaper overhead. Also we consider the customer’s needs in our future services and products. In addition we use the power of social distribution based on audience engagement and evaluation of the content. Also we have a good relationship with NGO institutions and long term contract with clients. Salah M. Ahmed Chairman ,CEO salah@ait.ps twitter.com/avatarit 2 Amani A. Ahmed Vice Chairman, Communications Director amani@ait.ps Funding Requirements We currently need about $252,000 initial capital investment to build a high-end and fully-equipped production unit and web-based platform with the needed equipment and human resources. 21
  23. 23. Dakwak - Jordan @dakwak Dakwak is a website translation technology allowing website owners to launch fully involvement. Management Team dakwak is a website translation and localization technology that helps businesses in going global by having up and running translated versions of their website with no technical involvement and no integration. opens an opportunity for communicating with a foreign Translated versions of the website run initially under a temporary subdomain provided by dakwak till the user con gures his DNS and makes those versions run under his own domain name. Our target market isn’t based on a geographical location, we might be now focused on MENA region, US, and Europe. But we’re de nitely keen on taking the world, one bite at a time. Once the translated website is running under your own domain name, translated pages will start being indexed in search engines making your website visible to people searching in their native language. Our target market is businesses with global products, and local businesses where their location consists of a bilingual/ multilingual communities. Value Proposition We provide businesses with the solution to launch their multilingual websites with no technical involvement, no Allowing companies of all sizes, startups or enterprises, to launch their translated websites with no headache. Business Model 1 Waheed Barghouthi CEO & Founder waheed@dakwak.com @Waheedi 2 Hani Morrar Business Development Specialist hani@dakwak.com @ Hanimorrar Subscription based model: websites subscribe to a monthly plan in return for serving their translated websites and for access on dakwak’s platform. Target Market Clients: Aramex.com, Shopandship.com, Busytrade.com Market Share The translation market is huge and estimated in USD 33 billions as of 2012, whereas website translation is estimated at USD 3 billion. We have acquired approximately USD 20,000 of that market. Competitive Advantage At this stage, our competition is segmented into two sections. • Plans: Startup 9$/Month, Business 50$/Month, Premium 150$/Month in addition to customized enterprise plans. 079/5512892 Plan choice is determined by a number of factors, mainly the number of pageviews expected to be served on the translated website. • Direct competition; competitors providing a similar technology. And those are limited to Smartling of the US and a new startup in Hungary called Easyling. Smartling is of similar technology with focus on Enterprise accounts and not open for public sign ups. As were Easyling are still in early development stages of their product Indirect competition; such will be translation houses and web development Professional Translation Service: We have partnered with professional translation providers of which they translate our clients’ content and we get commission on those jobs. Scalability 22 Funding Requirements We are currently looking at closing a $400,000 round, $100,000 have been raised and $100,000 committed. In a world running towards a globalized economy, every business is looking towards the cloud, getting to the cloud Revenue: $900 of monthly recurring revenue from 15 clients, and $12,000 from professional services since the launch in November 2012.
  24. 24. Darebni TV - Jordan @darebnitv Darebni TV is an online vocational training portal delivering technical training content and life skills in Arabic for the Arab countries. Darebni TV is an online vocational training portal delivering technical training content and life skills in Arabic for the Arab market. DTV content is composed of online videos, exercise les, and projects, organized and delivered through its web site www.darebnitv.com. Our target is to deliver quality content & reach the vast majority of Arab countries. Value Proposition unemployment in the world, recorded at over 25 percent, around 80 million people. A Major contributor to this problem is the lack of proper non-university based education & vocational training to bridge the gap between academia & market place. We aim to address this problem by empowering our customers with both employability and work readiness skills in a span of few weeks. Our unique value proposition is: in probability of employability. Business Model Our source of revenue is from individuals & groups subscriptions to Darebni TV. We developed the following sales channels to reach our target customers: • Distributors • Resellers • Ambassadors: They are students branded as Darebni TV sales to sell their colleagues. • Retail shops: We created scratch cards to be displayed in retail shops. • Online Payment gateways & cash on delivery. Scalability Target Market Management Team We target the Arab countries and we subdivided it into three major categories: • Individual users • Organizations and Groups (e.g., Zarka, PUST & ISRA universities) • Third party such as special video training development for a speci c company. Market Share In less than 8 months we increased our sales from US$ 27,000 to US$ 900,000,which is an excellent indicator of what can be achieved. Competitive Advantage Currently we don’t have a direct competition addressing our positioning, our strength comes from the fact that we are the roller areas, Arabic language, tested and used training content, and our customers can get accredited certi cate 1 training centers & English language online training providers. Founder & CEO Marwan@darebnitv.com @DarebniTV Funding Requirements We are raising US$ 3 million fund to accelerate our growth, reach full potential and to expand marketing, operations, markets, content & platform for a period of two years. Marwan Ziadat 2 Omar al Azzeh Business Development Manager development@daebnitv.com @DarebniTV 3 Waleed Al Baddad Product Manager Training@darebnitv.com @DarebniTV Currently Youth unemployment in the Arab world around 80 million people, This large number will continue to grow over the coming years to reach 100 Million people in 2020. 23
  25. 25. Ebshir.com - Jordan @Ebshircars Virtual auto dealer with the biggest cars directory in the region, to nd your dream car in less than 10 minutes with a complete set of added services. Management Team Ebshir created a one-stop-shop where you can nd your dream car packed with great added values through building huge vehicles directory where customer can nd the dream car of his own in less than 10 minutes. instead of spending days and days trying to nd a car that may suits his needs, and this is not the end of the story, Ebshir will help you in nding the fastest loan with the lowest interest rate, bring you the best deal with the lowest price available, and all services you can think about through the process of buying a car. Target Market Value Proposition Market Share money) it takes, on the other hand Ebshir solved the pain of selling cars too, the low exposure to customers, high cost of sales and uncertainty of market trends, turned it to tough business Business Model 1 Ala’a Manasra CEO Alaa.manasra@hotmail.com @ alaamanasra Ebshir business model is commission based mainly. We get our commission for each car sold through us from dealer, bank, insurance company, customer, and any other party Ebshir deals with. In average Ebshir gets 4-6 % of vehicles’ price, which we didn’t buy in the rst place. Scalability 2 Hussam Hammo CPO Hhammo@gmail.com @ hussamhammo 3 Mohammad Hawamdeh CFO Mohammad@ebshir.com 24 Ebshir model is scalable beyond the rules; all people with all deferential factors (age, sex, nationality, income, etc.) buy cars. So there will be no cultural, economical or environmental factors prevents Ebshir to expand to other MENA region countries. We are focusing on the free zones of MENA region (i.e. Zarqa free zone - Jordan, AL Aweer –Dubai, Port Said Egypt). MENA free zones are considered as a bridge all manufacturers cross. Ebshir launched year ago in the 3rd most important vehicles hub in the region, The Zarqa free zone, agreements with Hyundai & KIA in the free zone were signed, and 750 agreements with auto dealers were signed too. Ebshir is the rst mover in the market, share is 100% till others start using this business model, and its an advantage Ebshir aware about d . Competitive Advantage Existing competitors currently address only one or two aspects of Ebshir’s value proposition. Unlike online directories, we operate on the ground, providing customer service, human interaction, the widest selection, the accurate listing and the added value services. Funding Requirements We have already invested $65K and raising $220K; the funds will be used to nance marketing and branding, product development and the auction system of the Free zone. In worst case scenario projections funds will last for 18 months.
  26. 26. FatoooshTV - Jordan @FatoooshTV Fatooosh is video on demand platform where you can watch your favorite shows and movies anytime, anywhere. FatoooshTV is social video platform that localize video Scalability video content speci cally tailored for Arabic audiences in multiple screens. Management Team It is online business and Internet does not have boundaries, we are planning to make a global version from Fatooosh where the application change UI, content, shows and categories based on user location. It allows users to seamlessly follow their favorite videos via desktop computers, tablets, mobile phones or Smart TVs; it is personalizing the web content in a way that makes it family friendly. In the other hand we give the opportunity for content producers to bene t from FatoooshTV by sharing premium ads and subscription revenue with them. Value Proposition We notice that Arab users consume a lot of time watching videos on Internet but you don’t see Arabic initiative that • • • • Collect the best Arabic shows and video in one place and make it available to watch on mobiles, tablets, computers and smart TVs. Videos in FatoooshTV go through ltering process to ensure quality of content that is suitable with all family members. Solve a stressful problem for parents who are concerned about the quality of the content that their children may be exposed using the kids version from FatoooshTV and parent control feature. Help publishers to make more revenue using our platform and accomplish more exposure. Business Model • Freemium content that being served with ads In this technique we make money from companies that want to advertise in Fatooosh to target the local users with special interest. • Paid exclusive content. to them premium services and content giving the ability for content producers to sell their videos over Fatooosh with revenue share model. Target Market Currently we are targeting the MENA region; most of our users are youth 60% of them from KSA. Market Share The size of market in dollar is almost 130M, by 2014 we expect to reach 2% from the market size, with operator cooperation that have big share we expect to reach 5% to 10% of market share exactly after applying operator billing services. Competitive Advantage FatoooshTV is using multiple screen technology; it is available to watch on your mobile, tablet, computer and smart TV, the user can make a pro le with all his data is synced between all platforms e.g. if you are watching a video on your mobile and came to home you can continue watching it from your large screen TV or your computer Also it keeps you updated with latest videos from your favorite show using push noti cation feature on your mobile. Content in FatoooshTV is overseen to ensure quality of videos that appropriate all the family; also there is a special version of FatoooshTV for kids, where the parent can control what their children can see. The business model in FatoooshTV is an advantage; we share revenue with content providers and give them the bigger cut from the pro t on their show. Funding Requirements Amount of fund required for FatoooshTV in the year 2013 is 400,000 dollar 50% of it for marketing and content. we expect to start making revenue after 6 months from now. 1 Ahmad Barqawi 5 CEO ab@iaraby.com @Barqawi88 2 Masoud Al Helou CFO mh@iaraby.com @RaqamWa6ani 3 Nidal Hanoun CTO nh@iaraby.com @nidal_saed 6 Rashid Al Shoubaki HR Manager rs@iaraby.com @rShobaki1988 Yousef Abu Samak Business Development Manager ys@iaraby.com @yousef_abusamak 4 Khalil Amro Marketing Manager ka@iaraby.com 25
  27. 27. Gallery AlSharq - Jordan @sharqimages Gallery AlSharq is a provider of exclusive oriental and Middle Eastern stock photography, images and digital content segmented into multiple, unique categories sourced from across the region. Management Team Gallery AlSharq l.l.c. is a provider of exclusive high quality oriental and middle eastern stock photography and digital content, and editorials. This includes thousands of images (segmented into multiple, unique categories) that have been sourced from reputable photographers from across the region. Value Proposition Finding images with identity relevant to our region is a time consuming and painful process for the creative people in the advertising eld. We are here to lessen this pain and save needs and well presented identity at reasonable prices by collaborating with experienced photographers and content developers across the region, supervised by trained eyes of creative directors who have worked in the advertising business for over two decades. Business Model 1 Riham Mahafzah Founder & CEO riham@galleryalsharq.com @rihammahafzah 2 Joey Habash Marketing & Business Development joey@adpro.jo @JOEYHABASH 3 Imad Barakat Software Development Manager i.barakat@galleryalsharq.com @imad.Albarakat We will be making money through clear de ned revenue streams as: • • • Subscription Fees Pay as you go/ Sales per download Mobile Push Messages Scalability Gallery AlSharq strives to build our reputation through a 5 year development model: Year 1: Conceptual Images, illustrations, audio content. Year 2+3: Providers of Digital Media Content through: Editorials. Year 4+5: GO GLOBAL CONTENT... Going global gradually covering the needs of non-Arab oriental countries starting Turkey, Pakistan, Iran, Indonesia... etc. 26 Target Market We de ne our market segment as the oriental media services in the stock photography industry. This oriental segment hasn’t been fully covered nor supported for several years. A typical client will be an ad agency who will utilize our products (photographs) to generate and develop creative collaterals for it’s respective clients. Other targets include production houses, print houses, tv stations, print media, regional websites, and telecom operators in the MENA region. Market Share Gallery AlSharq is competing in the oriental niche of the stock photography and digital content industry. In 2010, on a global level, this market was estimated to be worth $20 billion according to “rising.blackstar.com”. Our content is directly related to the growth of the advertising sector in the Middle East, which witnessed a growth of 4% in 2011 and revenues totaling $14.3 billion according to the Pan Arab Research Center. Competitive Advantage Gallery AlSharq competes directly with regional image banks. Our content is unique because it is developed speci cally for the Arab World (keeping in mind the usage needs of customers). All available content goes through a thorough quality ltering process in order to assure a high standard of quality. The purchasing process through the website is simple and swift (compared to our direct competitors). The content is priced reasonably, both in terms of quality of content and the expensive content of our competitors. Funding Requirements We seek $250,000 of additional equity, which will enable us to develop a comprehensive image database, illustrations, audio, video, and editorial library. Based on our projections, we plan to start repaying our investors with dividends in 2015.
  28. 28. Instabug - Egypt @instabug applications, starting with a revolutionary in-app feedback mechanism. Due to the huge rise in the mobile apps market, the bar of the app quality has been set too high, so developers needed to invest more money in beta testing their apps to make sure it’s high quality, and to get the users feedback before releasing their app to avoid bad reviews in the app stores. Target Market We help by providing a platform that allows tester to report their bugs instantly for developer to create better apps. Mobile application developers globally whom are 400,000 developers that developed more than 2 million mobile applications all four major Smartphone platforms, increasing with a rate of 360,000 applications each year. Budget spent on building these applications is 4.3 Billion dollar each year including a dedicated budget of 350 million dollars only for Value Proposition Management Team stores. For users, we make it super easy to send their feedback, by just shaking the device, to get our feedback form with a screenshot of the app at the moment of shaking the device to annotate it to clearly explain their point. Also users won’t need to write any of the device details or the steps to reproduce the error, as we automatically extract these details and send them on their behalf with each feedback sent. For developers, we provide a detailed report for each feedback sent including; the device model, OS version, memory and storage usage, as well as the Wi-Fi and carrier and the user’s location. Business Model number of apps, and feedbacks, and additional special features such as integration with bug tracking tools and customizable feedback form design. Scalability We target all mobile app developers, which is a rapidly growing market. We also support all mobile platforms, which in total have more than 2 million apps hosted right now. Market Share We released our beta version on the 15th of September with 25 developers signed up on our platform, now we are over 120 developer using our platform with over 350 feedback sent. Most of these developers are located in Egypt, but some are from other countries such as: Dubai, Jordan, USA, and Germany. Competitive Advantage Our main advantage is our Feedback form, which is integrated in any application with adding only one line of code and enables a seamless user experience for testers while submitting feedback from the app itself, also developers will be noti ed instantly with the testers’ feedback including all the information needed about this feedback; device OS, network status, and even crash reports. Funding Requirements 1 Moataz Soliman CEO msoliman@instabug.io @msoliman3890 2 Omar Gabr CFO ogabr@ instabug.io @OKGabr $150,000 to maintain the business during the rst year (until the breakeven point) divided into salaries, PR, advertising, promotions, conferences expenses, hosting, furniture, and equipment No current revenue but expecting $111,772 in the rst year. Also our backend is based on HMVC architecture using CodeIgniter framework, which is known to be a very scalable PHP framework. 27
  29. 29. Loomni - Lebanon @loomni Loomni is the easiest online self-serve advertising product on the web, allowing anyone, to start advertising anything within minutes. Management Team Loomni is the easiest online self-serve advertising product on the web, allowing anyone, particularly the long tail of small & medium businesses (those with basic or no experience in online advertising) to start advertising online within minutes. Loomni ads consist of a simple picture+text format , eliminating the need for web designers, or marketing experts and are automatically adjusted to t any device (desktop, mobile and tablets), reaching users online and on the go. Value Proposition Loomni addresses a ubiquitous problem. Advertisers (SMBs) not able to advertise through agencies because of budget constraints, or intimidated by the complexities of online advertising (mainly google adwords) or limited by performance of Facebook ads. Loomni’s simple solution is Target Market Our go-to-market strategy involves launching in the Arab world rst given our deep expertise of this region, and quickly expanding it to the USA and major emerging counties around the world with fast growing online ad spend market. Market Share share data in this region. There isn”t a market share report for online spend in Arabia. Sadly. Competitive Advantage self-service online ad products, dominated essentially by any screen, eliminating need to create banners customized for each device and screen. Among many unique and innovative features implemented, Loomni allows to advertise website, targeting hence all the classi eds market. 1 Nagi Salloum Founder & CEO nagi@loomni.com @nagisalloum 2 Monther Abu Shaikh Co-founder & CTO moski@loomni.com @moski_doski simplicity Loomni delivers on, crucial to attract the SMBs into online advertising, none employ the commission model that rewards agencies and other partners, none allows to the same ad to be served automatically on any device or screen. Business Model Funding Requirements Loomni makes money by charging advertisers a cost per click (CPC) when users click on each Loomni ad. We share the revenue with publishers to encourage them to display Loomni ads on their webpages. Scalability 3 Karen Matzke Digital content/community manager karen@loomni.com @kleeneschwesta 28 We’re partnering with ad networks to scable Loomni globally, incentivizing agencies via commissions, distributing Loomni Vouchers through partnerships to encourage trial, and getting free publicity with our loomni logo signature in each ad. Total of $300K for 12 months to hire additional team other misc fees (travel..)
  30. 30. Madfoo3atCom - Jordan @Madfoo3atCom Madfoo3atCom is a complete online, real-time bill presentation and payment system (EBPP); which enables customers to inquire about and pay their bills anytime, anywhere. Madfoo3atcom “eWay2Pay” is a Jordanian L.L.C. company established in 2011 with partnership and support from Oasis500 (Funded by King Abdullah II Fund for development) and with strategic shareholders from Jordan and GCC. Madfoo3atCom provides a centralized electronic bill presentation and payment (EBPP) services to the local market in Jordan and the MENA region; it connects banks with billers to facilitate on-line real-time secure bill inquiry and payment services through electronic banking channels anytime and anywhere. Management Team Target Market In the rst phase, we are targeting the Jordanian market; then we will target the MENA region. We are targeting large-to-medium billers; example: utility (Water, Electricity), telecom (Zain, Orange…), e-government, education (universities and schools), airlines (royal Jordanian), etc... Market Share Value Proposition Year 1: estimation is %1 of Jordanian market (about 140K USD); year 5 estimation is 35% of Jordanian market (9 million USD of revenue) We have a problem of cash payments domination in Competitive Advantage to the customers and billers/merchants. So we provide and e-payment services to banks and billers to enable customers to inquire and pay their payments on-line, realtime, anytime, and anywhere. In many MENA countries, current competitors are the traditional cash collection branches, along with the low penetration of credit cards (less than 5%). With such great potential, Madfoo3atcom will lead to reduction of the cost of services to all parties: billers, banks and consumers, and contributing to a greener environment Our main advantages are that we are providing on-line real-time 24 x 7 bills inquiry and payments services through banks’ e-Channels that eliminate the need for cash handling, so no need to wait in long queues, and no need to waste traditional cash payments. houses. Business Model Funding Requirements The customer will have this service free, and the banks will not pay any charges for using the system. Therefore, for each transaction that passes through our gateway, we will charge the biller a certain xed fee based on the arrangement made with the biller; and this fee is shared with the banks. Madfoo3atCom is anticipating a nancial support of $1M over 2 years: Fixed Assets $300,000 Payroll $400,000 Marketing & Business development - MENA $200,000 Annual Rent $60,000 Administrative Expenses $40,000 1 Scalability Marwan Ziadat Founder & CEO Marwan@darebnitv.com @DarebniTV 2 Omar al Azzeh Business Development Manager development@daebnitv.com @DarebniTV 3 Waleed Al Baddad Product Manager Training@darebnitv.com @DarebniTV Madfoo3atCom built its electronic payment gateway scalable for the MENA region, as most countries lacks this kind of service, so the ability to expand is one of our main goals. 29
  31. 31. POVASYS - United Arab Emirates Introducing POVASYS– the revolutionarydigital customer loyalty programinfusedwith smart features -Servicing the SMEs of the region. Management Team POVASYS enables SMEs to run their own customer loyalty program to reward and retain existing customers, and attract new ones, in a SIMPLE and AFFORDABLE manner, through the leverage of social media and other powerful features of the digital platform. Businesses can easily, by subscribing to the platform, customize their loyalty program the best way they see t to better serve their customers. A business can be up and running with their own loyalty program in a matter of hours. Value Proposition support services like customer loyalty programs and data analytics. POVASYS enables SMEs to launch and maintain their own digital loyalty program (no cards, but through smartphones and online), reward existing customers, and attract new ones through features including social media integration, referrals, gifting and more. It also enables SMEs to collaborate together and exchange customers, as well as allowtheir customers to make donations. Last but not least, it provides management with a powerful live dashboard with important statistics about their customers. 1 Mustafa Sadek Founder & Chief Philosopher Mustafa@povasys.com @mkedas 2 Nehme Boghdadi Technology Wizard nehme@povasys.com 3 Saima Khan Business Ambassador Saima.khan@povasys.com 4 Salam Saadeh Fairy Godmother salam@povasys.com @sisaadeh 30 Business Model POVASYS provides the platform as a service (SaaS). SMEs are charged a monthly subscription fee, based on how many locations they have. Other revenue streams include additional charges for targeted email campaigns and highlighting a business on the platform. Scalability Being an online service with no special equipment to install any business anywhere can sign up to POVASYS through sales and marketing teams and partners (re-sellers) within the region and beyond. Target Market We are targeting SMEs in MENA, with initial focus on UAEand e-commerce companies. There are 550,000 SMEs in KSA, 175,000 SMEs in UAE (95,000 SMEs in Dubai alone). Some of our clients include Zen Yoga, Boom & Mellow, Kitch Cupcakes, Big on Children. Market Share Conservatively, we assumedthat we willsign in 1000 SMEs by year 5, 1.67% of total number of trade and service SMEs in Dubai Alone Competitive Advantage POVASYS provides its business partners with a low cost loyalty platform, giving them full control over their program, customizable to their needs in real time. It enablesbusinesses to track the loyalty of their customers across geographies through the use of a powerful dashboard (providing real-time data analytics). The platform integrates with social media, enhancing the customer engagement experience, in a card-less digital format.Our closest competitors are card-based programs, lacking customer engagement and customization. Funding Requirements We are looking to raise $500K in the rst stage that will go mainly towards aggressively hiring sales people on the ground, development and marketing
  32. 32. Raw ME - Qatar @Raw_ME_Qatar Eat healthy, feel better, live longer. Launched in 2012 by Layla Al-Dorani, RawME is the rst 100% raw, vegan, ‘fast health food’ company in the Combining fresh natural ingredients, each order is including juices, wraps, salads, desserts and more. RawME helps customers get the most out of life, whether in-store or on-the-go. RawME is also committed to preserving the environment and practices eco-friendly measures from utilizing recyclable packaging to composting waste. Value Proposition In response to the growing need for healthier lifestyle, RawME was born out of a vision to make healthy consumption accessible and desirable. While most of us are aware that eating fruits & vegetables are important for a healthy diet, current trends are alarming. Fruits and vegetable consumption is declining, obesity is on the rise, over 30% increase in the last 10 years, and many consumers are replacing fresh whole foods with highcalorie processed food. At the moment, 75% of the Qatari population is obese and 1 out of 5 are diabetic. Business Model RawME sources from local and when available organic farms to wash, cut, blend, squeeze, juice, dehydrate, package and bottle without adding any additives, preservatives, and selling super healthy all natural cold pressed bottled juices, personalized salad bowls & wraps with over 30 options of fresh vegetables, fruits, nuts & dressings, packaged dehydrated snacks (etc: vegetable chips, granola bars), sugar/ gluten/ dairy free unbaked desserts. This will be available through online, retail, and other outlet sales. Target Market Management Team RawME targets the growing health-conscious consumers community between the ages of 23-50 in the MENA region. RawME supplied juices to the Qatar Development Bank on National Sports Day. We also have over 100 individual clients on the waiting list between Dec’12-Jan’13. Market Share RawME is part of a $5.3 billion Wellness & Health industry. Since is a startup, it’s too early to identify it’s market share. Competitive Advantage RawME is the only company in Qatar supplying wholesale locally produced fresh pressed juices RawME is the rst company in the Middle East focusing on raw nutrition RawME has already created a network of potential clients including entities from the corporate, governmental and the service sector across Qatar RawME will be the rst fresh cold juice supplier applying High Pressure Processing (HPP) that maintains the highest nutrition values in the juice Funding Requirements RawME is looking for an investment size of QAR 8 million riyal total. Most of the money will be invested in factory & heavy equipment costs, QR5 million riyal for 2013, QR3 million over the 2014-2016. 1 Layla Al-Dorani Founder/CEO layla@raw-me.com @Raw_ME_Qatar 2 Gabe Glennon General Manager gglennon@asu.edu @Raw_ME_Qatar Scalability RawME is in the process of supplying juices to companies, schools, hotels and open retail outlets in military bases, universities, hospitals, and the airport.RawME is aiming at 31
  33. 33. Reachbox - Egypt @reachbox The First Email Marketing Website Globally Adopting Pay-Only-For-What-You-Use Concept, No subscription fees. Management Team when trying to reach all their customer base over digital communication channels (Email, SMS and Social Media) with a uni ed message. Reachbox is an all-in-one web-based solution for business people that is provided on a “Pay only for what organizations to help them manage their marketing/sales online communications at low cost. It fully utilizes the above channels in once place. Value Proposition 2 Samer Mady Founder / Commercial Manager samer@reachbox.net http://twitter.com/samermady 1 Business People normally : Hire a web design agency to design their email shots Send email shots through third-parties Send SMS through third parties Manually update social media pages All the above are : Costly Untracked, no or primitive report Non managed : scheduling and campaign activities Services are not uni ed in one application Involves multiple contact lists • Hamza Moawad Technical Manager / Product Owner hamza@reachbox.net http://twitter.com/HamzaMoawad 3 Wessam Refaat Senior Web Developer wessam@reachbox.net http://twitter.com/WessamMRefaat 4 Dina El Khatib Senior Web Designer / UI Developer dina@reachbox.net http://twitter.com/dina_elkhatib 32 • • “Paying only for what you use” model, no subscription fees Full Arabic Support, templates. SMS and Email sending features in one portal Business Model monthly subscription. Unlike all other email marketing tools, our client will pay only for the number of emails sent and SMS credit charged. This way, it is very easy to convince a client to try our application for free, and then turn him into to a paying customer. Scalability Simply : Sending more emails, and more SMS Further potential streams : Reseller program Customized email templates Survey Applications Basic CRM E-Marketing Packages : Google AdWords campaign management, Facebook professional page design and custom tab. Target Market Arabic countries, EGYPT through GULF moving to the rest of MENA countries. Our client is anyone who needs to communicate with > 100 contacts regularly. Current Customers : Delta Press, Eshtereely, Mena Investment, IGI, AMP, AquaPark, So tel Cecil Alexandria. Market Share We are an early stage startup, our actual customers generating revenues are about 20 customers generating 2000 USD / month Competitive Advantage • • • • “Paying only for what you use” selling model, no subscription fees. This is our main competitive advantage Arabic HTML email templates, no one does this Customer Support for Arabic speaking users SMS sending along with email sending in one portal (only one competitor worldwide); Single contact list for all communication activities ( SMS & Email ) Funding Requirements A 6-month plan 100,000 Google AdWords advertising Creative artwork for marketing material 50,000 Expansion of production team 25,000 Sales and customer support team 25,000 USD Expansion of servers infrastructure As an early startup, actual revenue is 10,000EGP / month
  34. 34. Signën Clinical Discoveries LTD - Egypt @ signen_news The project is simply natural pharmacy with advanced natural health preparations: 1. Based on feedback from Egyptian Universities 2. Extract these herbs 3. Formulate them into nal products (Raw for other manufacturers and nal product for consumer) 4. We promote our products to physicians and direct consumers according to product technicality and country regulations 5. Examples for our products A. Hyzalu Cream: This cream is composed of Management Team Scalability 1.To have 5 sales outlets covering Egypt 2. MENA region representative/agents 3.Opening 2000 m2 industrial facility 4.Agricultural elds upto 40 acres smoothing and whitening heels, knees and black joints 5.Solving logistics to open Europe & North America opportunities Value Proposition Target Market In Middle East and North Africa we import several herbal products. We do intend to cover this need from our national • medical or cosmetic applications. • In Egypt we have a lot of research institutes with detailed experience in extracting and developing natural products. We intend to utilize this research output. Market Share During 2012, MENA total market size of herbal and traditional products is 365.1 Million USD. Egypt is representing 6% of this market. MENA marketing is expected to reach 404.3 Million USD during 2014. Currently we are marketing in Egypt. During 2013 we intend to start sales channels in Libya, Oman and Yemen. In the being we have 1000 clients During 2014 we plan to solve logistical issues in KSA and other Gulf countries. We are in launching phase, however our current share is 60 000 US Dollars Competitive Advantage Business Model Funding Requirements We sell our products directly to clients through one sales outlet which is Dr Ameen pharmacy or through our partnership with Aramex. Mohamed Ameen ABDEL-MAJID Executive Manager dr.ameen@signen.org @ Signen_news dedicated with science based products. We do online advertisement and some TV ads. 1 Current Capital is 250 000 USD by end of 2013. The intended capital is 1 Million USD by 2017. 2 Sally Atia Research physician dr.sallyatia@yahoo.co.uk 3 Dina Ameen ABDEL-MAJID Head of Lab and QC dodo_abdulmajid@yahoo.com Money is collected by direct cash collection from the pharmacy, Aramex or Bank transfer for International orders. 3 Lameen Ameen ABDEL-MAJID Head of Finance lameesameen@yahoo.com 33
  35. 35. Stagiaires.ma - Morocco @stagiaresma The rst specialized website linking interns (students) to managers in Morocco. Management Team users: Students: To make them nd a good internship easily while comparing all the propositions published on the website. Managers:-to publish ads, to select and sort out applications, organize interviews and choose the best pro les. Schools: To follow their students and help them nd internships, and give information about their programs Advertisers: Get students targeted by the announcer’s advertising. Value Proposition For managers: Scalability It is a hybrid business model can be duplicated in any other country Managers can subscribe to premium version in two ways: online payment, by cheque. Students have an easier way to pay the premium pack: SMS payment or online payment. Target Market Morocco is our pilot market, we launch other local versions for MENA , Nigeria, Senegal, Ivory coast and EU: France and Spain. Market Share To be independent: Managers can have access to interns without getting in touch with HR departments . To save time: The website sets tools which help managers to handle all the search process (Ads, select, interview…) Youssef El HAMMAL Competitive Advantage To save money: The basic version is free and opened to the public -The technology used in our website: Innovative functions to make a bridge between interns and managers. Business Model 1 We are the only website specialized in that domain in Morocco , we got over 18000 subscribed students in only ve months. (2300 managers) Partnerships signed with schools and Governmental organizations to promote the young employability. Advertising Subscribing forms (Freemium): Communication and Human skills : The experience of the team in the Marketing and business development. 1)Basic version (free) Funding Requirements All users can subscribe freely in our website (students, managers and schools) 2)Premium version (subscription package) Having access to more functions in the website; the users have to subscribe to get the package (managers and also students and schools) 34 What is the size of investment you are looking for and over what period of time? The rst part of the project has been realized with business angel, we are looking for funds to get the right expansion easily in other countries.
  36. 36. Tadreesna - Jordan @tadreesnacom Tadreesna is an online collaborative virtual school to enhance student’s educational performance with the help of quali ed trained online tutors on demand. Tadreesna is an educational initiative to help students anywhere any time through online tutoring sessions either one –one or one to group using online conference room, increasing the collaboration between students and quali ed tutors beyond online session with supported discussion forum, private chat rooms and online exams to assess the progress of the students as the time pass with these online tutoring session. We are not limited to this vision we start to establish our educational online channel free. Value Proposition Parents need a safe online space place for their children, as this new generation is addicted on using the internet, Online tutoring is convenient way to shift the use of the internet in more useful and educated way , and allows families with busy schedules or with low scienti c degrees to nd honest reliable trained quali ed online tutors to help their children any time anywhere with reasonable prices, during this hard economic situation without paying extra money and transportation headache especially in the exam time. Business Model 1-selling hours of online tutoring sessions for students of 12, 6 hours also with private and group packages Scalability Management Team Internet connectivity has become pervasive amongst many of our key target students it’s simply part of their daily lives we have 9 million students in the MENA region using the internet. Target Market KSA – k-12 students is our target customer, in face book alone which has 3.2 M users 75% of them are students of the age 15-29 years alone. We plan to start in KSA then expand our services to other GCC. Market Share KSA families spend 70 M riyal /year on tutoring and these prices increase 15% /year we intend to reach 60% of market share in KSA. Competitive Advantage Tadreesna team is 100% female online trained quali ed tutors focusing mainly on female students as this unique feature is big advantage for all over KSA families, our prices Two people at $15 each/hour student educational life, our students are also trained to use the educational platform which is used in many universities so we are training them on using new technology at an early age. Three people at $12 each/hour Revenue: 4,900 KSA Riyal Tadreesna is looking for 240,000 $ over around 2 years. Individual tutoring, $20/hour Five people at $9 each/hour Noura Sa’d CEO nfsaad@yahoo.com @tadreesnacom Funding Requirements Four people at $10 each/hour 1 2 Nasser Saleh IT consultant nhsaleh@yahoo.com 3 Najwan Fawzi Educational supervisor Wakeup.33@hotmail.com 2-selling packages of online courses of 30 hours one time Private course 214$ Group members course 200$ 35
  37. 37. TAQETNA - Jordan @Taqetna Taqetna, the developers of the next generation of wind power, we aim to provide Management Team TAQETNA, Inc. is a Jordanian-based start-up company, providing smart renewable energy products and services; including manufacturing vertical wind turbines which (patent pending), solar systems (PV), charge controllers, and implementing small-scale projects. Also, we provide maintenance services for the installed projects. Value Proposition TAQETNA was established to help solving the huge energypain everywhere through the innovation of renewable energy systems and green solutions. In addition to eliminating the huge impact of conventional fuel sources on the environment, one of the main issues facing countries worldwide. Our main product “Reyah” is a new Vertical Axis Wind Turbine, patent registered, that generates electricity from wind power, it has some unique features for it works Target Market TAQETNA operates in Amman, Jordan. We develop the technology and assemble our products in Amman in our R&D workshop, but we target larger geographic markets locally & regionally. We target three main segments of customers as follow: • Corporate Customers (Telecom operators, farms, water pumps, remote hotels, green organizations, Nature reserves) • Consumers (Inhabitants of remote areas, environmentalists) • Organization with high dependency on uninterrupted power (Security organizations, army, hospitals) Market Share Our target is to be the dominant in the market of wind energy (regionally and globally), but so far we have only acquired & implemented two projects. Business Model The company ‘s main revenue generation streams are: 1. Direct Selling of products with competitive prices. 2. Consulting & Engineering services provided with each product. 3. Installation & Maintenance fees of the renewable energy systems. 4. Training courses and workshops registration fees. Taqetna is a green energy company that provides the best solutions and technologies in renewable energy, specially wind & solar energy. Business Development Engineer randaalbaker@taqetna.com @Randa_AlBaker 1 Competitive Advantage Akrum Hmoud Scalability commercial wind turbines manufactured globally. We have a strategic plan to expand on three levels during the next 5 years as following: 1. Locally; within the 1st year 2. Regionally; within the next 2 years 3. Globally; After the 3rd year Funding Requirements Mahmoud Shattel Executive Director shattelm@taqetna.com 2 3 Randa Al Baker Design & installation Engineer Akram@taqetna.com 36 Reyah, our core product is a vertical axis wind turbine that generates power from wind energy. Reyah has the privilege of being able to generate power at low wind speed, 3 Investment Required JOD 150,000
  38. 38. The Home Page - Egypt @The_Home_Page The Home Page is Egypt’s online furniture fair, connecting customers with furniture The Home Page is Egypt’s online furniture fair, connecting customers with furniture showrooms. The portal attracts users who want to furnish their homes giving them the chance to search/compare all products available in the market from the comfort of their homes, thus saving a huge Target Market are able to showcase unlimited number of products with a detailed description. Serving as a targeted communication channel, furniture showrooms will reach their target segment throughout the year, thus increasing brand exposure and sales. Existing clients: http://www.thehomepage.com.eg/ showrooms b) Advertisers: Home appliances, Female consumer goods, etc. Existing clients: Samsung, Veet, Value Proposition Management Team The Home Page is currently the market leader with more than 100 business clients: Market Penetration : 15% Revenue Share: NA The Home Page is a complete home furnishing and design hub; users are able to browse a wide range of products and design ideas from Egypt’s best showrooms and design Target market: Phase 1: Egypt Phase 2: MENA region Target customers: Market Share Competitive Advantage discounts and get tips &Ideas from interior designers and users. a) Users perspective: Complete design and furnishing hub, Product Diversity, Preference search capability , Accessible 24/7 , Tips and advice b) Business clients perspective: Business Model Revenue Streams: 1) Showrooms & Designers Subscriptions: Annual subscriptions from furniture showrooms and Design 1 Co-Founder & Managing Director Khaled.shaheen@clickthru.com.eg @The_Home_Page Capacity, Updating Content, Customer Insights & reporting 2 bene ts) 2) Advertising Campaigns: Banner ads and Sponsorships 3) Online sales and discount vouchers commissions Scalability The business model is built to be suitable for replication in other markets in the region. Phase 1: Egyptian market Furniture showrooms advertising spend:+10 million USD Market penetration: 15% Phase 2: MENA region Generic & Personalized Tips & Advice User Friendly experience Professional section for designers & architects Online sales Exclusive discounts Shady Barakat Co-Founder Shady.barakat@clickthru.com.eg @The_Home_Page 2) Competitive advantages vs. online competition: • Diverse product categories (Furniture showrooms and • • • • • Khaled Shaheen 3 Abdelrahim Abu Sedira Co-Founder a.abusedira@clickthru.com.eg @The_Home_Page Funding Requirements An investment of 200K USD over a period of 2 years is needed to maintain our leadership position in the market through increased communication budget for new launches and expansions. 37
  39. 39. Ideas Track Project 40 41 42 43 44 45 AlarMe Appy’s Bracelet Alerter Calories Camel Auto Rider Cool Screen Antje Klatte Jad El Boustani Samia Bahsoun Amy Farago Adel Belcaid Ramez Mohamed 47 48 49 50 51 52 53 54 55 38 Coached by Dialife Eduudle eTobb Ezzay Famissima Ferdos Folibio GuideME Hawdaj Michel Nehme Desmond Ryan Omar Sati Antoine Assaf Nicolas Rouhana Kamal Mouzawak Slim Othmani Sami Tueni Adib Choueiri
  40. 40. 56 57 58 59 60 Integreight Kactus Markoub MasterLinxx Nobel Chemist Fares Akkad Roland Daher Walid Mansour Walid Faza Novel Tjahyadi 62 63 64 65 66 67 68 69 70 71 72 Shared Smart Image Snappers Systems Sinai Clinical Discoveries Limited Touching Care Ubility Net Ultrasonographone Victup View Network Xonebee Zoomaal Abed Shaheen Ahmad Takatkah Samer Abdin Dominique Liana Russo Tarek Sadi Chady Zein Saud K. Al-Faisal Imad Khairallah Marc Dfouni Ahmad Binsha out Evangelos Lianos 39
  41. 41. AlarMe - Egypt @AlarMe_Team Alarme is the leading edge of seizure detection and alert technology .AlarMe helps the epileptics to break all barriers between him and the society. Management Team High usability Sensor that detect any unfamiliar changes in the brain signals and send it via Bluetooth to the patient’s phone to analyze these changes ”using a new Algorithms”. To predict the following seizure and tell the patient throw alert message to take a safety action “Resting or stop driving” .Also send a messages to the patient’s doctor, family and the nearest hospital to provide an aid to him. Innovation Epilepsy is commonly known as a seizure disorder. Seizures are involuntary changes in behavior, muscle control, consciousness and sensation due to abnormal electrical activity in the brain. Because epileptic seizures can occur at any time and have the potential for causing such tremendous harm. This is why it is so important to develop a reliable, easy to use device that provides a fast alert when a seizure occurs. The faster the alert is triggered, the faster action can be taken to treat the seizure and prevent serious injury or, in the most severe instances, brain damage or even death. 1 Mokhtar Ahmed CEO Mokhtar.Ahmed@studentpartner.com 2 Mahmoud Turkey Marketer mahamoud.turkey20090044@yahoo.com 3 Mohmmed Abdallah SW Developer m7md_3bdalla992@yahoo.com 4 Abdel Latif Mamdouh SW Analyst Abdullateef_mamdouh@yahoo.com https://twitter.com/um_ageek 5 Moutasem Shaban Medical Specialist Tates2007@yahoo.com 40 Stage of Development Prototype in process Business Model Our primary source of revenue is selling our product to the targeted users 1st year we prepare a prototype and test it into hospitals to get the approval from ministry of health. 2nd year we will produce 100 units as a test sample to get 3rd year we will produce 1,000 units. 4th and 5th we will expand into global markets producing 10,000 units. Target Market Our target customers are the Epileptics “ they spend $326 billion yearly”, doctors, hospitals and we share at medical sensors market ($8.3 billion yearly) and Epilepsy sensors ($232 million). Scalability AlarMe team expecting that they will publish their rst product by Jan , 2014 Accomplished Activities : • • • Marketing analysis + SWOT analysis + Competitors analysis + Survey + Questionnaires - 70% done . System Design + Functionalities de ning and design + subsystems design - 40% done. Implementation and software development - 30 %. Funding Requirements We are seeking to get $50,000 fund that will enable us to implement fully functional product, and testing it.
  42. 42. Appy’s - Lebanon @Appyschips Appy’s is a healthy and tasty snack made of naturally dehydrated crispy Lebanese apple chips, promoting for a new agro food concept in the region. The idea is to make naturally dehydrated crispy Lebanese apple chips. The main economic output of the project will then generate from the selling cost of the product. The raw apples will be provided from Lebanese farmers. Then they will be sliced and dehydrated in the factory, Management Team Target Market highest quality standards, and distributed in the local market as a beginning and in the Gulf and MENA countries at a later phase. Innovation The idea responds both to a local problematic and to a market need; The apple trade sector has faced a severe recession lately resulting in the damage of a big portion of apples and therefore in a great nancial loss for the farmers. On the other hand lots of people are drifting towards healthier eating habits. Apple chips is a healthy tasty snack introducing a new market for apples trade and therefore it is an important support for the Lebanese farmers and a great booster for the agro food industry. Stage of Development conceptual The target is Lebanon, the Gulf and MENA countries especially those with no apples. The customers are people looking for tasty and healthy snacks. Scalability We rst carried a consumer’s survey; we asked people whether they have tasted similar products and if not whether the idea was appealing to them. The replies were very encouraging. We then made apple chips prototypes with a home dehydrator and tested the product with kids,teenagers and adults and they all found it very tasty. These tests are very motivating to us although we know that we need further professional testing and market studies. Funding Requirements We will need 250 000$ for the rst year (implementation, equipment, apples, employees salaries, packaging, distribution) and 150 000$ for the second year when we will export to other countries. 1 Rabih Khalifeh Architect rabihkhalifeh@gmail.com 2 Maya Moussallem Architect mayamoussallem@gmail.com Business Model Appy’s dehydrated apple chips will be produced locally (Lebanon) using local materials (apples), therefore reducing the total processing cost. It will be distributed locally and abroad and will be displayed everywhere (Supermarkets, (original, salt, cinnamon, caramel...). 41
  43. 43. Bracelet Alerter - Jordan @ BraceletAlerter Bracelet Alerter is an electronic alerting bracelet used to help users get aware of emergencies by vibration, with the aid of a smartphone application. Management Team Bracelet Alerter is an electronic bracelet used to help people get alerted of their surroundings with the use of a smartphone application. It alerts using vibration and is especially useful in case of emergencies such as the re alarm, door bell, and alerts also when your baby is crying. The device is activated when the alarms ringing are recognized by the smartphone application. Innovation • 1.5 % of the population has a severe hearing loss, which is around 93 million people. The number is rising as the number of people over 60 increases. These people do not get alerted to alarms. • This number is expected to increase at 31% in the next 5 years due to people listening to loud music. • The deaf community is a neglected one, and we wanted be more aware of their surroundings. Target Market Target Market: Mena Region, UK, Europe, and the USA. Target Customers include: • • • • • • • Competitive Advantage Our product is controlled via Smartphone Application. The application is responsible for collecting the sounds from the surrounding environment, processing it, and then sending a signal to the device to vibrate and alert. • Our solution can be used without changing the infrastructure of the building, which is a costly installation. • Our unique feature is the ability to record the sound that you want to be noti ed to. Stage of Development 1 Anwar Almojarkesh Technical Manager Anwarm987@hotmail.com @anwarmojarkesh 2 Abdullah Lababidi Business Development a.lababidi@outlook.com 3 Amr Wanley Design Manager amrwanley prototype in process Business Model wireless solutions. Our sales channels include Safety Alarm Manufacturers, Insurance Companies, Deaf Centers, Senior Communities, and Hearing Aid Device Manufacturers. Our distribution channels include Couriers, Online Marketplaces, and our website. Our Revenue Streams include Revenue Shares, Key Partners include Safety Device Manufacturers and Deaf Unions. 42 Deaf Centers Heavy Sleepers Senior Community Hotels NGOs Insurance Companies Safety Device Manufacturers Funding Requirements We require an investment of around $50,000 for the period of 3 months, used to nalize the outer design of the product, the full app, and the website.
  44. 44. Calories - Saudi Arabia @K_Cal_ Calories is web application that calculate and track your daily nutritional intake using Middle Eastern food database in both Arabic and English languages. Calories is a web and mobile application that can, based on learning algorithms, calculate and track your daily nutritional intake and make customized suggestions. The system furthermore combines the Arabic and English languages and allows the user to share and interact with other users and friends. Scalability Innovation Management Team 3-We met the Diet centers managers and discussed their products and services that they provided, and what they Saudi Arabia is one of the most caloric consuming countries in the world (Food and Agriculture Organization of the United Nations 2011), and around 60% of Middle East population is overweight (WHO report on 2009). Currently, there is no easy-to-use weight-tracking system designed for Arabicspeaking individuals consisting of a database for Middle East dishes. Stage of Development Prototype in process 1- Online Survey for 1000 random sampled people. about what they need to monitor and track their nutritional needs. 4-We developed a prototype that is a web application (K-Cal.com) with 200 items as a database of middle east dishes. Funding Requirements We believe we need $50,000 to cover our expenses, including building the database, the web and mobile application over 6 months. Business Model Firstly, the end-user can bene t from a freemium and a premium version. The premium version will cost $30 per year and include additional features such as a weight tracking and reminder system, connecting with other apps (e.g. Nike+), tness tracking devices, email reports, and a steps calculator. Secondly, the food industry will bene t from in-app advertising to promote their products. 1 CEO Iam4pro@gmail.com @iWail 2 Salman Yamani Designer Salman@iam-pro.com @ssy3 Target Market The overweight, health concerns and Arabic speaking populating who are using the Internet and smartphones. Wail Nabeel Yar 3 Bushra Alghamdi Marketing 11Bushra11@gmail.com @11Bushra11 43
  45. 45. Camel Auto Rider - Kingdom of Saudi Arabia @CamelAutoRider Camel-Auto-Rider is the rst attempt at advancing the Arabic tradition of camel racing into the 21st century, making it a mainstream sporting event. Management Team The camel racing industry is a green eld for technological disturbance, as it is one of the few sports in the world which combine animal and technology the purpose of sports racing. Camel-Auto-Rider is a new means to make ends meet, by being the rst device to merge several modern technology solutions into devices that facilitate the full spectrum of camel racing , across the Middle Eastern region, and aims at popularizing the sport worldwide. Innovation Currently used Robot Camel Jockeys are of a primitive high cost. This does not serve the long standing tradition of camel racing in the Arab region well. Target Market Camel-Auto-Rider mainly serves camel racing professionals in the Middle-Eastern Region, as well as camel race fans worldwide through the mediums such as the internet Scalability Camel-Auto-Rider was found to be attractive among currently active camel racing professionals through a short case study. This was demonstrated through interest in new functionality added to Robot Camel Jockeys, as basic as steering, or more advanced functionality such as a live video streaming from racing camels. All of which are easily achievable by modern technology as found through research. There is ample opportunity for the improvement of technology being used in camel racing events, by applying the most modern solutions, with more functionality and at the same cost. 1 Mashhour Bedaiwi Camel-Auto-Rider Project Manager Mashhour.bedaiwi@gmail.com @mashhourb Such new features, pose new business opportunities by utilizing them as a platform for race events. This technology not only aims at providing robot camel jockeys, it also aims at better coverage of the sport through several mediums. Investment of $ 50,000 would cater to %10 of race camels for 1 year at the main racing venue in Saudi Arabia, as well as establishment of a platform for additional services. Stage of Development Prototype in process Business Model Camel-Auto-Rider will generate revenue through selling Robot Camel Jockeys, superior to the current camel jockeys at the same price or at price relatively lower to that of the current jockeys in terms of functionality. In addition, a smartphone app is involved to control the Robot Jockey, which will be sold through the relevant smartphone app stores. 44 Funding Requirements
  46. 46. Cool Screen - Egypt @Cool_Screen Cool Screen is developing architectural screens-of innovative porous blocks-as a Air Conditioning (AC). Target Market ow, through geometric articulation and natural evaporative cooling. A contemporary reinterpretation of traditional proposed product is a step towards achieving thermal comfort in hot regions, while reducing energy consumption and pollution of mechanical air conditioning (AC). Innovation The excessive use of AC, represents one of the most pressing global environmental challenges, because of its high contribution to greenhouse gas emissions, and energy peak loads, leading to electricity supply problems in developed countries, like the United Sates and parts of Southern Europe, and recurrent electricity supply disruptions in developing countries like China, India, and Egypt. Project Cool Screen aims at tackling this problem by: 1-integrating blocks). 2-Utilizing natural elements (air &water) to innovate passive cooling techniques. Stage of Development Management Team Brazil and Egypt are our rst geographical target markets, due to expected demand and cultural acceptability of our technology; other markets in hot regions to follow. Competitive Advantage While typical screens of perforated blocks are traditionally used in hot countries (like Brazil and India), currently, there is no perforated blocks speci cally designed-with the geometry and material composition-to achieve speci c environmental functions, with tested performance. Our industrial product will provide: 1-an environment friendly alternative to energy cooling techniques to achieve thermal comfort in hot zones. 3-contemporary interpretations of traditional architectural elements. Funding Requirements The initial investment size is about $50K per annum for two years of operations, to mainly cover: 1- constructing, and testing screens prototypes. 2- patenting the product. The project is supported by few international consultants, yet they are not a part of the project management team. I did not know, if I am supposed to include them in 9. 1 Omar Rabie Founder orabie@alum.mit.edu Prototype in process Business Model Note: After patenting the product, we will partner with ceramic manufacture(s) to produce and sell the product to building constructors. Our pro ts will be a percentage of the sales. On a later stage, we will move from mass production to mass customization, using 3D printed ceramic blocks; direct Supporting Consultants: • Klaus Bode (Director of BDSP Partnership Limited, Environmental Design Consultant) • Joana Carla Soares Gonçalves (AALondon& University Sao Paolo Professor) • Rosa Schiano-Phan (AALondon Professor& Passive Downdraught Evaporative Cooling Consultant) 45
  47. 47. CoolCash - Lebanon @CoolCash_Mena CoolCash is a web-based platform that aims to bridge the gap between e-waste producers (i.e. individuals or groups) and recyclers in the e-waste value chain through a simple, targeted process. Management Team CoolCash facilitates the collection of electronic waste by allowing users to earn money for their recyclables. It targets both individuals and groups such as schools, business rms and nonpro t organizations who can earn money by collecting and sending their used printers, mobile phones, laptops, and small electronics. CoolCash will also develop educational and community-related programmes to raise awareness on the environmental, health and social concerns related to the disposal of e-waste. Innovation The global e-waste recycling and reuse services market was estimated at USD 10 billion in 2012 and is expected to continue growing at an average of 13% in the coming 5 years. The MENA region has approximately 10% share of the e-waste market; i.e. USD 1 billion market in 2012. Surprisingly, e-waste management systems (including policy and regulatory frameworks), collection zones and recycling facilities are almost non-existent in the region. Social and environmental awareness among the public is still very limited. 1 Mohamad Tarhini Managing Director mohamad.tarhini@gmail.com 2 Ali Tarhini Business Developer Ali.tarhini1@gmail.com 3 Jamila Darwich Quality and Process Manager jamiladarwish@gmail.com 46 Stage of Development Prototype in process Business Model The revenue stream consists of re-selling the collected e-waste to recyclers. Main costs include that of purchased e-waste in addition to development and marketing costs. The business will remain pro table by keeping the value of sold recyclables (to e-waste recyclers) at higher levels compared to total costs. Additionally, school programs and fundraising activities could possibly support the business operation. Target Market Initially, CoolCash will start its activities in Lebanon but would soon expand to the main e-waste producers in the MENA region (i.e. Egypt, Saudi Arabia, Algeria and UAE). Competitive Advantage Competitors range from private companies to municipalities, NGOs and local communities working in the eld of waste management. However, none has a comprehensive, continuous and incentivized process for e-waste collection and recycle. CoolCash, through its simple and targeted business model (register -> collect -> ship -> cash) would process (IT infrastructure, collection points, warehouse facilities, relations with recyclers and shippers) for e-waste collection. Funding Requirements Initially, we are seeking USD 100K by June 2013 to set-up the business and commence operation in Lebanon. Initial investment would cover logistics and operation costs till end of 2013.
  48. 48. DiaLife - Algeria @_Dialife DiaLife is an award winning diabetes management platform that combines the needs of diabetic patients and their caregivers into a simple and intuitive solution. from it, including 27 million people in the MENA alone and it is increasing at an alarming rate. It is a chronic disease that is very hard to manage. DiaLife is an award-winning diabetes management solution that combines all the needs of diabetic patients and their caregivers into one simple and intuitive solution. It is a mobile and web application that really simpli es the process of managing diabetes and allows patients to lead a better and simpler life. Innovation Diabetes management is a very hard and tedious tasks. It involves keeping track of glucometer readings, managing reminders, taking medications, remembering all the dos and don’ts… A lot of things that are complicated to t in a busy lifestyle like ours. DiaLife innovatively combines all the Management Team Target Market We are targeting the MENA region, most speci cally Gulf countries that have a high smartphone/3G penetration and a high diabetes rate. Scalability In the future, we are planning to expand our services to address other chronic diseases like hypertension and chronic heart conditions. We believe eHealth and mHealth solutions have a great potential in this speci c direction. Funding Requirements We are looking for an initial investment of 70K $ that should cover the expenses of the rst year and which will be mostly development, market research and marketing costs. a new easier and more intuitive approach to manage his condition. It also allows caregivers to connect to patients and know exactly their medical status at all time. Stage of Development 1 CEO a.bounoughaz@gmail.com @A_Bounoughaz Prototype in process Business Model 2 We will generate money through a freemium model where some features of the app will be provided in exchange of a monthly subscription fee. Another possible source of revenue is the data collected by the platform, which could be very useful and insightful to healthcare manufacturers Amine Bounoughaz Amine Aboura CTO am.aboura@gmail.com @Amaboura 3 Tahar Zanouda Product Visionary zanouda@gmail.com @T_Zano plans. 4 Aymen Daoudi Lead Developer aoudiaymen@live.fr @AymenDaoudi 47
  49. 49. eduudle.com - Egypt @eduudle Eduudle.com is a ‘TripAdvisor-like’ for online courses, helping self-learners search for online learning options and compare them based on their preferences and other learners’ reviews. Management Team Our startup, eduudle.com, is developing an aggregator and search tool for online courses to allow self-learners to discover options that help them advance their technical skills and careers. Learners can lter search results based read reviews. They can also keep track of the courses they signed-up for through their ‘CourseWall.’ Revenue sources ‘pay per click.’ We’re piloting in Egypt and plan to scale internationally. Innovation The inspiration behind eduudle.com was a result of a personal pain when Bassem couldn’t decide on which app courses provided by world-class institutions including 1 Bassem Fayek Co-founder & CEO bassemrfayek@gmail.com @brfayek for free. Due to the boom in online education over the past two years, the problem is getting worse, not only for learners but also for content providers. If there were a ‘TripAdvisorlike’ for online courses, it would’ve solved the problem perfectly. Stage of Development Prototype in process 2 Zaid Marji Co-founder & Web Guru zmarji@gmail.com @zaidmarji Business Model • partner content providers (e.g. udemy.com provides 50% revenue split) Medium Term: ‘Pay per Click’ for sponsored results from online education programs as more institutions try to catch the online education wave in a region, we can create and sell our own localized content 48 Target Market Egyptians, pro cient in English with access to high speed Internet, age ranging from 15 to 30, self-learners, technology focused, i.e. early adopters – then expand internationally. Competitive Advantage Direct competition includes CourseTalk, which has a list of 370 online courses categorized by subject with 70% of the courses without a single review. We’ll have a smarter search engine with better ltration capabilities to allow learners to nd courses quicker. We’ll also focus rst on technology that every single course has at least a couple of reviews before expanding to other subjects Funding Requirements USD 200,000 as seed capital + the prize + personal nances should keep us alive for a year before we go for a Series A round.
  50. 50. eTobb - Lebanon @eTobbTweets eTobb is the rst dedicated online medical Q&A platform in the MENA region connecting users to doctors for free. eTobb is an online medical Q&A platform allowing users to ask health related questions to top doctors, for free. It enables users to get reliable and up to date information from top medical experts. Users can post questions anonymously and request second opinions on existing answers. Doctors can increase their online presence, as well as connect and interact with each other once they join eTobb’s medical expert network. Each doctor has a pro le showcasing his/her accomplishments, expertise and education. Innovation eTobb allows Arab users who search the internet for health issues and topics to get reliable and up to date information from the best source out there: the region’s medical experts. People who seek out this type of information most often do not nd what they want and if they do, the source is not always trustworthy. In addition, using eTobb will save our users time and money as they will be getting feedback on their concerns in a short period of time, all for free. Stage of Development Prototype in process Management Team Target Market What is your geographical target market? Who are your target customers? Focusing on the MENA region, our target customers are: • Individuals and caregivers who browse the internet for health topics • Young and/or tech savvy doctors Competitive Advantage We are building the largest medical experts network in the MENA region and making it accessible to the general public for their questions. We believe that reliable health information comes from specialized doctors and medical experts as opposed to potentially misleading self-diagnosis “symptom checkers”. To cater for the entire region, eTobb will be available in English, Arabic and French. Above all, we are ensuring that our platform is positioned as a premium product. Funding Requirements We are looking for an investment of $300,000 over a period of one year. 1 Paul Saber paul.saber@etobb.com @paul_saber Business Model We have several options to make money. These include targeted ads, booking appointments online (for a fee), premium subscription plans for doctors and/or users. To be able to implement these, we are currently focusing on user and doctor acquisition. 2 Sara Helou sara.helou@etobb.com @sarahelou 3 Nader Dagher nader.dagher@etobb.com @naderdagher 4 Jad Joubran jad.joubran@etobb.com @joubranjad 49
  51. 51. Ezzay - Egypt @Ezzay_Tweeting Ezzay is an online, trustworthy, one-stop, gratuitous window to knowledge in the form of rich, usable, up-to-date how-to articles, audios and videos in Arabic. Management Team Simply, Ezzay aims to provide Arabic-speaking internet users with information on daily life challenges in an easy to understand manner. We wish to build a community that wants both personal and societal growth. Besides the how-to articles and videos, our services will also include web-based seminars [webinars], sponsored competitions, downloadable motivational audio tracks. Besides the website, we’ll sell Ezzay magazines; and starting our third year, we’ll have professional workshops for both youths and adults. Innovation There’s both a quantity [Arabic is the 7th most spoken language online, yet Arabic digital content is 3% of the global online content] and quality [slow loading websites, having a forum-design which is messy and hard to navigate, and information which is shared by unknown users so its accuracy is questionable!] problem. Ezzay is a fast loading trustworthy website with a modern 1 Maha Eldeeb 5 2 Karim Abd El-Aal karim.abdelaal@a3rafezzay.com kimo27eg@gmail.com Islam Hassan Designer [music composer] islam.rizk@a3rafezzay.com eng_islam_h@hotmail.com maha.eldeeb@a3rafezzay.com maha.eldeeb@gmail.com 6 such as downloadable audio les, how-to videos, webinars that will introduce the Arab nation to its own successful scientists/poets/engineers! Ahmed El Noshokaty Stage of Development Business Developer ahmed.noshokaty@gmail.com Prototype in process Business Model 3 Mohamed Atif Web Developer mohamed.atif@a3rafezzay.com eng.mohamedatif@gmail.com 4 Mohamed Salah Web Developer mohamed.salah@a3rafezzay.com eng.mohamed.tawab@gmail.com 50 • • • • • Sponsors to our webinars Selling of Ezzay magazines that are focused on a speci c how-to topic Workshop subscription; including summer and winter camps in the workshop for youngsters User trade fairs, where users have to pay a small participation fee Advertisements on our website Target Market Four main customer groups: digital media advertisers, experts, publishing houses, web users. Geographically our early adopters are Egyptians and Saudi Arabians, till we expand to cover the MENA region. Competitive Advantage We realized the demand when we extensively surfed hundreds of Arabic websites and looked at the statistics of digital Arabic content. Face to face surveys were conducted in Cairo in colleges and sport clubs; rst to understand our future users’ online habits, later surveys introduced our idea to nd out users’ expectations. We discussed with potential digital media advertisers the possibility of sponsoring our competitions for the free marketing they will get out of it. Funding Requirements The seed investment that Ezzay requires is around 40,000 USD for user acquisition marketing and purchasing of the necessary equipment for making our Ezzay videos.
  52. 52. Famissima - Tunisia @famissima Famissima is an online plateform, all-in-one solution, specially designed to simplify family life and to meet the needs of busy parents. Famissima is a free online platform built around a social network of 2.0 parents specially designed to simplify family life. It’s all in one solution where parents meet, share experiences, exchange advices, organize family life, save and share favorite memories, discover places to go, buy goods thanks to a social shopping marketplace, nd home service professionals—all in one place. Target Market We aim the Tunisian market then expand to the MENA region. Our main target is parents connected to Internet. Competitive Advantage • Famissima is accessible from any computer or mobile to meet the needs of today’s busy parents. Innovation Family life has become increasingly unmanageable and parents are incredibly busy juggling work, school, afterschool activities, errands, household chores... Until now, there hasn’t been a comprehensive solution that is tailored to speci cally meet all the needs of today’s families. Famissima was created speci cally for busy parents who need an easy-to-use and all in one solution that helps simplify hectic family life. With Famissima at its ngertips, all family needs get done in a simple way so families are more productive and have more time to enjoy themselves. Stage of Development Management Team • The unique combination of parents community, social, and professional aspects provide ability to run web/ mobile marketing campaigns according to speci c target. The social shopping marketplace combines product sales with customer recommendations and advices to in uence purchase decisions and product choices. a comprehensive service package and a key tool for everyone. Funding Requirements We are looking for 121 000 USD to start up the business over the rst year to cover one year of operations. This includes establishment, human resources and marketing charges. 1 Co-founder and CEO Ahlem.bouchahda@gmail.com @AhlemBENTEKAYA Prototype in process Business Model Income sources are: • Annual Subscription fees (service providers and e-stores), • Targeted advertising and banners to get access to the large number of parents on Famissima, • Custom design and development fees, • Commission fees which will be calculated as a percentage from the total transaction amount. • Signing up and using Famissima will be free for individuals to encourage more parents to join. Ahlem Bouchahda-Ben Tekaya 2 Abir Maamer-Mlik Co-founder and Marketing Manager abir.maamer.mlik@gmail.com @abirmaamermlik 51

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