1. © 2015 Cognizant
© 2015 Cognizant
Delivering next generation business value powered
by analytics
Badhri Krishnamoorthy

2. © 2015 Cognizant2
Cognizant overview
*Numbers updated till Q1 2015
Founded in 1994
(CTSH, Nasdaq)
Headquarters
Teaneck, NJ
20,000 + Projects in
over 40 countries
100 + global delivery centers
217,700+ Associates
Revenue $10.26 bn in 2014
~$12.21 bn guidance for 2015
(at least 19% growth)
North America : 77.8%
Europe : 17.3%
Rest of World : 4.9%

3. © 2015 Cognizant3

4. © 2015 Cognizant4
A snapshot of disruptors capitalising on Data
Tech
Retail
Transport
BFSI
Real Estate
Media
Telecoms
Source: FT.com, HBR

5. © 2015 Cognizant5
The data deluge is forcing organizations to rethink their strategy
Today many of the enterprises are
Information
Poor
Insights
StarvedData Rich

6. © 2015 Cognizant
The rules of business are changing in the Digital world
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Proliferation of connected
devices and digital
processes
Convergence of businesses across
industries and Transformation of
business processes
Changing consumer
behaviour is transforming
businesses and driving
new business models Digital

7. © 2015 Cognizant7
Impact of Digital in our lives – “I need to be Socially active”
Past
Physical networking &
communication
Virtual Interaction

8. © 2015 Cognizant8
Impact of Digital in our lives – “It’s movie time”
Past
Visiting video library
Browsing videos
with family

9. © 2015 Cognizant9
Impact of Digital in our lives – “Stop whatever you’re doing.
We need to shop”
Past
Brick and Mortar Stores
Online shopping

10. © 2015 Cognizant10
Impact of Digital in our lives – “Get stuff done at the Bank”
Past
Waiting for bank
transaction
Convenience
Banking

11. © 2015 Cognizant11
Transformation of Business Processes
Evaluate
Options Visit Store
Check
Discount
Customer
Service
Loyalty/
Reward
Points
Make
Payments
Engagement channels interact with a combination of real-time and off-line analytics
Support across multiple
channels including digital
Engagement
programs and
rewardsProduct satisfaction
ratings
Online conversations about
product features
Product demo by
visiting the store
Price comparison
across sites and
channels
Service representatives with
specialized training tailored
to needs
Personalized
offers based on
past purchases
Similar products
displayed for cross
sell and upsell
opportunities

12. © 2015 Cognizant12
Transformation of Industry Value Chains across businesses
 Business transformation driven by
blurring of the digital and physical
worlds
 Driving highly curated and
personalized experience for
consumers across engagement
channels
 Empowering consumers through
Communities, Control & Choices
Manufacturing and Logistics
Banking and Financial Services
Retail & CPG
Consumer Services
%

13. © 2015 Cognizant13
Digital (r) evolution across the business landscape
AutonomicsHologramBOTS
Social IOT MFG 3.0
Experience and
Personalization
Knowledge
Service
Accessibility,
Convenience
Availability, Quality
and Affordability
Digital 4.0
Digital 3.0
Digital 2.0
Digital 1.0
Sensors E- ComRFIDs
POS ATMs Computers

14. © 2015 Cognizant14
Digital innovation needs a fully integrated approach
Connecting the Digital Strategy, Design, Processes and Technology
The Digital
Experience
Digital
Strategy
Capturing the
commercial
digital opportunity
Foundational
Technology
The infrastructure,
connectivity, devices and
security that bring
solutions to life
Process and
Analytics
Applications, Information
Business Analytics,
and process services
Design
Journeys, interfaces, and
Connections to create
moments of
engagements
Robust Product
Realisation
Co-Innovation
Space
Human-centered
and data-driven
insights
Accelerator
process for rapid
co-innovation

15. © 2015 Cognizant15
Emergence of Chief Data Officers:: Data to Value
Customer
behaviour
Evaluate and
enrich your data
 Enrich value of data by
integrating with other sources
 Improve the quality of data
& increase the trust
Unified approach to create
value from data
Create ‘a’ Data Driven
Organisation Culture
 Create a platform to manage
all-structures of data
 Enable Agility & Flexibility
in value delivery
 Move towards recognising data-as-an
asset
 Leveraging data in a collaborative
manner
 Embracing Next gen visualization
techniques & technologies – data
journalism, infographics, story telling

16. © 2015 Cognizant16
Embrace and Enable Decision Science
Multidisciplinary Individuals & Teams skilled to make maximum out of digital data deluge
Communication &
Visualization
Domain
Knowledge
Mathematics
& Statistics
Big Data Processing
& Management
Research &
Analysis
Innovation

17. © 2015 Cognizant17
Your playbook to success:: Transforming data to value
Next gen
information
strategy to
monetize data
Analytics
driven decision
making to bring
culture change
Data governance
and data quality
to improve
adoption
Choose right
technologies to
enable faster
time to market
Data
security to
reduce
risk
Build Agility to
aid faster
business
transformation

18. © 2015 Cognizant18
BigDecisions:: Cognizant’s analytical backbone
Business Discovery
Analytic Apps and
Data-discovery Sandbox
Business Reliability
Control on Cost, Time
and Implementation
Business Agility
Pre-built modules and
Automated Data
Integration
Powered by

19. © 2015 Cognizant19
Summary
Emergence of Digital has forced organizations to rethink
their strategy
Enterprises have started recognising the importance of
data as an asset
To succeed in this new age, embrace the new playbook
and new stakeholders
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20. © 2015 Cognizant
Badhri Krishnamoorthy
Badhrinath.Krishnamoorthy@Cognizant.com
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