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How To Fail At User Experience in 3 Steps


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At Bader Rutter, we think of user experience (UX) as design and function that puts the users first. Using specific people-centered research, design and technology techniques, UX design makes experiences useful, easy and enjoyable.

As many companies work to figure out how to apply these practices to their brands, they find themselves failing. In this infographic, Gretchen Thomas, user experience director at Bader Rutter, explores how to fail at UX in three steps.

Published in: Marketing
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