Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
SEO: Winning the Google Search Wars
Next
Download to read offline and view in fullscreen.

0

Share

Download to read offline

What's New in SEO

Download to read offline

Slides from my talk at the inaugural Digital Marketing Meetup NI on 13 April 2016 in Belfast.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

What's New in SEO

  1. 1. POLEMIC D I G I T A L @badams What’s New in SEO? 13th April 2016 Barry Adams Polemic Digital
  2. 2. POLEMIC D I G I T A L @badams Barry Adams • Doing SEO since 1998 • Founder of Polemic Digital • Senior Editor at State of Digital
  3. 3. POLEMIC D I G I T A L @badams What’s New in SEO? 1. Google AMP 2. Mobile-friendly algo boost 3. Blogger ‘nofollow’ links 4. Screaming Frog Log File Analyser 5. Website Security & SEO
  4. 4. POLEMIC D I G I T A L @badams Google AMP • Accelerated Mobile Pages
  5. 5. POLEMIC D I G I T A L @badams What are Accelerated Mobile Pages? • Stripped-down, lean versions of your normal webpages that Google will host on its own servers. • Allows your content to be shown to mobile users almost instantaneously.
  6. 6. POLEMIC D I G I T A L @badams
  7. 7. POLEMIC D I G I T A L @badams
  8. 8. POLEMIC D I G I T A L @badams
  9. 9. POLEMIC D I G I T A L @badams Google Search Console
  10. 10. POLEMIC D I G I T A L @badams Should you implement AMP? • Blog or news pages?  Yes • Product / service pages?  No • Interactive / dynamic pages?  No
  11. 11. POLEMIC D I G I T A L @badams Mobile Friendly boost in May
  12. 12. POLEMIC D I G I T A L @badams The year of mobile was 2014 Active users of web search engines:
  13. 13. POLEMIC D I G I T A L @badams Everything is Mobile First
  14. 14. POLEMIC D I G I T A L @badams Blogger Nofollow Links
  15. 15. POLEMIC D I G I T A L @badams If a blogger receives a gift…  Disclose it on the blog  Any link to the company should have a “rel=nofollow” tag Full article: http://bada.ms/bloggernofollow
  16. 16. POLEMIC D I G I T A L @badams My Opinion: “Google is now clearly redrawing the lines of how a company’s promotional efforts are allowed to influence the link graph. It seems Google interprets any promotional activity that results in links as an attempt to manipulate its search results, which begs the question what a company is actually allowed to do in Google’s eyes to boost its online profile.”
  17. 17. POLEMIC D I G I T A L @badams My Opinion: “Google is now clearly redrawing the lines of how a company’s promotional efforts are allowed to influence the link graph. It seems Google interprets any promotional activity that results in links as an attempt to manipulate its search results, which begs the question what a company is actually allowed to do in Google’s eyes to boost its online profile.”
  18. 18. POLEMIC D I G I T A L @badams
  19. 19. POLEMIC D I G I T A L @badams Screaming Frog Log File Analyser
  20. 20. POLEMIC D I G I T A L @badams Why log file analysis? • Crawl optimisation • Orphan pages • Redirect chains • Crawl traps • Pagination • Trends over time • Etc…
  21. 21. POLEMIC D I G I T A L @badams Website Security & SEO
  22. 22. POLEMIC D I G I T A L @badams Chain of events: • Thursday 7th Jan, 8 PM: Site is hacked, hacker injects malware This is detected & cleaned up by 11 PM • Monday 11th Jan, 6 AM: Google de-indexes the entire site • Tuesday 12th Jan, 11 AM: Penalty notification from Google Site is penalised for cloaked content
  23. 23. POLEMIC D I G I T A L @badams We kick up a fuss… • Thursday 14th Jan, 4 AM:
  24. 24. POLEMIC D I G I T A L @badams Lessons learned: • Site security is not optional You can’t afford it to be an after-thought • Hacked websites can lead to severe Google penalties In addition to the possible data loss & PR fall-out • Google is not perfect (duh) A hacked website can sometimes be interpreted as an attempt to spam Google
  25. 25. POLEMIC D I G I T A L @badams Thank You barry@polemicdigital.com www.polemicdigital.com @polemicdigital @badams

Slides from my talk at the inaugural Digital Marketing Meetup NI on 13 April 2016 in Belfast.

Views

Total views

1,353

On Slideshare

0

From embeds

0

Number of embeds

16

Actions

Downloads

3

Shares

0

Comments

0

Likes

0

×