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Using Controversy to Build Links #SMX

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Slides from my talk at SMX Munich in April 2019 where I spoke about using controversial content to build huge amounts of high quality links to your site. There's a specific formula for creating controversial content that attracts links and mentions, and in this talk I dive in to that formula and show examples of controversial content done right.

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Using Controversy to Build Links #SMX

  1. 1. @badams #SMX @badams #SMX Fighting to Build Links Barry Adams Polemic Digital
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  32. 32. @badams #SMX Attack an idea Based on evidence Be brave & take a stand Play fair !
  33. 33. @badams #SMX Barry Adams ➢ Doing SEO since 1998 ➢ Specialist in Technical SEO & News SEO ➢ Co-Chief Editor at StateofDigital.com ➢ Columnist for SearchEngineLand.com
  34. 34. @badams #SMX @badams #SMX ThankYou barry@polemicdigital.com www.polemicdigital.com @polemicdigital @badams

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