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The Web Is Totally and Utterly Ruined

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The web is totally and utterly ruined - and it's all our fault. Slides from my talk at the State of Digital conference in October 2018, where I spoke about the web's current state and how we as digital marketers have contributed to the malaise.

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The Web Is Totally and Utterly Ruined

  1. 1. @badams @StateofDigital @badams @StateofDigital The Web is Totally and Utterly Fucked (And it’s our fault.)
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  13. 13. @badams @StateofDigital The First Search Engines
  14. 14. @badams @StateofDigital Spam Spam Spam It didn’t take long for marketers to try and manipulate search engines by filling the meta keywords tag and putting white text on a white background.
  15. 15. @badams @StateofDigital Spam Spam Spam It didn’t take long for marketers to try and manipulate search engines by filling the meta keywords tag and putting white text on a white background.
  16. 16. @badams @StateofDigital
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  24. 24. @badams @StateofDigital Guesstimate 84% of links pass little to no value
  25. 25. @badams @StateofDigital
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  27. 27. @badams @StateofDigital
  28. 28. @badams @StateofDigital 1%
  29. 29. @badams @StateofDigital 89%
  30. 30. @badams @StateofDigital Dark Patterns
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  55. 55. @badams @StateofDigital We’re doomed!
  56. 56. @badams @StateofDigital
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  58. 58. @badams @StateofDigital Customers are precious
  59. 59. @badams @StateofDigital GTmetrix.com
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  63. 63. @badams @StateofDigital https://2017.ind.ie/ethical-design/ Ethical Design
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  66. 66. @badams @StateofDigital @badams @StateofDigital Do Better.
  67. 67. @badams @StateofDigital @badams @StateofDigital Time for drinks! barry@stateofdigital.com @badams

The web is totally and utterly ruined - and it's all our fault. Slides from my talk at the State of Digital conference in October 2018, where I spoke about the web's current state and how we as digital marketers have contributed to the malaise.

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