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The Web Is Totally and Utterly Ruined

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The web is totally and utterly ruined - and it's all our fault. Slides from my talk at the State of Digital conference in October 2018, where I spoke about the web's current state and how we as digital marketers have contributed to the malaise.

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The Web Is Totally and Utterly Ruined

  1. 1. @badams @StateofDigital @badams @StateofDigital The Web is Totally and Utterly Fucked (And it’s our fault.)
  2. 2. @badams @StateofDigital
  3. 3. @badams @StateofDigital
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  8. 8. @badams @StateofDigital <blink>
  9. 9. @badams @StateofDigital <marquee>
  10. 10. @badams @StateofDigital
  11. 11. @badams @StateofDigital
  12. 12. @badams @StateofDigital
  13. 13. @badams @StateofDigital The First Search Engines
  14. 14. @badams @StateofDigital Spam Spam Spam It didn’t take long for marketers to try and manipulate search engines by filling the meta keywords tag and putting white text on a white background.
  15. 15. @badams @StateofDigital Spam Spam Spam It didn’t take long for marketers to try and manipulate search engines by filling the meta keywords tag and putting white text on a white background.
  16. 16. @badams @StateofDigital
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  22. 22. @badams @StateofDigital
  23. 23. @badams @StateofDigital
  24. 24. @badams @StateofDigital Guesstimate 84% of links pass little to no value
  25. 25. @badams @StateofDigital
  26. 26. @badams @StateofDigital
  27. 27. @badams @StateofDigital
  28. 28. @badams @StateofDigital 1%
  29. 29. @badams @StateofDigital 89%
  30. 30. @badams @StateofDigital Dark Patterns
  31. 31. @badams @StateofDigital
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  51. 51. @badams @StateofDigital
  52. 52. @badams @StateofDigital
  53. 53. @badams @StateofDigital
  54. 54. @badams @StateofDigital
  55. 55. @badams @StateofDigital We’re doomed!
  56. 56. @badams @StateofDigital
  57. 57. @badams @StateofDigital
  58. 58. @badams @StateofDigital Customers are precious
  59. 59. @badams @StateofDigital GTmetrix.com
  60. 60. @badams @StateofDigital
  61. 61. @badams @StateofDigital
  62. 62. @badams @StateofDigital
  63. 63. @badams @StateofDigital https://2017.ind.ie/ethical-design/ Ethical Design
  64. 64. @badams @StateofDigital
  65. 65. @badams @StateofDigital
  66. 66. @badams @StateofDigital @badams @StateofDigital Do Better.
  67. 67. @badams @StateofDigital @badams @StateofDigital Time for drinks! barry@stateofdigital.com @badams

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