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The Importance of UX Design - #BelTech14


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Slides from my talk on UX Design at the Belfast Technology Conference 2014.

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The Importance of UX Design - #BelTech14

  1. 1. It’s All About The User Experience Belfast Technology Conference 2014 Barry Adams
  2. 2. Vulgar self-promotional slide Barry Adams is…  15 year veteran of the technology industry  Digital Director at The Tomorrow Lab in Belfast  Twitter ranter @badams  Blogger &  Educator & lecturer for University of Ulster, Queen’s University Belfast, Digital Marketing Institute
  3. 3. Part of
  4. 4. WhatisUX?
  5. 5. Definition of UX “A person's perceptions and responses that result from the use or anticipated use of a product, system or service.”
  6. 6. Designing an experience • Products and services can – and should – be designed to elicit a specific response from its users. • The best designed user experiences are easy and seamless. • We only notice UX design when it’s done wrong. • Even the absence of UX design results in a user experience (and usually not a good one).
  7. 7. Great UX design is invisible
  8. 8. Source:
  9. 9. Source:
  10. 10. WhydoesUXmatter?
  11. 11. Technology exists to be used Technology is there to solve problems and improve lives. If technology is not being used, it does not fulfil its purpose. We cannot separate technology from the people who use it.
  12. 12. Great UX means...  less cognitive energy wasted = more focus on the actual task  a pleasant experience = more new & returning users  fewer obstacles and hassles = more conversions and leads
  13. 13. The Value of UX 1. Good UX makes technology easier to use 2. Technology that is easy to use is used more often 3. Technology that is used more often adds more value
  14. 14. UnderstandingUX
  15. 15. Source: UX is more than UI
  16. 16. UX can be complicated... Source:
  17. 17. ...but doesn’t have to be Source:
  18. 18. UX Process Source:
  19. 19. Agile UX Process Source:
  20. 20. Source: UX should be fully embedded
  21. 21. What it boils down to... • Design for users – not for geeks;  It needs to make sense to everyone.  HiPPOs don’t matter. • Do your research;  Understand your users and their requirements. • Integrate UX from the start;  It’s not a last minute add-on.  Test with real users at every stage.
  22. 22. Thankyou.