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The growing convergence of SEO and Social Media


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As part of the Digitise the Nation week Pierce Communications organised a free webinar about the growing convergence of Social Media and SEO, and why this is important for businesses that want to capture traffic from search engines and social media sites.

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The growing convergence of SEO and Social Media

  1. 1. The growing convergence of<br />SEO and Social Media<br />Digitise the Nation<br />10th May 2011<br />Presenter: Barry Adams, Senior Digital Marketer<br />
  2. 2. Webinar Agenda<br />Introduction<br />Why Social and Search are merging<br />How Social Signals arrive in Search<br />What you can do to make use of it<br />Q&A<br />
  3. 3. Why Social in Search?<br />Traditional websearch = algorithms<br />Algorithms are mathematical rules which can be abused by clever spammersA pure algorithmic approach eventually leads to polluted spam-filled search results<br />
  4. 4. Social Media = websites enabling<br />human behaviour online<br />
  5. 5. What people like and approve of, they share:<br />Facebook Likes<br />Twitter (re)tweets<br />StumbleUpon Stumbles<br />Redditupvotes<br />Etc…..<br />
  6. 6. Because of all this, social signals have a better signal-to-noise ratio.And that makes incorporating social signals in to search results a very smart thing to do.<br />But, as with all things, in moderation. Search will, for now, remain primarily algorithm-driven.<br />
  7. 7. How Social Signals arrive in Search<br /> Search engines pay close attention to what happens on social sites, especially Facebook and Twitter.<br />
  8. 8. Interaction on Facebook & Twitter seems to correlate with Google rankings<br />SEOmoz study:<br />
  9. 9. Twitter (re)tweets directly affect indexation<br />Links tweeted are indexed & ranked by Google in minutes<br />Part of Google’s real-time search vertical<br />
  10. 10. Google is implementing social signals directly<br /> in their results: Google +1<br /><br />
  11. 11. Google’s internal bonuses now partially dependent on success of social strategies.<br />
  12. 12. What you can do<br /> Make social an integral part of all you do online.<br />
  13. 13. Facebook Like box:<br /> Show a Like box on your site to show latest FB activity and allow people to like your company page on FB.<br /> You do have a Facebook page, don’t you?<br />
  14. 14. Facebook Like/Recommend buttons:<br />On product pages: Recommend this product<br />On News & Blog pages: Like this article<br />
  15. 15. Facebook Developers<br /><br />
  16. 16. Tweet buttons on news articles and blog posts<br />
  17. 17. Combined buttons<br />Sidebar box:<br />Share buttons:<br />
  18. 18. Don’t go overboard<br />
  19. 19. Handy Tip:<br /> Add Twitter and Facebook buttons on your order confirmation page with preformatted text<br /> “I just bought product x on”<br />
  20. 20. Upload your videos to YouTube<br /> YouTube is the 2nd largest search engine in the world<br />
  21. 21. Put your photos on Flickr<br /> Be sure to optimise your photos’ titles & tags<br />
  22. 22. Find out if your audience has an online hang-out<br /> For example: <br />Tech geeks<br />
  23. 23. Q&A<br />Thank you for listening.<br />Please type your questions in the webinar questions window.<br /> If your question isn’t addressed, you canemail me<br />