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1.
Forgotten Rich Snippets
POLEMIC
D I G I T A L
Barry Adams
Polemic Digital
May 2014
2.
POLEMIC
D I G I T A L
About Barry Adams
• Freelance SEO consultant
Polemic Digital (July 2014)
• Dutch (yes, really)
• Twitter ranter: @badams
• Lecturer on SEO & Digital Strategy (DMI, UU & QUB)
• Editor & blogger for StateofDigital.com
• Also blogs at BarryAdams.co.uk
3.
The Forgotten Rich Snippets...
POLEMIC
D I G I T A L
Job Posting
Products
Events
Music
6.
POLEMIC
D I G I T A L
Job Posting Schema
Key Attributes:
• Title
• Date Posted
• Hiring Organisation
• Job Location
• Base Salary
• Salary Currency
Recommended Attributes:
• Employment Type
• Industry
• Occupational Category
12.
POLEMIC
D I G I T A L
Event Schema
Key Attributes:
• Name
• Start Date & End Date
• Performer
• Location
• Offers
Price
Availability
Recommended Attributes:
• URL
• Duration
• Description
• Image
14.
POLEMIC
D I G I T A L
MusicRecording Schema
Key Attributes:
• Name
• By Artist
• Duration
• In Album
• Image
• Date Published
Recommended Attributes:
• URL
• Aggregate Rating
• Genre
• Offers
Price
Availability
15.
POLEMIC
D I G I T A L
Final Notes
• Schema.org is not the only markup
RDFa works really well too
• More = better
Use as many schemas as you can
Include as much information as you can
• Google’s Structured Data Testing Tool
Doesn’t always parse the structured data properly
16.
POLEMIC
D I G I T A L
Google Webmaster Tools
Fix your errors!
17.
POLEMIC
D I G I T A L
Thank You
barry@polemicdigital.com
www.polemicdigital.com
twitter.com/badams