The Forgotten Rich Snippets - #SMX London 2014

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Slides from my talk at SMX London 2014 about rich snippets and schema.org structured data.

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The Forgotten Rich Snippets - #SMX London 2014

  1. 1. Forgotten Rich Snippets POLEMIC D I G I T A L Barry Adams Polemic Digital May 2014
  2. 2. POLEMIC D I G I T A L About Barry Adams • Freelance SEO consultant  Polemic Digital (July 2014) • Dutch (yes, really) • Twitter ranter: @badams • Lecturer on SEO & Digital Strategy (DMI, UU & QUB) • Editor & blogger for StateofDigital.com • Also blogs at BarryAdams.co.uk
  3. 3. The Forgotten Rich Snippets... POLEMIC D I G I T A L Job Posting Products Events Music
  4. 4. POLEMIC D I G I T A L Job Posting
  5. 5. POLEMIC D I G I T A L Job Posting
  6. 6. POLEMIC D I G I T A L Job Posting Schema Key Attributes: • Title • Date Posted • Hiring Organisation • Job Location • Base Salary • Salary Currency Recommended Attributes: • Employment Type • Industry • Occupational Category
  7. 7. POLEMIC D I G I T A L Products
  8. 8. POLEMIC D I G I T A L Products
  9. 9. POLEMIC D I G I T A L Product Schema Key Attributes: • Model • Brand • Manufacturer • Item Condition • Description • Offers  Price  Availability Recommended Attributes: • Aggregate Rating • URL • MPN / SKU
  10. 10. POLEMIC D I G I T A L Events
  11. 11. POLEMIC D I G I T A L Events
  12. 12. POLEMIC D I G I T A L Event Schema Key Attributes: • Name • Start Date & End Date • Performer • Location • Offers  Price  Availability Recommended Attributes: • URL • Duration • Description • Image
  13. 13. POLEMIC D I G I T A L Music
  14. 14. POLEMIC D I G I T A L MusicRecording Schema Key Attributes: • Name • By Artist • Duration • In Album • Image • Date Published Recommended Attributes: • URL • Aggregate Rating • Genre • Offers  Price  Availability
  15. 15. POLEMIC D I G I T A L Final Notes • Schema.org is not the only markup RDFa works really well too • More = better Use as many schemas as you can  Include as much information as you can • Google’s Structured Data Testing Tool  Doesn’t always parse the structured data properly
  16. 16. POLEMIC D I G I T A L Google Webmaster Tools Fix your errors!
  17. 17. POLEMIC D I G I T A L Thank You barry@polemicdigital.com www.polemicdigital.com twitter.com/badams

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