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Technical SEO in the Mobile-First Indexing Era - #BrightonSEO

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Slides from my talk at BrightonSEO in April 2018 about the technical SEO issues you need to look out for in Google's mobile-first indexing era.

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Technical SEO in the Mobile-First Indexing Era - #BrightonSEO

  1. 1. Barry Adams Polemic Digital Technical SEO in the Mobile First Indexing Era @badams http://www.slideshare.net/badams
  2. 2. @badams #BrightonSEO
  3. 3. @badams #BrightonSEO
  4. 4. @badams #BrightonSEO
  5. 5. @badams #BrightonSEO
  6. 6. @badams #BrightonSEO Mobile Configurations Responsive Design Dynamic Serving Separate Mobile URLs
  7. 7. @badams #BrightonSEO Responsive Design
  8. 8. @badams #BrightonSEO Responsive Design
  9. 9. @badams #BrightonSEO Responsive Design
  10. 10. @badams #BrightonSEO Responsive Design Doublecheck everything!
  11. 11. @badams #BrightonSEO Page Content
  12. 12. @badams #BrightonSEO Page Content Hidden Content Action required?
  13. 13. @badams #BrightonSEO Page Content Structured Data on Mobile?
  14. 14. @badams #BrightonSEO Page Content Source: https://twitter.com/aleyda Hreflang?
  15. 15. @badams #BrightonSEO Page Content Overlays?
  16. 16. @badams #BrightonSEO Page Content Paginated URLs? Pagination Meta Tags?
  17. 17. @badams #BrightonSEO Page Content JavaScript?
  18. 18. @badams #BrightonSEO Internal Link Structure
  19. 19. @badams #BrightonSEO Internal Link Structure
  20. 20. @badams #BrightonSEO Internal Link Structure Missing Links on Mobile?
  21. 21. @badams #BrightonSEO Internal Link Structure Link Prominence?
  22. 22. @badams #BrightonSEO Reasonable Surfer United States Patent #9305099
  23. 23. @badams #BrightonSEO Internal Link Structure Flow of PageRank through your mobile site?
  24. 24. @badams #BrightonSEO
  25. 25. @badams #BrightonSEO The parameter d is a damping factor which can be set between 0 and 1. We usually set d to 0.85
  26. 26. @badams #BrightonSEO Site Configuration
  27. 27. @badams #BrightonSEO Site Configuration Robots.txt?
  28. 28. @badams #BrightonSEO Site Configuration Redirects?
  29. 29. @badams #BrightonSEO Site Configuration Crawl Rate? “Ensure your servers have enough capacity to a handle potential increase in crawl rate on the mobile version of your site.”
  30. 30. @badams #BrightonSEO https://developers.google.com/search/ mobile-sites/mobile-first-indexing
  31. 31. @badams #BrightonSEO Barry Adams ➢ Doing SEO since 1998 ➢ Founder of Polemic Digital ➢ Co-Chief at State of Digital
  32. 32. @badams #BrightonSEO@badams #BrightonSEO ThankYou barry@polemicdigital.com www.polemicdigital.com @polemicdigital @badams

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