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Barry Adams
Polemic Digital
Technical SEO in the Mobile First Indexing Era
@badams
http://www.slideshare.net/badams

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@badams #BrightonSEO

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@badams #BrightonSEO

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@badams #BrightonSEO

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@badams #BrightonSEO

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@badams #BrightonSEO
Mobile Configurations
Responsive
Design
Dynamic
Serving
Separate
Mobile URLs

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@badams #BrightonSEO
Responsive Design

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@badams #BrightonSEO
Responsive Design

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@badams #BrightonSEO
Responsive Design

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@badams #BrightonSEO
Responsive Design
Doublecheck everything!

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@badams #BrightonSEO
Page Content

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Page Content
Hidden Content
Action required?

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Page Content
Structured Data on Mobile?

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Page Content
Source: https://twitter.com/aleyda
Hreflang?

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Page Content
Overlays?

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Page Content
Paginated URLs?
Pagination Meta Tags?

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Page Content
JavaScript?

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@badams #BrightonSEO
Internal Link Structure

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@badams #BrightonSEO
Internal Link Structure

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Internal Link Structure
Missing Links on Mobile?

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Internal Link Structure
Link Prominence?

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Reasonable Surfer
United States Patent #9305099

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Internal Link Structure
Flow of PageRank through your mobile site?

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@badams #BrightonSEO

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@badams #BrightonSEO
The parameter d is a damping factor which can be
set between 0 and 1. We usually set d to 0.85

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@badams #BrightonSEO
Site Configuration

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@badams #BrightonSEO
Site Configuration
Robots.txt?

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@badams #BrightonSEO
Site Configuration
Redirects?

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@badams #BrightonSEO
Site Configuration
Crawl Rate?
“Ensure your servers have
enough capacity to a handle
potential increase in crawl
rate on the mobile version
of your site.”

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@badams #BrightonSEO
https://developers.google.com/search/
mobile-sites/mobile-first-indexing

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@badams #BrightonSEO
Barry Adams
➢ Doing SEO since 1998
➢ Founder of Polemic Digital
➢ Co-Chief at State of Digital

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@badams #BrightonSEO@badams #BrightonSEO
ThankYou
barry@polemicdigital.com
www.polemicdigital.com
@polemicdigital
@badams