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SEO in the age of the Industrial Internet

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How is the Industrial Internet of Things (IIoT) going to change how people search and discover information? How will Search Engine Optimization change as a result of this shift in user behaviour? These are slides from my talk on this topic for the Demand Generation Meetup in Dublin on 31 August 2016.

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SEO in the age of the Industrial Internet

  1. 1. @badams SEO in the age of the Industrial Internet Barry Adams 31 August 2016
  2. 2. @badams Barry Adams • Doing SEO since 1998 • Founder of Polemic Digital • Co-Chief at State of Digital
  3. 3. @badams What is the Industrial Internet?
  4. 4. @badams http://www.slideshare.net/AccentureTechnology/driving-unconventional-growth- through-the-industrial-internet-of-things-43899890
  5. 5. @badams IIoT and Search Voice-based search Contextual search
  6. 6. @badams Source: http://searchengineland.com/future-search-engines-context-217550
  7. 7. @badams Source: http://searchengineland.com/future-search-engines-context-217550
  8. 8. @badams Source: http://searchengineland.com/future-search-engines-context-217550
  9. 9. @badams Source: http://searchengineland.com/future-search-engines-context-217550
  10. 10. @badams https://www.youtube.com/watch?v=MI07aeZqeco
  11. 11. @badams I want a slice of that!
  12. 12. @badams
  13. 13. @badams Integrate your data & functionality • Structured Data • Knowledge Graph • XML Feeds • App Indexing • Google AMP
  14. 14. @badams Structured Data Markup
  15. 15. @badams Structured Data Markup
  16. 16. @badams Structured Data Markup https://search.google.com/structured-data/testing-tool/u/0/
  17. 17. @badams Knowledge Graph
  18. 18. @badams Knowledge Graph Read more: https://builtvisible.com/answer-boxes/
  19. 19. @badams XML Feeds Product Feed: https://support.google.com/merchants/answer/188494
  20. 20. @badams XML Feeds
  21. 21. @badams App Indexing https://firebase.google.com/docs/app-indexing/
  22. 22. @badams
  23. 23. @badams Accelerated Mobile Pages https://www.ampproject.org/
  24. 24. @badams
  25. 25. @badams
  26. 26. @badams https://amphtml.wordpress.com/2016/08/22/getting-started-with-amp-for-e-commerce/
  27. 27. @badams Summarised…
  28. 28. @badams SEO Success in the IIoT: Integrate, integrate, integrate! • Machine-Readable Content Use Structured Data markup for all your content • Provide Answers Understand what your audience is searching for • Deep Indexing Don’t hide content & functionality behind inaccessible tech • Websites as Data Sources Stop seeing your site as a user destination
  29. 29. @badams Need help with your SEO? barry@polemicdigital.com www.polemicdigital.com @polemicdigital @badams

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