Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

of

Search in a Screenless World #NottmDigital Slide 1 Search in a Screenless World #NottmDigital Slide 2 Search in a Screenless World #NottmDigital Slide 3 Search in a Screenless World #NottmDigital Slide 4 Search in a Screenless World #NottmDigital Slide 5 Search in a Screenless World #NottmDigital Slide 6 Search in a Screenless World #NottmDigital Slide 7 Search in a Screenless World #NottmDigital Slide 8 Search in a Screenless World #NottmDigital Slide 9 Search in a Screenless World #NottmDigital Slide 10 Search in a Screenless World #NottmDigital Slide 11 Search in a Screenless World #NottmDigital Slide 12 Search in a Screenless World #NottmDigital Slide 13 Search in a Screenless World #NottmDigital Slide 14 Search in a Screenless World #NottmDigital Slide 15 Search in a Screenless World #NottmDigital Slide 16 Search in a Screenless World #NottmDigital Slide 17 Search in a Screenless World #NottmDigital Slide 18 Search in a Screenless World #NottmDigital Slide 19 Search in a Screenless World #NottmDigital Slide 20 Search in a Screenless World #NottmDigital Slide 21 Search in a Screenless World #NottmDigital Slide 22 Search in a Screenless World #NottmDigital Slide 23 Search in a Screenless World #NottmDigital Slide 24 Search in a Screenless World #NottmDigital Slide 25 Search in a Screenless World #NottmDigital Slide 26 Search in a Screenless World #NottmDigital Slide 27 Search in a Screenless World #NottmDigital Slide 28 Search in a Screenless World #NottmDigital Slide 29 Search in a Screenless World #NottmDigital Slide 30 Search in a Screenless World #NottmDigital Slide 31 Search in a Screenless World #NottmDigital Slide 32 Search in a Screenless World #NottmDigital Slide 33 Search in a Screenless World #NottmDigital Slide 34 Search in a Screenless World #NottmDigital Slide 35 Search in a Screenless World #NottmDigital Slide 36 Search in a Screenless World #NottmDigital Slide 37 Search in a Screenless World #NottmDigital Slide 38 Search in a Screenless World #NottmDigital Slide 39 Search in a Screenless World #NottmDigital Slide 40 Search in a Screenless World #NottmDigital Slide 41 Search in a Screenless World #NottmDigital Slide 42 Search in a Screenless World #NottmDigital Slide 43 Search in a Screenless World #NottmDigital Slide 44 Search in a Screenless World #NottmDigital Slide 45 Search in a Screenless World #NottmDigital Slide 46 Search in a Screenless World #NottmDigital Slide 47 Search in a Screenless World #NottmDigital Slide 48
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

0 Likes

Share

Download to read offline

Search in a Screenless World #NottmDigital

Download to read offline

Slides from my talk at the Nottingham Digital Summit in June 2018 about how voice search and contextual triggers will change how we optimise for search engines.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Search in a Screenless World #NottmDigital

  1. 1. @badams@badams Search in a screenless world How voice search and contextual triggers change everything Barry Adams Polemic Digital #NottmDigital
  2. 2. @badams Barry Adams ➢ Doing SEO since 1998 ➢ Specialist in Technical SEO & News SEO ➢ Co-Chief Editor at State of Digital ➢ Columnist for Search Engine Land
  3. 3. @badams Old Search
  4. 4. @badams Old Results
  5. 5. @badams New Search Voice-based search Contextual Triggers
  6. 6. @badams@badams Voice Search
  7. 7. @badams Smartphones Home Assistants
  8. 8. @badams Voice Search Trends Source: http://www.kpcb.com/internet-trends
  9. 9. @badams Voice Search Trends Source: http://www.kpcb.com/internet-trends
  10. 10. @badams Voice Search Trends • “50% of all searches will be voice searches by 2020” – comscore • “There will be 21.4 million smart speakers in the US by 2020” – Activate • “60% of people using voice search have started in the last year” - MindMeld Source: https://www.branded3.com/blog/ok-google-give-stats-voice-search/
  11. 11. @badams Voice Search vs …? Source: https://searchengineland.com/survey-smart-speaker- ownership-steals-time-smartphones-tv-radio-289916
  12. 12. @badams Voice Assistant Location Source: https://searchengineland.com/survey-smart-speaker- ownership-steals-time-smartphones-tv-radio-289916
  13. 13. @badams
  14. 14. @badams@badams Contextual Triggers
  15. 15. @badams Source: http://searchengineland.com/future-search-engines-context-217550
  16. 16. @badams Source: http://searchengineland.com/future-search-engines-context-217550
  17. 17. @badams Source: http://searchengineland.com/future-search-engines-context-217550
  18. 18. @badams Source: http://searchengineland.com/future-search-engines-context-217550
  19. 19. @badams
  20. 20. @badams I want a slice of that!
  21. 21. @badams
  22. 22. @badams 50%+ ofWeb Traffic is Bots https://www.incapsula.com/blog/bot-traffic-report-2016.html
  23. 23. @badams Integrate your data & functionality • Structured Data • Knowledge Graph • App Indexing • Accelerated Mobile Pages
  24. 24. @badams Structured Data Markup
  25. 25. @badams https://developers.google.com/search/docs/guides/intro-structured-data
  26. 26. @badams Google Recommends • Site Information; ➢Organisation ➢Contact info ➢Social profiles ➢Breadcrumbs ➢Search box • Content Types; ➢Local Business ➢Articles ➢Books ➢Job Postings ➢Products ➢Recipes ➢Reviews ➢… https://developers.google.com/search/docs/guides/intro-structured-data
  27. 27. @badams Speakable <script type="application/ld+json"> { "@context": "http://schema.org/", "@type": "WebPage", "name": "Jane Doe's homepage", "url": "http://www.janedoe.com", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["headline", "summary"] } } </script>
  28. 28. @badams HowTo <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "HowTo", "name": "How to change your car’s tyre", "totalTime": "00:15:00", "tool": { "@type":"HowToTool", "name": "Tyre Jack" } "steps": [{ "@type": "HowToSection", "name": "Removing your old tyre", "itemListElement": [{ "@type": "HowToStep", "itemListElement": { "@type": "HowToDirection", "description": "Describe what to do here" } ... </script>
  29. 29. @badams
  30. 30. @badams Position Zero
  31. 31. @badams Position Zero
  32. 32. @badams Position Zero Read more: https://builtvisible.com/answer-boxes/
  33. 33. @badams Position Zero - Questions https://answerthepublic.com/
  34. 34. @badams Featured Snippets Guide https://blog.google/products/search/reintroduction-googles- featured-snippets/
  35. 35. @badams GoogleVoice Search Quality Raters https://storage.googleapis.com/guidelines- eyesfree/evaluation_of_search_speech_guidelines_v1.0.pdf
  36. 36. @badams App Indexing https://firebase.google.com/docs/app-indexing/
  37. 37. @badams
  38. 38. @badams https://www.ampproject.org/
  39. 39. @badams Accelerated Mobile Pages • Alternative versions of your web pages; ➢ Built specifically for speed & mobile • Mobile first; ➢ Mobile only! • New standard; ➢ Severely restrictive • All or nothing; ➢ It either validates or it doesn’t
  40. 40. @badams Why AMP? Top 1000 mobile apps vs Top 1000 mobile web
  41. 41. @badams App = Engagement / Web = Discovery
  42. 42. @badams AMP aims to change that
  43. 43. @badams Accelerated Mobile Pages
  44. 44. @badams Restrictive Standard Integrated Structured Data
  45. 45. @badams Web server Edge server Edge server Edge server Edge server Edge server Edge server Edge server Google AMP Cache
  46. 46. @badams@badams Summarised…
  47. 47. @badams Be Searchable in the Future: Integrate, integrate, integrate! • Machine-Readable Content; ➢Use Structured Data markup for all your content • Provide Answers; ➢Understand what your audience is searching for • Deep Indexing; ➢Don’t hide content & functionality behind inaccessible tech • Websites as Data Sources; ➢Your site’s biggest audience is machines
  48. 48. @badams@badams ThankYou barry@polemicdigital.com www.polemicdigital.com @polemicdigital @badams

Slides from my talk at the Nottingham Digital Summit in June 2018 about how voice search and contextual triggers will change how we optimise for search engines.

Views

Total views

860

On Slideshare

0

From embeds

0

Number of embeds

1

Actions

Downloads

6

Shares

0

Comments

0

Likes

0

×